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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn
Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…
Stagwell's Mark Penn says companies should use AI to connect holistically with consumers
Stagwell's new SmartAssets AI tool was launched at CES 2024. CEO Mark Penn talks about how brands s…
Julia Hood
Here’s how the partnership between Stagwell and Enormous will benefit both organizations
As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global…
Stagwell adds Enormous to its global affiliate network
Through the partnership, Enormous will be able to leverage Stagwell’s leading-edge technology and e…
Mark Penn's MDC-Stagwell merger faces more opposition
Insider's top advertising and media stories for June 4.
Lucia Moses
Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech
As privacy laws take effect and tech giants like Apple and Google limit marketers' ability to targe…
Patrick Coffee
WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up
Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…
Lara O'Reilly
A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper
Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…
Dan Whateley
Brands are so scared of culture wars and controversy that it's ripping apart the media business
The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…
Lara O'Reilly
Neither Trump nor Harris really gave us much detail about how they will fix the economy in the debate
Many industry leaders were disappointed with the lack of specifics, while others told BI that Harri…
Alice Tecotzky
Insider Today: CEOs in Training
In this Sunday edition of Insider Today, we're talking about Alpine Investors' MBA-to-CEO pipeline.
Matt Turner
Ex-Clinton pollster promoting DeSantis as a way to defeat Trump is 'dangerous,' Democratic group warns
Mark Penn's commentary "further reinforces the mistaken but widely held idea" that Biden isn't up t…
Nicole Gaudiano
What California's Proposition 24 means for Facebook and Google
Business Insider's top advertising and media stories for November 5.
Lauren Johnson
Ex-Clinton strategist Mark Penn is cutting his agencies' offices to save more than $10 million and compete against giants like WPP and Accenture
According to one of the executives who spoke to Business Insider, the term sheet for the real estat…
Patrick Coffee
Here's how the top hedge funds feel about crypto
From Millennium to Point72, we break down where the world's biggest hedge funds stand on crypto inv…
Dan DeFrancesco,Jordan Parker…
Hollywood insiders are furious about WarnerMedia's move to streaming
Business Insider's top advertising and media stories for December 7.
Lauren Johnson
Inside PayPal's big investment into its employees - M&A trends to watch in 2021 - Futures contracts on NFL games
The top finance stories for January 4, including the latest news on PayPal's decision to invest in …
Dan DeFrancesco
How Hilary Clinton's former political adviser plans to take over the ad industry
Penn told The Wall Street Journal that he wants to create a more digitally-focused advertising grou…
Will Heilpern,Will Heilpern
Tech giants have a giant coronavirus problem
Amazon, Google, and Facebook built giant businesses based on this openness and automated sales proc…