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2 mins read
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
After Swedish music application Spotify launched into the Indian market, it faced a threat of getti…
How Spotify Used its ‘3 Billion Playlists’ to Stand out in the Clutter: Case Study
In order to stand out in the clutter as it entered the Indian market, Spotify launched its marketin…
8 mins read
Case study: How Netflix India created buzz around Kota Factory’s season 2 launch by leveraging Jeetu Bhaiya’s fanbase
The Title Marketing for Kota Factory Season 2 was done by Netflix India in collaboration with The R…
1 min read
Indians spend at least 4 hours a day browsing through apps: Report
Smartphone users in more than a dozen worldwide markets, including India, spend four to five hours …
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
4 mins read
Teens spend nearly 2 hours a day on TikTok and barely look at Facebook, a new study says. See how other apps stack up.
Teens are glued to certain apps: TikTok and YouTube rule. Facebook and Pinterest are out, a new stu…
Haley Tenore
3 mins read
I'm 22 years old and landed my dream job at Spotify. Here's my advice for anyone hoping to turn an internship into a full-time role.
Emily Vu's resume went viral on social media when she was still a senior at UC Irvine. She's been l…
Catherine Henderson
4 mins read
How much does Spotify pay per stream? What you'll earn per song, and how to get paid more for your music
Spotify generally pays between $.003 and $.005 per stream, but how much you'll be paid differs base…
Ennica Jacob
5 mins read
Bob Dylan cashing in on his music catalog for an estimated $300 million is just the latest example of boomers hoarding wealth
Bob Dylan just sold his entire song catalog to Universal Music Publishing. To quote one of his most…
Juliana Kaplan,Hillary Hoffow…
2 mins read
Spotify is hemorrhaging money and it needs to become Netflix to stop the bleeding
"Netflix is now creating more content than all of Hollywood," said Duncan Davidson, a general partn…
Kimberly Chin
17 mins read
Spotify is causing a major problem for economists
JP: Yeah, that's a good thing for economics, right? It's good economics, it's making full use of ou…
Jim Edwards
3 mins read
Apple commissioned a study to defend its App Store ahead of a big antitrust hearing where Tim Cook and other tech CEOs will testify
The study may be a sign Apple intends to use all the tools its has, including funding research, to …
Lisa Eadicicco
4 mins read
Apple made a recent announcement that's meant to be a big win for developers — but a leaked document reportedly suggests that may not be the case
A leaked Apple document suggests the company is imposing restrictions on developers participating i…
Lisa Eadicicco
7 mins read
Why The New York Times' lawyers are inspecting OpenAI's code in a secretive room
The New York Times says OpenAI and Microsoft are breaking copyright law. To prove it, they must fir…
Jacob Shamsian
5 mins read
A new rule makes buying a home more complicated — but it could also save you a lot of money
A buyer-representation contract used to be optional, but new rules change that in almost all cases.
Dan DeFrancesco
5 mins read
The latest way workers want to upend the workplace is a blast from the past
In today's big story, we're looking at why employees are calling for a return to cubicles.
Dan DeFrancesco
5 mins read
Rudy Giuliani caused $47.5 million in reputational damage to 2 election workers he defamed, expert testifies at trial
Ashlee Humphries calculated the reach of Giuliani's falsehoods and what it would cost to repair the…
Jacob Shamsian
4 mins read
Vinted was my 2 a.m. house party idea. I didn't think people wanted to buy secondhand clothes online, but I was wrong.
Milda Mitkute created the secondhand shopping app Vinted after a 2 a.m. house party chat with a dev…
Polly Thompson
10 mins read
Beyoncé is upending country music. These 5 Black country artists are already feeling the effects.
Beyoncé's new album "Cowboy Carter" has sparked conversations about country music's history and dra…
Callie Ahlgrim
4 mins read
The tech firms that are laying off workers will regret it because the cuts can leave lasting damage
Almost every big tech company, including Google, Amazon, and Microsoft, has laid off staff. Experts…