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2 mins read
SonyLIV onboards 50+ brands for India’s tour of England
The intense battle can be watched on August 25th, 2nd September, and 10th September
1 min read
SonyLIV on-boards over 50 advertisers for India’s tour of Sri Lanka
India’s tour of Sri Lanka comprises three ODIs and three T20s that began on July 18 and will go on …
3 mins read
SonyLIV witnesses 3X increase in viewership with its recent sporting events
SonyLIV is also the streaming partner for India’s tour of England,
8 mins read
Sony Sports has embarked on a mission to popularize the athletes participating in the Olympic Games Tokyo 2020 and to make them household names: Rajesh Kaul of SPN
There has been a high interest to watch Athletics and Gymnastics
6 mins read
Here’s how this gaming platform engaging with 40 million users every month has been helping apps and websites increase their engagement levels
Yashash Agarwal wishes for Gamezop to become the default entertainment section within apps around t…
2 mins read
Euro 2020's viewership on SonyLiv beats 2018's FIFA World Cup
Euro 2020 onboards 7 sponsors
3 mins read
Uday Sodhi, former SonyLiv Business Head launches digital consulting agency - Kurate
Aims to bring the power of Digital business strategy, ecommerce, digital marketing and digital tech…
6 mins read
How Shark Tank India got everyone talking about entrepreneurship with its marketing campaign
Here's a closer look at Shark Tank's marketing strategy
6 mins read
We don’t want to show idealistic body types and extremely ripped, fit people in our ads: Naresh Krishnaswamy of Cult.fit
We want Cult.fit to be completely synonymous with fitness, said Naresh Krishnaswamy
4 mins read
Competition Commission gives conditional approval to Sony-Zee merger deal
Updating with statements from Zee and Sony, details) New Delhi, Oct 4 (PTI) The Competition Commis…
PTI
6 mins read
There’s a silver lining for Hotstar in losing IPL digital rights – here is how it can strengthen its counter-strategy
In the recently concluded Indian Premier League media auctions, Star bagged the television rights a…
5 mins read
As Sony Pictures Networks India completes 25 years, NP Singh writes a letter celebrating its journey so far
Sony entered the Indian market on October 8, 1995 and launched a Hindi entertainment channel, Sony …