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<ul><li>The company saw its revenue climb 283%, which stimulated a range of new artists, athletes, entertainers, and influencers to join the platform around the world. </li><li>After the merger, fans can now engage with more than 2,400 stars from around the world. </li></ul><keyword id="9295903" type="UNKNOWN" weightage="20" keywordseo="myfanpark">myFanPark</keyword> has announced its merger with Silicon Valley-based <keyword id="10360497" type="UNKNOWN" weightage="20" keywordseo="celebrity-engagement-platform">celebrity engagement platform</keyword>, <keyword id="10360496" type="UNKNOWN" weightage="20" keywordseo="starsona-inc">Starsona Inc</keyword>. This transaction results in myFanPark entering the United States market – the company’s fourth international market expansion this year – making it a leading global celebrity engagement platform, with a footprint across Africa, Europe, North America and the Indian subcontinent. The amalgamation of the two companies comes on the back of a highly successful period for myFanPark which saw a 492% increase in the number of users on the platform and a 959% surge in total orders, with demand for certain talent increasing by 500%. As a result, the company saw its revenue climb 283%, which stimulated a range of new artists, athletes, entertainers, and influencers to join the platform around the world, and piqued Starsona Inc.’s interest in the business. <keyword id="10360495" type="PERSON" weightage="20" keywordseo="joy-des-fountain">Joy Des Fountain</keyword>, who will now serve as co-CEO alongside Peter Karpas, co-founder of Starsona Inc., said: “Our goal at myFanPark is to reimagine how people around the world are able to connect, engage, share with, and inspire each other. We can now offer an almost limitless range of ways for fans and celebrities from all over the world to forge authentic, highly personalised, and valuable relationships with each other.” She continues, “Celebrities registered on the new platform will now also have the ability to augment their fan and corporate engagements through a new range of individualised and unforgettable experiences. Going forward, in addition to shoutout videos, fans will be able to enjoy live calls, Q &amp; A sessions, social media engagements, and even direct-message chats.” When asked what prompted the two companies to join forces, Des Fountain explains, “To deliver myFanPark’s vision and international expansion plans, Starsona Inc. presented a natural fit, as it delivers best-in-class technology that enables never-before seen forms of engagement. However, more important than the combining of two businesses on paper, was establishing whether there was a natural synergy and cultural alignment between the people from two companies geographically located at different ends of the world, all whilst during a global pandemic and travel ban. From the first day that we met Peter and his team, it became clear that there was a real opportunity for our two businesses to significantly add to each other’s strengths if we came together as one.” For Karpas, who brings decades of experience, having served as General Manager for North America Small &amp; Medium Business at PayPal, Chief Marketing Officer at Intuit, and CEO of North America at Xero, “The growing desire for fans to engage more directly with celebrities represents a cultural shift and massive opportunity for our business and the talent registered on the platform. Our goal now is to further entrench ourselves in our regions through key partnerships and commercial opportunities that allow admired talent to create unique and authentic experiences for their fans or corporate clients: think career advice from business leaders, song lyrics from musicians, or coaching tips from world famous sporting heroes – now anything is possible.” As a result of the merger, fans can engage with more than 2,400 stars from around the world – from South African Springbok, Faf de Klerk, and award-winning hip hop artist, Gigi LaMayne; to Indian Premier League superstar, Robin Uthappa; German football legend, Roman Weidenfeller; National Basketball Association MVP Kawhi Leonard, and even Beverly Hills 90210 actress, Tori Spelling. The new platform won’t be limited to individuals. The company is also looking to influential teams and brands to join its growing talent base. “Organisations wishing to promote and strengthen their association with talent registered on the platform will now be able to use myFanPark as a meeting place to boost their exposure to a combined audience of over 250 million authentic fans around the world.” According to <keyword id="2792492" type="PERSON" weightage="20" keywordseo="Jean-de-Villiers">Jean de Villiers</keyword>, a Co-Founder of myFanPark, the company is also expanding its charity efforts. “With the partnership, we are adding to our ‘Fans for Good’ initiative by increasing our charity and fundraising capabilities. This means that, in addition to donating a portion of the proceeds from each paid-for interaction, the myFanPark platform will now let celebrities profile their own charities and create fundraisers for specific causes or organisations.”

myFanPark merges with Starsona Inc. to create a global celebrity engagement platform

<div class="KonaFilter image-container display-table"><div><div class="image on-image">CameoCameo headquarters in Chicago.</div></div></div><ul class="summary-list"><li>Two-year-old Cameo, which lets fans buy personalized messages from celebrities, has raised $50 million in Series B funding, for a total of $65.2 million in funding.</li><li>Cameo CEO Steven Galanis wants to use the money to expand the company internationally by hiring marketing, engineering, and talent acquisition staff.</li><li>Cameo's rise comes as other social <keyword id="6354777" type="COMPANY" weightage="60" keywordseo="Media">media</keyword> platforms are increasingly vying for influencers' attention.</li><li><a href="https://www.businessinsider.com/prime">Click here for more BI Prime stories.</a></li></ul>Two-year-old Cameo, which lets people buy personalized video messages from celebrities, has raised $50 million in Series B funding, for a total of <a href="https://www.crunchbase.com/organization/cameo-3">$65.2 million</a> in funding, to expand outside the US.The latest round was led by Kleiner Perkins and included The Chernin Group, Spark Ventures and Bain Capital Ventures and Series A lead investor Lightspeed Venture Partners. Cameo has expanded to just over 100 employees from 17 in January.Read more: <a href="https://www.businessinsider.com/cameo-app-sells-personalized-celebrity-messages-2018-4">Cameo app sells personalized celebrity messages</a> <h2>Cameo plans to expand globally</h2>Cameo has around 15,000 personalities including Snoop Dogg, NFL running back James White, and Cody Ko, a YouTube influencer with <a href="https://www.youtube.com/user/codyko69">3 million YouTube subscribers,</a> who set their own price for the messages they sell and keep 75% of the revenue. Cameo has fulfilled 275,000 video requests, according to the company; the most popular talent are former Vine stars with young fan bases who can afford Cameo's average price of around $62, Cameo CEO Steven Galanis said.Cameo gained attention after celebrities including Ellen Degeneres and Howard Stern name-dropped the service, with Degeneres tweeting in February, "My Executive Producer @AndyLassner is on Cameo! If you're looking for a wonderful Valentine's Day message, or really any message, Andy can record it for you." Cameo plans to use the money to grow the company internationally, where it claims to already get 30% of its revenue, by hiring marketing and engineering staff and expanding its celebrity base. Chicago-based Cameo has a second headquarters in Los Angeles, and another cofounder, Martin Blencowe, is moving to the UK to lead the expansion. Galanis is also interested in getting politicians on Cameo ahead of the election and spoke of aspirations of becoming a messaging platform. "We want to be the ubiquitous platform in the world for this," Galanis told Business Insider. "We didn't create Cameo for Drake or Justin Bieber; what we really wanted to create was a mechanism for the long tail of talent to monetize. Maybe in the future we can leverage the platform to create a messaging platform that anyone can use to connect with their favorite people."<h2>Other social platforms are trying to work with influencers</h2>Cameo's expansion comes as other social platforms are trying to work with influencers to get access to their followings, whether it be YouTube, Facebook, Snap, or Twitch. Cameo has had challenges with its business model; it disabled sales on its app for Apple devices to avoid paying Apple's 30% cut that it takes from in-app sales. Galanis said he's working on a way to relaunch the Apple app without hurting the business.Cameo also isn't the only place users can go for a personalized shoutout. Startup <a href="https://starsona.com/">Starsona Inc. </a>offers a similar service from celebrities like Perez Hilton. Ilya Fushman, partner at Cameo investor Kleiner Perkins, acknowledged there are risks for companies at the venture stage, but that Cameo's base of talent made it attractive as an investment."What's compelling to me about Cameo is that they've built a pretty incredible base of talent," Fushman said. "The cofounder of Cameo was an early Vine star and really understands the talent side of this." <div class="margin-top"> <h3>NOW WATCH: <a href="https://www.businessinsider.com/why-american-men-suck-soccer-world-cup-2018-6">The US women's national team dominates soccer, but here's why the US men's team sucks</a></h3> <div> </div> </div>

The CEO of Cameo, which lets you buy personalized video messages from celebs, talks global expansion plans and trying to get politicians on the platform

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myFanPark merges with Starsona Inc. to create a global celebrity engagement platform

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The CEO of Cameo, which lets you buy personalized video messages from celebs, talks global expansion plans and trying to get politicians on the platform

Amanda Perelli

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