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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…

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Journalism needs advertising support, and should not be perceived as a risk, says Stagwell CEO Mark Penn

Stagwell CEO Mark Penn says that advertising against news does not hurt brands and that it has budg…

Business Insider Latest Story Image
4 mins read

Stagwell's Mark Penn says companies should use AI to connect holistically with consumers

Stagwell's new SmartAssets AI tool was launched at CES 2024. CEO Mark Penn talks about how brands s…

Julia Hood   


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4 mins read

Here’s how the partnership between Stagwell and Enormous will benefit both organizations

As a part of the partnership, Enormous will serve as a strategic partner to scale Stagwell's global…

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2 mins read

Stagwell adds Enormous to its global affiliate network

Through the partnership, Enormous will be able to leverage Stagwell’s leading-edge technology and e…

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2 mins read

Mark Penn's MDC-Stagwell merger faces more opposition

Insider's top advertising and media stories for June 4.

Lucia Moses   


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2 mins read

Mark Penn's Stagwell Group snapped up startup Headliner Labs to help clients take advantage of buzzy retail tech

As privacy laws take effect and tech giants like Apple and Google limit marketers' ability to targe…

Patrick Coffee   


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2 mins read

WPP's former dealmaker is joining investment bank Canaccord Genuity — a sign advertising M&A could heat up

Lance Maerov oversaw WPP's investment and acquisition strategy for over 20 years. This year, he bra…

Lara O'Reilly   


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3 mins read

A startup pitching AI as a way to automate 80% of influencer-marketing tasks gets funding from billionaire Tim Draper

Influencer-marketing startup Dreamwell AI raised $2.3 million from Tim Draper and others as it seek…

Dan Whateley   


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7 mins read

Brands are so scared of culture wars and controversy that it's ripping apart the media business

The recent toppling of the Global Alliance of Responsible Media is just the latest defeat in the po…

Lara O'Reilly   


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3 mins read

Neither Trump nor Harris really gave us much detail about how they will fix the economy in the debate

Many industry leaders were disappointed with the lack of specifics, while others told BI that Harri…

Alice Tecotzky   


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4 mins read

Insider Today: CEOs in Training

In this Sunday edition of Insider Today, we're talking about Alpine Investors' MBA-to-CEO pipeline.

Matt Turner   


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3 mins read

Ex-Clinton pollster promoting DeSantis as a way to defeat Trump is 'dangerous,' Democratic group warns

Mark Penn's commentary "further reinforces the mistaken but widely held idea" that Biden isn't up t…

Nicole Gaudiano   


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2 mins read

What California's Proposition 24 means for Facebook and Google

Business Insider's top advertising and media stories for November 5.

Lauren Johnson   


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4 mins read

Ex-Clinton strategist Mark Penn is cutting his agencies' offices to save more than $10 million and compete against giants like WPP and Accenture

According to one of the executives who spoke to Business Insider, the term sheet for the real estat…

Patrick Coffee   


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2 mins read

Here's how the top hedge funds feel about crypto

From Millennium to Point72, we break down where the world's biggest hedge funds stand on crypto inv…

Dan DeFrancesco,Jordan Parker…   


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2 mins read

Hollywood insiders are furious about WarnerMedia's move to streaming

Business Insider's top advertising and media stories for December 7.

Lauren Johnson   


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3 mins read

Inside PayPal's big investment into its employees - M&A trends to watch in 2021 - Futures contracts on NFL games

The top finance stories for January 4, including the latest news on PayPal's decision to invest in …

Dan DeFrancesco   


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2 mins read

How Hilary Clinton's former political adviser plans to take over the ad industry

Penn told The Wall Street Journal that he wants to create a more digitally-focused advertising grou…

Will Heilpern,Will Heilpern   


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3 mins read

Tech giants have a giant coronavirus problem

Amazon, Google, and Facebook built giant businesses based on this openness and automated sales proc…

Lucia Moses