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India’s <keyword id="23445999" type="General" weightage="100" keywordseo="carbonated-soft-drinks" source="keywords">carbonated soft drinks</keyword> (CSD) segment has hit a roadblock, unable to expand and reach its full potential, largely due to the high tax burden under the Goods and Services Tax (GST) regime. A recent report from PTI, originally attributed to the economic think tank ICRIER says that despite the government’s initiatives like ‘Make in India’ and ‘Aatmanirbhar Bharat’, the CSD industry is struggling to scale up due to the steep taxation. According to the report, India imposes one of the highest tax rates on sugar-sweetened beverages (SSBs), with a total tax rate of 40% as of 2023. This figure is significantly higher than that of over 90% of the countries that tax SSBs, based on comparative data compiled by the World Bank. The report also added that global and domestic consumers are increasingly opting for low-sugar and zero-sugar varieties. Manufacturers around the world are reformulating their products to cater to health-conscious consumers, offering options like low-sugar, fruit-flavored, and zero-calorie drinks. In India, however, companies face an uphill battle. The high tax of 40%, irrespective of sugar content, is preventing firms from innovating and scaling their low-sugar or fruit-based CSD offerings. The report also highlighted that India, a leading global producer of fruits like mangoes and bananas, has untapped potential for incorporating these ingredients into the CSD sector. Yet, the country’s CSD industry lags behind other developing nations, such as Thailand and the Philippines, in terms of product variety and revenue generation. Despite generating $18.25 billion in revenue in 2022 and growing at a compound annual growth rate (CAGR) of 19.8% from 2017 to 2022, the sector remains underdeveloped. The report also underscored that India’s CSD market could be a major driver for investment and job creation, particularly in Tier 2 and 3 cities. However, the high tax rates, seen as a lucrative source of revenue for the government, are acting as a deterrent to the sector’s growth, preventing it from becoming a global competitor and unlocking its full economic potential. (With PTI inputs)

Indian consumers shifting towards low-sugar beverages, high GST rates stalling growth in carbonated soft drinks market

In response to higher-than-expected tax revenue and a record surplus transfer from the Reserve Bank of India (RBI), the Indian government is considering an 8-10% increase in <keyword id="20018917" type="General" weightage="20" keywordseo="capital-expenditure" source="keywords">capital expenditure</keyword> (capex) for the fiscal year 2025, according to Pantomath Group's quarterly report, "Market Kaleidoscope: Quarterly Market Insights." This adjustment could raise the capex from the previously allocated Rs 11.11 lakh crore, aiming to bolster infrastructure and economic growth. This fiscal boost comes as India reaches a historic financial milestone. The total market capitalization of all stocks listed on the Bombay Stock Exchange (<keyword id="19895774" type="General" weightage="20" keywordseo="BSE" source="keywords">BSE</keyword>) briefly surpassed $5 trillion for the first time, placing India among global giants such as the US, China, Japan, and Hong Kong. India's primary market is set for a dynamic period, with 55 companies planning to raise over Rs 68,000 crore through Initial Public Offerings (IPOs). The first half of FY2025 has already seen 35 mainboard IPOs, collectively raising around Rs 32,000 crore with an average subscription rate of 61 times. The Indian market maintained a positive outlook in the first quarter of FY2025, driven by strong Q4FY24 earnings, favorable economic data, and positive global cues. Despite early June volatility following the 2024 <keyword id="19895394" type="General" weightage="20" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> election results, market sentiment improved with the BJP securing 272 seats and a total of 292 seats for the NDA with allied support. This political stability under Prime Minister Narendra Modi's leadership is expected to promote long-term economic growth, with a focus on infrastructure, electric mobility, startup support, power distribution, digital privacy, and healthcare initiatives. Corporate India's performance in the March quarter of FY2024 met expectations, showing double-digit growth in net profit and single-digit revenue increases. Non-lending companies experienced moderate operating margin expansion due to favorable commodity prices and cost controls. The peaking interest rates and continuity of <keyword id="19978691" type="General" weightage="20" keywordseo="government-policies" source="keywords">government policies</keyword> are anticipated to support healthy corporate growth in FY2025. <h2>Growth to continue</h2>The government's push for increased <keyword id="20068449" type="General" weightage="20" keywordseo="ethanol-production" source="keywords">ethanol production</keyword> targets a 20% blending by 2026, benefiting ethanol-heavy sugar companies and promoting biofuel goals. The real estate market is projected to grow significantly, requiring Rs 14 lakh crore in debt financing from 2024 to 2026. This growth will positively impact the banking and financial sectors. Major telecom operators have raised tariffs post-election, potentially improving sector financials and paving the way for sector re-rating. Major cement players are expanding through acquisitions, with an expected 6-7% compounded growth and market dominance by the top five players by March 2025. FMCG Companies expect recovery in rural business due to factors like a normal monsoon, robust crop yields, and government measures, maintaining robust rural demand. The potential roll-out of the FAME 3 Scheme to support <keyword id="19963112" type="General" weightage="20" keywordseo="electric-vehicle-sales" source="keywords">electric vehicle sales</keyword> is anticipated, with a budgetary allocation of around Rs 10,000 crore. Sectors such as auto, cement, defence, railways, consumer durables, energy, and banking are expected to outperform. Lagging sectors like IT and specialty chemicals offer value-buying opportunities at lower levels. The structural bull market for Indian equity is supported by strong domestic fundamentals and government reforms, with a positive medium- to long-term market outlook. Globally, the US market showed resilience, except for the Dow Jones. The Federal Reserve maintained interest rates at 5.25-5.50%, awaiting inflation to move towards the 2% target before considering rate cuts. The US GDP grew at 1.4% annually in Q1 2024, with mixed economic indicators highlighting both strengths and challenges. The Indian <keyword id="19926041" type="General" weightage="20" keywordseo="IPO-market" source="keywords">IPO market</keyword> has seen significant growth, with a surge in companies seeking to list shares and a rise in capital raised. The first half of 2025 saw strong retail investor participation, reflecting confidence in India's growth prospects. Mahavir Lunawat, Managing Director, Pantomath Capital Advisors Private Limited, said, "Favourable market conditions, high liquidity, a conducive growth environment with stable interest rates, and benign inflation have facilitated a boom in the IPO market. The IPO market will experience a stronger pull post-budget. India is set to become the new equity funding frontier for global corporations." He further added. "We are on the brink of sustained, long-term momentum in the IPO market, with this year potentially becoming the best for IPOs. India's solid macroeconomic environment and promising growth prospects create an ideal backdrop for this vibrant IPO market. Additionally, there is robust participation from both domestic institutional investors and retail investors." With the Indian government's potential capex increase and the robust primary market activity, the <keyword id="19948184" type="General" weightage="100" keywordseo="Indian-economy" source="keywords">Indian economy</keyword> is poised for sustained growth. The upcoming period is expected to see heightened market activity, further IPOs, and economic stability, creating a conducive environment for investment and development.

India may boost FY25 capex by 8-10% amid surging revenues and record RBI surplus, says Market Kaleidoscope report

<ul><li>Sugar producing company stocks have rallied up to 25% in the last one month on excitement of double incentive by the government for producing ethanol.</li><li>The government is taking several steps to boost <keyword id="1992365" type="General" weightage="20" keywordseo="ethanol-production" source="Orion">ethanol production</keyword>, which can be used as an alternative to fuel in car engines and thereby reduce air pollution.</li><li>The government has already addressed auto makers to start manufacturing <keyword id="10975219" type="General" weightage="20" keywordseo="flex-fuel-vehicles" source="Orion">flex fuel vehicles</keyword>, automobiles which can run on ethanol.</li></ul>Most sugar manufacturing companies have witnessed the best year as their share price doubled or even tripled in 2021 led by improving outlook and government measures to support such companies. In the last one year, the government has come out with a slew of measures to encourage sugar mills to produce ethanol. Ethanol is an alcohol-based fuel produced by fermenting the sugarcane juice. Ethanol has been a game changer for the sugar industry In October, 2021, the government announced an incentive to encourage sugar companies to divert excess sugar cane stock in producing ethanol, which can be blended with petrol and used as fuel in vehicles. Besides, this is also a good solution to address the problem of excess sugar production in the country. Stock prices of many sugar companies doubled in 2021. <table style="border-width: initial; border-style: none;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Sugar producing companies </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">% returns in last one month </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">% returns in 2021 </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Bannari Amman Sugars </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">25% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">82% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Shree Renuka Sugars </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">22% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">153% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Uttam Sugar Mills </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">21% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">82% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Bajaj Hindustan Sugar </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">17% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">139% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Balrampur Chini Mills </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">16% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">109% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Avadh Sugar &amp; Energy </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">15% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">113% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Dhampur Sugar Mills </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">10% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">81% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Dwarikesh Sugar Industries </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">9% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">130% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Triveni Engineering and Industries </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">8% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">212% </td></tr><tr><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Dalmia Bharat Sugar &amp; Industries </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">5% </td><td style="border-left:solid #000000 0.8333325pt;border-right:solid #000000 0.8333325pt;border-bottom:solid #000000 0.8333325pt;border-top:solid #000000 0.8333325pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">167% </td></tr></tbody><tbody></tbody></table>Government’s measures to boost ethanol production In an effort to reduce import of petroleum products, the government has been encouraging farmers to produce ethanol that can be blended with petrol and used as a fuel in vehicles. Also, the centre has advised auto makers to manufacture flex fuel vehicles that are capable of running on both ethanol-based fuel and petrol. Maruti Suzuki, Toyota, Honda, BMW and Mercedes have been told to make vehicles that can run on ethanol based fuel, said Union Minister for Road Transport and Highways Nitin Gadkari in an Agro-Vision event in Nagpur this week while encouraging farmers to grow more sugarcane plants. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>The move is in line with the government’s target to reduce the carbon emissions by one billion tonnes by 2030. Analysts say sugar industry has a long way to go Sugar industry in India is expected to grow by 6-7% in the years 2021-2022 due to growth in exports of sugar and ethanol, said Manoj Dalmia, founder and director, Proficient equities. “Exports taking place from India will rise as Brazil is facing weather changes impacting crops. India is to register exports of around 4-6 million tonnes for (sugar 2022). Government plans 20% ethanol blending by 2025 in petrol, currently it is 10%. This measure will reduce the debt burden on farmers as a result sugar stocks are to grow,” said Dalmia. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/cryptocurrency/news/six-reasons-why-indias-central-bank-believes-cryptocurrencies-threaten-financial-stability/articleshow/88588170.cms">Six reasons why India’s central bank believes cryptocurrencies threaten financial stability</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/finance/banks/news/rbl-banks-stock-slumped-nearly-10-even-as-rbi-approves-interim-head-for-the-bank/articleshow/88584214.cms">RBL Bank slides back to its lowest in a year despite a new chief and RBI's assurances</a>

Sugar companies witness a sweet rally on ethanol excitement that may continue in 2022 as well

New Delhi, <keyword id="173881" type="General" weightage="20" keywordseo="Bajaj-Hindusthan-Sugar" source="Orion">Bajaj Hindusthan Sugar</keyword> Ltd on Thursday reported a consolidated net loss of Rs 122.87 crore in the second quarter of this fiscal. Its net loss stood at Rs 162.37 crore in the year-ago period. Total income declined to Rs 1,163.30 crore in the July-September period of 2023-24 fiscal, from Rs 1,329.99 crore in the corresponding period of the previous year, according to a regulatory filing. Bajaj Hindusthan Sugar Ltd is India's leading sugar and ethanol manufacturing company. Part of the Bajaj Group (Kushagra), it is headquartered at Mumbai. The company has 14 sugar plants, all located in Uttar Pradesh.

Bajaj Hindusthan Sugar posts Rs 122.87 cr net loss in Sep 2023 quarter

New Delhi, Shree <keyword id="70097" type="General" weightage="20" keywordseo="Renuka-Sugars" source="Orion">Renuka Sugars</keyword> Ltd has reported a consolidated net loss of Rs 205.6 crore in the second quarter of this fiscal year. Its net loss stood at Rs 141.6 crore in the year-ago period. Total income rose to Rs 2,564.7 crore in the July-September period of this fiscal year from Rs 2,203.3 crore in the corresponding period of the previous year, according to a regulatory filing on Wednesday. Total expenses increased to Rs 2,771.9 crore in the period under review, from Rs 2,335.1 crore a year ago. Shree Renuka Sugars, a subsidiary of Singapore-based Wilmar Sugar Holdings Pte Ltd, is one of India's largest sugar and green energy (ethanol and renewable power) producers.

Renuka Sugars loss widens to Rs 205.6 cr in Sep 2023 quarter

<ul class="summary-list"><li>"Barbie" features several dolls that Mattel discontinued for various reasons.</li><li>For example, Michael Cera's Allan and Emerald Fennell's Midge were once married in the Barbie doll canon.</li></ul>Warning: Minor spoilers ahead for "Barbie," available to stream on Max<a href="https://www.businessinsider.com/barbie-movie-review-2023-7">"Barbie"</a> reintroduces several forgotten dolls from the famous doll brand's history.While a large portion of<a href="https://www.businessinsider.com/barbie-movie-cast-who-they-play-margot-robbie-ryan-gosling-2023-4"> the "Barbie" cast</a> plays different versions <a href="https://www.businessinsider.com/ryan-gosling-kenergy-best-part-of-barbie-press-tour-2023-7">of Barbie or Ken,</a> there are two key cast members who don't:<a href="https://www.businessinsider.com/barbie-michael-cera-crisis-superbad-juno-success-2023-7"> Michael Cera</a>, who plays a doll named Allan, and Emerald Fennell, who plays a doll named Midge.Both characters are based on real dolls from Barbie's parent company,<a href="https://www.businessinsider.com/all-upcoming-movies-mattel-toys-barbie-2023-7"> Mattel.</a> Originally conceived of as friends that were part of Barbie's posse, the Allan and Midge dolls were discontinued and largely forgotten by most of the public — until now.Toward the <a href="https://www.businessinsider.com/margot-robbies-barbie-body-double-barely-knows-movie-plot-2023-6">end of the "Barbie" movie</a>, many more discontinued dolls — including Sugar Daddy Ken, Growing Up Skipper, and Earring Magic Ken — help Stereotypical Barbie (<a href="https://www.businessinsider.com/margot-robbie-feet-barbie-internet-reaction-response-2023-7">Margot Robbie</a>) on her journey.<a href="https://www.newyorker.com/magazine/2023/07/10/after-barbie-mattel-is-raiding-its-entire-toybox" target="_blank" rel="noopener">The New Yorker reported</a> in July 2023 that Mattel was initially nervous about the discontinued dolls' appearance in<a href="https://www.businessinsider.com/barbie-greta-gerwig-feet-actors-cgi-2023-7"> Greta Gerwig's movie.</a>"There was just an email that went around where they said, 'Do you have to remind people that this was on the box?'" Gerwig told the publication about the reaction to Allan.Gerwig eventually persuaded the company to include him by explaining that "dealing with all the strangeness of it is a way of honoring" Barbie."Barbie seems so monolithic, and there's a quality where it just seems as if she was inevitable, and she's always existed. I think all the dead ends are a reminder that they were just trying stuff out," Gerwig told the New Yorker.Here's what to know about the discontinued dolls.<h2>Midge</h2><div type="image" title="Emerald Fennell plays Midge in Barbie" height="960" width="1280" msid="108331302" hostid="261" sizebytes="83608"></div>Midge Hadley was first introduced in 1963 as Barbie's best friend.<a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends" target="_blank" rel="noopener"> According to Barbie experts</a>, she was given freckles and less makeup to deflect concerns that Barbie was too adult and too sexy.The original Midge dolls were discontinued after 1965, <a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends" target="_blank" rel="noopener">according to Polygon</a> — but Midge returned in 1988 and lasted long enough to<a href="https://web.archive.org/web/20080411215116/http://kattisdolls.net/midge/midge_weddingday.htm" target="_blank" rel="noopener"> marry a groom edition of her own boyfriend Allan in the '90s.</a> Barbie and Ken were there to celebrate the day.Midge's downfall began in 2002 when Mattel released a pregnant version of the doll whose belly could be removed from her body and opened up to reveal a baby inside. That caused an uproar among parents who believed the doll promoted teen pregnancy.The controversy prompted<a href="https://money.cnn.com/2002/12/25/news/midge/" target="_blank" rel="noopener"> Walmart to pull the pregnant doll from its shelves.</a> Mattel eventually produced another version of Midge postpartum.There is a distinct reference to this in "Barbie" when Helen Mirren's narrator says, "Let's not show Midge, actually. She was discontinued by Mattel because a pregnant doll is just too weird." Midge makes a few appearances in the film anyway, but is often put in the background.<h2>Allan</h2><div type="image" title="Michael Cera plays Allan in Barbie" height="960" width="1280" msid="108331304" hostid="261" sizebytes="62518"></div>Allan was created as Midge's boyfriend and Ken's best friend in 1964 so the two couples could<a href="https://www.youtube.com/watch?v=tK8pXiqFQ7g&amp;ab_channel=Teen-AgeFashionModelBARBIE" target="_blank" rel="noopener"> go on double dates</a>. The original Allan doll wore a bright striped shirt like<a href="https://www.businessinsider.com/michael-cera-wasnt-added-to-the-barbie-group-chat-2023-7"> Cera</a> does in the movie.Allan was named after Allen Segal, Barbara Handler's husband. Handler's mother, <a href="https://www.businessinsider.com/who-is-ruth-handler-barbie-creator-tax-evasion-mastectomy-2023-7">Ruth Handler</a>, created Barbie and named the titular doll after her daughter, according to<a href="https://www.nytimes.com/2023/07/11/magazine/greta-gerwig-barbie.html?searchResultPosition=1" target="_blank" rel="noopener"> The New York Times</a>. Both Midge and Allan could fit into the clothing of Barbie and Ken. But Allan's marketing tagline, "All of Ken's clothes fit him," backfired when it led to rumors that Ken and Allan were in a homosexual relationship, according to<a href="https://www.attitude.co.uk/culture/film-tv/the-coming-out-story-of-the-barbie-movies-allan-440855/" target="_blank" rel="noopener"> Attitude.</a>Allan was discontinued around the same time as Midge, but has occasionally reappeared in Barbie lore. In "Barbie," Allan is the biggest cheerleader of the Kens and is mostly ignored by the Barbies.<h2>Growing Up Skipper</h2><div type="image" title="side-by-side of Hannah Khalique-Brown and a Growing Up Skipper Doll" height="960" width="1280" msid="108331306" hostid="261" sizebytes="152100"></div>The movie makes multiple references to Skipper, Barbie's younger sister. However, in the scene where Barbie and the humans meet several discontinued dolls, a special version of Skipper is present: Growing Up Skipper.<a href="https://www.glamourmagazine.co.uk/article/barbie-doll-controversies" target="_blank" rel="noopener">According to Glamour</a>, Growing Up Skipper was created in 1975 as a way to teach kids about growing up and puberty. The doll would get taller and grow bigger breasts when you moved one of its arms backward.Mattel also gave her a friend, Growing Up Ginger, before ultimately discontinuing both.<h2>Video Girl Barbie</h2><div type="image" title="side-by-side of Mette Towley and a Video Girl Barbie doll" height="960" width="1280" msid="108331558" hostid="261" sizebytes="81432"></div>In the scene, the humans also meet Video Girl Barbie, a Barbie doll fitted with a video camera inside her. Released by Mattel in 2010, Video Girl Barbie could record 30 minutes of video and stream it to a computer.Months after the doll's release, the FBI released a "cyber crime alert" stating that it could be used for child pornography,<a href="https://www.cbsnews.com/newyork/news/fbi-issues-alert-over-barbie-video-girl-doll/" target="_blank" rel="noopener"> CBS reported.</a>Mattel released their own statement saying: "The FBI is not reporting that anything has happened. Steve Dupre from the FBI Sacramento field office has confirmed there have been no incidents of this doll being used as anything other than as intended. Mattel products are designed with children and their best interests in mind. Many of Mattel's employees are parents themselves and we understand the importance of child safety — it is our number one priority."The doll was ultimately discontinued in 2012.<h2>Teen Talk Barbie</h2><div type="image" title="Side by side of Marisa Abela and Teen Talk Barbie." height="1080" width="1440" msid="108331559" hostid="261" sizebytes="80510"></div>Next to Growing up Skipper in the scene is Teen Talk Barbie, a blonde-haired doll who doesn't have lines. Each real-life doll, released in 1992, was programmed with four of 270 available phrases that it spoke when a button was pushed.In 1992, the American Association of University Women and the National Council of Teachers of Mathematics criticized one of the doll's phrases, "Math class is tough." They said the phrase reinforced sexist stereotypes of women and discouraged young girls from pursuing the subject, and Mattel apologized.The company removed the phrase from future dolls and offered a swap for customers who already owned it.A year later, a Manhattan-based performance art group called the Barbie Liberation Organization (BLO), bought Teen Talk Barbie dolls and replaced their voiceboxes with one from GI Joe dolls before putting them back on shelves.Unlike other Barbie dolls on this list, Mattel never discontinued the doll.<h2>Sugar Daddy Ken</h2><div type="image" title="Rob Brydon plays Sugar Daddy Ken in Barbie" height="960" width="1280" msid="108331560" hostid="261" sizebytes="46206"></div>There are also two discontinued Kens that take part in the scene with all the forgotten dolls. The first is Sugar Daddy Ken, a modern doll portrayed by British actor Rob Brydon.Sugar Daddy Ken was created in 2009 for Barbie's 50th anniversary as part of the adult doll collection line for Mattel. Despite the suggestive name — Sugar Daddy refers to an older man who pays a younger woman for companionship — Sugar supposedly refers to this Ken doll's dog, a white West Highland terrier.Despite the controversy surrounding his name, Mattel spokesperson<a href="https://abcnews.go.com/Business/barbies-sugar-daddy-ken-doll-raises-eyebrows/story?id=8952641" target="_blank" rel="noopener"> Michelle Chidoni told ABC at the time</a>: "At the end of the day, this collection is targeted toward adults. While the name of the doll does refer back to the dog, I think people are going to interpret it as they want to interpret it."<h2>Earring Magic Ken</h2><div type="image" title="side-by-side of Tom Stourton and a Earring Magic Ken" height="960" width="1280" msid="108331561" hostid="261" sizebytes="52782"></div>Earring Magic Ken also appears in his signature purple vest.In the 1990s, Mattel attempted to give Ken an updated look. This led to the creation of Earring Magic Ken in 1993, a Ken doll that wore a purple mesh shirt, a pleather vest, a necklace, and an earring in one ear.<a href="https://www.dazeddigital.com/life-culture/article/56336/1/ken-has-always-been-gay-barbie-earring-magic-ryan-gosling" target="_blank" rel="noopener">According to Dazed</a>, the doll was a big hit with the gay community. But the doll also received widespread backlash for its perceived association with the LGBTQ+ community and thus was eventually discontinued and recalled.According to Dazed, critics pointed out that the necklace looked like a cock ring, a sex toy."We're not in the business of putting cock rings into the hands of little girls... It's a necklace," Lisa McKendall, Mattel's head of marketing and communications,<a href="https://chicagoreader.com/news-politics/ken-comes-out/" target="_blank" rel="noopener"> told the Chicago Reader</a> at the time. "It holds charms he can share with Barbie. C'mon, this is a doll designed for little girls, something like that would be entirely inappropriate."<h2>Tanner the dog</h2><div type="image" title="Tanner the dog in the &quot;Barbie&quot; movie and in real life." height="1080" width="1440" msid="108331562" hostid="261" sizebytes="65182"></div>The final member of the discontinued gang is Tanner the dog, a yellow retriever who eats small brown food pellets, poops them out, and then eats them again. It was released in 2006 as a companion for Barbie.Besides the slightly inappropriate toy design, Mattel had to recall roughly <a href="https://www.cpsc.gov/Recalls/2007/mattel-recalls-barbie-and-tanner-magnetic-toys-due-to-magnets-coming-loose" target="_blank" rel="noopener">683,000 Tanner toys</a> because a small magnet inside the "scooper" accessory could come loose and cause harm if swallowed or aspirated by small children. According to <a href="https://m.service.mattel.com/uk/Technical/TechnicalProductDetail?prodno=J9472&amp;siteid=27&amp;catid=447" target="_blank" rel="noopener">Mattel's website</a>, the dog toy was officially discontinued in 2010.

Allan, Midge, Sugar Daddy Ken, and all the discontinued dolls featured in 'Barbie'

Jon Sebastiani saw fancy marshmallows for the first time in Paris, and thought they looked like money.A scion of a <a target="_blank" href="https://markets.businessinsider.com/news/stocks/spade-sparrows-enlists-don-sebastiani-sons-as-producer-and-north-american-sales-representatives-1031525004">big-deal winemaking family</a> from California, Sebastiani was already rich. He ran one of the <a target="_blank" href="https://www.winespectator.com/articles/sonomas-viansa-winery-changes-hands-2607">family wineries</a> for a while, but that wasn't his big hit. "When you grow up in a small town like Sonoma, in a notorious family business where everybody knows who you are — it was important to me to carve my own path," he says.That path led to snacks. In 2009, inspired by the offerings at a local butcher shop, Sebastiani founded an upscale beef-jerky business called Krave. Easier to chew and sweeter than convenience-store jerky, Krave got huge during <a target="_blank" href="https://www.businessinsider.com/the-rise-of-the-meat-protein-bar-2016-4">the paleo craze</a>. In 2015, <a target="_blank" href="https://www.businessinsider.com/krave-jerky-and-hershey-2015-1">Sebastiani sold the company</a> to Hershey, the chocolate-bar people, for $240 million.He ran the company for Hershey for a year, then left to found a food-focused investment firm. But Krave had been more than a financial success. It created a whole new category in the snack industry. And Sebastiani found himself jonesing for that high. In search of it, he went to Paris. There — in cute bakeries, in nice shops, on haute dessert menus — he discovered next-level marshmallows.These weren't the pot-bellied, chemical-laden puffballs that Americans roast on sticks and slap on s'mores. They were toothsome little pastel-shaded cubes, in a range of classy flavors that called to mind meringues and Michelin stars. "When you peel back the layers of a marshmallow, it's actually a better product for you, with less sugar, than most candies," Sebastiani realized. "We could be a less-guilty, better-for-you sweet indulgence."The plan: Create a premium snack by using (nominally) healthier ingredients than commodity marshmallows and smashing together flavors and colors inspired by Paris. That was the source of the new company's name: <a target="_blank" href="https://www.businessinsider.com/guides/smashmallow-healthy-gourmet-marshmallow-review-2017-7">Smashmallow</a>. "I don't want to say it was the Krave playbook," Sebastiani says. "But it was my next concept that I believed was going to disrupt a category."Maybe you've heard of Smashmallow; maybe you even bought some. In the couple of years before the pandemic, they were everywhere. Now? Pfft. The problem wasn't the marshmallows — they were, by all accounts, delicious. The problem was scale. Smashmallows were designed to look like an artisanal, boutique product, but that wasn't enough for Sebastiani: He wanted to manufacture billions of them, to build a company that would bestride Candyland like a squishy colossus. That meant he had to grow fast and figure out the engineering on the fly — the classic entrepreneurial strategy of Silicon Valley. When it works, you get Tesla; when it doesn't, you get Theranos.This is the story of the Theranos of marshmallows.<div type="image" title="Square shape marshmallows falling" height="3983" width="2131" msid="108181707" hostid="261"></div>Like their denser cousins nougat and taffy, marshmallows are, formally, <a target="_blank" href="https://doi.org/10.1007/978-3-319-61742-8_11">aerated confections</a>. Dissolve sugar in water with a goo-like gelatin or egg white, then whip until tiny bubbles form. The gelatin locks the bubbles in place. Cook it gently and you get an airy bite of sweetness — a "foam made of finely dispersed air bubbles within a sugar candy matrix," as one candymaking textbook puts it.It wasn't hard to make a better version of store-bought marshmallows. Jens Hoj, a former chef at the renowned restaurant Chez Panisse, had figured out the cooking process that turned Krave into a giant of the jerky world. He was confident he could do the same for Smashmallow. "We wanted a marshmallow to have a little bite to it, not just be a foamy air," he says. First, he replaced the corn syrup in commercial marshmallows with tapioca syrup and invert sugar. Then he cooked the mixture at a slightly higher temperature, to give the marshmallow more texture than the basic Kraft offering.It took only a few months to get all that right. But then Hoj ran into a problem. He couldn't find anyone to make his marshmallow.Typically, when someone turns a food into a business — mom's chili, auntie's kimchi, whatever — they end up moving to an industrial-scale facility called a copacker. Copackers for meat are common; finding them for Krave had been simple. Locating one that could handle a delicate, airy confection proved a whole lot tougher. Which, in retrospect, should have served as a warning.Hoj's team eventually found a commercial bakery in Los Angeles that was willing to learn. Smashmallow bought big, commercial Hobart mixers to combine and whip the sugar and gelatin. They poured the mix onto huge cookie sheets, on top of starch to keep it from sticking — a process called "slabbing." They bought special cutters to slice the hardened marshmallow into cubes, and learned how to dust them with sugar and cinnamon to make a churro flavor, to blend in other flavors like strawberry and root beer, to include chocolate chips or coconut flakes, to pour out multiple layers to get two-color versions. "It was all hand-done, so it was extremely expensive," Hoj says. "Imagine 30 people making marshmallows every day, seven days a week."Sebastiani had the contacts to get the product into stores, where it proved even more popular than he'd hoped. "This wasn't a novelty purchase where they go 'Oh, that's cute' and then never buy it again," Sebastiani says. "Customers were actually buying it and then buying it again in different flavors. Retailers were clamoring for more seasonality, for smaller packages so moms could buy it for grab-and-go for their kids' lunchboxes." It had taken Krave five years to reach $5 million in annual revenue. Smashmallow got to $5 million in its first year. The next year, its revenue doubled. Retailers like Target and Walmart were clamoring for more, and Sebastiani was bringing outside investors on board. "We got extra excited," he says. "We weren't just premium. We were — I call it a usage occasion disruption." Smashmallow had a killer brand — but the product was still basically being made one batch at a time, on kitchen counters. To automate the assembly line, Hoj knew they'd need to switch from slabbing the marshmallows on cookie sheets to "extrusion," the conveyor-belt process used for mass-produced marshmallows. Extrusion is cheaper, faster, and less labor-intensive than slabbing. It's basically a marshmallow printer, and it's why American marshmallows are so ubiquitous. But when Hoj went to visit Doumak, the company in suburban Chicago that pioneered marshmallow extrusion, the experts just shook their heads. "We love your product," they told Hoj. "But it's too complex for our system." <div type="image" title="A hand picking up a melting smashmallow" height="2467" width="3427" msid="108181709" hostid="261"></div>The colors and flavors Smashmallow was using were too thick for Doumak's mixers. The tapioca syrup and invert sugar would have required new tanks. Oh, and nobody had ever made a square marshmallow on a commercial machine, much less a marshmallow that wanted to mimic the rough-cut straight edges of a slabbed one. And that doesn't even get into the coatings and inclusions, like chocolate chips. Doumak's engineers told the would-be Wonkas that it couldn't be done.Look: Nobody was forcing Sebastiani to turn Smashmallow into a national brand. The company was already generating nearly $15 million a year. It had dozens of employees. It was making a product that people loved and wanted to buy. Rather than trying to blow the company up into another Krave-size winner, Sebastiani could have just … stopped."It could have been a boutique regional brand," Sebastiani acknowledges. "And there's something authentic and noble in not having to be defined by your revenue, or millions of customers, or the retailers you have. But for me, I'm driven by growing things — not to infinity, but to a high ceiling." He didn't just want to make marshmallows. Sebastiani wanted to change our eating habits.But if Theranos taught us anything, it's that a business model won't work if it hinges on a technology that doesn't exist. Sebastiani wasn't an Elizabeth Holmes-style grifter. Marshmallows are real! But he did ignore the experts, and proceeded without having the necessary technology in place. If there wasn't a machine that could mass-produce his marshmallows, he would just build one. How hard could it be? In Silicon Valley parlance, he would fake it until he could make it.At a Las Vegas trade show for food-equipment suppliers, Hoj saw a booth for Tanis Food Tec. Based in the Netherlands, Tanis was an internationally respected builder of candymaking machines, and it specialized in marshmallows. So Hoj walked over and broke open a bag of Smashmallows. "This is what we need," he told them. It wasn't the kind of confection the Tanis people were used to making, but they were willing to give it a shot.Hoj went to the Netherlands to see the Tanis facilities. The company even mailed samples of marshmallows it had produced to Smashmallow's specs. "Those met all the requirements," Hoj says. It was going to cost a lot. But that was fine — maybe even good! The new technology would be a trade secret that could protect Smashmallow from aspiring competitors. So Sebastiani agreed to buy a brand-new system from Tanis for $3 million, with a two-year exclusive on the unique, customized parts used for adding inclusions like chocolate chips.Tanis put Smashmallow in touch with a copacker in Pennsylvania called Wolfgang Confectioners, which agreed to build a whole new facility to accommodate the machine. It would be the size of two tennis courts: kitchen, mixers and aerators, heating system, extruder, and 100 feet of conveyor belts. But copackers hate new machines. They're expensive to install and maintain, and they're basically useless if the company using them fails. So Wolfgang's facility came with a condition. "We needed to make 1,200 to 2,000 pounds an hour," Hoj says. A ton of marshmallows every hour, all day long — otherwise Smashmallow would be required to pay penalties.<div type="image" title="A large steel machine, two big tanks and lots of ducts, in an all-white facility" height="480" width="640" msid="108181711" hostid="261"></div>Smashmallow fired the teams who had been slabbing its product. But when the Tanis machine finally arrived at the Wolfgang facility in August 2019 and Hoj's team spun it up, the marshmallow printer failed to print. "They couldn't get the kitchen to make a marshmallow for quite some time," Hoj says. "And we couldn't get the product onto the belt for another 2 ½ weeks. And then the belt wasn't functioning correctly, and pounds per hour were less than stated." The whole thing was a disaster, but Hoj was undeterred. "We were thinking, this is just startup," he recalls.Even more alarming, the coat of starch that was supposed to coat the extruded marshmallows went airborne, filling the facility with starch dust. Aerosolized dust isn't just an inconvenience. If a single particle catches fire, it can set all the particles nearby on fire as well, creating a rapidly expanding, three-dimensional zone of combustion. This is what's known, in technical terms, as an "explosion." An inspector, hired by Wolfgang, shut the whole thing down. "They were hesitant to produce product until it was fixed, which of course we hated hearing, because we needed the pounds," Hoj says. To get up and running again, Smashmallow was forced to bring in an all-new dust-handling system.The problems cascaded, one sugar-coated disaster after another. The conveyor belt that carried individual marshmallows to the bagging station turned out to be too short, so they didn't have time to dry, which caused the marshmallows to stick together in the bag. The machine's die and cutting blade couldn't replicate Smashmallow's handmade irregularity; it could only turn out perfect, identical-size marshmallows. When the machine tried to re-create Smashmallow's most popular flavor, churro, the cinnamon coating didn't stick and blew into the air. Workers had trouble breathing through the thick clouds of spice. Once they figured out how to get the cinnamon settled onto the belt, it turned out to be heavier than starch, and the motors couldn't handle the extra weight. They replaced the motors, but then the cut ends of the marshmallows didn't get as much cinnamon coating. So they had to take the cinnamon and sugar off the line and put it into a drum that could toss the marshmallows in the mixture. "It took about six or seven months to come up with that," Hoj says. And even that didn't work, because the cinnamon — heavier than starch, but lighter than sugar — prevented the sugar from sticking to the marshmallows. <div type="image" title="A conveyor belt with workers dodging from flying marshmallows" height="3724" width="3999" msid="108181713" hostid="261"></div>Then COVID hit, slowing things down even more. The production line wasn't fully "commissioned" — able to make things that could be sold — until 2021, nearly two years after it was delivered. Even then, Hoj says, it didn't produce the amounts Wolfgang was demanding: "Sometimes we hit 1,400 pounds. But the average, if you looked at a whole month, was about 850 pounds."Wolfgang's quotas weren't the only problem. The sales team had gotten Smashmallows into 15,000 stores, and those retailers were signing agreements for product up to 18 months in advance. Sebastiani had made a deal for coveted end-aisle displays for Halloween — "Malloween!" — in every Target store in America. "We were expecting a significant growth curve," Sebastiani says. "We were taking on investment dollars, not only from my firm, Sonoma Capital, but from limited partners and endowments. My reputation was on the line."The manufacturing team started hand-tossing marshmallows in the cinnamon-sugar mix. QA teams inspected every run, hoping for a salvageable product. "We had to deliver something," Hoj says. But customers could tell that the machine-produced marshmallows weren't as good as the originals. Sales declined. Stores cut back on their orders. "We were producing four days a week, and then we were down to three days," Hoj says. The relationship between Smashmallow and Tanis finally broke. Smashmallow threatened to withhold payment until repairs were made, and canceled the installation of the experimental component designed to improve the addition of inclusions. Tanis responded by ceasing tech support. An acrimonious meeting aimed at resolving the issues ended with the establishment of a payment plan tied to production levels. If Smashmallow couldn't produce enough marshmallows, Tanis wouldn't get its dough.In the end, Smashmallow couldn't keep up with its obligations to investors, retailers, and the copacker. Sebastiani's dream of candy dominance was dead. Wolfgang sued to recover the nearly half a million dollars it said Smashmallow owed for not keeping up with sugar quotas; Sebastiani settled by giving them components from the machine. He, in turn, sued Tanis to recover not only the costs of the entire fiasco but the potential value of the company, had it been a success. In 2022, Smashmallow shut down for good.In court, Tanis insisted that the machine had, at times, gotten up to full speed and satisfied the terms of the contract. It accused Smashmallow of slowing the assembly line's output by switching up the flavors too often, requiring time-consuming cleanup. But at trial, a Tanis engineer admitted that the samples Tanis had sent to Smashmallow to prove it could produce the product were actually made, in part, by hand. Apparently Tanis, too, had faked it to make it.Everyone agrees that it ought to have been possible, engineering-wise, to make a machine that made Smashmallows. Everyone also agrees that, in the end, no one was able to. "The fact that Tanis said they could do it was interesting," says Richard Hartel, a food engineer who leads the candymaking program at the University of Wisconsin. "Their engineers must have said, 'Well, this shouldn't be a problem.' They probably figured this was going to be easy, and it turned out to be harder than they thought." The jury agreed, awarding Smashmallow $20 million in damages. After some legal back-and-forth, the parties settled for an undisclosed amount. (Tanis and Wolfgang declined to comment for this story.)Sebastiani says he can imagine bringing Smashmallow back someday. Meanwhile his investment company is still running the premium-product-at-blitzscale playbook. Bachan's Japanese-style barbecue sauce is one of theirs. Guayakí yerba maté, too. The thing is, even though Smashmallow failed, Sebastiani didn't. During trial prep, his lawyers had a fun idea. They thought they might bring a bag of Smashmallows to trial, to show the judge and jury what they were talking about. One of the attorneys, David Kwasniewski, called a bunch of Bay Area stores, and a clerk at an REI in Santa Rosa said they had a bag in stock. "Come on by," he said.Kwasniewski hopped in a car and drove up from San Francisco — it takes about an hour. He walked into the store and found the clerk, who went behind the counter and handed him a bag of gourmet marshmallows. But they weren't Smashmallows. These were made by a small Colorado company called Hammond's, which sells cube-shaped premium marshmallows in toasted coconut, chocolate chip, and a two-layer strawberry créme, among other flavors. The lawyer was gobsmacked. Smashmallow had crossed over into that rarest of territories — a brand that's become synonymous with its product. "In that industry, a snackable marshmallow is a Smashmallow, like a copy machine is a Xerox," says Kwasniewski. Smashmallows don't exist anymore, "but the brand is still out there."Sebastiani really did disrupt people's usage occasions. He created a whole new category of snack, and changed people's eating habits. When he created Smashmallow, the <a target="_blank" href="https://www.fortunebusinessinsights.com/north-america-marshmallow-market-105434">annual market for marshmallows in North America</a> was about $250 million. By 2028, it's projected to hit $535 million. Sebastiani won't see a dime of that money, because his business plan required a technology that didn't — and maybe couldn't — exist. He built a sweet brand. But the product was mostly hot air.<a target="_blank" href="https://www.businessinsider.com/author/adam-rogers">Adam Rogers</a> is a senior correspondent at Business Insider.

Silicon Valley tried to mass produce fancy marshmallows. It got messy, fast.

<ul><li>Jyoti Bharadwaj founded a healthy drinks startup <keyword id="16020211" type="General" weightage="100" keywordseo="teafit" source="Orion">TeaFit</keyword> in 2021, and it has sold ₹15 lakh worth of products as of now. </li><li>TeaFit served over 20,000 customers through online and offline channels. </li><li>Bharadwaj walked away with a collective investment of ₹50 lakh for 8% equity from four sharks, <keyword id="246967" type="General" weightage="20" keywordseo="vineeta-singh" source="Orion">Vineeta Singh</keyword>, Peyush Bansal, <keyword id="127971" type="General" weightage="20" keywordseo="Anupam-Mittal" source="Orion">Anupam Mittal</keyword>, and Aman Gupta. </li></ul>A mompreneur from Mumbai, Jyoti Bharadwaj, left all the <keyword id="11924074" type="General" weightage="20" keywordseo="shark-tank-india" source="Orion">Shark Tank India</keyword> judges impressed with her beverage company, TeaFit. TeaFit produces zero-calorie healthy drinks made with natural herbs and ingredients, without sugar or a sweetener. Started in 2021, the brand offers Green Tea, Black Tea and Barley Tea, along with instant premixes. A fan of Shark Tank US and a mother of two young kids, Bharadwaj gave a sharp pitch, spouting off minute details about the product’s pricing and packaging. At the start of the pitch, she brought her two young children aged eight and five with her. They have been a part of her entrepreneurial journey, she told the judges. “I have watched every episode of every season of Shark Tank US many times over the years. I have replayed so many of the pitches in my mind - Scrub Daddy, Drink Poppi, Bantam Bagels, and many others. I am just so incredibly grateful to get a national platform to talk about TeaFit, why we do what we do and our vision for the future,” shared <a href="https://www.linkedin.com/feed/update/urn:li:activity:7016978429694636032/">Bharadwaj on her Linkedin</a>, four days before her Shark Tank India episode aired. <cmsannotation type="cmsannotation" annotationid="Startup’s value zooms from ₹2 cr to ₹6.25 cr" comment="subhead2" text="Startup’s value zooms from ₹2 cr to ₹6.25 cr">Startup’s value zooms from ₹2 cr to ₹6.25 cr</cmsannotation> After sampling her teas on the show, even Aman Gupta, boAt co-founder, who loves sugary drinks was left impressed. Bharadwaj initially asked for ₹50 lakh for 3% equity which valued the company at ₹16.67 crore. She said that TeaFit received a term sheet of ₹1 crore that valued her startup at ₹20 crore in convertible notes. A convertible note is a type of bond offered by companies, which can be converted later into equity. Sugar Cosmetics’ co-founder Vineeta Singh and Shaadi.com’s founder Anupam Mittal jointly gave the first offer — ₹50 lakh for 25% equity, which valued the company at ₹2 crore. Lenskart’s co-founder Peyush Bansal followed with an offer of ₹50 lakh for 20% equity, which raised its value to ₹2.5 crore. However, it was boAt co-founder Aman Gupta’s offer, of ₹50 lakh for 10% equity, that immediately doubled the valuation to ₹5 crore. Bansal, Singh and Mittal instantly responded that they would match Gupta’s offer. Bharadwaj sought a collective investment of ₹50 lakhs from all four judges, but for 8% equity. This valued the startup at ₹6.25 crore. The judges accepted this offer. <cmsannotation type="cmsannotation" annotationid="When mother-in-law turned investor" comment="subhead2" text="When mother-in-law turned investor">When mother-in-law turned investor</cmsannotation> After graduating from the Manipal Institute of Technology, Jyoti Bhardwaj who hails from Patna pursued an MBA in Finance and Marketing from the Indian School of Business (ISB). She worked with the startup UrbanFresh and real-estate portal Housing.com before starting her entrepreneurial journey with TeaFit. TeaFit got its first investment of ₹10 lakh from Bhardwaj’s mother-in-law, Dr Urmila Pandey. Her mother-in-law is a PhD holder and a former professor who had to give up her professional career due to family obligations. But she kept the spirit of financial independence and ambition alive in her daughters and daughter-in-law. The first commercial batch of TeaFit was launched in March 2021. Bharadwaj had signed up with national retail chains before going into production. Shortly after the launch, a second lockdown was imposed in India. Undeterred, Bharadwaj <a href="https://www.youtube.com/watch?v=-T1p3MXT4B8&amp;t=4s&amp;ab_channel=SellonAmazonIndia">partnered </a>with e-commerce giant Amazon. “As we got the product into the stores, the second lockdown started. Before the product could even reach the customers, the doors were closed,” shared Bharadwaj in a video with Amazon. In FY22, TeaFit made a profit of ₹78,000 from sales worth ₹15.5 lakh, with zero advertising spend. The startup forecasts that it will end FY23 with revenue to the tune of ₹45-₹55 lakh, based on the sales in July, August and September. “Over the last 12 months during subsequent batches, every single one of my fears has come true. Bottles came out distorted, filters got choked, entire batches were trashed, labels didn’t fit, long power cuts, over-brewing you name it. But you know what? We made it past every single one of them and have consistently produced world-class beverages batch after batch,” shared Bharadwaj a year after TeaFit started, in <a href="https://www.linkedin.com/feed/update/urn:li:activity:6899322380678701056/">an old LinkedIn post</a>. TeaFit has served over 20,000 customers through online and offline channels. As much as 35% of its sales come from online channels, while the remaining 65% come from offline channels. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/thelife/personalities/news/ex-senior-vp-of-paytm-former-ceo-of-tata-cliq-will-now-head-global-business-for-meta-india/slidelist/96878322.cms">From Tata CLiQ to Paytm to Meta India: the professional journey of Vikas Purohit</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/mobile/news/iqoo-11-vs-oneplus-11-smartphone-comparison-of-price-specification-and-features/slidelist/96876758.cms">New flagship phones iQOO 11 vs OnePlus 11 – specs and features compared</a>

Shark Tank S2: Sugar loving shark buys into no-calorie iced teas biz

<ul class="summary-list"><li>Warning: Minor spoilers ahead for "Barbie," now in theaters.</li><li>"Barbie" features several discontinued dolls, including Michael Cera's Allan and Emerald Fennell's Midge.</li></ul><a href="https://www.insider.com/barbie-movie-review-2023-7">"Barbie"</a> reintroduces several forgotten dolls from the famous doll brand's history.While a large portion of <a href="https://www.insider.com/barbie-movie-cast-who-they-play-margot-robbie-ryan-gosling-2023-4">the "Barbie" cast</a> plays different versions <a href="https://www.insider.com/ryan-gosling-kenergy-best-part-of-barbie-press-tour-2023-7">of Barbie or Ken,</a> there are two key cast members who don't: <a href="https://www.insider.com/barbie-michael-cera-crisis-superbad-juno-success-2023-7">Michael Cera</a>, who plays a doll named Allan, and Emerald Fennell, who plays a doll named Midge.Both characters are based on real dolls from Barbie parent company <a href="https://www.insider.com/all-upcoming-movies-mattel-toys-barbie-2023-7">Mattel.</a> Originally concieved of as friends that were part of Barbie's posse, the Allan and Midge dolls were discontinued and largely forgotten by most of the public — until now.<a href="https://www.insider.com/margot-robbies-barbie-body-double-barely-knows-movie-plot-2023-6">At the end of the "Barbie" movie</a>, many more discontinued dolls — including Sugar Daddy Ken, Growing Up Skipper, and Earring Magic Ken — help Stereotypical Barbie (<a href="https://www.insider.com/margot-robbie-feet-barbie-internet-reaction-response-2023-7">Margot Robbie</a>) on her journey.<a href="https://www.newyorker.com/magazine/2023/07/10/after-barbie-mattel-is-raiding-its-entire-toybox" target="_blank" rel="noopener">The New Yorker reported</a> earlier this month that Mattel was initially nervous about the discontinued dolls' appearance in <a href="https://www.insider.com/barbie-greta-gerwig-feet-actors-cgi-2023-7">Greta Gerwig's movie.</a>"There was just an email that went around where they said, 'Do you have to remind people that this was on the box?'" Gerwig told the publication about the reaction to Allan.Gerwig eventually persuaded the company to include him by explaining that "dealing with all the strangeness of it is a way of honoring" Barbie."Barbie seems so monolithic, and there's a quality where it just seems as if she was inevitable, and she's always existed. I think all the dead ends are a reminder that they were just trying stuff out," Gerwig told the New Yorker.Here's what to know about the discontinued dolls.<h2>A pregnant version of Midge led to the doll sidekick getting discontinued.</h2><div type="image" title="Emerald Fennell plays Midge in Barbie" height="960" width="1280" msid="102024447" hostid="261"></div>Midge Hadley was first introduced in 1963 as Barbie's best friend. <a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends">According to Barbie expert</a><a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends">s</a><a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends"></a>, she was given freckles and less makeup to deflect concerns that Barbie was too adult and too sexy.The original Midge dolls were discontinued after 1965, <a href="https://www.polygon.com/23671465/barbie-movie-allan-doll-midge-discontinued-friends" target="_blank" rel="noopener">according to Polygon</a> — but Midge returned in 1988 and lasted long enough to <a href="https://web.archive.org/web/20080411215116/http://kattisdolls.net/midge/midge_weddingday.htm" target="_blank" rel="noopener">marry a groom edition of her own boyfriend Allan in the '90s.</a> Barbie and Ken were there to celebrate the day.Midge's downfall began in 2002, when Mattel released a pregnant version of the doll whose belly could be removed from her body and opened up to reveal a baby inside. That caused an uproar among parents who believed the doll promoted teen pregnancy, <a href="https://time.com/6269297/barbie-movie-midge-allan/" target="_blank" rel="noopener">per Time</a>.The controversy prompted <a href="https://money.cnn.com/2002/12/25/news/midge/" target="_blank" rel="noopener">Walmart to pull the pregnant doll from its shelves.</a> Mattel eventually produced another version of Midge postpartum.There is a distinct reference to this in "Barbie," when Helen Mirren's narrator says, "Let's not show Midge, actually. She was discontinued by Mattel because a pregnant doll is just too weird." Midge makes a few appearances in the film anyway, but is often put in the background.<h2>Allan was discontinued potentially due to his closeness to Ken.</h2><div type="image" title="Michael Cera plays Allan in Barbie" height="960" width="1280" msid="102024449" hostid="261"></div>Allan was created as Midge's boyfriend and Ken's best friend in 1964 so the two couples could <a href="https://www.youtube.com/watch?v=tK8pXiqFQ7g&amp;ab_channel=Teen-AgeFashionModelBARBIE" target="_blank" rel="noopener">go on double dates</a>. The original Allan doll wore a bright striped shirt like <a href="https://www.insider.com/michael-cera-wasnt-added-to-the-barbie-group-chat-2023-7">Cera</a> does in the movie.Allan was named after Allen Segal, Barbara Handler's husband. Handler's mother <a href="https://www.insider.com/who-is-ruth-handler-barbie-creator-tax-evasion-mastectomy-2023-7">Ruth Handler</a> created Barbie and named the titular doll after her daughter, according to <a href="https://www.nytimes.com/2023/07/11/magazine/greta-gerwig-barbie.html?searchResultPosition=1" target="_blank" rel="noopener">The New York Times</a>. Both Midge and Allan could fit into the clothing of Barbie and Ken. But Allan's marketing tagline, "All of Ken's clothes fit him," backfired when it led to rumors that Ken and Allan were in a homosexual relationship, according to <a href="https://www.attitude.co.uk/culture/film-tv/the-coming-out-story-of-the-barbie-movies-allan-440855/">Attitude.</a>Allan was discontinued around the same time as Midge, but has occasionally reappeared in Barbie lore. In "Barbie," Allan is the biggest cheerleader of the Kens and is mostly ignored by the Barbies.<h2>Yes, Growing up Skipper was a real doll that could grow breasts when you pushed its arm.</h2><div type="image" title="side-by-side of Hannah Khalique-Brown and a Growing Up Skipper Doll" height="960" width="1280" msid="102024451" hostid="261"></div>The movie makes numerous references to Skipper, Barbie's younger sister. However, in the scene where Barbie and the humans meet numerous discontinued dolls, there is a special version of Skipper present: Growing Up Skipper.<a href="https://www.glamourmagazine.co.uk/article/barbie-doll-controversies">According to Glamour</a>, Growing Up Skipper was created in 1975 as a way to teach kids about growing up and puberty. The doll would get taller and grow bigger breasts when you moved one of its arms backward.Mattel also gave her a friend, Growing Up Ginger, before ultimately discontinuing both.<h2>Video Girl Barbie got in trouble with the FBI</h2><div type="image" title="side-by-side of Mette Towley and a Video Girl Barbie doll" height="960" width="1280" msid="102024453" hostid="261"></div>Next to Growing Up Skipper is Video Girl Barbie, a Barbie doll fitted with a video camera inside her. Released by Mattel in 2010, Video Girl Barbie could record 30 minutes of video and stream it to a computer.Months after the doll's release, the FBI released a "cyber crime alert" stating that it could be used for child pornography, <a href="https://www.cbsnews.com/newyork/news/fbi-issues-alert-over-barbie-video-girl-doll/" target="_blank" rel="noopener">CBS reported.</a>Mattel released their own statement saying: "The FBI is not reporting that anything has happened. Steve Dupre from the FBI Sacramento field office has confirmed there have been no incidents of this doll being used as anything other than as intended. Mattel products are designed with children and their best interests in mind. Many of Mattel's employees are parents themselves and we understand the importance of child safety — it is our number one priority."The doll was ultimately discontinued in 2012.<h2>Sugar Daddy Ken was controversial due to his suggestive name</h2><div type="image" title="Rob Brydon plays Sugar Daddy Ken in Barbie" height="960" width="1280" msid="102024455" hostid="261"></div>There are also two discontinued Kens that take part in the scene with all the forgotten dolls. The first is Sugar Daddy Ken, a modern doll portrayed by British actor Rob Brydon.Sugar Daddy Ken was created in 2009 for Barbie's 50th anniversary as part of the adult doll collection line for Mattel. Despite the suggestive name – Sugar Daddy refers to an older man who pays a younger woman for companionship – Sugar supposedly refers to this Ken doll's dog, a white West Highland terrier.Despite the controversy surrounding his name, Mattel spokesperson <a href="https://abcnews.go.com/Business/barbies-sugar-daddy-ken-doll-raises-eyebrows/story?id=8952641">Michelle Chidoni told ABC at the time</a>: "At the end of the day, this collection is targeted toward adults. While the name of the doll does refer back to the dog, I think people are going to interpret it as they want to interpret it."<h2>Earring Magic Ken was discontinued and recalled after being associated with the gay community</h2><div type="image" title="side-by-side of Tom Stourton and a Earring Magic Ken" height="960" width="1280" msid="102024457" hostid="261"></div>Earring Magic Ken also appears in his signature purple vest.In the 1990s, Mattel attempted to give Ken an updated look. This led to the creation of Earring Magic Ken in 1993, a Ken doll that wore a purple mesh shirt, a pleather vest, a necklace, and an earring in one ear.<a href="https://www.dazeddigital.com/life-culture/article/56336/1/ken-has-always-been-gay-barbie-earring-magic-ryan-gosling">According to Dazed</a>, the doll was a big hit with the gay community. But the doll also received widespread backlash for its perceived association with the LGBTQ+ community and thus was eventually discontinued and recalled.According to Dazed, critics pointed out that the necklace looked like a cock ring, a sex toy."We're not in the business of putting cock rings into the hands of little girls... It's a necklace," Lisa McKendall, Mattel's head of marketing and communications, <a href="https://chicagoreader.com/news-politics/ken-comes-out/" target="_blank" rel="noopener">told the Chicago Reader</a> at the time. "It holds charms he can share with Barbie. C'mon, this is a doll designed for little girls, something like that would be entirely inappropriate."

All the discontinued dolls featured in 'Barbie,' from Allan and Midge to Sugar Daddy Ken

<ul><li><keyword id="3658" type="COUNTRY" weightage="20" keywordseo="India">India</keyword> is set to produce 35.5 million tonnes of <keyword id="31653" type="DOMAIN" weightage="20" keywordseo="sugar">sugar</keyword> between October 2018 and September 2019, a 10% jump from the previous year. </li><li>As a result, India will unseat <keyword id="6355226" type="LOCATION" weightage="20" keywordseo="brazil">Brazil</keyword> as the world’s largest producer of sugar. </li><li>However, this is largely because Brazil is converting its surplus <keyword id="46885" type="ORGANIZATION" weightage="20" keywordseo="sugarcane">sugarcane</keyword> produce to ethanol, which is in higher demand than sugar and more profitable. </li></ul>India, which is the world’s largest consumer of sugar, is set to produce a record yield of sugarcane in the current financial year. This is largely because sugarcane farmers are assured of a government-mandated fair price from <keyword id="6374174" type="DOMAIN" weightage="20" keywordseo="sugar-mills">sugar mills</keyword> that exceeds their costs by a significant margin. According to data from the Indian Sugar Mills Association, the country’s sugarcane farmers will produce 35.5 million tonnes of sugar between October 2018, when the crop season starts, and September 2019. This is a significant jump over the 32.2 million tonnes it will have produced by the end of 2017-18. In doing so, India will unseat Brazil as the world’s largest producer of sugar. However, this isn’t because Brazil is producing less sugarcane or is less efficient. It’s simply because Brazil is doing a better job at converting its surplus sugarcane stocks to ethanol, which is produced through the fermentation of sugarcane. Brazil’s sugar output for 2018-19 is expected to fall by 22% to 30 million tonnes as it diverts inputs towards ethanol production, which is in higher demand and more profitable. Given the depressed prices of sugar in global market, Brazilian producers found that it made more sense to prioritise ethanol, which is an alternative fuel. When “too much” becomes a bad thing The robust levels of sugar production in India have contributed to a decline in market prices to the point at which sugar is being sold at below its production cost and mills are recording huge losses, a result of which is that farmers <a href="https://economictimes.indiatimes.com/news/economy/agriculture/sugarcane-arrears-to-farmers-down-to-rs-16600-crore-government/articleshow/65214878.cms">aren’t getting paid</a>. This has forced the government to set a minimum price of ₹29/kg for sugar, which is above global prices, hence hurting the product’s global competitiveness. In addition, India only consumes 25 million tonnes of sugar, which means that it will likely have 10 million tonnes of surplus production in 2018-19. However, the country does not have the distillery capacity to convert it’s excess sugarcane into ethanol. To make matters worse, the current minimum prices of ethanol in India do not make its production financially viable. So, in essence, India has no choice but to ship the excess stocks. However, the level of demand for India’s low-quality white sugar isn’t sufficient. Besides, even if all the surplus stocks are exported, not only will this contribute to a global gut in sugar, but it will also serve to depress prices further. Taking note of this, the Modi administration approved a <a href="https://economictimes.indiatimes.com/news/economy/policy/no-mill-can-sell-sugar-below-rs-29/kg-government-order/articleshow/64498032.cms">₹44.4 billion</a> financing package to improve domestic ethanol production capacity, but it will take some time for the programme to start showing results. Concurrently, in April 2018, the government of Maharashtra, the state that produces the second-largest amount of sugar in India, was said to be planning <a href="https://indianexpress.com/article/india/maharashtra-government-plans-subsidy-for-mills-to-export-sugar-5144453/">an export subsidy scheme</a> for sugar producers. The Indian government is also trying to make a push for <a href="https://economictimes.indiatimes.com/news/economy/foreign-trade/india-itches-for-sugar-export-to-china/articleshow/64413898.cms">sugar exports to China</a>.

India could soon become the world’s largest sugar producer but here’s why that’s a problem

<ul><li><keyword id="13657841" type="General" weightage="50" keywordseo="sam-barker" source="Orion">Sam Barker</keyword> has used <keyword id="6354427" type="General" weightage="100" keywordseo="apple" source="Orion">apple</keyword>s to charge his Apple iPhone.</li><li>Barker used the <keyword id="6533570" type="General" weightage="80" keywordseo="ethanol" source="Orion">ethanol</keyword> from the Apples to power a motor.</li><li>Here’s everything you need to know about the interesting project.</li></ul>Sam Barker, a 29-year-old pilot who spends his spare time designing and engineering unique projects has revealed his latest project where he used an apple to charge an Apple iPhone. While this is something we may not be able to do at our home or verify, it is quite interesting. In his <a href="https://www.youtube.com/watch?v=9-rzI3nJTss">video</a>, Barker mentions that he started this project after seeing the rising fuel prices and finding out that engines can run on 100% ethanol, which can be created by fermenting sugars. Apple contains a lot of sugar, which is an essential part of creating ethanol. Ethanol can be used to power engines, which can then be used to charge your phone. In the end, you are using an apple to charge your Apple iPhone. <div type="Youtube" id="9-rzI3nJTss" title="Apple Powered Generator - The iPhone Charger" thumbUrl="https://i.ytimg.com/vi/9-rzI3nJTss/mqdefault.jpg"></div> While most of us may have opted for a power bank to charge our iPhone, Barker had other things in mind. The project is nothing that the world needs or we asked for, but it’s interesting to see the potential of sustainable alternatives that may bring a change in our daily lives. The process is complex and requires equipments that aren’t commonly found in a regular household. Here’s how Barker’s project works – <cmsannotation type="cmsannotation" annotationid="The juice" comment="subhead" text="The juice">The juice</cmsannotation> Barker began by sourcing apples from a friend’s orchard and peeling them. He then cut them into pieces and boiled them for four hours. He then let the mush cool down for a day at room temperature. <div type="image" title="Screenshot (8)" msid="90953893" hostid="261" caption="&amp;lt;p&amp;gt;The apples used to create ethanol.&amp;lt;/p&amp;gt;"></div> He then strained the liquid into a jug and added two packets of activated dry yeast. Then, he used an airlock to ensure an oxygen-free environment. The fermentation process, as per Barker took over a fortnight. <cmsannotation type="cmsannotation" annotationid="The engine" comment="subhead" text="The engine">The engine</cmsannotation> Barker then sourced a couple of chainsaws as he needed an engine. He then stripped the chainsaw of unnecessary parts such as the saw, because we don’t want to remove a limb in the process of charging the iPhone. <div type="image" title="Screenshot (10)" msid="90953922" hostid="261" caption="&amp;lt;p&amp;gt;The chainsaw used to power the device.&amp;lt;/p&amp;gt;"></div> As ethanol is not as powerful as regular fuel, Barker had to adjust the carburettor to ensure that a higher amount of fuel is used in the beginning to power up the engine. <cmsannotation type="cmsannotation" annotationid="Ethanol" comment="subhead" text="Ethanol">Ethanol</cmsannotation> <div type="image" title="Screenshot (9)" msid="90953931" hostid="261" caption="&amp;lt;p&amp;gt;The ethanol solution.&amp;lt;/p&amp;gt;"></div> Once the fermentation process was completed, Barker distilled the liquid to form a concentrated solution. The initial solution contained 15% ethanol, which was not enough to power the engine. After distilling, he got a 94% ethanol solution and used molecular sieves to remove the remaining water, making pure ethanol. <cmsannotation type="cmsannotation" annotationid="The final product" comment="subhead" text="The final product">The final product</cmsannotation> Once Barker had pure ethanol, he started assembling the final engine – using a chainsaw motor, a chopping board, a secondary pulley, a regulator and throttle to control the voltage. <div type="image" title="Screenshot (15)" msid="90953957" hostid="261" caption="&amp;lt;p&amp;gt;The iPhone being charged.&amp;lt;/p&amp;gt;"></div> After a few hiccups, the motor was finally up and running. After destroying a regulator, Barker was finally able to charge his iPhone with the engine powered by apples. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/apple-increased-the-use-of-recycled-materials-in-its-products-to-almost-20-in-2021/articleshow/90951595.cms">Apple increased the use of recycled materials in its products to almost 20% in 2021</a> <a href="https://www.businessinsider.in/tech/enterprise/news/netflix-has-lost-200000-subscribers-in-the-first-quarter-of-2022/articleshow/90950450.cms">Netflix share price tanks as the company records its first drop in users since 2011</a> <a href="https://www.businessinsider.in/tech/news/elon-musk-could-set-aside-15-billion-of-his-own-money-to-help-finance-his-43-billion-twitter-bid-a-report-says/articleshow/90951922.cms">Elon Musk could set aside $15 billion of his own money to help finance his $43 billion Twitter bid, a report says</a>

You Searched For "sugar companies producing ethanol" and got 12 results

Indian consumers shifting towards low-sugar beverages, high GST rates stalling growth in carbonated soft drinks market

BI India Bureau

India may boost FY25 capex by 8-10% amid surging revenues and record RBI surplus, says Market Kaleidoscope report

ANI

Sugar companies witness a sweet rally on ethanol excitement that may continue in 2022 as well

Bhakti Makwana

Bajaj Hindusthan Sugar posts Rs 122.87 cr net loss in Sep 2023 quarter

PTI

Renuka Sugars loss widens to Rs 205.6 cr in Sep 2023 quarter

PTI

Allan, Midge, Sugar Daddy Ken, and all the discontinued dolls featured in 'Barbie'

Esme Mazzeo,Ayomikun Adekaiye…

Silicon Valley tried to mass produce fancy marshmallows. It got messy, fast.

Adam Rogers

Shark Tank S2: Sugar loving shark buys into no-calorie iced teas biz

Srishti Magan

All the discontinued dolls featured in 'Barbie,' from Allan and Midge to Sugar Daddy Ken

Esme Mazzeo,Ayomikun Adekaiye…

India could soon become the world’s largest sugar producer but here’s why that’s a problem

Dilsher Dhillon

An Apple to charge another: Here's how a 29-year-old pilot charged his iPhone using apples

Sourabh Jain

234-year-old company EID Parry is only a tad more valuable than year-old unicorn GlobalBees

Vaamanaa Sethi

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