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3 mins read

Nike is facing one of its most challenging periods in decades

Nike plummeted after the athletic shoe brand said sales would fall. It's implementing a turnaround …

Alex Bitter   


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4 mins read

Puma thinks its Palermo sneakers might be this year's Adidas Samba

The German footwear giant flagged rising demand for its Palermo shoes and said sales in the Americ…

George Glover   


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2 mins read

Ye is accusing Adidas of selling 'fake' Yeezys that he didn't approve of and using contract clauses to 'rape' him as an artist

Ye also claimed that Adidas was suing him for $250 million and failed to pay him royalties or the s…

Matthew Loh   


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2 mins read

Nike execs warned Adidas that Kanye West was difficult to work with – but the sportswear brand partnered with him anyway, a report says

Kanye West's behavior became increasingly erratic during his partnership with Adidas. Nike reported…

Grace Dean   


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3 mins read

Puma channeled Michael Jordan to announce Rihanna's return to the sportswear brand: 'She's back'

It has been almost five years since the singer-turned-entrepreneur Rihanna released a collection wi…

Mary Hanbury   


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2 mins read

Adidas says it plans to sell its remaining Yeezy sneakers – and it doesn't want to make a loss

Adidas says it plans to sell its remaining stocks of Kanye West's Yeezy sneakers worth nearly $300 …

Grace Dean   


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Tiger Woods splits with Nike

Tiger Woods announced Monday that he and Nike would go their separate ways as he prepares for "anot…

Jordan Hart   


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2 mins read

Adidas wants to become the sportswear brand of choice for Gen Z shoppers as it launches a collection aimed at taking on Nike

Adidas' new Sportswear collection is an ode to "blokecore" fashion, featuring 90s-style soccer jers…

Mary Hanbury   


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1 min read

Kanye West's Yeezy reveals its first shoe since Adidas dropped him over his antisemitic remarks

Ye, formerly known as Kanye West, announced that a new sock-shoe called YZY POD is going on presale…

Jyoti Mann   


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3 mins read

Inside Nike's high-profile gender discrimination lawsuit, where plaintiffs claim unequal pay and more thanks to a 'boys' club' culture

Former female employees sued Nike over alleged gender discrimination in 2018. A judge will soon rul…

Matthew Kish   


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3 mins read

Peter Moore, designer of the Air Jordan 1 and Nike's iconic Jumpman logo, dies

Moore, an industry pioneer, was a driving force behind the creation of Nike's Jordan line and serve…

Matthew Kish   


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2 mins read

Nike is preparing to fire some unvaccinated staff at its corporate headquarters, reports say

According to a new report from Oregon Live, a group of unvaccinated Nike corporate workers will los…

Mary Hanbury   


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2 mins read

Kanye West drew a swastika at a Yeezy meeting with Adidas and told a Jewish manager to kiss a photo of Hitler, report says

The New York Times reported that Ye also told a Jewish member of Adidas staff to kiss a photo of Hi…

Polly Thompson   


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1 min read

Under Armour's CEO is stepping down after 2 years leading the sportswear giant

Under Armour's COO Colin Browne will take over from Patrik Frisk as interim president and CEO until…

Kate Duffy   


Matthew Kish   


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2 mins read

Champion used to be one of the hottest athletic brands. Now it's struggling and could be up for sale here's how it got to this place

HanesBrands is considering selling the iconic athletic clothing brand Champion. Explore its logo, b…

Jennifer Ortakales Dawkins   


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1 min read

Lululemon sales surge 63% as the pandemic-driven casual clothing boom shows no signs of slowing, even as people return to the office

Lululemon is on track to pass its 2023 revenue target by the end of this year because of strong sal…

Mary Hanbury   


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1 min read

Foot Locker reportedly refused to stock Yeezys for Adidas' relaunch of Kanye West's shoe brand over fears of a backlash

Adidas sold $437 million of Yeezys in its first batch since breaking up with Kanye West, but Foot L…

Pete Syme   


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2 mins read

Adidas plans to keep 'carefully' moving more Yeezy stock after making $437 million from its first post-Kanye West sale

The footwear sales helped Adidas post better than expected operating profit in its second quarter.

Polly Thompson,Jyoti Mann   


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1 min read

Adidas says Kanye West 'mishandled' $75 million of funds that were supposed to be used for marketing the Yeezy collection

Kanye West previously told a podcast he spent millions of marketing funds on his Sunday Service, be…

Pete Syme