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2 mins read

Starbucks is opening an upmarket 3-floor store in the Empire State Building selling cocktails and offering coffee-making workshops

The Starbucks Reserve store will be more than 10 times the size of its regular stores, and the only…

Grace Dean   


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1 min read

Starbucks just opened its first upscale store with a full bar - and it reveals the future of the brand

The Reserve store - seen as a competitor of more upscale coffee shops like Blue Bottle and Intellig…

Jessica Tyler,Jessica Tyler   


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4 mins read

Starbucks is opening up an entirely new kind of store to build a gourmet food empire

The Reserve-only stores will be larger than the typical Starbucks (150 versus 300 square meters) an…

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2 mins read

Starbucks is building the largest store in the company's history

The New York Roastery will be similar to the Seattle Roastery that Starbucks opened in December 201…

Jessica Tyler   


Jessica Tyler   


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3 mins read

Starbucks' new upscale cafes that will sell $10 drinks and pizza are totally unrecognizable

The Reserve stores will be twice the size of a typical Starbucks, at roughly 3,000 to 4,000 sq…

Kate Taylor   


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1 min read

Starbucks finally opened its first store in Italy, where the idea for the massive coffee chain was born. Take a look inside.

Starbucks' first Italian location is largely inspired by Milan itself. It uses bright colors to cel…

Jessica Tyler   


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3 mins read

Starbucks is opening upscale cafes where plain black coffee costs $4

The opening of Reserve-only cafes follows Starbucks' 2014 launch of its first Starbucks Reserve Roa…

Hayley Peterson   


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3 mins read

The tale of Tata Nullore Estate coffee that made it to the Starbucks Reserve in Seattle

The 394-hectare estate produces over 500 tonnes of coffee every year. To put things into perspectiv…

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2 mins read

Starbucks just opened the first of its upscale, stand-alone Princi bakeries in New York - take a look inside

The Princi bakery in New York's Theater District is Starbucks' third in the United States, followin…

Jessica Tyler   


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2 mins read

Starbucks plans to start selling better coffee

Faced with a basic image, Starbucks is desperately trying to retain its premium status. It acquired…

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2 mins read

Starbucks just took premium coffee to a whole new level

"Starbucks Reserve Roastery subscriptions are - aside from visiting the Roastery and having our par…

Hayley Peterson   


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1 min read

Starbucks is opening hundreds of premium stores where the cheapest coffee is $4 - we visited one to see what it's like

The Manhattan location is one of 500 that are set to open in the near future. The store features an…

Marina Nazario   


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4 mins read

Starbucks has a grand plan to avoid becoming the McDonald's of coffee

For a while, it seemed that McDonald's negative reputation was finally catching up with the chain. …

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2 mins read

Starbucks Of The Future Is Here - And It Looks Awesome

"We're going to take the customer on a journey, immersing them in an interactive environment where …

Hayley Peterson   


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1 min read

The world's biggest Starbucks is a 30,000 square-foot museum to coffee in China - here's what it's like

It's proving true in Shanghai at least, where the company opened the largest Starbucks in the world…

Harrison Jacobs   


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1 min read

Starbucks is bringing a fancy Italian bakery to the US

Starbucks will make Princi the "exclusive food purveyor" at all of its upcoming Roastery locations,…

Herrine Ro   


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1 min read

Starbucks is serving a luxury $42 afternoon tea at its massive 4-story roastery in Tokyo. Here's what you get.

Starbucks' limited-edition afternoon tea is called the "Roastery Pasticcini Flight," named after th…

Grace Dean   


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4 mins read

Starbucks still has a 'basic' image problem - and one factor could make it even worse this PSL season

Starbucks has said the chain's 15,000-square-foot Roastery in Seattle is a window into the future o…

Kate Taylor