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1 min read
SoulCycle owner Equinox Holdings is mulling a SPAC to go public, new report says
The luxury gym and fitness brand is said to be meeting with as many as 12 blank-check firms that ar…
Matthew Fox
1 min read
SoulCycle is reportedly thinking about doing an IPO
SoulCycle, which was founded in 2006 by Elisabeth Cutler and Julie Rice, has high-end gym Equinox H…
Jonathan Marino
2 mins read
Luxury gym chain Equinox is in talks to go public via merger with Chamath Palihapitiya-backed SPAC
A potential transaction could value Equinox at more than $7.5 billion, according to a Bloomberg rep…
Matthew Fox
2 mins read
SoulCycle is copying an airline strategy to get more out of its most loyal members
Indoor cycling has become one of the most competitive spaces in the fitness market. Until 2012, Sou…
Mary Hanbury
2 mins read
There's one part of the SoulCycle IPO filing no one can stop laughing about
Pack. Tribe. Community. At SoulCycle, our riders feed off the group's shared…
Linette Lopez
3 mins read
Robinhood interviews IPO bankers — Goldman analysts pitch top execs — The asset manager of the future
The top finance stories for November 18, including the latest news on Robinhood, Goldman Sachs, ass…
Dan DeFrancesco
4 mins read
Companies like Walmart and SoulCycle are facing more boycotts than ever in the Trump era, but many are still clueless in how to respond
Only about 25% of brands publicly respond to boycotts. From a bottom-line perspective, there is som…
Michael Gordon
9 mins read
I used to be obsessed with SoulCycle - until I realized how much is wrong with the class
SoulCycle's top competitor, FlyWheel, offers memberships at specific studios in New York City for $…
Mallory Schlossberg
2 mins read
SoulCycle explains why minimum wage hikes mean wage hikes for everyone
We have a substantial number of hourly employees who are paid wage rates above the applicable feder…
Sam Ro
3 mins read
This SoulCycle competitor that is going after parents just received a $75 million boost
"We are thrilled to partner with Catterton and build on the passion consumers have expressed for Pe…
Mallory Schlossberg
2 mins read
SoulCycle is being sued over a company policy that a lot of customers hate
" My single biggest pain point: the class EXPIRES without advanced notice," a New York City custome…
Mallory Schlossberg
3 mins read
How the founders of SoulCycle built a boutique indoor cycling empire worth $112 million
SoulCycle employs more than 1,200 people, and all its employees complete hospitality training at it…
9 mins read
I used to be obsessed with SoulCycle - until I realized how much is wrong with the class
SoulCycle's top competitor, FlyWheel, offers memberships at specific studios in New York City for $…
Mallory Schlossberg
9 mins read
A booming cycling studio started by one of SoulCycle's founders is turning into the chain's biggest threat
And then there's the cost. At $34 for a single class in New York City (the same as SoulCycle c…
Mallory Schlossberg
2 mins read
The IPO window is closed
Even if Albertsons' delay is temporary, and that's unclear right now, other big brands will take he…
Jonathan Marino
8 mins read
Peloton is about to IPO. Here's why its business could enchant investors the way its exercise bikes have dazzled fitness geeks.
Life Fitness and Amer Sports, two of the biggest fitness equipment makers, offer their own lines of…
Troy Wolverton
4 mins read
The early investor-turned-CEO of ClassPass who stands to make a fortune when it IPOs is willing to wait as the $1 billion fitness startup chooses growth over profits
"We're trying to build a generational internet company here and feel like we're in the middle innin…
Melia Russell
6 mins read
Fitness brands are taking over their fans' lives
This courting technique has ultimately proved fruitful in capitalizing on a diminishing sense of co…
Bethany Biron
8 mins read
Pressures are mounting for boutique fitness companies - and experts say we're beginning to see casualties
But her winning streak was short-lived. Within the next 12 months, the boutique fitness craze was s…
Mary Hanbury
3 mins read
An over-the-top Peloton ad showing the super-wealthy biking in penthouses, zen gardens, and sunrooms led to one of the year's best Twitter threads
Peloton's advertising has also gained notoriety, but for all the wrong reasons. Earlier this year, …