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2 mins read
Stagwell adds Enormous to its global affiliate network
Through the partnership, Enormous will be able to leverage Stagwell’s leading-edge technology and e…
4 mins read
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global…
4 mins read
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's new SmartAssets AI tool was launched at CES 2024. CEO Mark Penn talks about how brands s…
Julia Hood
2 mins read
Mark Penn's MDC-Stagwell merger faces more opposition
Insider's top advertising and media stories for June 4.
Lucia Moses
2 mins read
What California's Proposition 24 means for Facebook and Google
Business Insider's top advertising and media stories for November 5.
Lauren Johnson
2 mins read
How Hilary Clinton's former political adviser plans to take over the ad industry
Penn told The Wall Street Journal that he wants to create a more digitally-focused advertising grou…
Will Heilpern,Will Heilpern
2 mins read
Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech
As privacy laws take effect and tech giants like Apple and Google limit marketers' ability to targe…
Patrick Coffee
4 mins read
Ex-Clinton strategist Mark Penn is cutting his agencies' offices to save more than $10 million and compete against giants like WPP and Accenture
According to one of the executives who spoke to Business Insider, the term sheet for the real estat…
Patrick Coffee
1 min read
One of the execs leaving Microsoft is starting an investment fund backed by former CEO Steve Ballmer
Penn told Nadella a couple of months ago that he had plans to leave Microsoft and start this fund, …
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
7 mins read
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
2 mins read
The 10 things in advertising you need to know today
10. The Guardian's former editor Alan Rusbridger has been forced out as chairman of the newspaper's…
Will Heilpern,Will Heilpern
2 mins read
Here's how the top hedge funds feel about crypto
From Millennium to Point72, we break down where the world's biggest hedge funds stand on crypto inv…
Dan DeFrancesco,Jordan Parker…
2 mins read
Hollywood insiders are furious about WarnerMedia's move to streaming
Business Insider's top advertising and media stories for December 7.
Lauren Johnson
2 mins read
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
3 mins read
Tech giants have a giant coronavirus problem
Amazon, Google, and Facebook built giant businesses based on this openness and automated sales proc…
Lucia Moses
3 mins read
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
3 mins read
Neither Trump nor Harris really gave us much detail about how they will fix the economy in the debate
Many industry leaders were disappointed with the lack of specifics, while others told BI that Harri…
Alice Tecotzky
3 mins read
Inside PayPal's big investment into its employees - M&A trends to watch in 2021 - Futures contracts on NFL games
The top finance stories for January 4, including the latest news on PayPal's decision to invest in …