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<ul><li>Cadbury India's <keyword id="12630053" type="General" weightage="20" keywordseo="kuch-khass-hai" source="Orion">Kuch Khass Hai</keyword> ad is doing the rounds again. </li><li>This time, a 10-year-old boy has recreated the advertisement to garner donations for <keyword id="11318155" type="General" weightage="20" keywordseo="SOS-Childrens-Villages" source="Orion">SOS Children’s Villages</keyword> India.</li></ul>Chatpat, a 10-year-old Influencer from the streets has been winning hearts on LinkedIn in his own unique style. He has been redefining street smart on LinkedIn and has now recreated Cadbury India's 'Kuch Khass Hai' ad to encourage the audience to donate to SOS Children’s Villages India. With his gang of friends, he is seen playing gully cricket in the streets, re-imagining the nostalgic ad in his own style.<br /><br />The masterstroke of this rendition however was the end of the film where he is seen calling out the brand Cadbury, to help him raise donations for SOS Children's Villages India.<br /><br />        <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div><br />SOS Children’s Villages India is an independent non-governmental and non-profit organisation working for the holistic development of parentless children, women and children belonging to vulnerable families.<br />          <div type="javascript" title="Custom" contenttype="Video"><cdata><![CDATA[]]></cdata></div><br />Chatpat took audiences by the storm, with his ‘Chatpat Ka Gyaan’ videos, amassing more than 20k followers in less than two weeks. His videos, which are nuggets of street wisdom, are well appreciated by adults and widely shared by audiences. Last week, he was announced as the brand ambassador of SOS Children's Villages India, and the NGO is the only account that Chatpat follows. The NGO is the country’s largest self-implementing NGO in the domain of holistic childcare and development.<br /><br />Chatpat is also the one who welcomes you to the interactive donation website. Explaining each program in his own innocent style, and guiding you through the entire process, he makes the donation experience truly unique. <br />

This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India

<ul><li><keyword id="13204479" type="General" weightage="100" keywordseo="chatpat" source="Orion">Chatpat</keyword>, a 10-year-old Influencer from the streets, has been winning hearts on the internet for his unique style.</li><li>From recreating Cadbury's Kuch Khaas Hai to partnering with Raftaar, Chatpat has been encouraging the audience to donate to SOS Children’s Villages India.</li><li>We speak to FCB Group India's <keyword id="793905" type="General" weightage="20" keywordseo="swati-bhattacharya" source="Orion">Swati Bhattacharya</keyword> and <keyword id="540819" type="General" weightage="20" keywordseo="kinnect" source="Orion">Kinnect</keyword>'s Kartikeya Tiwari to find out what went behind bringing this fictional character alive and discuss different phases of the campaign.</li></ul>In a sea full of digital creators, one influencer stands out. He goes by the name ‘Chatpat’ and is popular for sharing street wisdom on LinkedIn. He was quick to rise to fame, as he says, <em>“Anna ke tapri seh Insta ki nagri, Public ka support har jagah!”</em> Another reason why people love him is because Chatpat is a just 10-year-old boy who shares tips on living rent-free in Mumbai, how to get foreign aid, how to ask for a raise, how to ensure mental wellness for your team and we all could use a Chatpat in our life! With these enlightening videos on LinkedIn, which are targeted at working professionals and corporates, little Chatpat is trying to raise funds for the NGO SOS Children’s Villages. <br /><br />“The media strategy was to not spend money,” Kinnect's National Creative Director, Kartikeya Tiwari told Advertising and Media Insider when we asked him why the agencies, Kinnect and <keyword id="2971959" type="General" weightage="20" keywordseo="fcb-india" source="Orion">FCB India</keyword>, chose LinkedIn to launch Chatpat. “Our strategy in everything was to not spend money but make money happen for SOS donations,” added Tiwari. <br /><br />The campaign, while born in adversity, became a huge opportunity for SOS Children’s Villages. The agencies kept their ‘whims and fancies’ aside, said Tiwari, and prioritised starting a conversation and raising donations on almost zero budget. They needed a strong idea that could be impactful and have a long cycle. <br /><br />So, after launching Chatpat, in phase two of the campaign, Chatpat started recreating some iconic advertisements with his gully gang to get attention from corporates. He played Jim Sarbh for CRED, he danced like the Liril Girl at a Dhobi Ghat, twirled like Nirma Girl and shocked the public again with Tide’s ‘Safedi campaign.’ In return, he asked these brands to donate to SOS Children’s Villages. <em>“Maine tumhare brand ke liye yeh banaya, ab aap mere brand ke liye kuch karo,”</em> requested Chatpat in every recreated advertisement.<br /><br />Exceeding their expectations, Chatpat’s advertisements got viral in a few days and has been winning hearts on LinkedIn since December 2021. Swati Bhattacharya, Creative Chairperson, FCB India said that she firmly believed that love will find a way. “So the task was to create a campaign that gives visibility and makes corporates donate. With no budget and a task like this, we knew we need an influencer and we couldn’t afford an influencer. So, that’s how the sparkly idea of ‘let’s create an influencer’ was born,” shared Bhattacharya.<br /><br />While Bhattacharya has worked on many viral campaigns, she said that she has never seen numbers move the way they did with Chatpat’s videos. Played by a Mumbai-based boy Akul Badoni, Chatpat’s videos amassed more than 20k followers in less than two weeks. <br /><br />“The magic word for us is ‘organic.’ The magic was organic reach, organic shareability and organic love. The fact that we got the earned media is the winning validation for us,” said Tiwari. <br /><br />The campaign got organic attention from Kusha Kapila, Tanmay Bhat, Rhea Chakraborty, Divine, Raftaar, to mention a few. “With this, we knew we were in the right direction. Corporates are also human beings and after the first phase, he started earning a place in India’s hearts, then we were fairly confident that we will be able to open the heartstrings and the purse strings of the corporates,” said Bhattacharya. <br /><br />Bhattacharya and Tiwari further told us how challenging it was to work with a team of kids and discussed different phases of the campaign.<br />                <div type="Video" msid="89666905" hostid="261" title="Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=89666905"></div><br />

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India

<ul class="summary-list"><li>A collection of about 75 items of late Justice Ruth Bader Ginsburg's was recently sold to benefit charity.</li><li>The auction was conducted by Bonhams, which previously worked an online auction of her books.</li></ul><p>WASHINGTON (AP) — A gold judicial collar made of glass beads that belonged to the late Justice Ruth Bader Ginsburg has sold at auction for $176,775.</p><p>The piece was part of a collection of about 75 items of Ginsburg's that were sold to benefit charity. In total, bidders paid nearly $517,000 for items in the online auction which ended Friday. Sunday marks the two-year anniversary of the liberal icon's death at 87.</p><p>The judicial collar was the item with the highest purchase price, and its sale marks the first time any of the late justice's signature neckwear has been available for purchase. Her family donated some of the justices' most well-known collars to the Smithsonian.</p><p>In addition to the collar, other items that were auctioned included: a gavel that sold for $20,400, a pair of Ginsburg's opera glasses that sold for $10,837.50 and a shawl that sold for $12,750. A pair of her black lace gloves sold for $16,575 while a cream pair sold for $12,750.</p><p>The auction was conducted by Bonhams, which also conducted an online auction of her books that brought in $2.3 million. In April, some 150 items — including art Ginsburg displayed in her home and office — raised more than $800,000 for Washington National Opera, one of the late justice's passions.</p><p>Proceeds from the latest sale will fund an endowment in Ginsburg's honor benefitting SOS Children's Villages, an organization that supports vulnerable children around the world. Ginsburg's daughter-in-law, Patrice Michaels, is on the organization's advisory board.</p>

Auction of Justice Ruth Bader Ginsburg's personal collection &mdash; including a gold judge's collar and a gavel &mdash; nets more than half-million dollars for charity

<ul class="summary-list"><li>New York's Ukrainian Village is mobilizing to fundraise for Ukraine's defense and organize protests. </li></ul><p>On Saturday morning, as Russian forces battered Ukraine for a third straight day, students at the Self Reliance Saturday School of Ukrainian Studies filed into the sunny auditorium in New York's <keyword id="13268151" type="UNKNOWN" weightage="60" keywordseo="east-village" source="Orion">East Village</keyword>. </p><p>The younger kids held up blue and yellow flags almost as tall as they were. Almost everyone wore shirts emblazoned with vyshyvanka<em> –</em> traditional Ukrainian embroidery. When the assembly kicked off with a prayer for Ukraine – "Ghospodi pomili" (God forgive)  and "Slava Ukraina" (Glory to Ukraine) – even the littlest kids stood straight-backed at somber attention. </p><p>"The fact that you're here in school, learning your Ukrainian history, your culture, your tradition, your religion, everything about you shows the world that we will not let this happen," Ivan Makar, the school principal, told the assembled students. "We will not disappear."</p><p>"<keyword id="11909347" type="UNKNOWN" weightage="60" keywordseo="putin" source="Orion">Putin</keyword> is trying to tell us that we don't have the right to exist. Mr. Putin is trying to tell us that we're nothing. That we are the same as <keyword id="11894337" type="UNKNOWN" weightage="60" keywordseo="russia" source="Orion">Russia</keyword>," he added. "We were <em>never</em> Russia."  </p><p>Write to your congresspeople and senators, raise money to aid the Ukrainian Army, and educate other Amerians about the conflict, he beseeched them. "We've got bullies that push into our lands. We will not let Ukraine die," he said.  </p><p>Like many Ukrainian-Americans in this community, Makar was born in the U.S. </p><p>The school, attached to the majestic St. George Cathedral, was founded in 1949 by professors and teachers who were part of a major migration to New York in the years before and after Ukraine became part of the Soviet Union in 1922. Roughly 60,000 Ukrainians lived in the East Village after the Second World War, and they busied themselves ensuring that their culture would survive: they opened restaurants, like Veselka, dishing out pierogies since 1954; Catholic, Orthodox and Evangelical churches, bars, eateries, grocery stores, sports clubs. </p><div type="image" title="The inside of of a butcher's shop with the Ukrainian colors of blue and yellow displayed." height="3648" width="5472" msid="89874431" hostid="261"></div><p>The area, just east of New York University and anchored along Second Avenue, is still known as the Ukrainian Village. Here, they speak Ukrainian, not Russian. At school, more than half a century later, kids learn the language, culture, geography, traditional dances of Ukraine and, of course, are kept abreast of current events – like the brutal invasion this month that virtually no one expected. "It's important to keep culture alive," a female student told me earlier that day. "It's our identity, passed down by our grandparents during World War Two and I want to make sure it's passed down to my kids."   </p><p>That Ukraine is again at war is almost unfathomable to Makar. "This is a 1940s thing," he said. "This is absurd. It's shattering and it should not be happening."  </p><h2><strong>'He's costing people their lives'</strong></h2><p>Earlier on Saturday, students struggled to make sense of what was happening. Second graders in class – all born in America – expressed great concern for Ukraine. A little girl in a Beauty and the Beast mask explained that it's not Russians who are bad, "just their president." They all admitted they'd be scared if they were in a bomb shelter in Ukraine. "In a basement, hiding from bombs, it's very scary and dark," one child said. "Stop the war!" one boy chanted.  </p><p>In an 8th grade classroom, most hands shot up when asked if they have family or friends in Ukraine. "My uncle and aunt are in Kyiv," said one girl. Another has family in Kharkiv, the city in the northeast where residents hunkered down in the underground metro to escape Russian bombs. A 13-year-old boy challenged Russian President Vladimir Putin's claim that Russian forces had come as "peacekeepers" and were shelling Ukrainian cities to protect Russians in the breakaway provinces, saying "What BS!" Another girl shared that, although born in the US, she traveled to Ukraine every year and she's worried about her friends.</p><p>Their teacher broke into tears at the front of the class. "He's sick! No one believes it's about NATO, he wants our land!" she bawled. "And for no good reason, he's costing people their lives." </p><h2><strong>'An SOS moment'</strong></h2><p>At Razom, a Ukrainian-American human rights group that's housed on the second floor of the Ukrainian National Home, the last week has been "an SOS moment". They're now laser-focused on fundraising to buy tourniquets, bandages, combat gauzes, sterile pads, and satellite phones in the current conflict, which they ship by way of warehouses and points of delivery in Poland and Ukraine. They've also organized large-scale protests in Washington D.C. and New York. </p><p>Razom's office sits adjacent to Veselka, the around-the-clock diner that's been extra busy this week as diners have lined up to show their solidarity with Ukrainian-Americans (and chomp on special edition blue-and-yellow cookies that celebrate the Ukrainian flag). Across the street, long kielbasa hang from hooks in the Baczynsky meat market. In the same general area, you've got Catholoic, Orthodox, and Evangelical Ukrainian churches. The once-concentrated diaspora has geographically spread far and wide, and now the Ukrainian restaurants sit alongside wine bars and sushi joints. </p><div type="image" title="A waitress is seen in reflection through a window." height="3648" width="5472" msid="89874434" hostid="261"></div><p>The area still brings together Ukrainian-Americans from all over, and that gravitational pull escalates in times of upheaval back home. In 2004, when the Orange Revolution broke out over  a rigged election and the attempted murder of presidential candidate Viktor Yushchenko – he survived being poisoned with dioxin – many first, second, and third-generation Ukrianian-Americans traveled to Ukraine to volunteer as election monitors and organized lobbying campaigns geared at Washington officials. </p><p>"We've seen plenty of older people, seniors who live on a fixed pension, come in and make very generous donations," Genya Kuzmowycz Blahy, C.E.O. of the Self Reliance Federal Credit Union, told the Villager newspaper at the time. "It's like what's going on now in Ukraine is the chance these older people have been waiting on for 50 years." Reverend Bernard Panczuk of St. George's told the Villager that the moment was " an awakening" for Ukrainian-Americans born in the U.S. "that they need to stand up for their country if they want it to be free."</p><div type="image" title="Worshipers are seen from behind in a Ukrainian Catholic Church." height="3648" width="5472" msid="89874436" hostid="261"></div><p>A similar moment came again in 2014, when a revolt on Kyiv's Maiden, or central square, once again rocked Ukraine. That year, President Yanukovych – who had lost to Yushchenko after the Orange Revolution but then took power soon after – reneged on a deal with the International Monetary Fund, pivoting towards an economic agreement with Russia and triggering mass protests known as Euromaidan and Revolution of Dignity.  The revolt—which would come to include a minority of unsavory far-right characters—toppled Yanukovych's administration and forced him to flee the country, but not before <a href="https://www.theguardian.com/world/2014/feb/20/ukraine-dead-protesters-police">dozens</a> of protestors were massacred by police in February of 2014. </p><p>Putin, a former KGB officer who in 2005 called the collapse of the Soviet empire the greatest geopolitical catastrophe of the 20th century, responded by annexing the Crimean Peninsula, in southeastern Ukraine. </p><h2><strong>'What can YOU do?'</strong></h2><p>It was those events that first politicized Maryna Prykhodko, one of Razom's volunteers.</p><p>On a blistering cold Friday, a few days before the Russian assault began and as media and world leaders tried to mind-read Putin to no avail, I walked down 2nd Avenue toward Razom's office to meet with Prykhodko.</p><p>"We're just young people saving the world," quipped the bright-eyed young woman when I entered. </p><div type="image" title="Protesters hold up signs supporting Ukraine and denouncing Russia." height="3648" width="5472" msid="89874439" hostid="261"></div><p>Razom's office overflows with the standard accouterments of busy nonprofits: passionate young people, more than one coffee maker, papers in chaos, poster boards outlining strategy ("What can YOU do?" in pink marker) and, in this case, stern portraits of Taras Shevchenko, a poet, artist and political activist who memorialized the Ukrainian people's struggles under Tsarist Russia. The nonprofit runs a multitude of ventures aimed at improving conditions in Ukraine, from an initiative helping Ukrainian children with spinal atrophy, to toy drives for the kids of <keyword id="13268150" type="UNKNOWN" weightage="60" keywordseo="ukrainian-military" source="Orion">Ukrainian military</keyword> veterans killed or hurt in battle.</p><p>Born in eastern Ukraine in 1995 – four years after the Soviet Union's demise and the prematurely proclaimed "end of history" – Prykhodko immigrated to Florida with her parents when she was 11. She admits she was embarrassed of her heritage. "I tried to hide my parents because they still had accents," she tells me ruefully. That all ended in 2014, when she was a student at <keyword id="12038070" type="UNKNOWN" weightage="60" keywordseo="nyu" source="Orion">NYU</keyword>, and witnessed the events in Ukraine from abroad. "My life changed forever," she says. Young Ukrainian-Americans, inspired by the protests, built a shrine to the dead. </p><p>With all of this going on, Prukhodo felt she needed to find a community that understood what she was going through. "I was emotionally distraught," she says. It didn't help when Russian friends she'd made in college casually labeled her a "fascist" or when a college professor ("How do you say it … 'tankie?'") wrote on his personal blog that an NYU student was spreading U.S. and NATO imperialist propaganda. "Ukraine is a lie," she says she was told. </p><div type="image" title="Street signs show this is the corner of 6th St and Taras Shevchenko Place." height="2272" width="3408" msid="89874441" hostid="261"></div><p>She had aunts and uncles and cousins and nephews potentially in harm's way. She describes the funeral processions for the young men who came back from fighting the Russian separatists. "When someone dies in Ukraine there's a whole procession, everyone kneels down. Then when the dead bodies of young guys were brought back…. [the processions] were happening constantly. It was overwhelming." </p><h2><strong>'Do you call America post-British?'</strong></h2><p>Days before the invasion of Ukraine, Putin waxed nostalgic about the Soviet Union and asserted that modern Ukraine sprung forth from Soviet Russia. "Let's start with the fact that modern Ukraine was entirely created by Russia, more precisely, by the Bolshevik, communist Russia," he said in a televised address. </p><p>For young Ukrainians in the Diaspora – including those who are now rallying help for their embattled homeland – defining the conflict through the prism of Cold War politics is absurd. "Do you call America post-British?" asked Mariia Khorun. Khorun, who's a lawyer, and her husband, Vasyl Khodkhla, a CPA, were both one-year-olds when the last Cold War ended. Now, they both volunteer with Razom. </p><div type="image" title="Two empty chairs are seen with Ukrainian religious art displayed on the wall above." height="3516" width="5273" msid="89874445" hostid="261"></div><p>Putin's Soviet nostalgia and a reboot of the Cold War doesn't interest them. They don't in their own lives remember a time when their country was a constituent republic of the Soviet Union. "With Ukraine, Russia is an empire," Khodkhla says. "Without Ukraine, Russia is just another country." </p><p>This sentiment is shared widely. A teacher I spoke with at the Self Reliance Saturday school who works as a social worker during the week, told me that her co-workers—Jamaican-Americans, Dominican-Americans, Korean-Americans—raised $1,000 to give her to send to the Ukrainian army. </p><p>Khodkhla, sharply dressed in a navy blazer and sporting a pin of conjoined Ukraine-US flags, noted with satisfaction that now people actually know what Ukraine is. Before, Americans assumed, based on his accent, that he's Russian. "They finally realized Ukraine is a different country opposed to Russia's imperialist goals," he said. </p>

You Searched For "sos children s villages" and got 5 results

This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India

BI India Partner

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Karuna Sharma

Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India

Karuna Sharma

Auction of Justice Ruth Bader Ginsburg's personal collection including a gold judge's collar and a gavel — nets more than half-million dollars for charity

Associated Press

'What can YOU do?': Ukrainian-Americans meet 'an SOS moment' for their homeland

Tana Ganeva

Popular Keywords

Buying Guides

You Searched For "sos children s villages" and got 5 results

This 10-year-old boy recreated Cadbury's iconic ad to garner donations for SOS Children’s Villages India

BI India Partner

How a 10-year-old LinkedIn Influencer Chatpat took the internet by storm by recreating iconic Cadbury, Tide and Liril ads

Karuna Sharma

Behind the ads: How FCB India and Kinnect launched a 10-year-old influencer to raise donations for SOS Children’s Villages India

Karuna Sharma

Auction of Justice Ruth Bader Ginsburg's personal collection including a gold judge's collar and a gavel &mdash; nets more than half-million dollars for charity

Associated Press

'What can YOU do?': Ukrainian-Americans meet 'an SOS moment' for their homeland

Tana Ganeva

Popular Keywords

Buying Guides

Auction of Justice Ruth Bader Ginsburg's personal collection including a gold judge's collar and a gavel — nets more than half-million dollars for charity