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<p>Hello! Here are top <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> and <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> articles for July 21. Lucia Moses here, filling in for Lauren Johnson, who's on a well-earned vacation. <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider?">Sign up for this daily newsletter here</a>.</p><p><strong>In today's edition</strong>: Where media <keyword id="6362513" type="UNKNOWN" weightage="60" keywordseo="startups">startups</keyword> VCs are placing their bets, <keyword id="28629" type="COMPANY" weightage="60" keywordseo="Red-Bull">Red Bull</keyword>'s diversity deck, and how <keyword id="220913" type="COMPANY" weightage="60" keywordseo="Mac-Cosmetics">MAC Cosmetics</keyword> is dealing as store foot traffic crashes.</p><p><a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7"></a></p><h3><a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7">19 media startups that top VCs say are poised to take off in 2020, as the pandemic reshapes the industry</a></h3><ul><li>The shuttering of movie theaters, production studios, live sports, theme parks, and film and music festivals has cut into media companies' earnings.</li><li>But investors are continuing to pour money into companies they think are poised to take off and emerge stronger as consumer habits shift.</li><li><a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7">Here are 19 startups focused on areas like livestreaming, short-form video, podcasting, and esports that investors are bullish on. </a></li></ul><h3><a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7">Read the full story here.</a></h3><h3><a href="https://www.businessinsider.com/red-bull-planned-extensive-diversity-program-before-execs-were-fired-2020-7"><div type="image" title="Red Bull global CEO Dietrich Mateschitz" height="2505" width="3340" msid="77086063" hostid="261"></div></a></h3><h3><a href="https://www.businessinsider.com/red-bull-planned-extensive-diversity-program-before-execs-were-fired-2020-7">Red Bull execs outlined plans to increase diversity efforts a month before being fired. Here's their slide deck.</a><a href="https://www.businessinsider.com/red-bull-planned-extensive-diversity-program-before-execs-were-fired-2020-7"></a></h3><ul><li><a href="https://www.businessinsider.com/red-bull-planned-extensive-diversity-program-before-execs-were-fired-2020-7">About a month before being fired July 13, two top Red Bull executives announced ambitious plans to increase Black representation in the company, its marketing, and community outreach. </a></li><li>Multiple employees saw their firing as an act of retaliation by Red Bull corporate leadership in Austria.</li><li>The executives' firings, along with layoffs in cultural marketing, have thrown into question the future of the diversity program.</li></ul><h3><a href="https://www.businessinsider.com/red-bull-planned-extensive-diversity-program-before-execs-were-fired-2020-7">Read the full story here.</a></h3><p><a href="https://www.businessinsider.com/mac-cosmetics-global-cmo-e-commerce-and-black-lives-matter-2020-7"><div type="image" title="cmo q&amp;a ukonwa ojo mac 2x1" height="1200" width="1600" msid="77086067" hostid="261"></div></a></p><h3><a href="https://www.businessinsider.com/mac-cosmetics-global-cmo-e-commerce-and-black-lives-matter-2020-7">MAC Cosmetics' global CMO on how it's reevaluating its stores, adapting to online shopping, and advancing diversity and inclusion</a></h3><ul><li>MAC Cosmetics is known for its in-store experience, but the coronavirus pandemic has changed all that as people migrate to shopping online.</li><li><a href="https://www.businessinsider.com/mac-cosmetics-global-cmo-e-commerce-and-black-lives-matter-2020-7">Global CMO Ukonwa Ojo described how the Estée Lauder brand is adapting by using AR to let people try on makeup virtually and other features.</a></li><li>She also addressed how the company continues to advertise on Facebook despite MAC's taking a stance against hate speech.</li></ul><h3><a href="https://www.businessinsider.com/mac-cosmetics-global-cmo-e-commerce-and-black-lives-matter-2020-7">Read the full interview here.</a></h3><p><strong>More stories we're reading:</strong></p><p><a href="https://www.wsj.com/amp/articles/covid-rewrites-the-disney-playbook-11595264668">Coronavirus Rewrites the Disney Playbook</a> (Wall Street Journal)</p><p><a href="https://www.businessinsider.com/why-morgan-stanley-is-bullish-on-the-new-walmart-plus-2020-7">Morgan Stanley thinks Walmart's new subscription service will boost its ability to take on Amazon Prime</a> (Business Insider)</p><p><a href="https://www.modernretail.co/retail/while-growing-an-empire-shopify-manages-to-play-nice/">While growing an empire, Shopify manages to play nice</a> (Modern Retail)</p><p><a href="https://www.businessinsider.com/youtube-creator-with-200k-subscribers-average-salary-earnings-2020-7">A YouTuber with 250,000 subscribers explains how much money she makes from her videos, which is more than her salary from her day job as a teacher</a> (Business Insider)</p><p><a href="https://www.businessinsider.com/musicians-linkin-park-mike-shinda-make-money-on-twitch-2020-7">Linkin Park's Mike Shinoda on how he used Twitch to create a new album with fan input and how musicians can make money on the livestreaming platform</a> (Business Insider)</p><p>Thanks for reading and see you tomorrow! Remember you can subscribe <a href="http://newsletter.businessinsider.com/join/4np/advertising-insider?">here</a>.</p><p>— Lucia</p>

The media startups investors are betting on in 2020

<ul class="summary-list"><li>The <keyword id="10255345" type="UNKNOWN" weightage="60" keywordseo="sway-boys">Sway Boys</keyword> are some of TikTok's biggest stars, known for their dance, stunt, and prank videos.</li><li>Three of them, 18-year-old Josh Richards, and 21-year-olds Bryce Hall and Griffin Johnson, are trying to turn their TikTok fame into bigger wealth by investing in <keyword id="6362513" type="UNKNOWN" weightage="60" keywordseo="startups">startups</keyword>.</li><li>The Sway boys are controversial choices for investors, known more for their parties than their business acumen.</li><li>But they are having luck wooing founders of up-and-coming startups into deals by inviting them to their LA mansion and promoting their products to their millions of followers.</li></ul><p>On August 27, Sheridan Clayborne, the 21-year-old founder of hot fintech startup Lendtable, walked into the Sway House, a luxurious, Los Angeles mansion that's home to six of the world's biggest TikTok stars known as the Sway Boys. It was his birthday.</p><p>Clayborne knew that three of the Sway Boys — 18-year-old Josh Richards, and 21-year-olds Bryce Hall and Griffin Johnson— wanted to become venture capitalists, buying ownership stakes in hot startups, hoping those startups succeed and rise in value.</p><p>He was curious if he should let them buy into his company.</p><p>Instead of fundraising through a pitch deck, Clayborne created TikToks with the Sway Boys and mingled with celebrities like the Chainsmokers — all in a <a href="https://www.dexerto.com/entertainment/bryce-hall-sway-boys-tour-inside-of-luxury-new-mansion-triller-air-1419806/">mansion</a> replete with outdoor pool, ping-pong table in a giant living room, scenic balconies with workout stations, and pricey cars like Teslas parked in the garage.</p><p>But as fun as the party palace was for a birthday trip, he had doubts if they would be nothing more than "air-headed TikTok e-Boys," he told Business Insider.</p><p>Still, he let them buy a tiny piece of his company and was blown away to discover that they have helped increase customers for his product, which helps cash-strapped people borrow money to max out their company's 401K match. And they aren't just attracting college kids, but suburban moms, too, he said.</p><p>Richards, Hall and Johnson have since invested in a handful of other startups, and those founders told Business Insider they are happy with the partnership, too. </p><p>But the Sway Boys also come loaded with types of controversy typical for 18- and 21-year-old celebrities. They have plenty of critics who see them as nothing more than glorified partiers with a passing interest in venture, and are "not very sophisticated."</p><p>Business Insider talked to the Sway Boys, their manager, their founders and those critics.</p><h3><a href="https://www.businessinsider.com/why-founders-sign-venture-deals-with-tiktok-stars-sway-boys-2020-11">Subscribe to Business Insider to read the full story of what the startup world thinks of the Sway Boys' ambitions to become tech venture tycoons.</a></h3>

The young and controversial Sway Boys, who have amassed millions of TikTok followers, are now tech investors. They are impressing founders but have plenty of doubters.

<ul class="summary-list"><li>We asked a group of investors at successful venture capital firms to name the startups that will boom this year.</li><li>Each VC was asked to name two startups: one that they or their firm invested in, and one where they have no financial ties or any other interest, but believes will do well.</li><li>The result is an exciting list of startups to watch in 2020 from the people who make their livings watching startups.</li><li>Whether you are looking for a hot startup to join as an employee or looking out for tech trends, this list will serve as an indication of what Silicon Valley thinks is hot.</li><li><strong><a href="https://www.businessinsider.com/prime">Click here to read more BI Prime stories</a>.</strong></li></ul><p>2020 is upon us and one of the best ways to see what the year holds for the tech industry is to ask the venture capitalists that fund, advise and hear pitch after pitch from tech startups.</p><p>In that spirit, we reached out to a select group of successful venture capital firms and asked them name the startups that are poised to have very good years.</p><p>When we spoke to each VC, we set some ground rules for participation: </p><ol><li>The VC must tell us about one startup in their portfolio. After all, they believed in the startup in question enough to fund them.</li><li> And they must also tell us about one startup where they have no financial ties or any other interest. After all, they can't invest in every single cool-sounding startup.</li></ol><p>The result is a fascinating list of companies to watch, ranging from tiny, seed stage to under-the-radar growth companies, organized alphabetically. We've noted each startup's estimated total funding to date based on the info from deal database Pitchbook. In the event that we could not determine total funding from Pitchbook, we've included what funding info we could.</p><p><strong>Here are the 72 startups that they named:</strong></p>

72 startups that will boom in 2020, according to VCs

<keyword id="78512" type="ORGANIZATION" weightage="20" keywordseo="IIM-Calcutta">IIM Calcutta</keyword> <keyword id="71813" type="UNKNOWN" weightage="60" keywordseo="Innovation-Park">Innovation Park</keyword> has created out plans to incubate 100 <keyword id="6362513" type="ORGANIZATION" weightage="20" keywordseo="Startups">startups</keyword> by 2020, of which 40 would be funded by the <keyword id="154380" type="ORGANIZATION" weightage="20" keywordseo="department-of-science-and-technology">Department of Science and Technology</keyword> (DST) and DFID.<br />
<br /> IIM-C director <keyword id="3767605" type="UNKNOWN" weightage="60" keywordseo="saibal-chatterjee">Saibal Chatterjee</keyword> said that the Innovation Park, which started two years ago, has provided seed capital to six start-ups and is ready to go for a second series of funding.<br />
<br />
Ashok Banerjee of IIM-C said that the start-ups would get access to the IIM alumni network for mentoring purposes, adding that they would be reaching out to the districts for hunting talent.<br />
<br />
The INVENT program is funded mutually by the DST and the Department for International Development (DFID) which is aimed at promoting social enterprise in the low-income states.<br />
<br />
The verticals in the social enterprise domain are healthcare, education for masses, technological innovation, agriculture, water and sanitation.<br />
<br />
These startups under the INVENT program would be revenue driven enterprises which would get initial seed funding from DST and DFID.

IIM-C will be incubating 100 startups by 2020

New Delhi, Nov 21 () Nazara Technologies, an interactive gaming and sports media company, on Thursday said it is planning to invest up to USD 20 million next year in startups in India, Middle East and Africa.
<p>The company has already undertaken transactions worth USD 50 million in 13 startups in the last two years, a statement said.
</p><p>"Nazara aims to act as a catalyst to further expedite growth of gaming; e-sports and sports content across emerging markets," it added.
</p><p>The company said it plans to infuse "risk and growth capital in the selected startups besides offering mentorship via the founders of the companies from Nazara's current portfolio of investments and Nazara's leadership team".
</p><p>Apart from fund infusion and mentorship, the startup teams will be able to tap into the vast geographical reach of Nazara's business operations spanning across Africa, Middle East, South East Asia and the Indian sub-continent, it added.
</p><p>"They will have access to local payment options with ready-made legal infrastructure to expand into the above geographies apart from reaching out to Nazara's network of over 100 million-plus monthly active users in India," the statement said.
</p><p>The startups will also get an opportunity to leverage network of experts across financial and legal strategy, brand and performance marketing; media ad sales; brand solutions in addition to running games as services.
</p><p>"Looking at the explosive growth in the interactive entertainment and sports ecosystem, Nazara has decided to up its aggression on investing in the emerging market ecosystem and support early stage startups accelerating the growth of these companies and of the industry at large," Nazara Technologies CEO Manish Agarwal said.
</p>Nazara has acquired majority stake in Next Wave Multimedia, Nodwin Gaming and HalaPlay Technologies. Its other investee companies include Mastermind Sports, Moonglabs Technologies, Bakbuck, CrimzonCode and others.  SR  BAL

Nazara to invest $20 mn in startups in 2020

<p class="source"><span>Front; Databricks; Transposit; Icertis; Shayanne Gal/Business Insider</span></p><ul class="summary-list"><li>Business Insider analyzed recent startup coverage and data from venture capital database PitchBook to compile a list of enterprise startups we believe are headed for success.</li><li>We've defined an enterprise startup as a private, independent company serving the $4 trillion a year business-to-business technology market.</li><li>We collected a broad combination of attributes to support why we think the startup is promising, including valuations, funding, founding teams, and the product or service it offers.</li><li><a href="https://www.businessinsider.com/prime">Click here to read more stories from BI Prime</a></li></ul><p>As 2019 rolls to a close and 2020 is upon us, it's the time of year for reflections and resolutions.</p><p>If your musings are making you consider a career change by taking a job at an enterprise startup, with the promises of riches that its stock could one day bring, we have your back.</p><p>At Business Insider, we cover a lot of startups all year long, talking to everyone from founders to employees to investors to market researchers. Every year, we review through our coverage of startups that made waves during the year and analyze data from other sources such as PitchBook, the deal-tracking database. From this, we choose our slate of startups that we believe are headed for success.</p><p>The following list is specific to enterprise startups - the companies <a href="https://www.gartner.com/en/newsroom/press-releases/2019-10-23-gartner-says-global-it-spending-to-grow-3point7-percent-in-2020">serving the $4 trillion a year</a> business-to-business (b2b) technology market. We've defined a startup as any independent company that hasn't yet gone public.</p><p>We look at a broad combination of attributes including the experience of the founding teams; its angel investors and VCs; valuations, recent and total funding (as reported by PitchBook) and, of course, the product or service the startup is offering. </p><p><em>Additional reporting by Benjamin Pimentel and Bani Sapra.</em></p>

47 enterprise startups to bet your career on in 2020

<p><strong><em><div type="image" title="influencer dashboard banner" height="151" width="1200" msid="77130024" hostid="261"></div></em></strong></p><p><strong><em>Hi, this is Amanda Perelli and welcome back to Influencer Dashboard, our weekly rundown on the influencer and creator economy. <a href="http://newsletter.businessinsider.com/join/influencerdashboard">Sign up for the newsletter here.</a></em></strong></p><p>Before we get started, I'm hosting a digital event on Wednesday, August 5 at 11 a.m. ET on how <keyword id="1112328" type="PERSON" weightage="60" keywordseo="Influencers">influencers</keyword> are earning money in 2020. I will be speaking live with <keyword id="10879" type="CITY" weightage="60" keywordseo="YouTube">YouTube</keyword> creators Shelby Church, Ruby Asabor, and Katy Bellotte on the state of the influencer industry, how they built their online audiences, and how they've adapted their businesses during the pandemic. <strong><a href="https://us02web.zoom.us/webinar/register/WN_OHmM3C5pThipaxIpfYu3yQ">Sign up here</a></strong>.</p><p>Alright, onto this week's rundown.</p><p>My colleagues Ashley Rodriguez and Dan Whateley asked 11 top venture-capital investors which <keyword id="6354777" type="COMPANY" weightage="100" keywordseo="Media">media</keyword> startups they thought would thrive in 2020 amid the coronavirus pandemic — and why.</p><p>They asked each VC to pick two companies, including one they weren't invested in.</p><p>VC firms are eyeing startups that work on a variety of hot topics in media including livestreaming, short-form video, podcasting, and esports. </p><p>Some creator-focused media examples included the video shout-out app Cameo and MSCHF, the brand behind YouTuber MrBeast's new viral app.</p><p><strong><a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7">Check out the full list of 19 media startups that VCs say are poised to take off in 2020, here</a>.</strong></p><h2><a href="https://www.businessinsider.com/youtube-changes-rules-for-mid-roll-ads-allowing-shorter-videos-2020-7">YouTube will let shorter videos use mid-roll ads and creators are excited about a potential income boost</a></h2><p><div type="image" title="Jacques &quot;Kustoo&quot; Slade" height="716" width="954" msid="77129337" hostid="261"></div></p><p>YouTube is rolling out a new update at the end of July that will lower the minimum video length for mid-roll ads. </p><p>The update will make videos longer than eight minutes eligible for mid-roll (middle of the video) ads. Previously, only videos longer than 10 minutes could include a mid-roll ad. This change could increase revenue for some creators who typically film shorter videos. </p><p>I spoke with YouTube creators Jacques Slade (1.2 million subscribers) and Erika Kullberg (62,000 subscribers) on their reaction to the change and how this will impact their businesses.</p><p>"I'm personally happy because it's very hard for me to get my videos to the 10-minute mark for the most part," Kullberg said. "Whereas eight minutes is more doable for me. I think it's a good change for most creators and I like that you can opt out of it, too."</p><p><strong><a href="https://www.businessinsider.com/youtube-changes-rules-for-mid-roll-ads-allowing-shorter-videos-2020-7">Read more about the change in rules, here</a>.</strong> </p><h2><a href="https://www.businessinsider.com/instagram-influencers-explain-using-expanded-shopping-features-2020-7">Instagram influencers can now directly tag and sell their own products </a></h2><p><div type="image" title="Instagram shopping" height="1382" width="1843" msid="77129341" hostid="261"></div></p><p><keyword id="819905" type="COMPANY" weightage="60" keywordseo="Instagram">Instagram</keyword> introduced a new set of eligibility requirements for Instagram Shopping that went into effect on July 9. </p><p>My colleague Sydney Bradley spoke with Instagram influencers who tried out these features while they were in beta testing to see what they were like to use and what pain points still exist.</p><p>"This tool is definitely a time saver and offers a better linking experience for the creator, a better shopping experience for the users, and better conversion potential for the brand," said influencer Katie Sturino, who was part of the beta test of Shopping from Creators.</p><p>But the limited amount of brands available to tag has frustrated some creators using these features, they said.</p><p><strong><a href="https://www.businessinsider.com/instagram-influencers-explain-using-expanded-shopping-features-2020-7">Read more about what pain points creators say still exist, here</a>.</strong></p><h2><a href="https://www.businessinsider.com/youtube-creator-with-200k-subscribers-average-salary-earnings-2020-7">How much a YouTuber with 250,000 subscribers makes from her videos</a></h2><p><strong><div type="image" title="Maya Lee" height="1343" width="1790" msid="77129347" hostid="261"></div></strong></p><p><em>This is the latest installment of <a href="https://www.businessinsider.com/category/youtube-money">Business Insider's YouTube money logs</a>, where creators break down how much they earn.</em></p><p>When Maya Lee started her YouTube channel, she treated it like a side hustle and would film videos about her job as an elementary-school teacher. </p><p>"You don't go into teaching for the salary; you go into it for other reasons," she told Business Insider. "And I knew that with living in LA I needed to do something else on the side." </p><p>I spoke with Lee, who now has 258,000 subscribers on her YouTube channel where she posts productivity videos, like her popular 5 a.m. routine (which has 4.8 million views), along with vlogs about her daily life.</p><p>Lee broke down how much money she makes from her YouTube business monthly – from brand sponsorships to Google ad revenue. </p><p><strong><a href="https://www.businessinsider.com/youtube-creator-with-200k-subscribers-average-salary-earnings-2020-7">Check out the full breakdown, here</a>. </strong></p><h2><strong>What else happened on BI: </strong></h2><ul><li><p>Dan is seeking nominations for a list of power players reshaping the music industry through <keyword id="6762469" type="UNKNOWN" weightage="60" keywordseo="TikTok">TikTok</keyword>. <strong><a href="https://www.businessinsider.com/seeking-nominations-for-tiktok-power-players-shaping-the-music-industry-2020-7">Submit your ideas here</a>. </strong></p></li><li><p><strong><a href="https://www.businessinsider.com/virtual-influencers-like-lil-miquela-see-interest-increase-in-pandemic-2020-7">Brands are turning to virtual influencers:</a> </strong>Dan and Sydney wrote about how some brands are turning to computer-generated influencers who can be "anywhere" during a pandemic.</p></li><li><p><strong><a href="https://www.businessinsider.com/youtube-creator-got-10-thousand-subscribers-focusing-on-niche-topic-2020-7">How a YouTube creator gained her first 10,000 subscribers</a></strong>: I spoke with Maya Lee who said focusing on a niche topic helped jumpstart her channel.</p></li><li><p><strong><a href="https://www.businessinsider.com/musicians-linkin-park-mike-shinda-make-money-on-twitch-2020-7">How musicians can use Twitch to earn money</a>: </strong>Sydney spoke with Mike Shinoda of Linkin Park, and Twitch's head of music, to learn more about how musicians are using the platform to make money.</p></li></ul><p><div type="image" title="Omaya Zein" height="1214" width="1618" msid="77129349" hostid="261"></div></p><h2><em><strong>Ask an influencer:</strong></em> "What would you be doing if you weren't a digital creator?" </h2><ul><li><p><strong><a href="https://www.youtube.com/user/macbby11">Alisha Marie (8.2 million YouTube subscribers</a>):</strong> "If I wasn't a YouTube creator I think I would still be working in the <keyword id="4578" type="COMPANY" weightage="60" keywordseo="entertainment">entertainment</keyword> industry, maybe something in production. I also really love teaching and have always had great relationships with teachers in my life, so I could also see myself doing that."</p></li><li><p><strong><a href="https://www.youtube.com/user/MissRemiAshten">Remi Cruz (2.5 million subscribers</a>): </strong>"I would most likely be working in the food industry. I've always loved cooking shows and can definitely see myself working on the set of one. I've recently started showcasing my own cooking videos a lot more, so who knows, maybe I will have my own cooking show one day!"</p></li><li><p><strong><a href="https://www.youtube.com/channel/UCyNwVl1ylbnvnW4hyyBXPxQ/videos">Omaya Zein (373,000 subscribers</a>):</strong> "As a plus-size influencer I have various conversations with men and women about fat bodies, confidence, size discrimination and mental health, which makes me wish I could be a psychiatrist or psychologist to continue helping those, who like me, deal with body issues that affect us emotionally and mentally."</p></li><li><p><strong><a href="https://www.youtube.com/user/heyitsfeiii" target="_blank" rel="noopener">Hey it's Feiii (1.6 million subscribers)</a>: </strong>"I would be pursuing optometry with my human biology/science background. I have always valued my education and would love to challenge myself!"</p></li><li><p><strong><a href="https://www.youtube.com/c/haleypham/featured">Haley Pham (2.3 million subscribers</a>)</strong>: "I would probably become a real estate agent and try to build a brand similar to chip and Joanna Gaines with interior design books, flipping homes, etc!"</p></li></ul><p><strong>Submit your questions about the influencer industry or for creators to aperelli@businessinsider.com. </strong>We'll answer your questions in an upcoming issue of Influencer Dashboard.</p><h2>Industry updates:</h2><ul><li><p>Digital Brand Architects signed Vlog Squad member Natalie Noel, TikTok star Anna O'Brien, historian and activist Blair Imani, and beauty entrepreneur Deepica Mutyala. </p></li><li><p>Morphe is <a href="https://www.allure.com/story/charli-dixie-damelio-morphe-2-interview">launching a new cosmetics line </a>with TikTok stars Charli and Dixie D'Amelio called Morphe 2.</p></li><li><p>TikTok star Addison Rae Easterling is the face of American Eagle's new back-to-school campaign, and she launched a podcast exclusive to Spotify with her mom Sheri.</p></li><li><p>Rapper Logic <a href="https://www.bbc.com/news/newsbeat-53483491">signed an exclusive deal with Twitch</a>.</p></li></ul><p><div type="image" title="Addison Rae" height="1150" width="1534" msid="77129352" hostid="261"></div></p><h2 id="this-week-on-insider's-digital-culture-desk:">This week from Insider's digital culture team: </h2><ul><li><strong><a href="https://www.insider.com/griffin-johnson-tiktok-dixie-damelio-sway-gaming-la-2020-7">TikTok star Griffin Johnson explains why he's leaving Sway:</a></strong> Hanna Lustig spoke with Johnson about leaving the TikTok collab house and his plans to jump into esports.</li><li><p><strong><a href="https://www.insider.com/disney-reopening-world-coronavirus-walt-instagram-park-safety-2020-7">Some Disney influencers question park safety, others run back:</a></strong> Margot Harris spoke with Disney-focused social-media creators on how they are approaching the park reopening and their concerns. </p></li><li><p><strong><a href="https://www.insider.com/james-charles-says-onlyfans-sent-him-a-very-lucrative-offer-2020-7">James Charles says OnlyFans sent him a 'very lucrative offer'</a></strong>: Kat Tenbarge wrote that Charles says the platform reached out to him via email with a "lucrative offer" to sell his nude photos on the platform. </p></li><li><p><strong><a href="https://www.insider.com/what-animal-are-you-instagram-account-frogs-dogs-requests-meme-2020-7">"What animal are you?" Instagram accounts are taking over</a></strong>: Palmer Haasch wrote about the popular accounts that match people's names to pictures of animals or other images.  </p></li></ul><h2 id="here's-what-else-we're-reading:">Here's what else we're reading:</h2><ul><li><p><strong><a href="https://www.charlotteagenda.com/225350/world-of-charlotte-tiktok/">8 TikTok creators that cover food and dance in Charlotte, NC</a></strong>: Emma Way from Charlotte Agenda wrote about the influencers famous for posting about the city of Charlotte. </p></li><li><p><strong><a href="https://www.vox.com/the-goods/2020/7/17/21328582/cameo-promotional-influencer-marketing">Cameo and the future of influencer marketing</a></strong>: Rebecca Jennings from Vox wrote about the celebrity shout-out app Cameo and its rise in popularity since the coronavirus outbreak. </p></li></ul><p><em>Thanks for reading! Send me your tips, comments, or questions: aperelli@businessinsider.com.</em></p><h2 id="subscribe-to-the-newsletter-here."><a href="http://newsletter.businessinsider.com/join/influencerdashboard">Subscribe to the newsletter here</a>.</h2>

The media startups VCs say will take off in 2020

<ul class="summary-list"><li>2019 was a critical year for biotech and healthcare startups, with an unprecedented number making the <a href="https://www.businessinsider.com/livongo-stock-price-digital-health-ipo-2019-7">leap from private to public,</a> and more considering making the jump in 2020. </li><li>There are 19 healthcare startups that have reached unicorn status, or the $1 billion and over valuation mark, according to PitchBook and Business Insider's reporting.</li><li>Some like <a href="https://www.businessinsider.com/bright-health-medicare-advantage-aca-startup-raises-635-million-2019-12">Bright Health</a> and Clover Health added hundreds of millions to their war chests in 2019, while others didn't take on additional funding in the last year. Here's what to know about the companies going into 2020. </li><li><a href="http://newsletter.businessinsider.com/join/health-insider">Subscribe to Dispensed, Business Insider's weekly healthcare newsletter</a>.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary" target="_blank" rel="noopener">Click here for more BI Prime stories</a>.</li></ul><p>2020 is gearing up to be a pivotal year for <a href="https://www.businessinsider.com/category/dispensed">healthcare</a> and biotech startups.</p><p>In 2019, a handful of health startups went public with valuations above $1 billion, placing them in unicorn territory.</p><p>2020 is shaping up to be an even more prolific year, with reports that companies like One Medical could go public by the first quarter of 2020. </p><p>While companies like Tempus, Ginkgo Bioworks and health insurance startups Clover Health and Bright Health added to their war chests, others like 23andMe and Butterfly Network maintained their unicorn status without taking on additional funding, according to data provided by PitchBook.</p><p><em>Clarrie Feinstein contributed to a previous version of this post. </em></p><p class="tagline"><a href="/intelligence/digital-health?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_subscription&amp;itm_content=health&amp;itm_campaign=digital-health"></a></p><p>Featured Digital Health Articles:<br />- <a href="/telehealth-industry-explained">Telehealth Industry: Benefits, Services &amp; Examples</a><br />- <a href="/value-based-care-pay-for-performance-healthcare-model">Value-Based Care Model: Pay-for-Performance Healthcare</a><br />- <a href="/senior-care-market-trends">Senior Care &amp; Assisted Living Market Trends</a><br />- <a href="/wearable-technology-healthcare-medical-devices">Smart Medical Devices: Wearable Tech in Healthcare</a><br />- <a href="/artificial-intelligence-healthcare">AI in Healthcare</a><br />- <a href="/remote-patient-monitoring-industry-explained">Remote Patient Monitoring Industry: Devices &amp; Market Trends</a></p>

The 19 billion-dollar startups to watch that are revolutionizing healthcare in 2020

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><p class="source"><span>Facebook/Hyperloop Tech</span></p><p class="caption">Hyperloop Technologies' employees outside of the company's headquarters.</p></div><p></p></div></div>Hyperloop Technologies plans to build not one, but three Hyperloop projects in less than five years, <a href="https://blog.websummit.net/hyperloop-technologies-announce-26-million-in-funding/" target="_blank"><span>Rob Lloyd, </span>the company's CEO, said on Thursday</a>. </p><p>The LA-based startup will begin the projects in 2017 and complete them by 2020, Lloyd said during a presentation at the Web Summit, a tech conference in Dublin. </p><p>Lloyd, who is a former Cisco executive, also announced at the conference that the company had raised <a href="http://hyperlooptech.com/blog/an-update" target="_blank">$26 million of its $80 million series B financing round</a>. </p><p>In September, <span>Hyperloop Technologies</span> announced Lloyd would be <a href="http://www.techinsider.io/hyperloop-technologies-hires-new-ceo-2015-9" target="_blank">taking the helm of the company</a>. The startup also said at the time that it aimed to have its first test track finished by late next year or early 2017, with the intention of having its system commercially ready by 2020.</p><p>The company has yet to share the location of its test track or any of the other projects. </p><p>Tech Insider reached out to Hyperloop Technologies to find out more about the three projects underway, and will update when we hear back.</p><p>It's worth noting, however, that even though some US cities have shown a growing interest in high-speed rail, it's more likely the first full scale Hyperloop system - one that stretches hundreds of miles - will be built overseas, and likely in Asia. </p><p>Just last month, Peter Diamandis, who is a on the board of Hyperloop Technologies, said that the <a href="http://www.techinsider.io/peter-diamandis-said-the-hyperloop-could-operate-in-the-united-arab-emirates-by-2020-2015-10" target="_blank">Hyperloop could be fully operational in the United Arab Emirates</a> before 2020. </p><p><div class="KonaFilter image-container display-table"><div><div class="image on-image"><p class="source"><span><a href="https://www.youtube.com/watch?v=WnrXBdznOe8&amp;feature=youtu.be">YouTube/Hyperloop Technologies</a></span></p></div><p></p></div></div>Dirk Ahlborn, who is CEO of Hyperloop Transportation Technologies (HTT), another startup working on the technology, told <a href="http://www.techinsider.io/hyperloop-transportation-technologies-to-start-construction-2015-8" target="_blank">Tech Insider earlier this year</a> that they too are looking to build the first full scale system in other parts of the world. </p><p>Among the reasons these companies are looking to build their systems outside of the US is because getting rights to land is easier and there are fewer regulations. </p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/elon-musk-hyperloop-best-features-2013-8">The Best Features Of Elon Musk's Hyperloop</a></h3>        <div>            <div>        <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="FjaG91ZDr5GkYVqmI5NBEKi0eKf9XTPQ" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>        </div>        </div>            </div>

This startup claims it will build three Hyperloop systems by 2020

<p>Supply-chain tech attracted a whopping $19.3 billion across 534 deals in 2018, according to Pitchbook. That's way up from previous years; in 2010, venture capitalists invested less than $1 billion total in just 85 deals.  </p><p>In the early months of 2020, Business Insider is looking at which startups in logistics will see significant investment this year. We asked six of the industry's leading venture capitalists which startups they believe are going to capitalize big time in 2020.</p><p>We asked them to highlight the coolest startups in their profile, as well as ones they didn't invest in but are forecasting big things for. The investors were also asked to highlight companies just getting their first seed funding or Series A bucks, as well as bigger names. </p><p>Our exclusive <a href="https://www.businessinsider.com/prime">BI Prime</a> roundup features the 31 companies they recommended and all of the information you need to know about them.</p><h2>Subscribe now to read our feature:</h2><h2><a href="https://www.businessinsider.com/venture-capital-vc-logistics-startups-valuation-2020-2">31 hot logistics startups that are set to soar in 2020, according to VCs </a></h2>

PRESENTING: The 31 buzziest logistics startups that VCs are watching in 2020

<ul class="summary-list"><li>Business Insider has written about hundreds of <keyword id="6362513" type="UNKNOWN" weightage="60" keywordseo="startups">startups</keyword> to watch in 2020 as recommended by the experts, venture capitalists.</li><li>As the year comes to a close, we've sifted through them all to select the top 100 startups of 2020.</li></ul><p>Business Insider has named over 350 startups this year as ones to watch according to the experts: the venture capitalists who know the markets intimately.</p><p>As the year comes to a close, we've sifted through those companies and selected the top 100 startups of 2020.</p><p>Our first-ever list of the top 100 startups of the year heaps investor praise on companies ranging from the seed-stage fledglings to the multibillion-dollar market leaders.</p><p>Many of these startups hired workers, raised capital, and built useful products and services despite the year's challenges — and some had success because of the unusual environment they're in.</p><p>For instance, they delivered <a href="https://www.businessinsider.com/top-e-commerce-startups-according-to-venture-capitalists-2020-9">food</a>, furniture, and <a href="https://www.businessinsider.com/vcs-say-these-20-retail-startups-will-soar-in-2020-2020-8">house plants</a> as more and more people opted to stay home.</p><p>Others created software to help people <a href="https://www.businessinsider.com/future-of-work-startups-success-year-venture-capital-2020-4">be more effective</a>, wherever they work from.</p><p>And plenty of companies kept us distracted from the real world with <a href="https://www.businessinsider.com/vc-picks-for-top-gaming-esports-startups-during-pandemic-2020-7">video games</a> and other <a href="https://www.businessinsider.com/venture-capitalists-pick-top-media-startups-to-watch-in-2020-7">media</a>.</p><p>We also kept our eye on healthcare startups working to keep us <a href="https://www.businessinsider.com/biotech-startups-poised-to-take-off-according-to-top-vcs-2020-7">healthy</a> and <a href="https://www.businessinsider.com/venture-capital-healthcare-startups-bet-coronavirus-list-2020-5">calm</a>.</p><h1><a href="https://www.businessinsider.com/top-100-startups-2020-11">Subscribe to Business Insider to read the top 100 startups of 2020, according to VCs.</a></h1>

All year long, we asked VCs to tell us the hottest startups they're watching. Out of hundreds of great startups, we've selected the top 100.

<ul class="summary-list"><li>According to a <a href="https://www.cbinsights.com/research/tech-ipo-report-2020/">new report from CB Insights </a>out Wednesday, 23 tech startups are hoping to go public in 2020 <a href="https://www.businessinsider.com/venture-capital-investor-quick-fix-direct-listing-save-ipo-flops-2019-10">via a traditional IPO or direct listing</a>.</li><li>Popular tech companies like <a href="https://www.businessinsider.com/how-airbnb-was-founded-a-visual-history-2016-2">Airbnb</a>, <a href="https://www.businessinsider.com/credit-karma-nichole-mustard-interview-2018-7">Credit Karma</a>, and <a href="https://www.businessinsider.com/doordash-ghost-kitchen-silicon-valley-chick-fil-a-photos-2019-11">DoorDash</a> are joined by several enterprise software companies such as Tanium, <a href="https://www.businessinsider.com/snowflake-cloud-data-storage-startups-cloud-giants-2019-6">Snowflake</a>, and Databricks.</li><li><a href="https://www.businessinsider.com/amazon-netflix-facebook-stock-buys-tiger-global-2017-11">Tiger Global Management</a> and <a href="https://www.businessinsider.com/sequoia-to-invest-billions-in-startups-with-these-characteristics-2019-12">Sequoia Capital</a> are among the Silicon Valley venture firms poised to make a tidy return in 2020 by backing some of the decade's biggest hits in the earliest stages.</li><li>Most of the startups hoping to go public raised significant venture funding in 2019, and have been fundraising since 2011. Many investors have credited the poor performance of recent IPOs in companies like Uber and Lyft to <a href="https://www.businessinsider.com/ipo-market-changed-companies-stay-private-2019-4">staying private longer</a> and taking on too much venture capital in the lead up to the public offering.</li><li><a href="https://www.businessinsider.com/prime?module=article&amp;area=summary">Click here for more BI Prime stories</a><strong>.</strong></li></ul><p>Even though <a href="https://www.businessinsider.com/tech-ipo-struggling-to-keep-investors-happy-uber-fiverr-lyft-2019-9">2019 ultimately did not become the IPO windfall</a> many insiders hoped, that hasn't stopped the parade of startups from marching along to Wall Street in 2020.</p><p>According to a <a href="https://www.cbinsights.com/research/tech-ipo-report-2020/">new report from CB Insights</a> released Wednesday, at least 23 startups are hoping to go public <a href="https://www.businessinsider.com/venture-capital-investor-quick-fix-direct-listing-save-ipo-flops-2019-10">via traditional IPO or direct listing in 2020</a>. The pipeline includes popular hits such as <a href="https://www.businessinsider.com/how-airbnb-was-founded-a-visual-history-2016-2">home rental startup Airbnb</a>, <a href="https://www.businessinsider.com/credit-karma-nichole-mustard-interview-2018-7">financial management tool Credit Karma</a>, and <a href="https://www.businessinsider.com/doordash-ghost-kitchen-silicon-valley-chick-fil-a-photos-2019-11">on-demand food delivery app DoorDash</a>. </p><p>But among the long list of public hopefuls are several enterprise software startups that have been happily chugging along behind the more notorious consumer companies that have led 2019's disappointing IPO window. There's <a href="https://www.businessinsider.com/tanium-ceo-explains-their-control-of-their-4-billion-startup-2017-5">security software company Tanium</a>, perhaps best known to industry outsiders for its engineers that consulted on <a href="https://www.businessinsider.com/ang-cui-red-balloon-monitor-hack-on-mr-robot-2019-4">hacker TV series "Mr. Robot."</a> There is also <a href="https://www.businessinsider.com/databricks-2-billion-plus-valuation-funding-andreessen-horowitz-2019-2">Databricks</a> and <a href="https://www.businessinsider.com/snowflake-cloud-data-storage-startups-cloud-giants-2019-6">Snowflake</a> in the data warehousing realm and website creation tool <a href="https://markets.businessinsider.com/news/stocks/squarespace-seeks-400-million-pre-ipo-credit-facility-bloomberg-2019-11-1028701423">Squarespace</a>. </p><p>If even a handful of the companies go public in 2020, however, the biggest winners may not be the founders or early employees, a relief for those feeling the <a href="https://www.businessinsider.com/how-expensive-is-san-francisco-mind-blowing-facts-2019-5">housing crunch and skyrocketing cost of living in the San Francisco Bay Area</a>. Instead, returns will most likely go down the peninsula to the Sand Hill Road offices of Sequoia Capital and Tiger Global Management.</p><p>Both firms are poised to make the <a href="https://www.businessinsider.com/ipo-market-changed-companies-stay-private-2019-4">heftiest returns if and when the current pipeline of startups go public</a>, according to the report. The two have made significant bets across enterprise and consumer startups and have a habit of getting in on the earliest funding rounds for some of the hottest companies. Sequoia, for example, backed gaming engine Unity, a top prospect for a 2020 public offering.</p><p>Other Silicon Valley institutions Andreessen Horowitz, Accel, and GV (formerly Google Ventures) round out the top five venture firms ready to cash in on the 2020 IPO parade.</p><h2><strong>Here are the 23 startups hoping to go public in 2020. </strong></h2>

You Searched For "startups 2020" and got 12 results

The media startups investors are betting on in 2020

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