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3 mins read

Mirror, mirror on the wall; when will you stop judging us all: asks Taapsee Pannu in her latest ad with SUGAR Cosmetics

One does not need the validation of a mirror of society to feel beautiful and complete

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1 min read

2-0 Shark Tank India: Namita Thapar slams trolls over rejecting pitch of competitor's brand

'Shark Tank' judge Namita Thapar, on Tuesday, reacted to the social media trolling for not investin…

ANI   


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2 mins read

M·A·C Cosmetics has appointed Bhumi Pednekar as its first Indian brand ambassador

Bhumi will be seen as the face of M·A·C’s key campaigns and collections in India

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3 mins read

Explained: How video commerce is helping online shoppers try before they buy

Explained: How video commerce is helping online shoppers try before they buy

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Vineeta Singh’s Sugar Cosmetics raises $50 million as it plans to add 30,000 stores

Vineeta Singh-led makeup brand Sugar Cosmetics on Tuesday announced that it has raised $50 million …

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The rise of disruptors: how new age brands are challenging the status-quo

Over the past few years, the Indian marketplace has seen a drastic shift in how consumers purchase

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2 mins read

Footwear brand Bacca Bucci fails to hook investors at Shark Tank India

The homegrown Indian footwear brand 'Bacca Bucci' failed to impress the sharks in the new episode o…

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D2C brand Plum ropes in Mithila Palkar as brand ambassador

The actress is the first ambassador signed by the brand and will be the face of their upcoming digi…

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5 mins read

Beauty & The Best: Luxury cosmetics behemoth Estée Lauder hunkers down on India as its sales double in 2 years

India’s rapidly evolving consumer base is kicking up quite a storm in the beauty world’s teacup. An…

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4 mins read

Shark Tank India: Judges back a co-founder but not his company due to its unjust equity structure

Gavin Paris is a streetwear fashion brand creating gender-neutral oversized clothing. In just 7 mo…

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4 mins read

Men’s apparel brand Snitch sews all sharks together – Gives ‘King of Bling’ Anupam Mittal his own fashion line

Known as the ‘King of Bling’ on Shark Tank India for his spirited clothing choices, judge Anupam Mi…

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4 mins read

No to hookups, stalking exes and sugar: Young Indians’ new year resolutions for 2023

In 2022, the new year resolutions of young Indians today have far less favours to ask from the a…

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3 mins read

A cosmetic dermatologist says he's seeing 'Ozempic face,' or gaunt cheeks from taking the buzzy weight loss drug

What the heck is 'Ozempic face?' A celebrity cosmetic dermatologist explains what you need to know …

Allana Akhtar   


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4 mins read

From Ayushmann Khurrana to Vicky Kaushal and Kartik Aaryan, millennial stars are beating legacy actors for brand endorsements

With three hits last year with movies that are based on offbeat stories and smaller budgets — …

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3 mins read

How nonsurgical face lifts work with PDO threads

Experts at GoodSkin offer PDO thread services for patients who are looking to nonsurgically lift, t…

Caroline Mishelle Aghajanian,…   


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4 mins read

Shark Tank S2: Sugar loving shark buys into no-calorie iced teas biz

Jyoti Bharadwaj founded a healthy drinks startup TeaFit in 2021, and it has sold ₹15 lakh worth of …

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9 mins read

This year, we want to involve consumers in our quest for sustainability: Shankar Prasad, Plum

We speak to Shankar Prasad, CEO and Founder at Plum about upcoming trends in the skincare and beaut…

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3 mins read

Becca Cosmetics says it's going out of business partially as a result of COVID-19, and beauty fans are shocked

Becca Cosmetics, known for its Champagne Pop highlighter, said that the past year's challenges have…

Amanda Krause