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<a href="http://www.businessinsider.in/searchresult.cms?query=Volkswagen+&amp;sortorder=effectivedate">Volkswagen </a>is going to focus on India like never before and is planning to open up engineering and development centres in the country. <keyword id="6361865" type="CITY" weightage="100" keywordseo="Volkswagen">Volkswagen</keyword> is re-structuring its strategy after its diesel emission scam and making India its lead country to increase focus in <keyword id="26945" type="ENTERTAINMENT" weightage="20" keywordseo="South-America">South America</keyword>, the Middle East and Russia. 
 Volkswagen lobal head for sales and marketing, <keyword id="3229256" type="UNKNOWN" weightage="20" keywordseo="Jurgen-Stackmann">Jurgen Stackmann</keyword>, said, “if you get India right, you will fix the rest of the world.” For achieving this, the company is looking forward to plug gaps in India. 
 “We have a strong presence in India, but we don't have a sufficiently strong engineering presence in India to make this as a future engineering hub for our work,” said <keyword id="3727827" type="UNKNOWN" weightage="20" keywordseo="stackmann">Stackmann</keyword> on the sidelines of the <keyword id="345244" type="ORGANIZATION" weightage="20" keywordseo="Paris-Motor-Show">Paris Motor Show</keyword>, adding “India already has 9-10 big engineering and development hubs from other brands. We are very keen to look at India from that perspective as well.” 
 
This is a takeoff from the past, where Volkswagen transported models produced for Europe to all around the globe - yet that technique hasn't functioned admirably in India. Volkswagen has now come to understand that each locale has an alternate standard, so embracing one worldwide quality standard is presumably not the right arrangement. 
 
This is a new and fresh thinking at Volkswagen now. This comes under Volkswagen's "regionalization strategy”, which is to give empowerment to the regions. The concept is in full swing right now and it is no longer a theory,” he said. 
(image: Indiatimes)

Volkswagen is going to set up its engineering centre in India

<ul class="summary-list"><li><keyword id="6361865" type="ORGANIZATION" weightage="60" keywordseo="volkswagen">Volkswagen</keyword> is facing backlash over a racist advertisement posted to its Instagram page.</li><li>The ad was removed on Wednesday.</li><li>Company executives have since publicly apologized for it and vowed </li></ul>Volkswagen has apologized for and removed an advertisement on its Instagram page for its new eighth-gen Golf after it was called racist.The company is publicly taking responsibility for the ad with a lengthy joint statement from the brand's head of sales and marketing Juergen Stackmann and Volkswagen's head of diversity, Elke Heitmueller."We posted a racist advertising video on Volkswagen's Instagram channel," they said in the apology. "We understand the public outrage at this. Because we're horrified, too. This video is an insult to all achievements of the civil rights movement. It is an insult to every decent person."The controversial ad shows a light-skinned hand plucking and flicking a dark-skinned man away from a brand-new, yellow Volkswagen Golf. He then flicks him into a restaurant with the name Petit Colon above the door, which translates to Little Colonist or Little Settler.German television also suggested that the light-skinned hand could be seen as making a "white power" gesture, Reuters said.Originally, Volkswagen responded it was "surprised and shocked that our Instagram story could be so misunderstood" on Instagram, <a href="https://www.bbc.com/news/business-52733444">according to the BBC</a>.The ad was pulled on Wednesday."I sincerely apologize as an individual in my capacity as a board member at Volkswagen Sales &amp; Marketing. Hatred, <keyword id="44060" type="PERSON" weightage="60" keywordseo="Racism">racism</keyword>, and discrimination have no place at Volkswagen!" Stackmann <a href="https://twitter.com/jstackmann/status/1263120561691033604?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1263120561691033604&amp;ref_url=https%3A%2F%2Fwww.businessinsider.com%2Fseemingly-racist-volkswagen-ad-removed-after-backlash-2020-520-5">wrote on Twitter</a> in German. "In this case, I will personally ensure full transparency and consequences!"A screenshot of the full Volkswagen statement, written in German, accompanied the tweet."We at Volkswagen are aware of the historical origins and the guilt of our company during the Nazi regime," the statement reads. "That is precisely why we resolutely oppose all forms of hatred, slander/propaganda, and discrimination."Volkswagen's origins are tied to Nazi Germany, where it <a href="https://nationalinterest.org/blog/buzz/hitlers-car-volkswagen-beetles-crazy-role-world-war-ii-93286">produced vehicles for the war effort</a>. A Volkswagen spokesperson <a href="https://www.reuters.com/article/us-volkswagen-advert/volkswagen-admits-car-ad-racist-apologizes-idUSKBN22W2V6">told Reuters</a> its <keyword id="45464" type="ORGANIZATION" weightage="60" keywordseo="ADS">ads</keyword> are produced by agencies and that the company is currently investigating.Volkswagen did not immediately respond to Business Insider's request for comment.You can view the ad on YouTube below.Read the original article on <a href="https://www.businessinsider.com/racist-volkswagen-instagram-ad-removed-after-backlash-execs-apologize-2020-5">Business Insider</a>

Volkswagen execs say there were 'horrified' by the brand's racist Instagram car ad which was an 'insult to every decent person'

<keyword id="6361865" type="CITY" weightage="100" keywordseo="Volkswagen">Volkswagen</keyword> has come out with an apology to its Indian consumers and dealers for the inconvenience caused due the <keyword id="3068087" type="UNKNOWN" weightage="100" keywordseo="emission-scandal">emission scandal</keyword> that the company was involved in. 

	Jurgen Stackmann, board member for global sales and marketing - passenger cars at Volkswagen, said the company is committed to win back the trust of customers by voluntarily recalling all diesel cars with EA 189 engines, which were implicated in the US. 
 

	"I am fully aware that the most important task for the Volkswagen brand is to solve the global emission levels issue," Stackmann said at the launch of sub-four metre sedan, the Volkswagen Ameo, in Delhi on Tuesday. "Volkswagen made some big mistakes and I am truly sorry and I apologise to our valued customers, authorities, dealers. I assure you, we are committed to making things right."
 

	He added that after examining the issue carefully, it can be safely concluded that their cars fully comply to the Indian emission standards and regulations.

	 
	 
	(Image credits: wikipedia)

Volkswagen emission scandal: The company apologise to India

The Indian government is going to propose further action on the issue of German firm <keyword id="6361865" type="CITY" weightage="100" keywordseo="Volkswagen">Volkswagen</keyword> not complying with India's emission norms, once it replies to the questions posed, as told by Union Heavy Industries Minister Anant Geete. 
 
The comment has come a day after Volkswagen apologised for making "big mistakes", and still claimed that it meets Indian emission norms. 
 
"They (Volkswagen) do not comply to the emission norms. They are also giving this in writing. We will propose further action after that," Geete said while addressing reporters at the sidelines of Auto Expo 2016. 
 
When he was asked about the nature of action that he plans to take, Geete said that the government will decide the further course of action after it gets a written reply from the company. 
 
"We have already asked them to recall vehicles. When we will get their response in writing than we will propose further action," he said. 
 
"Volkswagen made some big mistakes. I am truly sorry for that. And I assure you we are committed to making things right... We have examined the issue very carefully under the observation of the authorities. And we came to the conclusion that our cars fully comply with Indian emission standards," said Jurgen Stackmann, Volkswagen Passenger Cars Board Member for sales and marketing. 
 
He also stated that his apology was on the behalf of the brand for the inconvenience and uncertainty that it might have caused to Indian customers. 
 
"Nevertheless because we believe there is a fine difference between being legal and compliant and actually we are gaining trust of consumers that we started voluntary recall...to give them same upgrade that we do in Europe," he said. 
 
<a href="http://logosworld.info/wp-content/uploads/2015/10/volkswagen-logo1.jpg">Image source</a>

Volkswagen does not comply with Indian emission norms, says Heavy Industries Minister Anant Geete

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">REUTERS/Jason Lee</div></div></div>In the year since the <a href="http://www.businessinsider.com/vw-reportedly-10-billion-end-emissions-scandal-2016-6" target="_blank">revelation of Volkswagen's catastrophic emissions cheating scandal</a> last September, the German brand's reputation has been left in shambles. But as its reputation with many consumers lay in tatters, the brand's sales have not only not cratered - it's actually increased. In the first nine of months of 2015, the <a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/Aak_VW.html" target="_blank">VW brand sold </a><a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/Aak_VW.html" target="_blank">4,349,600 cars around the world</a>.Over the same period this year, the brand sold 4,374,900 cars worldwide - an increase of 0.6%. However, these figures are somewhat misleading. That's because VW's sales figures in almost all markets around the world have fallen so far this year. But none of that really matters because Chinese consumers love their Volkswagens. This is something the powers-that-be at Volkswagen has noticed."Thanks to the strong performance in China, deliveries by Volkswagen in September were noticeably higher than the previous year,"Jürgen Stackmann said in a statement. "Consequently, our deliveries for the period from January to September exceeded the 2015 level."So far this year, VW has sold 2.13 million cars in the Middle Kingdom which represents 48.8% of the brand's total global sales. <div class="KonaFilter image-container display-table"><div><div class="image on-image"><a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/VWGChina.html" target="_blank"></a><a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/Aak_VW.html">Volkswagen</a></div></div></div><a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/VWGChina.html" target="_blank">According to VW</a><a href="http://www.volkswagenag.com/content/vwcorp/info_center/en/news/2016/10/VWGChina.html" target="_blank"></a>, much of its 11.4% year-over-year growth can be attributed to the hot sales of its Lavida, Sagitar, Jetta, and Santana sedans. In fact, these represent four of the seven best selling cars in China last month. VW's strength in the Chinese market can be linked to the company's long standing relationship with the country's car buyers that dates back to the early 1980s with original Santana sedan. Also, Volkswagen and VW Group cars remain popular options as Chinese Government procured runabouts. In addition, the brand's Chinese offerings are almost exclusively gasoline powered. This means that VW's operations in the country were not really exposed to the 2.o liter, diesel, four-cylinder engine at the heart of the scandal that affected more than 11 million cars worldwide. In fact, only 1,950 cars were affected in China, the <a href="http://www.wsj.com/articles/volkswagen-faces-lawsuit-in-china-over-emissions-1450176206" target="_blank">Wall Street Journal reported</a>. According to the <a href="http://www.wsj.com/articles/china-car-sales-rise-sharply-in-september-1476267256" target="_blank">Journal</a>, Chinese consumers have purchased a whopping 16.75 million new cars over the first nine months of the year - an increase of 15% over the same period in 2015. <div class="KonaFilter image-container display-table"><div><div class="image on-image">REUTERS/Jason LeeVolkswagen Lavida.</div></div></div> <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/volkswagen-invests-300-million-gett-uber-competitor2016-5">We tried the 'Uber-killer' that just landed a $300 million investment from Volkswagen</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="1ocmdjeDrP7UksbISVgKIAdKEOCnZQBg" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

One country has kept Volkswagen's global sales from cratering after its emissions scandal

<div class="KonaFilter image-container display-table float_right"><div><div class="image on-image">Thomson ReutersVolkswagen's logo at the Geneva Motor Show.</div></div></div>No longer a party, Volkswagen's Geneva Auto Show presence is a sign of changing times for the car industry.Last year's VW event included celebrity musical guests and a lavish, 1,500 person gala. But in a considerable change of style for the company, this year CEO Johann Jungwirth addressed a small group of 150 guests about new investments by the massive conglomerate in technology, Bloomberg's Christoph Rauwald and Naomi Kresge <a href="http://www.bloomberg.com/news/articles/2016-02-29/vw-s-era-of-humility-starts-with-questioning-the-value-of-cars">reported</a>:While Jungwirth, who assumed the post just last November, did promise to slash spending on auto show events, the concept he spoke of - about car makers that don't just make cars - has been echoed by many industry leaders lately."We are rapidly becoming both an auto company and a mobility company," Ford Motor Company's executive chairman Bill Ford <a href="http://www.businessinsider.com/ford-chairman-our-new-transportation-revolution-will-be-like-going-from-horses-to-cars-2016-2">told an audience</a> in Kansas City last month.And Ford president and CEO Mark Fields echoed <a href="http://www.businessinsider.com/ford-is-continuing-to-press-the-case-that-its-a-mobility-company-2016-2">that message</a> at an industry conference in Spain a week later.This comes at a time when General Motors is investing $500 million in ride-sharing company Lyft and electric car company Tesla prepares to reveal new, more affordable models that may change car buying habits.Volkswagen's more modest showing in Geneva could also be a calculated move from the scandal-ridden company as it tries to deal with the fallout from its diesel emissions cheating scheme.Just yesterday, a protester dressed as a mechanic <a href="http://www.businessinsider.com/volkswagen-protester-dieselgate-geneva-2016-3">jumped onto the VW stage</a> and tried to install a "cheat box" while marketing chief Juergen Stackmann introduced the new Up! city car. <div class="margin-top"> <h3>NOW WATCH: <a href="http://www.businessinsider.com/astronaut-scott-kellys-journey-earth-nasa-2016-3">Watch astronaut Scott Kelly's epic journey back to Earth in 60 seconds</a></h3> <div> <div> <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="l5NHNoMTE6QsAQdXvkiTMeVI2QrTCB2R" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div> </div> </div> </div>

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Volkswagen is going to set up its engineering centre in India

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Volkswagen does not comply with Indian emission norms, says Heavy Industries Minister Anant Geete

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One country has kept Volkswagen's global sales from cratering after its emissions scandal

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