Best printers for Home

Best Mixer Grinder

Best wired Earphones

Best 43 Inch TV in India

Best Wi Fi Routers

Best Home Theatre in India

Smart Watch under 5000

Best Laptops for Education

Best Laptop for Students

<p><div class="image-container float_right" style="width:480px"><div class="image"><p class="source"><a href="http://www.dailyadvance.com/node/362232">AP</a></p></div></div>As <a href="http://www.newrepublic.com/article/114299/gay-life-russia-eight-horrific-stories">stories continue to emerge about the horrific violence and discrimination against the LGBT community in Russia</a>, activists are demanding that major brands with deep pockets do something about it. <a href="http://www.huffingtonpost.com/john-becker/procter-gamble-commercials-russia_b_3751740.html">Procter &amp; Gamble is the latest company to be pulled into the scandal</a> and called to action.</p>
<p>Not only is P&amp;G one of the largest global sponsors of the Olympics, which will be held in <keyword id="6358826" type="COUNTRY" weightage="60" keywordseo="Russia">Russia</keyword> in 2014, but it is also a major Russian advertiser on networks that proliferate homophobic ideology.</p>
<p>A 2012 video of Russian TV personality <a href="http://thenewcivilrightsmovement.com/gay-peoples-hearts-unsuitable-for-life-says-head-of-russias-state-controlled-tv-news/politics/2013/08/10/72922">Dmitry Kiselev has recently gone viral.</a> To cheers, Kiselev stated:</p>
<p style="padding-left: 30px;"><span>I think ... [gays] should be banned from donating blood, sperm. And their hearts, in case of the automobile accident, should be buried in the ground or burned as unsuitable for the continuation of life.</span></p>
<p>And according to a Change.org petition, P&amp;G ads play throughout the network's commercial breaks.</p>
<p>"Barely an hour goes by on Russia’s biggest TV networks without at least one ad from <keyword id="6361491" type="CITY" weightage="60" keywordseo="Procter-Gamble">Procter &amp; Gamble</keyword>, whose ubiquitous spots for shampoos, toothpaste and maxi pads have made it Russia’s biggest television advertiser," The <a href="http://blogs.wsj.com/emergingeurope/2012/03/20/procter-gamble-feels-political-heat-in-russia/">Wall Street Journal reported last year when Russians wanted to boycott P&amp;G</a> after a network it advertised on ran a controversial hour-long program called "Anatomy of a Protest." </p>
<p>"Once almost all brands stayed clear of hot political and social issues, but today's trend to participate in what has become known as 'advocacy marketing' has changed the game," marketing exec Brad Fuller wrote in Ad Age. And P&amp;G might not be able to ignore it.</p>
<p>Activists have begun posting calls to boycott the Olympics and pull its Russian ad dollars on P&amp;G's Facebook page.</p>
<p><div class="image-container display-table"><div><div class="image"><p class="source">Facebook</p></div></div></div></p>
<p><a href="https://www.facebook.com/proctergamble/posts/10151671169352885">Facebook user Thom Ender explained his surprise that P&amp;G had not responded</a> to activists' question on the social network:</p>
<p style="padding-left: 30px;">So I emailed your corporations, and got a nonresponse, "We are aware of this issue and are taking this matter very seriously. We will forward your comments to the appropriate people within P&amp;G." </p>
<p style="padding-left: 30px;">I do not take your response very seriously. What is taking your company so long to respond? Do you think ignoring these posts helps you and that the issue will just go away?</p>
<p>P&amp;G did not immediately respond to BI's request for a comment.</p>
<p>It is taking a far more silent approach than Stoli, another company that has been pulled into the scandal.</p>
<p>Even though Stoli is headquartered in Luxembourg, <a href="http://www.theatlanticwire.com/global/2013/08/gay-latvians-want-gay-people-stop-boycotting-stoli/67905/">produced in Latvia</a>, and <a href="http://www.latimes.com/news/world/worldnow/la-fg-wn-russia-stoli-vodka-boycott-latvia-20130802,0,2613129.story">according to the LATimes</a> "controlled by a Russian billionaire driven into exile for his opposition to just the kind of official prejudice exhibited in the new law targeting gays," activist <a href="https://www.facebook.com/Stoli">have taken to social media to reprimand the "Russian" vodka</a>.</p>
<p><div class="image-container display-table"><div><div class="image"><p class="source">Stoli Facebook</p></div></div></div></p>
<p>Stoli, however, has been responding to individual posters. It also changed the image on the Stoli.com homepage to this:</p>
<p><div class="image-container display-table"><div><div class="image"><p class="source"><a href="http://stoli.com/#lgbt">Stoli.com</a></p></div></div></div></p>
<p>Given its silence on the subject, Procter &amp; Gamble is probably still formulating its official strategy.</p>

Why Activists Are Demanding Procter & Gamble React To Russia's Horrific LGBT Discrimination

You Searched For "sperm donation scandal" and got 1 results

Why Activists Are Demanding Procter & Gamble React To Russia's Horrific LGBT Discrimination

Laura Stampler

Popular Keywords

Buying Guides