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Spotify Jumps Into Video Advertising With Two New Products
There's no word yet on when the product will roll out to all brands and advertisers, but the Sponso…
Katie Richards
A music startup cofounded by Spotify is launching in the US, and it's already snagged McDonald's as a client
"McDonald's made it tangible for us," Sars says. That's why Soundtrack Your Brand has built a new g…
Spotify is quietly funding a startup that could break open a whole new market for streaming music
If Soundtrack Your Brand is successful at converting these businesses to subscribers, the royalty r…
Nathan McAlone
How Spotify is ensuring brands can make the most of its advertising offerings
Gen Z and Millennials love platforms like Spotify that offer them a tremendous breadth of personali…
Brands are using the US election to lure Americans to Canada
Whether or not Americans will actually follow through with their plans for exodus has yet to be see…
Rachel Gillett
Spotify is buying podcast advertising firm Megaphone for $235 million, its latest attempt to stand out in a booming industry
Spotify has spent big money bringing top podcast talent to its platform and the Megaphone deal sign…
Kate Duffy
Spotify employees question lavish spending on events while the company lays off thousands
Amid layoffs, Spotify remains committed to extravagant events, sparking debate about the company's …
Jyoti Mann
How Spotify used its ‘3 Billion Playlists’ to stand out in the clutter: Case Study
After Swedish music application Spotify launched into the Indian market, it faced a threat of getti…
The power of audio ads — tap into the right moment and make an impact
A deep understanding of our listeners and a constant connection with them throughout thei…
Spotify gives a sneak-peek into what music Indians played and loved the most in 2019
A localised version of the brand’s globally-loved ‘Wrapped campaign’, highlights the country’s uniq…
Spotify made a tiny change to its logo - see if you've even noticed yet
The new green has a little more "pop" and just feels right at home in our new color palette which h…
Spotify Is Getting More Brand Friendly [THE BRIEF]
Three major college football conferences are rolling out a series of football safety PSAs to tackle…
Aaron Taube
Did you notice that these 20 companies changed their logos this year?
There have been some significant brand overhauls this year, from Google to IHOP. Flat, sans-serif l…
The 10 Best Corporate Logo Changes Of 2013
The best corporate logo changes of 2013 managed to bring a new level of relevancy to top brands wit…
Richard Feloni
Spotify's smart speaker plan is a plucky bet to fend off the future $1 trillion gorillas
On the surface of it, this looks insane. Apple - which competes with Spotify with its Apple Music s…
Shona Ghosh
Spotify has released its first original video show, but it's less than 2 minutes long
Flash Frame - Flash Frame is Spotify's rejuvenation of the music video format. Once a mo…
Tim Cook said 'no reasonable person' would call Apple a monopoly
US presidential candidate Elizabeth Warren says she wants to break up Apple, along with Facebook, G…