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Business Insider Latest Story Image
1 min read

Starbucks CEO set to announce strategy to fix the coffee chain

"When we get back to our core identity and consistently deliver a great experience, our customers w…

Dominick Reuter   


Business Insider Latest Story Image
1 min read

Starbucks' app is down on the first day of the chain's holiday menu

Starbucks' mobile app was not taking mobile orders for some customers on Thursday as the chain laun…

Alex Bitter   


Business Insider Latest Story Image
1 min read

Starbucks will add 'guardrails' to app in effort to streamline mobile ordering

Starbucks will soon start to crack down on excessive app customizations as the company aims to impr…

Erin Snodgrass   


Business Insider Latest Story Image
1 min read

Starbucks to stop charging extra for non-dairy milk substitutes

On a Wednesday earnings call, Starbucks CEO Brian Niccol said the chain will stop charging extra fo…

Erin Snodgrass   


Business Insider Latest Story Image
3 mins read

This Starbucks exec quit to launch a rum brand. These 3 strategies helped him succeed — and attract investors like Howard Schultz.

Marc-Kwesi Farrell spent three years as a Starbucks VP. He left to launch his own rum brand, applyi…

Maria Noyen   


Business Insider Latest Story Image
4 mins read

A man who's been to nearly 20,000 Starbucks locations describes how the chain could get its 'third-place' status back

Winter has been trying to visit every Starbucks store since 1997, and is about to visit his 20,000t…

Alex Bitter   


Business Insider Latest Story Image
2 mins read

Starbucks' new CEO recognizes one key to its turnaround lies with baristas

Starbucks CEO Brian Niccol said Tuesday that he wants to make changes for the company's baristas by…

Alex Bitter   


Business Insider Latest Story Image
5 mins read

Starbucks and Luckin are in a fight for the global coffee market. I visited both to see how they stack up on price, menu, and vibe.

Starbucks slumped in sales this last quarter. But the Chinese coffee brand, characterized by heavy …

Aditi Bharade   


Business Insider Latest Story Image
1 min read

Starbucks' early earnings show that new CEO Brian Niccol has his work cut out

Starbucks pre-released earnings on Tuesday, showing sales dropped. New CEO Brian Niccol said he pla…

Alex Bitter   


Business Insider Latest Story Image
4 mins read

Starbucks store workers want their new CEO to take action on these 4 issues

From mobile orders to becoming a hangout spot, Starbucks store employees are hoping Brian Niccol wi…

Alex Bitter   


Business Insider Latest Story Image
1 min read

Don't expect as many Starbucks deals this year under its new CEO

Starbucks is reversing its recent push into frequent promos as new CEO Brian Niccol looks to re-est…

Dominick Reuter   


Business Insider Latest Story Image
2 mins read

Starbucks has a new CEO — and I have a few suggestions as a former barista

Starbucks can get better. The menu baffles me, the drinks are hard to order, and it needs to drop t…

Katie Notopoulos   


Business Insider Latest Story Image
3 mins read

A Starbucks worker of nearly 20 years says the chain has gone from 'quirky coffee shop' to 'soulless fast food empire'

A Starbucks store worker said his experience hasn't been as good since former CEO Howard Schultz le…

Alex Bitter   


Business Insider Latest Story Image
1 min read

Starbucks customers say wait times have gotten really long, so I went to check it out

It's a problem that Brian Niccol, who joined Starbucks as CEO earlier this month, will have to deal…

Alex Bitter   


Business Insider Latest Story Image
4 mins read

Starbucks' new CEO wants people to hang out in stores, but some workers say his plan has a big problem

Starbucks' mobile orders are a challenge for the coffee chain, some store employees said, as its ne…

Alex Bitter   


Business Insider Latest Story Image
4 mins read

Starbucks' system to make ordering better isn't the solution the company hoped for, an employee says

Starbucks is trying to improve cafes and cut wait times with the Siren Craft System, but an employe…

Alex Bitter   


Business Insider Latest Story Image
2 mins read

Starbucks' new CEO hints the chain may have become a little too convenient

Starbucks' new CEO Brian Niccol wants customers to hang around its stores for coffee and socializin…

Alex Bitter   


Business Insider Latest Story Image
2 mins read

Starbucks' North America CEO is retiring after only 8 months on the job — and he won't be replaced

Starbucks' North American president Sara Trilling will lead regional retail operations after Michae…

Lian Kit Wee   


Business Insider Latest Story Image
1 min read

Starbucks' new CEO — who lives 1,000 miles from HQ — will not tell employees what specific days to come into the office

Starbucks' new boss told staff they should figure out where they need to be to get their work done.…

Nora Redmond   


Business Insider Latest Story Image
5 mins read

Starbucks' turnaround relies on an executive who is no stranger to orchestrating comebacks

As businesses complain about consumers cutting back, one of the biggest chains in the world is doin…

Dan DeFrancesco