Virender Sehwag on future of sportswear category and journey of his athleisure brand VS by Sehwag

Global sportswear brand Under Armour is all set to make its official India entry to take on the exi…

Flipkart, an e-commerce giant, and an Indian household name, is an embodiment of true patriotism. T…

A majority of Zivame’s marketing spends for this campaign will be concentrated on digital mediums

It is important for sports culture that India’s merchandise market grows: Puma’s Abhishek Ganguly

Known as the ‘King of Bling’ on Shark Tank India for his spirited clothing choices, judge Anupam Mi…

Abhishek Ganguly, General Manager, PUMA India and Southeast Asia talks about how the brand is prepa…

"As part of its strategy, Nike is reducing its number of partners in the country and will be workin…

China has managed to build up a value chain so extensive that almost everything required to make a …

With Ganesh Chaturthi around the corner, we speak to a few brands on how they are preparing for the…

In this evolution, pyjamas have come a long way with options not just limited to plain colours a…

As part of the agreement, Aditya Birla Fashion and Retail would get exclusive rights to distribu…

How Skechers is working towards becoming one of the largest footwear brands in India

Amazon is already the largest seller of clothes online in the U.S. and is likely to achieve a marke…

The company has said that the new entity will build “a portfolio of distinct, new-age, digital b…

8. Stocks are broadly up. In Europe, Germany's DAX rose 0.5%, Britain's FTSE 100 rose 0.7%, and the…

If you are one of those who can’t do without your daily dose of Coca Cola, the global beverage comp…

As Walmart's e-commerce business grows and it becomes a significant digital player, brands have rea…

With its gold-rush pedigree and rock'n'roll resonance, Levi's exudes the sort of authenticity that …

"It is imperative that the world know that in the U.S., the actors that will provide the leadership…