You Searched For "sportswear" and got 20 results
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1 min read
Nike is bringing back a long-time exec as CEO — and he could be what the sportswear brand needs
Nike says Elliott Hill will replace John Donahoe as CEO in October. Nike has struggled to turn arou…
Alex Bitter
4 mins read
Basketball is having a moment, and that's good news for Nike
Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could b…
Jordan Hart
2 mins read
Adidas is getting back on track after Yeezy woes
Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro style…
Maria Noyen
6 mins read
Nike and Adidas veterans are backing a $125M project seeking to revitalize the Portland sportswear industry
This proposed multimillion-dollar development campus in Portland, Oregon, could revitalize the city…
John Kell
1 min read
Nike's new CEO has a big uphill struggle ahead
Nike's new CEO Elliott Hill faces revenue decline and market challenges as the company shifts focus…
Jordan Hart
1 min read
Nike's new CEO acknowledges the brand's rough run in his first message to staff
In his first message to employees, Nike's new CEO, Elliot Hill, acknowledged that the company faces…
Tom Carter
3 mins read
Nike's trying to pivot. It's not working just yet.
Nike has been implementing a turnaround plan, but results are yet to be seen. Its latest move inclu…
Alex Bitter
4 mins read
Puma thinks its Palermo sneakers might be this year's Adidas Samba
The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…
George Glover
2 mins read
Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says
Kanye West's behavior became increasingly erratic during his partnership with Adidas. Nike reported…
Grace Dean
3 mins read
Puma channeled Michael Jordan to announce Rihanna's return to the sportswear brand: 'She's back'
It has been almost five years since the singer-turned-entrepreneur Rihanna released a collection wi…
Mary Hanbury
2 mins read
Adidas wants to become the sportswear brand of choice for Gen Z shoppers as it launches a collection aimed at taking on Nike
Adidas' new Sportswear collection is an ode to "blokecore" fashion, featuring 90s-style soccer jers…
Mary Hanbury
2 mins read
Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist
Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…
Matthew Loh
3 mins read
Inside Nike's high-profile gender discrimination lawsuit, where plaintiffs claim unequal pay and more thanks to a 'boys' club' culture
Former female employees sued Nike over alleged gender discrimination in 2018. A judge will soon rul…
Matthew Kish
3 mins read
Peter Moore, designer of the Air Jordan 1 and Nike's iconic Jumpman logo, dies
Moore, an industry pioneer, was a driving force behind the creation of Nike's Jordan line and serve…
Matthew Kish
2 mins read
Nike is preparing to fire some unvaccinated staff at its corporate headquarters, reports say
According to a new report from Oregon Live, a group of unvaccinated Nike corporate workers will los…
Mary Hanbury
2 mins read
Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss
Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …
Grace Dean
3 mins read
Tiger Woods splits with Nike
Tiger Woods announced Monday that he and Nike would go their separate ways as he prepares for "anot…
Jordan Hart
1 min read
Under Armour's CEO is stepping down after 2 years leading the sportswear giant
Under Armour's COO Colin Browne will take over from Patrik Frisk as interim president and CEO until…
Kate Duffy
5 mins read
Nike execs have become some of the hottest hires in sportswear, triggering a talent war among rivals like Lululemon, North Face, and Columbia — and raising fears of a brain drain
Why every sportswear brand from Lululemon to North Face wants a Nike executive and what those emplo…
Matthew Kish
1 min read
Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks
Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…