You Searched For "sports sponsorship" and got 20 results
Sort By:
1 min read
Sports leagues got millions in betting company sponsorships. Then came the gambling scandals.
As sports-betting has become increasingly lucrative and commonplace, a series of scandals starring …
Geoff Weiss
2 mins read
Wealthy sports fans can now put money into investments tied to their favorite leagues
High-net-worth fans can put money into a Morgan Stanley index of companies tied to their favorite l…
Kelly Cloonan
4 mins read
Sports gambling is bigger than ever. It's also gotten incredibly weird.
The legalization of online sports betting has thrust the industry in the mainstream. But the market…
Dan DeFrancesco
3 mins read
Winning a medal at the Olympics was hard, but raising twins is a real endurance sport
The wrestler, who won a silver medal in the Tokyo Olympics, timed her pregnancy around Olympic cycl…
Kelly Burch
4 mins read
Sports sponsorships jump 49% to ₹14,209 crore in 2022 on the back of big sporting events
Cricket accounts for 85% of total spends, as other emerging sports continue to be small in comparis…
8 mins read
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…
Dan Whateley,Margaret Fleming
3 mins read
Sports sponsorship up 107% in 2021, drove an average 10% lift in purchase intent among fanbase: Nielsen Global Sports Marketing Report
The report aims to contextualise the value of sports partnerships, help brands & sports properties …
2 mins read
FTX's rescue by Binance is a red flag for sports heavyweights that signed sponsorship deals with the crypto exchange
Crypto exchange FTX's troubles raise questions about its sponsorship deals with Tom Brady, the Miam…
George Glover
4 mins read
Indian Sports Industry in 2020 is estimated at Rs 5894 crore; cricket claims 87% share of sports sponsorship pie: GroupM ESP
Mobile Gaming saw accelerated growth in consumer engagement
4 mins read
Can’t hit a ball? You can still play cricket in the metaverse
It’s World Cup time for cricket lovers and this means fantasy gaming is the talk of the town. It’s …
4 mins read
TaylorMade seems to be giving Tiger Woods the one thing Nike never did, ending a historic sports endorsement deal
Tiger Woods is returning to the PGA Tour with a new golf line called "Sun Day Red." Woods appears t…
Cork Gaines
4 mins read
Crypto sports sponsorships are heating up again with multi-million dollar deals on the table
The brand will be getting its name out there by featuring on fight kit items — like shorts a…
1 min read
The world of sports is distancing itself from Russia, abandoning sponsorships, refusing to play matches, and canceling events
With world leaders condemning Russia and Putin, sports teams and organizations, as well as athletes…
Barnaby Lane
3 mins read
College athletes in 6 states will be able to profit off sponsorships starting in July - creating an imbalance that could affect recruiting
In six states, laws that allow student athletes to profit off sponsorships go into effect on July 1…
Jackson Thompson
6 mins read
How NIL deals and brand sponsorships are helping college athletes make money
NIL deals and brand sponsorships are helping college athletes get paid. The name, image, and likene…
Dan Whateley
3 mins read
Google will bring WNBA games to national TV as the latest corporate giant to tap into women's sports surge
As one of four official "WNBA Changemakers," Google joins an exclusive group of brands that "lead t…
Meredith Cash
2 mins read
Simone Biles hints that Nike failed to support her 'as an individual' after dumping the brand for Athleta ahead of Tokyo Olympics
"It was obviously super neat at that age to sign with such a big brand," Simone Biles said of Nike.…
Meredith Cash
2 mins read
Some NFL players refuse to get vaccinated, and the NFL is limiting their marketing rights and other activities
NFL players like Montez Sweat and Sam Darnold said they won't get the COVID-19 vaccine, and the lea…
Jackson Thompson
2 mins read
Banned Russian swimmer Evgeny Rylov says he'll keep swimming in Speedo equipment, despite having his sponsorship canceled over his support for Putin
Double Olympic winner Rylov has been one of the most staunchly pro-Kremlin Russian athletes since P…
Will Martin
2 mins read
Smriti Mandhana makes it to Sportico's Top 10 global female athletes by sponsorship value on social media
Smriti Mandhana, the ace Indian women's cricket team opener, has been ranked among the top 10 athle…