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Advertisers are returning to Twitter after Linda Yaccarino calmed fears over content moderation. But now brands like Disney, Microsoft, and the NBA have ads placed next to neo-Nazi propaganda.
The world's biggest advertising agency, GroupM, previously called ads on Twitter "high risk" for br…
Katherine Tangalakis-Lippert
Disney+ Hotstar on-boards 11 other key sponsors and announces its advertisers for Dream11 IPL
Disney+ Hotstar has onboarded key sponsors and the list is full of new-age brands.
5 retirement strategies many women are taught too late in life
Because women are more likely to work part time or take extended time off, they tend to miss retire…
Leo Aquino
Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library
This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart …
Amanda Perelli
A startup founder went from being a wedding photographer to a virtual-reality trainer. Here's how his company is reshaping corporate training.
Lenovo's ThinkPad X1 Fold helps busy Reshapers like Simeon Quarrie work smarter and more seamlessly…
Insider Inc.
How creators and advertisers make money from user-generated content ads on platforms like TikTok
UGC, or user-generated content, has been around for decades. But TikTok is fueling a new boom, and …
Marta Biino
MrBeast just became the biggest YouTuber in the world. His ascension marks the death of old YouTube and the rise of 'over-the-top' content.
MrBeast, whose real name is Jimmy Donaldson, became the most-followed creator on YouTube on Novembe…
Charissa Cheong
A style and travel influencer who's on track to make more than $100,000 on Pinterest this year shares how she does it — and her advice for other creators
"I honestly was pinning for fun and didn't know the power of the platform," said Pinterest influenc…
Imani Bashir
Amazon employees storm a company Pride Month celebration, protesting the sale of transphobic content
Employees staged a die-in that disrupted an Amazon Pride Month event, accusing the company of attem…
Katherine Long
As Instagram tests its subscription-based model across the world, influencers and marketing agencies share what the new update means for the ecosystem
Are Indian consumers ready to shell out money for Instagram subscriptions?
TikTok bans sponsored posts relating to cryptocurrency, investment services, and trading platforms
The social media giant has banned creators from publishing sponsored content around cryptocurrencie…
Emily Graffeo
An uncritical Teen Vogue story about Facebook causes bewilderment about whether it's sponsored content before the entire article vanishes
In an email to Business Insider, Facebook spokesperson Lisa Stratton said: "This piece is purely ed…
Rob Price
TikTok's latest get-rich-quick scheme is user-generated content, but it's unclear how long the gold rush will last
Many TikTokers say they've quit their day jobs to become full-time UGC creators — but it's unclear …
Gisselle Hernandez
David Dobrik's podcast has lost sponsors like Honey and HelloFresh
Insider's top advertising and media stories for March 26.
Lauren Johnson
Here’s why Flipkart is betting big on interactive content for Flipkart Video
With the increase of its portfolio of interactive content, Flipkart has seen a 10X growth in time s…
The European parliament wants to regulate sponsored content on YouTube
In the press release, Sabine Verheyen, who is leading the proposal said that "we proposed adapting …
Julien Rath
How a teeth-whitening brand gained 100,000 followers on TikTok by sponsoring a 'wave' of content from the Hype House and Sway LA
Gregg encouraged her followers to create their own videos with the HiSmile dance by saying she woul…
Dan Whateley
Portland's Pride Parade rejected JPMorgan's offer to sponsor this year's festival, citing concerns over the bank's donations to politicians who support anti-LGBTQ causes
Insider obtained a leaked email detailing JPMorgan's disappointment at being sidelined from the pop…
Reed Alexander
Voot onboards 8 sponsors for Bigg Boss OTT as it opens its digital-first exclusive season
Swiggy and CoinDCX joined the reality show as its ‘co-powered by’ sponsors
Indian players of PUBG: New State to benefit from exclusive content, music collaborations
"This partnership marks a first of many upcoming collaborations of Indian Pop music with Kraft…