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5 mins read
Spotify employees question lavish spending on events while the company lays off thousands
Amid layoffs, Spotify remains committed to extravagant events, sparking debate about the company's …
Jyoti Mann
2 mins read
A million streams every 3 minutes, but only 5% of OTT audio users pay for it
India's audio OTT industry has 8 million active subscribers with only 5% being paid subscribers. Ve…
4 mins read
This festive season, Spotify can be a game-changer for brands with its Streaming Intelligence
Here’s a quick overview of why marketers should consider talking to their audience on Spotify, e…
5 mins read
India is going to be a huge paid market: Akshat Harbola, head of strategy, Spotify India
Spotify India has run a series of experiments in the India market to capture the audience- like off…
5 mins read
Targeting young cricket fans? This year the avenues are more innovative with audience increasingly listening to official team podcasts
The cricket fans on Spotify are also high-intent customers. 91% of them are active online shoppers.…
6 mins read
How Spotify is ensuring brands can make the most of its advertising offerings
Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…
3 mins read
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an IPL TV ad-Bobble AI report
PhonePe, Paytm, Myntra reap benefits of IPL advertising, while Zomato scored over Swiggy without an…
3 mins read
Here’s why Spotify is your best connection to reach the new ‘omnishopper’
Being spoiled for choice, messaging to this new-age consumer has to feel authentic, tail…
4 mins read
Radio vs podcast: Radio jockeys are pivoting to podcasts for lack of censorship, autonomy and flexibility
Why are Indian radio jockeys turning to podcasts, share India’s top RJs who have switched to Spotify
5 mins read
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
5 mins read
Gimlet struggles with Spotify's podcasting pace
In today's Insider Advertising we're covering tensions at Spotify's Gimlet, Accenture Interactive C…
Lara O'Reilly
7 mins read
As Spotify turns 3 in India, here’s a look back at its journey so far
An overview of Spotify's growth in India and what will drive growth in the future
1 min read
Meghan Markle and Prince Harry's Spotify deal is their latest step to becoming a billion-dollar brand. Here's how they've been building a business empire in a post-royal life.
Meghan and Harry already have an estimated net worth of $30 million - none of which belongs to the …
Hillary Hoffower
2 mins read
Spotify CEO tells employees that Joe Rogan is necessary for the streamer to achieve its 'bold ambitions' and 'find leverage' over competitors, report says
Spotify CEO Daniel Ek told employees "The Joe Rogan Experience" helped the brand "find leverage" ov…
Hannah Towey
2 mins read
Marketing teams are using AI to generate content, boost SEO, and develop branding to help save time and money, study finds
Dozens of companies are using AI to elevate their marketing strategies, a Bynder study found, as to…
Aaron Mok
5 mins read
4 things every small-business owner should consider before launching a brand podcast
Money-saving tips and tricks from small-business owners on launching and maintaining a successful b…
Erin Greenawald
3 mins read
I'm 22 years old and landed my dream job at Spotify. Here's my advice for anyone hoping to turn an internship into a full-time role.
Emily Vu's resume went viral on social media when she was still a senior at UC Irvine. She's been l…
Catherine Henderson
6 mins read
Algorithms were supposed to be the future for finding new movies and music. But now we've realized they'll never replace your cool friend's recommendation.
Recommendations from Spotify and Netflix aren't good because the apps misunderstand where taste com…
Drew Austin
2 mins read
Archie Comics on Spotify will include content for older audiences
Many a kid in India has grown up reading Archie Comins in the ‘80s and ’90s but after most them upg…
3 mins read
The Netflix generation won't want to own cars - here's how the auto industry can adapt
Former Nissan COO Dr Andy Palmer argues subscription services for cars make sense in a world where …