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You Searched For "student athlete marketing" and got 20 results


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4 mins read

Athlete marketing is booming with the evolution of NIL and creating new career paths

Athlete marketing was upended in 2021 when the NCAA opened the door for student-athletes to make mo…

Ashley Rodriguez   


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2 mins read

College football fans are already starting to foot the bill for their athletes getting paid

The University of Tennessee is upping 2025 football ticket prices by 10% to help pay student-athlet…

Grace Eliza Goodwin   


Business Insider Latest Story Image
3 mins read

I scored over 20 sponsorships as a student-athlete. Since graduating, I've worked full time helping other students make money from NIL.

Lauren Hoselton is a former track-and-field athlete using her NIL experience to help student-athlet…

Tiara White   


Business Insider Latest Story Image
6 mins read

Satya Nadella's career rise, from computer science student to turning Microsoft into a $3 trillion titan as CEO

Satya Nadella has been running Microsoft for a decade. Here's how the company became a $3 trillion …

Sarah Jackson,Polly Thompson,…   


Business Insider Latest Story Image
3 mins read

How LinkedIn has become 'huge' for some college athletes trying to build their careers and land brand deals

LinkedIn can help student-athletes score brand deals and other valuable connections, said college a…

Tiara White   


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1 min read

These student athletes' marketing value is $1 million or more – and some hail from famous families

Olympic all-around champion Suni Lee competes for Auburn at the 2022 NCAA Women's Gymnastics Champi…

Jordan Hart   


Business Insider Latest Story Image
17 mins read

Inside the company that has discovered the ultimate cash cow: teenage athletes

Michael Schwimer calls his company "Shark Tank for athletes." Critics call it indentured servitude.

Joseph Bien-Kahn   


Business Insider Latest Story Image
5 mins read

An athletic scholarship and NIL deals aren't going to pay for your kid's college tuition. Here are the odds they're up against.

Athletic scholarships and NIL deals help athletes pay for college and make money but the odds of fo…

Jacob Zinkula   


Business Insider Latest Story Image
6 mins read

How NIL deals and brand sponsorships are helping college athletes make money

NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…

Dan Whateley   


Business Insider Latest Story Image
1 min read

Seeking nominations for the top NIL startups shaping the future of NCAA student-athlete marketing

Insider is putting together a list of the most promising and innovative NIL startups charting the f…

Dan Whateley   


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1 min read

JOIN OUR FREE LIVE EVENT ON SEPT 8: How to market your brand or small business with student athletes

Student athletes can now profit off their followings and that means brands and small businesses can…

Jennifer Ortakales Dawkins   


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VIDEO: How to market your brand or small business with student athletes

In this webinar, three panelists talk about how businesses can work with student athletes to market…

Business Insider Latest Story Image
8 mins read

How NIL deals and brand sponsorships are helping college athletes make money

NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…

Dan Whateley,Margaret Fleming   


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2 mins read

Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale here's how it got to this place

HanesBrands is considering selling the iconic athletic clothing brand Champion. Explore its logo, b…

Jennifer Ortakales Dawkins   


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5 mins read

Microsoft's $3 trillion market cap milestone is the latest in a string of wins for Big Tech's elder statesman

In today's big story, we're looking at Microsoft notching another big win by briefly reaching a $3 …

Dan DeFrancesco   


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6 mins read

I'm a student athlete and influencer. I'm still getting used to it — here's how I prevent social media from taking over my life.

Emily Cole posted about her runs and nutrition for fun. Now she has more than 180,000 TikTok follow…

Jen Glantz   


Business Insider Latest Story Image
12 mins read

America's biggest private-equity firms are screwing over college students

America's private equity giants are turning student housing into a huge industry. But as rents reac…

James Rodriguez   


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5 mins read

Colleges are taking steps to limit the deals student-athletes can make with brands

The top influencer news of the week includes how much money Facebook pays video creators for 1 mill…

Amanda Perelli   


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3 mins read

Meet a single grandmother raising 3 grandchildren with $75,000 in student debt: 'I don't want my grandkids to be in poverty'

Resuming student-loan payments after the pandemic pause makes her anxious. "I somehow have to find …

Ayelet Sheffey   


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3 mins read

Cory Booker slams NCAA for profiting off wageless student athletes

NJ Sen. Cory Booker called out the NCAA for profiting off of - while not paying - student athletes …

Jackson Thompson