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1 min read
Sourav Ganguly to be Coca-Cola India's brand ambassador for three more years
The Coca-Cola Company has an eight-decade long association with Olympics, four decades with the FIF…
9 mins read
After Fortune Foods' recent PR crisis after Sourav Ganguly's heart attack, is the brand’s latest print campaign enough to win back its consumers' trust?
Sourav Ganguly comes back in Fortune Oil ad
1 min read
Piramal ropes in Sourav Ganguly as brand ambassador for Polycrol
"We are pleased to have Sourav Ganguly as the brand ambassador of Polycrol... His association with…
PTI
2 mins read
BCCI chief Ganguly left 'disappointed and dejected' after falling out of favour
Former India captain Sourav Ganguly, who is soon going to become a former BCCI president, has falle…
PTI
2 mins read
As people re-discover Sourav Ganguly’s old ad endorsing Fortune Rice Bran Oil, Twitterati wonders what the brand’s next steps will be
The re-discovery led to a slew of tweets and Whatsapp forwards
3 mins read
Puma signs 18 athletes to celebrate diversity in sports ahead of upcoming competitions
Manu Bhaker, Rupinder Pal Singh and Ekta Bhayan among others join PUMA’s roster of athletes
2 mins read
My11Circle onboards Ranveer Singh as its brand ambassador before the upcoming T20 season
Games24x7 onboards Ranveer Singh as brand ambassador of My11Circle ahead of a new campaign launch f…
4 mins read
Ranveer Singh and MS Dhoni are the most recalled brand ambassadors this IPL: IIHB Report
Virat Kohli, as expected, did well on recall too, and came third in the recall rankings.
5 mins read
Campa has to go beyond invitation price to build the brand & distribution network
The launch of Campa-Cola is right not just from the season point of view but also because the heat …
1 min read
Coca-Cola shows the door to Sachin, only to welcome Sourav!
"This deal should give Coca-Cola bigger clout in sports circles - mainly cricket and football. Sour…
2 mins read
BCCI ropes in MPL Sports as Official Kit Sponsor for Team India
MPL Sports has entered into a three-year agreement
2 mins read
Puma tries to ignite a stronger women’s narrative by on-boarding Kareena Kapoor Khan as its latest face
After on-boarding Kareena Kapoor Khan, Abhishek Ganguly, General Manager, PUMA India and Southeast …
2 mins read
Exclusive: The Perfect Success Mantra from Sourav Ganguly
Rahul Dravid calls him the God of the off-side, ‘Dada’ to his former team-mates, and one of the gre…
2 mins read
Sachin Tendulkar continues to play masterstrokes-this time in business! Going to buy 20% more stake in Kerala Blasters
The cricket legend is going to buy more stake from his current co-owner Hyderabad-based PVP Venture…
5 mins read
From Manyavar’s Kanyadaan to Cadbury’s beef row, here are a few brands that found themselves in trouble in 2021
Advertising campaigns that created controversy in 2021
3 mins read
Indian Super League: What It's All About?
The Indian Super league was founded in 2013 after seeing that many Indians are crazy about football…
3 mins read
Can Indian Super League Change The Game Of Sports Marketing In The Country?
A lot has been said and written about how cricket dominates in India and how other sports get a ste…
1 min read
Virat Kohli creates another record but off-the-field, signs Rs 110 crore deal with Puma
Kohli will be working with the German company to launch a signature line of sports lifestyle produc…
2 mins read
4 mins read
Emotional rollercoaster: Team India's historic T20I World Cup win marks a golden chapter in Indian cricket
Team India clinched their second T20 World Cup on Saturday by defeating South Africa in an emotion-…