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<ul><li>Sonu Sood bags another brand in his kitty. </li><li>This time, he would be representing <keyword id="4289547" type="COMPANY" weightage="20" keywordseo="Redmi-India">Redmi India</keyword>. </li></ul>Red<keyword id="2962484" type="COMPANY" weightage="20" keywordseo="Mi-India">mi India</keyword>, a sub-brand of Mi India, today announced Sonu Sood, popular actor and a real-life hero as the <keyword id="5955" type="PERSON" weightage="20" keywordseo="Brand-Ambassador">brand ambassador</keyword> for <keyword id="10361786" type="COMPANY" weightage="20" keywordseo="Redmi-9-Power">Redmi 9 Power</keyword>. This partnership will further the brand’s existing campaign – ‘More Power to you.’ Redmi’s brand ethos is democratizing innovation and ensuring technology is available for everyone. In 2020, actor Sonu Sood won hearts for his exemplary work in supporting migrant workers and those in need. He has been a strong figure in enabling those in distress such that they could have the opportunity to a better life. His personality and initiative fall perfectly in line with Redmi’s philosophy. In the COVID-stricken society we see today, smartphones have become an essential commodity, be it for education or for communication. The brand first partnered with Sonu Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative. Redmi and Sonu Sood have shared a mutual desire to uplift people’s lives; Redmi through technology and Sonu through his humanitarian efforts. Commenting on the association, Muralikrishnan B, COO, Mi India said, “We are thrilled to partner with Sonu Sood to endorse one of our best selling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan India presence and Redmi’s technology prowess.” Commenting on the association Sonu Sood said, “Both Redmi and I share the same vision of a better future and ‘education for all’. Through ShikshaHarHaath, Redmi is not only providing access to students but also empowering them to scale newer heights. I am happy to represent a brand such as Redmi that is striving to give back to the nation in a manner that truly enables a society in need. As someone who wants to experience the best of everything, I am happy to be the face of Redmi 9 Power. Redmi’s vision of ‘More Power to You’ perfectly fits with my work and contributions and I am confident that together we will be able to make a difference.”

Redmi India onboards Sonu Sood as its brand ambassador for smartphones

<ul><li><keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> will be leading the face of the brand.</li><li>Acer aims to drive the next chapter of growth in the country by empowering people with cutting-edge technology in association with Sood. </li></ul><keyword id="150674" type="COMPANY" weightage="20" keywordseo="Acer-India">Acer India</keyword> today announced Sonu Sood as its brand ambassador. The actor will be seen endorsing the brand's innovative range of products across media platforms for a campaign to talk about Acer’s commitment to improving people’s lives through technology. This association will help Acer India drive awareness of leading India’s next-generation digital evolution through its cutting-edge innovation and products, which are strong and dependable just like what Sonu has represented during the pandemic crisis. Harish Kohli, President, and Managing Director, Acer India on the announcement said, “We are pleased to welcome Mr. Sonu Sood as our brand ambassador in India. As the brand grows to the next level, we aim to strengthen the relationship with our community in a meaningful way. Our association with Sonu Sood will further reinforce this bond and give our consumers a greater sense of objective on trust, strength, and dependability. We envisage this association will spur demand and excite our consumers.” Commenting on the association, Sudhir Goel, Chief Business Officer, Acer India said, "We are delighted to announce our partnership with such a talented actor and humanitarian who has shown his mettle in reel life and in real life through his selfless work during the pandemic. Sonu Sood’s persona and his contribution to empowering people resonates with Acer India’s brand mantra of empowering people through technology.” Expounding the association with the brand Sonu Sood said, "I am excited to represent one of the most innovative technology brand in India. Acer is a truly disruptive technology company known for its range of premium quality dependable laptops, PCs, monitors, projectors and IoT led devices. The company has been committed to improving people’s lives through technology over the last 21 years in India &amp; it’s a proud moment for me to be part of Acer’s journey."

Acer India signs Sonu Sood as brand ambassador

<ul><li>Sonu Sood recently received UNDP’s Special Humanitarian Action Award.</li><li>He has emerged as a knight in shining armour and been applauded for his humanitarian work to send thousands of stranded migrants back home during the lockdown. </li><li>His rising affinity on social media has also helped him get popular in the brandverse. </li><li>We speak to experts to find out if the recognition from UNDP will finally help get Sonu Sood longer brand deals and bigger brands now. </li></ul>Sonu Sood, who plays an antagonist in most of his movies, is becoming India’s hero in real life. On September 30, he was honoured with the Special Humanitarian Action Award by the United Nations Development Programme for his selfless efforts to help people in challenging times. In the beginning of the lockdown, Sood and his team launched an initiative called #GharBhejoAbhiyaan that helped thousands of migrants who were longing to come back home. He later launched #<a href="https://twitter.com/PravasiRojgar?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1286322666580742144%7Ctwgr%5Eshare_3&amp;ref_url=https%3A%2F%2Fwww.socialsamosa.com%2F2020%2F08%2Fsonu-sood-campaigns-endorsements-through-the-lockdown%2F">PravasiRojgar</a> to help jobless migrants find a job and restore their livelihoods. He sent a few smartphones to students in Haryana who couldn’t afford online classes and helped students stranded across the globe return to the country safely. Soon, newspapers made special cartoons on him to celebrate the knight in shining armour and #Isupporttheherosonusood started trending on Twitter. It is for his philanthropic work that Sood is becoming popular even in the brandverse. Indian brands like Pepsi, Lay’s, Tata Tea Premium, Stayfree India, Edelweiss Tokio Life, Godrej Interio, WhiteHat Jr, ZEE5, to name a few, have approached him to help spread awareness on different social causes. Even in his brand work, Sood has spoken about the importance of wearing a mask, recognising everyday warriors around us, supporting local craftsmen, etc. Since he acted like a ‘Vighnaharta’ during the lockdown, Mangaldeep Agarbatti also approached him during the festival of Ganesh Chaturthi. Sonu Sood’s relief efforts for the migrants during the COVID-19 lockdown earned him praise from all quarters. He emerged a hero for his selfless, kind-hearted efforts for the community. It was due to his selfless image and uniqueness that brands started capitalizing on his growing popularity. Ergo, his brand value is also increasing subsequently. According to media reports, Sood is worth $17 million. However, it was only in early September that Acer signed a long-term deal with him. Sharing why the brand decided to on-board Sood, Sooraj Balakrishnan, Head-Marketing, Acer India said, “Apart from his exemplary work in cinemas where he is a well-renowned actor cutting across India, Sonu Sood has stood out in 2020 as an example of selfless service and humanitarian work that positively impacted and benefited thousands, if not lakhs of people in need during the pandemic. His contribution to empowering people echoes with Acer India’s brand mantra of empowering people through technology.” Balakrishnan agreed that Sood’s rising popularity is an indication that the consumers are looking for honest and real work now. He said, “People are looking for brands and public figures who have a purpose to make positive changes with honest and real work. Glamour alone will not sell and people like Sonu have really used his position for the good of people. I can vouch for his humbleness, genuine passion to help, and dedication to the cause during my interactions with him. Acer is proud to have him as our brand ambassador and we wish him more recognition for his work.” Apart from trust, caring, empathetic, relatability, and style, Kalyan Ram Challapalli, Chief Strategist and Founder, WolfzHowl Strategic Instigations, said one should also note his Bollywood-led personality attributes to evaluate him as a brand endorser. he is known for a good body (with muscles etc;), a sense of style (fashion) etc Challapalli said, “Brand Sonu Sood can also include attributes of health, fitness, style and fashion. In addition to this whether it is his “Arundhati” (Telugu – Tollywood Blockbuster) villain portrayal or other such south movies, he also has some traction in South Indian Movies and hence South of India as well (usually not a easy feat for a character artiste to achieve). Hence, Sonu Sood as brand ambassador represents trust, empathy, style, fitness and a pan-national appeal. But with the masses. Hence categories he can be used as a brand ambassador for are possibly: Agri-Fintech, Micro-Finance, Health Foods, Sports and Fitness Categories, Fashion category etc; But at a mass and masstige segments level.” Keeping these attributes in mind, Challapalli said that he can endorse brands in mass and masstige categories. “He can also represent “return to roots” desi culture brands across consumer segments. As a brand ambassador he can take “Ayurvedic or Indian natural products based health - Immunity” to both the higher economic strata consumers and the lower economic strata consumers. He can also be a good brand ambassador for democratisation of Insurance, or home loans, or even mutual funds to the masses and to ‘Bharat’,” said Challapalli. Sonu Sood’s social currency Harish Bijoor, Brand-Strategy expert and Founder, Harish Bijoor Consults Inc pointed out that the audience on social media is looking for real heroes now. Bijoor said, “Sonu Sood is the new hero. The new hero of a new generation that is driven more by social media accolades than traditional media praise. Social media seems to recognise the real star as opposed to the promoted star. This works for Sonu Sood. He and his image is pushed by an army of social media participants who chase the real as opposed to the made up.” Sood has 7.3 million followers on Instagram and 4.1 on Twitter. He became the talk of the town during the lockdown. As a result, his popularity on Google Search also peaked. The top searched topics included Sonu Sood Help, Sonu Sood Scholarship, <keyword id="10031923" type="PERSON" weightage="20" keywordseo="sonu-sood-helpline">Sonu Sood Helpline</keyword>, Sonu Sood hotel juhu, <keyword id="10031921" type="UNKNOWN" weightage="20" keywordseo="sonu-sood-net-worth">Sonu Sood net worth</keyword> 2020. <div type="image" title="sonu sood google trends" msid="78414547" hostid="261"></div> During the period of January to September 2020, Sood was the most searched term in Dadra and Nagar Haveli, Andhra Pradesh, Arunachal Pradesh, Jharkhand, Uttrakhand, Telegana respectively. <div type="image" title="india-map" msid="78414550" hostid="261"></div>(Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular.) Sood’s impact on brand’s social image How will getting someone like Sonu Sood, who is a humanitarian influence, help how people look at a brand? Archana Jain, Founder and MD, PR Pundit, said, “The COVID-19 pandemic has had a deep impact on consumers. Consumer attitudes are changing. New socio-economic behavioural patterns are being witnessed. Global discourse centered around purpose and ethics is taking centre stage and scoring high on relevance in an increasingly values-driven world. An association with Sonu Sood therefore helps brands raise their bar on trust and dependability. Brands are able to foster a meaningful connection with the informed and empowered consumers and attach themselves to the value proposition of humaneness (demonstrated by his philanthropic work).” On how brands are looking for rays of hope in unsung heroes, Jain added, “Universally, people seek heroes in times of distress. With the heightened interest around all-things COVID-19, many brands have been shining the spotlight on heroes who have contributed selflessly for the betterment of society. Some have singled out the unsung warriors and some acknowledged personalities. Sonu Sood will always be remembered as the knight in shining armour who came to save thousands in need in their bleak times.” N Chandramouli, CEO, TRA Research said, “When someone achieves popularity by the work done, a reputation builds around the person - which is transmitted beliefs about respect. This transmitted belief spreads as more many hear about the person, also driving the person to try and achieve greater heights. Brands are self-centered in their approach, and naturally do not take Sonu Sood as an ambassador because of their philanthropic nature, but instead so that his 'goodness' rubs on them too. He has already been seen as a 'messiah', and even non-migrant travel or food based requests come to him, sometimes for books for education or to help a poor farmer's family. Since he has been open and accessible to most such requests, he has become an icon for the poor and needy. This is suff is like a movie-story, and he, the hero who is a do-gooder for society. Brands may not use him in PR too directly, primarily because it will not be appropriate to be seen directly promoting a brand by talking about it. Instead, advertising is slightly more distanced from PR, and therefore his presence as a brand's ambassador, is something that will look more appropriate. PR, as we often say, is essentially a trust building tool, and for Sonu, he has already built all the trust by demonstrating firmness of action.” Will recognition from UNDP help get Sonu Sood more brand deals now? Chandramouli said that Sonu Sood will be now known internationally, which might help him get more brand recognition. He said, “With UNDP's award he joins an exclusive group of international actors in different UN awards who have contributed to society beyond their call of duty, and his name will become more global. He will also come in the consideration sets of international brands which are looking at India as one of their key markets. Being a household name in India, brands will be able to reach their consumers through his endorsements.” Challapalli said that Sonu Sood will get more brands now. However, he is more likely to be approached by massy brands than aspirational.

As Sonu Sood wins a UNDP award, will we see a jump in his brand value?

Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> is going to launch what is expected to be <keyword id="3658" type="LOCATION" weightage="20" keywordseo="India">India</keyword>'s biggest <keyword id="47073" type="COMPANY" weightage="20" keywordseo="Blood">blood</keyword> bank, through an <keyword id="235499" type="COMPANY" weightage="20" keywordseo="APP">app</keyword> named <keyword id="6367950" type="COMPANY" weightage="20" keywordseo="sonu">Sonu</keyword> For You. The app aims at connecting donors to those in urgent need of blood. As per the app, a donee can reach out to donors, and on receiving a request a donor can immediately reach the hospital and donate blood. Already being hailed as the country's biggest blood bank, Sonu For You promises to help patients with rare blood groups. Sonu tells IANS: "Sonu For You was conceived by me and my friend, Johnson. Every time someone needs blood on an urgent basis and we share the same on social media, we receive responses from many. So we thought, why not come with an app that serves the same purpose?"He adds: "Going to a blood bank to search for a certain blood group can take a long time especially in cases of rare blood groups. Every year, 12000 patients in India die due to lack of donated blood. With this app, we want to convey the message that our 20 minutes can save someone's life." The actor has been expanding relief work in different sectors of society. It started with his work for migrants during lockdown. He also started distribution of e-rickshaws among the underprivileged. Sonu has started online classes, too, for children who cannot afford technology. SEE ALSO: <a href="https://www.businessinsider.in/business/news/indian-companies-stand-to-lose-7-14-lakh-crore-to-climate-change-but-they-could-end-up-making-2-9-lakh-crore-too/articleshow/81306789.cms">Indian companies stand to lose ₹7.14 lakh crore to climate change — but they could end up making ₹2.9 lakh crore too</a> <a href="https://www.businessinsider.in/tech/mobile/news/xiaomi-redmi-note-10-mobile-to-launch-soon-in-india-checkout-price-and-specifications/articleshow/81307291.cms">Xiaomi Redmi Note 10 series to launch soon – specs, price and everything you need to know</a> <a href="https://www.businessinsider.in/careers/news/paypal-which-had-shut-down-domestic-operations-in-india-now-plans-to-hire-1000-engineers/articleshow/81307572.cms">PayPal, which had shut down domestic operations in India, now plans to hire 1,000 engineers</a>

Sonu Sood to launch blood bank app to connect donors with those in urgent need of blood

Mumbai, Megastar <keyword id="6357912" type="PERSON" weightage="20" keywordseo="amitabh-bachchan">Amitabh Bachchan</keyword> on Monday announced actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword>'s upcoming film "<keyword id="700878" type="ENTERTAINMENT" weightage="20" keywordseo="Kisaan">Kisaan</keyword>", to be directed by <keyword id="885240" type="PERSON" weightage="20" keywordseo="E-Niwas">E Niwas</keyword>. The movie will be produced by filmmaker <keyword id="1683398" type="PERSON" weightage="20" keywordseo="Raaj-Shaandilyaa">Raaj Shaandilyaa</keyword>, who made his directorial debut with the 2019 comedy "Dream Girl", starring Ayushmann Khurrana. "All good wishes to film #Kisaan, directed by #ENiwas and acted by @SonuSood," Bachchan tweeted. Further details about the film are yet to be known. Last month, Sood opened up about how filmmakers have started approaching him with lead roles in their films due to his philanthropic work for migrant workers during the coronavirus-induced lockdown last year. Sood had said 2020 changed both his personal and professional life, especially his image of an actor, after playing antagonists in films such as "Simmba", "R... Rajkumar" and "Dabangg". SEE ALSO: <a href="https://www.businessinsider.in/stock-market/news/top-stocks-to-watch-beml-hcl-tech-infosys-tech-mahindra-tcs-ril-tata-motors-hero-moto-tvs-and-others/articleshow/80089765.cms">Top stocks to watch — BEML, HCL Tech, Infosys, Tech Mahindra, TCS, RIL, Tata Motors Hero Moto, TVS, and others</a> <a href="https://www.businessinsider.in/business/auto/news/checkout-upcoming-new-cars-in-year-2021/slidelist/80025993.cms">Upcoming new cars in India in 2021 of Maruti, Tata, MG, Audi</a> <a href="https://www.businessinsider.in/india/news/pongal-plus-election-dole-cash-rice-sugar-cashews-and-clothes-for-210-million-people-in-tamil-nadu/articleshow/80091546.cms">Pongal plus election dole: Cash, rice, sugar, cashews and clothes for 210 million people in Tamil Nadu</a> <a href="https://www.businessinsider.in/business/auto/news/tata-motors-stock-surge-the-early-trading-hours-today-after-the-company-reported-a-21-increase-in-total-vehicle-sales/articleshow/80092876.cms">Tata Motors’ rallies over 3% as it outshines Mahindra and Maruti in December sales</a>

Amitabh Bachchan announces Sonu Sood's upcoming film 'Kisaan'

New Delhi, Bollywood actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> would be moderating a start-up show that aims to empower Indian start-ups. Kuberan's House has announced its upcoming entrepreneurship-themed show which will source, streamline and showcase innovative start-up <keyword id="123401" type="ORGANIZATION" weightage="20" keywordseo="ideas">ideas</keyword> from across India. The platform will help the entrepreneurs to get the <keyword id="6355120" type="UNKNOWN" weightage="20" keywordseo="investment">investment</keyword> from the best panel of investors and <keyword id="110345" type="PERSON" weightage="20" keywordseo="Venture-capitalists">venture capitalists</keyword>, converting most of them into <keyword id="10425600" type="UNKNOWN" weightage="20" keywordseo="successful-business-ventures">successful business ventures</keyword>. All the aspiring entrepreneurs and innovators can pitch their business ideas and venture models on the platform, which will be screened by professional screening experts and the best of them will get to pitch to the most powerful panel of investors and persuade them to invest money in their business. This platform is an attempt to simplify the process of an idea getting a startup funded and making it into invigorating Primetime content for the audience. Sharing his thoughts, Sanjeev K Kumar, CEO and Co-founder of Kuberan's House said; "Our endeavor is to provide a platform, be a mediator, and act as a catalyst for the entrepreneurs as well as the investors. Kuberan's House also organises various events where it strives to offer a funding platform for Indian businesses. We believe that an idea can come from anywhere, anyone, at any time, so there is no age boundary for the participation on our platform." This initiative will finally translate into a huge TV show that will consist of a panel of eight big investors and 60 final shortlisted entrepreneurs out of all the applicants. Ram Gowda, MD, and Co-founder, Kuberan's House said; "There are a number of start-up forums across India but none showcase and inspire other start-ups and Kuberan's House is the first of its kind to come with this idea which brings closed-door investment negotiations to every drawing-room across India. He further mentioned that the investments can go from ₹50 Lakhs 10 Crore based on the startup idea. This is a platform for the investors as well to engage with promising creative entrepreneurs and invest in the right kind of businesses" SEE ALSO: <a href="https://www.businessinsider.in/science/space/news/dos-and-donts-during-solar-eclipse-surya-grahan/articleshow/76436997.cms">The do’s and don’ts of a Solar Eclipse — here what you need to know to protect yourself</a> <a href="https://www.businessinsider.in/science/space/news/solar-eclipse-december-2020-time-date-everything-you-need-to-know/articleshow/79697355.cms">The total solar eclipse and its 'diamond rings' won't be visible in India on December 14</a>

Bollywood actor Sonu Sood to moderate new startup show

<ul><li>The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic. </li><li>The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country. </li><li>According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities </li></ul> Actor <keyword id="15261" type="PERSON" weightage="20" keywordseo="Sonu-Sood">Sonu Sood</keyword> on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country. Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the COVID-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs. The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic. "Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country. "Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement. The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country. According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities. 'Pravasi Rojgar' will also be offering specific job training programmes like spoken English. A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. SEE ALSO: <a href="https://www.businessinsider.in/science/health/news/coovid-vaccine-from-oxford-serum-institute-and-astrazeneca-shows-promising-immune-response/articleshow/77069321.cms">The COVID-19 vaccine from Oxford and AstraZeneca shows 'promising' results in early human trials</a> <a href="https://www.businessinsider.in/careers/news/from-intel-and-wipro-to-tcs-and-google-here-are-the-top-job-openings-in-the-multinational-companies/articleshow/77058769.cms">From Intel and Wipro to TCS and Google— Here are the top job openings in the multinational companies</a> <a href="https://www.businessinsider.in/tech/mobile/news/checkout-upcoming-affordable-smartphone-oneplus-nord-launch-price-specifications-features/articleshow/77061620.cms">OnePlus Nord launch price, specs and more – Everything we know about the upcoming affordable OnePlus smartphone</a>

Sonu Sood launches app to help migrants find job opportunities

By Radhika Sharma New Delhi, Jun 11 () The world may get a booster for the coronavirus in a year or so, but patriarchy can't be cured with a vaccine, says Shaan Vyas, director of the short film "Natkhat", starring Vidya Balan. With the runtime of 33 minutes, the short, co-written by Annukampa Harsh and Vyas, follows a child named Sonu who is growing up in a home with men who espouse the "boys will be boys" line of thought, except his mother (Balan). "The child starts picking up things from his immediate environment more than he does from school," the director said of the film which explores gender inequality, inappropriate behaviour, and domestic violence through a story-within-a-story narrative. In 2018, Vyas said, there was a spate of gangrapes in the country which flooded the news cycle, but there was one incident that "ticked" him off. "I don't want to single out the incident but I was really angry. In my own naive way, I was trying to figure out a solution to what I can do around it," he told in an interview over phone from Mumbai. In his research, the 35-year-old said, he found that the law reforms were largely for the gangrape victims. "There will be a vaccine for coronavirus sooner or later but there's no vaccine for patriarchy. I felt the solution was for the change to begin at home," the filmmaker, who has produced films like "The Lunchbox", "Masaan" and Oscar winner short doc "Period. End of Sentence", for Sikhya Entertainment, added. Vyas said initially when he was writing the short alone, he came up with a "very male draft", but after Harsh came on board, "Natkhat" became a "gender equal" film. "It was a very dry, skeletal draft. Anukampa gave the film its heart and soul. It appeared more like a man writing about masculinity but missing the female perspective on oppression. We sort of balanced our energies from right the very beginning," the Mumbai-based producer said. Last year, director Taika Waititi used a child at the centre of his directorial "Jojo Rabbit", an anti-war satire set in Nazi Germany, to underscore the horrors of blind nationalism. Similarly, Vyas said he chose a child to drive the point home. "The society in which our children grow up gives them sensory cues about men being the dominant gender, inequality and discrimination on the basis of colour, which is a very relevant thing today. "The roles, even in schools, are assigned differently to boys and girls. People with power, like cops, politicians, are male. Plus innocence of a child gives you a little freedom in storytelling. Children can believe things at a certain age." Interestingly, child actor Sanika Patel, who Harsh found via Instagram, plays Sonu in the film. "I thought she's recommending Sanika to play the other girls in the film. But Anukampa wanted her for Sonu." Vyas was initially taken aback but it soon felt like a eureka moment as he was apprehensive about teaching a boy the very misbehaviour which the film targets. "I felt now I don't need to teach a boy. The acting process changed with Sanika. We asked her to emulate the boys her age, who are pretty much bullies. So many good things happened because of her. It brought a lot of sensitivity to the film. "Whenever she was acting, she was aware that this is what boys do, which is a bad thing. That 'I will never do this in real life, but I will teach them a lesson and make sure they never do it again'." The title maybe a direct reference to Lord Krishna but the director said the film didn't have that commentary in the beginning. "The mother refers to Sonu as 'Natkhat Lala' and that came from the fact that this is a religious family from north India. It became a function of the fact that character inhabit that phrase more than a direct reference about Lord Krishna." Sonu's life in the film mirrors the story his mother conjures up to make his child aware about the dangers of patriarchy. Vyas said they initially wanted to root the story in mythology but since nothing fit, they decided to create their own story. "It was again Annukampa who came up with the use of existing fantasy element tropes of kings and queens, which made the story children friendly." Other than Sonu, every character in the family is identified as in relation to the child. "Women in our countries are not really called by their names, more by their roles, so this was another conscious decision. We had names for the characters in the script but the opportunity to name them while shooting didn't arise. It sometimes becomes tricky to write names while writing dialogues," he added. Balan, who turned producer with "Natkhat", brought a mass appeal to the film, the filmmaker said. RSVP's Ronnie Screwvala is also attached as co-producer. "Having her onboard as an actor and a producer makes the film accessible to a wide range of audience," he said. The film doesn't stop at lip service with an apology from the child - potential bully-turned-empowered young person - but goes one step ahead showing him implement the change he is now driven to see. "I think the difference between intention and action is something most men struggle with a lot. As a man, when I was writing the script, I felt saying 'sorry' should be enough. It was contested very ably by Annukampa that 'No, sorry is not enough'." Vyas is working on another short which he wrote under lockdown. "I would love to keep producing as well as empowering other voices," he added. RDS BK BK

There's no vaccine for patriarchy: 'Natkhat' director Shaan Vyas

<ul><li>Tejashwi Yadav clocked over 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. </li><li>The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. </li></ul>Twitteet, a social media analytics firm released its October analytics report today. This is the first time social media analytics for Twitter engagement by 20 categories have been done on a daily and monthly basis. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders &amp; Investors), Sportspersons (cricket and other sports), Movies stars (Bollywood and regional), Authors, Chefs, and Comedians. Here are the winners from some key categories: <ol><li>Politicians – Narendra Modi - 72,15,913 Twitter Engagements</li><li>Bollywood – Sonu Sood - 24,36,601 Twitter Engagements</li><li>Business Head – Anand Mahindra - 4,08,882 Twitter Engagements</li><li>Cricketer – Virat Kohli - 24,65,918 Twitter Engagements</li><li>Sports Star (non-cricket) – Vijender Singh - 4,27,006 Twitter Engagements</li><li>TV Star – Sidharth Shukla - 3,90,901 Twitter Engagements</li><li>Journalist – Deepak Chaurasia - 18,88,720 Twitter Engagements</li><li>Founders – Kunal Shah - 60,093 Twitter Engagements</li><li>Comedians – Kunal Kamra - 11,46,111 Twitter Engagements</li><li>Regional Cinema Star – Mahesh Babu - 7,32,964 Twitter Engagements</li><li>Authors – Anand Ranganathan - 5,36,874 Twitter Engagements</li><li>Investor – Mohandas Pai - 99,741 Twitter Engagements</li></ol>Key highlights of the first report include the remarkable rise of Tejashwi Yadav who clocked over a 1.24 million engagements in October overshadowing incumbent Bihar CM Nitish Kumar who managed only 133,879 engagements. Expectedly, Prime Minster Narendra Modi topped the overall Indian Twitter engagement rankings with over 7.2 million engagements. Among Indian Politicians Congress leader Rahul Gandhi is at #2 with 3.5 million engagements, UP CM Yogi Adityanath and Priyanka Gandhi Vadra were 3rd and 4th in the Indian Politicians engagement rankings. Surprising inclusions in the top 10 among politicians were BJP Spokesperson Sambit Patra at #8 who clocked a 1.1 million engagements; Dr Kumar Vishwas at #5 who got 1.2 million engagements. Sonu Sood’s humanitarian work during the pandemic saw huge resonance on Twitter where even at a Twitter following of a tenth of super star Shah Rukh Khan (Sonu Sood’s 4.6 million followers to SRK’s 41.3 million followers) he topped Twitter engagement among Bollywood Stars with a phenomenal 2.4 million engagements. The Bollywood Badshah Shah Rukh Khan was at #2 with 7.3 lakh engagements. Akshay Kumar with 6.72 lakh engagements was at #3, and Anupam Kher with 4.74 lakh engagements was at #4. Former Maharashtra CM, the late Vilasrao Deshmukh’s actor-son Riteish Deshmukh was at #5 with 4.2 lakh engagements. Pooja Hegde was the surprise entrant into the top 10 with 2.51 lakh engagements. In the Business Leaders category, Anand Mahindra towers over others with over 4 lakh engagements. RPG Group’s Chief Harsh Goenka is at #2 with 2.2 lakh engagements. Chinese mobile phone brands India CEO’s Manu Kumar Jain of XiaoMi and RealMe’s Madhav Sheth are at #3 and #4 respectively with 1.5 lakh and 1.1 lakh engagements respectively. Wipro Chairman Rishad Premji with 49K engagements is at #5, Biocon’s Kiran Mazumdar-Shaw with 41K engagements at #6, Marico’s Harsh Mariwala with 24K engagements is at #7, Micromax co-founder Rahul Sharma with 19K engagements at #8 and Chairman of JSPL and former MP, Naveen Jindal with 16K engagements is at #9. Google’s Global CEO Sundar Pichai with 15K engagements is at #10. The IPL was the flavour of the season for cricketers where expectedly India captain and expectant father Virat Kohli topped Twitter engagement with 2.4 million engagements. Suresh Raina was at #2 with 1.9 million engagements. Former stars Sachin Tendulkar at #3, Harbhajan Singh at #5, and Virendra Sehwag at #6, actively engage with fans and followers on Twitter with 1.5 million; 6.8 lakh and 6.3 lakh engagements. Aakash Chopra, now a commentator is also hugely popular and ranks #4 with over 9.65 lakh engagements on Twitter in October. Perennial favourite Mahendra Singh Dhoni was completely inactive on Twitter in October despite more than 8.1 million followers. Among Indian sports persons, outside of cricket, Olympic medallist and pro-boxer Vijendra Singh tops with 4.27 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #2 in the non-cricket sports category with a phenomenal 2.84 lakh engagements leaving superstars like Saina Nehwal, Babita Phogat and Jwala Gutta behind! In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia topped Twitter engagement with a whopping 1.88 million engagements. Aaj Tak’s Rohit Sardana was at #2 with 1.1 million engagement followed by Sushant Sinha with 1.05 million engagements. Veteran journalist and India Today’s Consulting Editor Rajdeep Sardesai was at # 8 wit6 6.6 lakh engagements and Rana Ayyub was at #6 with 7.6 lakh engagements. In other categories, Comedians and Start-up founders made their mark. Among comedians, Kunal Kamra topped impressively with 1.1 million engagements, followed by Ashish Chanchlani at #2 with 4.92 lakh engagements, Vir Das at #3 with 3.2 lakh engagements, Atul Khatri at #4 with 2.21 lakh engagements and Amit Bhadana with 1.1 lakh engagements at #5. Cred Founder Kunal Shah lead the Business Founders category with 60K engagements and Paytm’s Vijay Shekhar Sharma was next with 23K engagements. Said Twitteet co-founder Sandeep Amar: “Our core objective is to provide social business intelligence, social monitoring and actionable insights to the leaders across various domains and also to businesses and marketers. We run daily analysis of all engagements – which are the total of likes and retweets, collate these every month, across categories; and then slice and dice them to mine actionable insights. At some level a leaders Twitter engagement gives one sense of his connect with his constituents and what are the key issues that matter. We hope to sharpen this data over time and broad base our offerings to other social platforms and geographies.”

Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report

New Delhi, Mar 11 () Markets regulator Sebi has barred playback singer Sonu Nigam from disposing or transferring agricultural land in Karjat area in Maharashtra that he had purchased from a company of crisis-ridden PACL group. Sebi has put several restrictions on PACL, which collected more than Rs 60,000 crore from investors through illegal collective investment schemes over a period of 18 years. The group is not allowed to sell or transfer any of its assets. Nigam has a farmhouse in Karjat, which is 62 kilometres away from Mumbai. In its order, Sebi said Nigam has been "prohibited from disposing, transferring, alienating or charging" agricultural land of over 53 acres in Karjat. The PACL committee, which has been entrusted to sell properties of PACL and use the sale proceeds to refund investors, received a letter in April 2018 from Jan Kalyan Trust informing the committee about the sale deed made and registered on January 15, 2018 in the name of Sonu Agamkumar Nigam for agricultural land situated in Karjat. As per the letter, the property is of a sister concern of PACL Ltd -- Wital See Marketing Ltd and at the time of purchasing the property payment was made by PACL. In its submission to the committee in May 2018, PACL said that more than 99 per cent share capital of Wital See Marketing is controlled directly by its 21 associate companies. Accordingly, Wital See Marketing is an associate company of PACL and the committee has directed that these properties should be attached by the markets regulator. Apart from Nigam, Wital See Marketing has also been directed to furnish complete details of movable and immovable properties held by them within two weeks, the Securities and Exchange Board of India (Sebi) said in dated March 9. In December 2015, Sebi had ordered attachment of all assets of PACL and its nine promoters and directors for their failure to refund the money due to investors. Sebi had asked PACL, as also its promoters and directors, to refund the money in an order dated August 22, 2014. The defaulters were directed to wind up the schemes and refund money to the investors within three months from the date of the order. SP MRMR

PACL case: Sebi bans Sonu Nigam from selling, transferring agricultural land in Karjat area

New Delhi, Comedy-drama series "<keyword id="19554451" type="General" weightage="20" keywordseo="Aam-Aadmi-Family" source="Orion">Aam Aadmi Family</keyword>" will return for its fourth season on ZEE5, the streaming platform said on Monday. Directed by Himali Shah, the new chapter is set to premiere on ZEE5 on November 24. It stars Brijendra Kala (Satendra Sharma/Papa), Lubna Salim (Madhu Sharma/Mummy), Gunjan Malhotra (Sonu), and Chandan Anand (Bobby). "Aam Aadmi Family" will continue to bring to life the everyday adventures and misadventures of the endearing Sharma family, the makers said in a press release. Shah said the fourth season talks about how a family copes up with the loss of a loved one. "It's a familiar situation, but less talked about. It's second innings for Mummy and Papa, while Bobby is trying to find his calling, career wise. Sonu is dealing with long distance marriage. "It's the coming together of the entire family, despite their own problems. A big thank you to Arunabh Kumar, Shreyansh Pandey, Apoorv Singh Karki and ZEE5 for their guidance and partnership," the director said. Manish Kalra, Chief Business Officer, ZEE5 India said the streamer is happy to introduce the next installment of "Aam Aadmi Family". "With its inspiring humour and interesting family dynamics, this series certainly develops a relatable intuition for our viewers," Kalra said. "We are delighted to present season 4 of 'Aam Aadmi Family', a show that takes inspiration from the everyday lives of middle-class Indian families. This show is very special as it finds magic in the ordinary," added Nimisha Pandey, Chief Content Officer - Hindi Originals, ZEE5.

Aam Aadmi Family Season 4 from November 24 on ZEE5

<ul class="summary-list"><li>A passenger on the plane that crashed in Nepal live-streamed the final moments before the disaster.</li><li>Sonu Jaiswal, 29, filmed himself and his three friends as their flight prepared to land in Pokhara.</li></ul>An Indian passenger live-streamed himself and his three friends on a passenger plane just seconds before it crashed in Nepal on Sunday, recording a harrowing glimpse into the fatal aviation disaster.Sonu Jaiswal, 29, a father of three from Ghazipur, India, was traveling with his friends from Kathmandu to Pokhara when their <a href="https://www.insider.com/folk-singer-hotelier-travel-blogger-among-victims-nepal-plane-crash-2023-1">Yeti Airlines flight crashed in a gorge</a>, <a href="https://www.theguardian.com/world/2023/jan/16/nepal-plane-crash-facebook-live-video" target="_blank" rel="noopener">The Guardian reported.</a>They had planned to visit Nepal's temples and go paragliding in the Annapurna mountain range, before taking a train home in the evening, the outlet wrote.Moments before <a href="https://www.businessinsider.com/video-nepal-plane-was-spinning-sharply-before-crash-40-reported-killed-2023-1">the crash</a> — Nepal's <a href="https://www.reuters.com/world/asia-pacific/search-resumes-four-people-missing-nepal-after-deadly-air-crash-2023-01-16/" target="_blank" rel="noopener">deadliest</a> in 30 years — Jaiswal was streaming the plane ride on a Facebook live video, per The Guardian.In the video seen by Insider, Jaiswal recorded the rolling landscape outside the window. The flight appeared to be proceeding normally, with Jaiswal smiling on camera and his three friends laughing and chatting.The camera then began to shake violently, and screams and shouts were heard before bright flashes filled the screen. Flames and burning debris appeared on-screen before the footage cut out.The Guardian spoke to Jaiswal's friend, Vishal Koswal, 21, who confirmed the video's authenticity. He told The Guardian he was meant to travel to Nepal with the group, but missed the trip because a relative died.Koswal identified Jaiswal's companions in the video as Anil Rajbhar, 28, Vishal Sharma, 23, and Abhishek Singh Kushwaha, 23, saying the four were like "brothers" to him," per The Guardian."This all seems like a nightmare, I still cannot believe we have lost all of them," he told The Guardian.Jaiswal's friends and family said they were watching his video on his Facebook account, and also verified that the footage was streamed from Jaiswal's account, <a href="https://www.bbc.com/news/world-asia-india-64287331" target="_blank" rel="noopener">the BBC reported.</a>Insider was unable to independently verify the video's authenticity.<div type="image" title="Nepalese army along with the police personnel recover the bodies from the wreckage of domestic Yeti Airlines that crashed with 72 people on board dead in Pokhara, Nepal on Monday, January 16, 2023." height="2496" width="4000" msid="97056543" hostid="261" sizebytes="524572"></div>None of the 72 people on board are expected to have survived the crash, and <a href="https://twitter.com/hello_CAANepal/status/1615231344023605250" target="_blank" rel="noopener">70 bodies have so far been recovered, Nepal's civil aviation authority said on Tuesday.</a><a href="https://www.businessinsider.com/video-nepal-plane-was-spinning-sharply-before-crash-40-reported-killed-2023-1">Another video</a> filmed from the ground appears to show the plane moments before the disaster. The aircraft can be seen flying low before spinning sharply, and a loud boom can be heard shortly after.<a href="https://twitter.com/hello_CAANepal/status/1615231344023605250" target="_blank" rel="noopener"></a>Authorities are still investigating what caused the ATR 72 passenger aircraft to crash, and said searchers recovered the plane's black boxes on Tuesday, <a href="https://www.reuters.com/world/asia-pacific/search-resumes-four-people-missing-nepal-after-deadly-air-crash-2023-01-16/" target="_blank" rel="noopener">per Reuters.</a>The Ghazipur District magistrate's office did not immediately respond to Insider's request for comment.

A man traveling with 3 friends live-streamed their final moments before their plane crashed in Nepal, leaving 70 dead

Mumbai, Apr 9 () Actor Sonu Sood has offered his hotel in the city for the healthcare workers, including doctors, nurses and the paramedical staff, for stay as they battle the coronavirus pandemic.The actor said it's important for everyone to stand strongly with the medical staff across the country, who are the "real heroes" of the fight against COVID-19."It's my honour to be able to do my bit for the doctors, nurses and para medical staff of our country who have been working day and night to save the lives of millions in the country. I'm really happy to open the doors of my hotel for these real time heroes," the actor said in a statement.Recently, superstar Shah Rukh Khan and his wife Gauri had offered their 4-storey personal office space for treating COVID-19 patients. According to the health ministry, as of Thursday morning, death toll due to COVID-19 rose to 166 with 5,734 cases in the country. JUR RBRB

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Narendra Modi, Sonu Sood and Anand Mahindra top Indian Twitter engagement in October 2020, shows report

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A man traveling with 3 friends live-streamed their final moments before their plane crashed in Nepal, leaving 70 dead

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