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2 mins read
Spotify launches its first campaign to build awareness around podcasts and the role audio content can play in a listener’s life
The first campaign for Spotify's podcasts is conceptualised by Leo Burnett India
1 min read
‘Cool Dad’ Anil Kapoor becomes the new face for Spotify India
Global digital music service Spotify which swept the Indian market with dirt cheap subscription…
2 mins read
Youtube is going up against Spotify in streaming music - and it's going to be an uphill battle
But achieving competitiveness could be an uphill climb for YouTube. "We believe it will be challeng…
Jacob Sonenshine
2 mins read
Spotify is increasing its prices - here's which plans are getting more expensive
In the US, the price for a family plans will increase by a dollar to $15.99 per month, starting on …
Natasha Dailey
2 mins read
This fantastic chart shows how Spotify's clever product strategy turned it into a $19 billion music powerhouse that's about to IPO
"Unlike earlier music piracy services that destroyed value for music industry revenues with each sh…
Becky Peterson
3 mins read
A Spotify investor who predicted its $20 billion valuation says everyone is wrongly focusing on its losses
In 2016, the company posted €2.95 billion (£2.6 billion, $3.4 billion) in revenue on a loss of €311…
Shona Ghosh
3 mins read
Spotify is buying podcast advertising firm Megaphone for $235 million, its latest attempt to stand out in a booming industry
Spotify has spent big money bringing top podcast talent to its platform and the Megaphone deal sign…
Kate Duffy
4 mins read
Spotify investor Lakestar won't be selling its shares - and thinks it should be a $100 billion company
"For sure we won't sell," he said. "If you are in the [investing] business as long as I am, you ...…
Shona Ghosh
1 min read
Spotify and Nucleya take a dig at in-app ads in its latest ad
The film takes on advertising clichés to a catchy tune.
3 mins read
Spotify is offering ad targeting across its podcast content
This, combined with its commitment to providing extensive metrics on ad performance, should help Sp…
Mariel Soto Reyes
3 mins read
Spotify now has 20 million paying subscribers
In recent months, the music industry has started to sour on free, ad-support music streaming, which…
Rob Price
2 mins read
Spotify is taking a big risk using a direct public offering
The benefit of using a direct public offering, in which the company takes its shares directly to ma…
Jacob Sonenshine
7 mins read
IPO bankers aren't worried that Spotify's unusual public listing succeeded - but there's a 'much bigger threat' facing their industry
That didn't happen with Spotify. There was no roadshow, but rather the company held its own "invest…
Alex Morrell
4 mins read
Spotify tells investors that it's more focused on music than Apple or Amazon ahead of its unusual public market debut
In that presentation, Ek said that Spotify will also skip what he called the "the pomp or the circu…
Becky Peterson
2 mins read
Spotify says: 'Thanks 2016, it's been weird,' in its largest ad campaign yet
Spotify's CMO Seth Farbman told Creativity: "There has been some debate about whether big data is m…
Hannah Roberts
1 min read
Spotify Looks Like It Is Preparing For An IPO
The job advertisement, posted on Spotify's website and on LinkedIn, said the successful candidate -…
Jim Edwards
7 mins read
As Spotify turns 3 in India, here’s a look back at its journey so far
An overview of Spotify's growth in India and what will drive growth in the future
3 mins read
There's a reason Wall Street is increasingly bullish on Spotify and streaming music - this graph shows why
Spotify is valued at $29 billion, and its potential growth is a key reason why. Streaming music is …