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<ul><li><keyword id="2970390" type="PERSON" weightage="20" keywordseo="MoEngage">MoEngage</keyword> partners with <keyword id="4815866" type="COMPANY" weightage="20" keywordseo="Merkle-Sokrati">Merkle Sokrati</keyword>. </li><li>MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region.</li></ul>MoEngage has inked a strategic partnership deal with Merkle Sokrati, India’s leading data-driven performance marketing agency from the house of <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword>. Under the deal, MoEngage will combine its insights-led customer engagement platform with Merkle Sokrati’s enterprise delivery services to offer solutions to clients across the Asia Pacific (APAC) region. Today’s mobile-first customers expect personalised experiences. This requires brands to build a 360-degree view of their users, analyse the data, and deliver the right message at the right time through the right channels. Marketing and product teams often struggle to meet such customer expectations as most of the available tools lack one or more of the requisite capabilities; at other times, the solutions offered are not implemented to the best of their potential. The combined value package offered by the MoEngage-Merkle Sokrati partnership will enable consumer brands to devise and execute a hyper-personalised experience for their users. Speaking on the partnership, Sanjay Kupae, Head - Global Alliances, MoEngage said, “At MoEngage, we want to help consumer brands and enterprises with the technology and know-how that helps them build agility into their marketing strategies and optimise their engagement costs with reduced time-to-market. Our partnership with Merkle Sokrati is a significant step in this direction. Merkle’s understanding of strategic digital interactions and expertise in enterprise solution delivery is uniquely complementary to MoEngage’s data-driven and AI-enabled marketing automation platform. We believe that both of us make a truly customer-obsessed team.” “With the added capabilities of Merkle’s expert teams and their close-to-client locations, we will be able to drive far more business impact for our clients in India, South East Asia and Australia,” he further added. Sampath Rengachari, Chief Business Officer - Martech, Merkle Sokrati said, "It's exciting news to partner with MoEngage in today's times where hyper-personalised engagement with audiences has become imperative. One of the earliest mobile-first customer engagement platforms, MoEngage offers exceptional marketing automation for rich user experiences. Coupling this with our more than a decade long focus on building audience-first and data-driven marketing strategies will surely be beneficial for our clients across verticals and industries. We all have seen trying times for consumers and brands alike, and I'm happy to see synergies being developed here in our ecosystem to help businesses bounce back from the year that's been.”

MoEngage, Merkle Sokrati ink strategic alliance for APAC

<ul><li><keyword id="11892772" type="UNKNOWN" weightage="20" keywordseo="dentsu-india" source="Orion">Dentsu India</keyword> brings together <keyword id="11893852" type="UNKNOWN" weightage="20" keywordseo="data-transformation" source="Orion">Data Transformation</keyword>, Digital Transformation, and CX Consulting into one unit. </li><li>Anubhav Sonthalia will lead <keyword id="11893851" type="UNKNOWN" weightage="20" keywordseo="dentsu-cxm" source="Orion">dentsu CXM</keyword> in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, <keyword id="11892768" type="UNKNOWN" weightage="20" keywordseo="sokrati" source="Orion">Sokrati</keyword>.</li></ul>Following the restructure of its creative and media businesses in India, <keyword id="11893853" type="UNKNOWN" weightage="20" keywordseo="dentsu" source="Orion">dentsu</keyword> has now announced the launch of a unified <keyword id="11892771" type="UNKNOWN" weightage="20" keywordseo="merkle" source="Orion">Merkle</keyword>-led CXM proposition in the market. The announcement brings together Data Transformation, Digital Transformation, and CX Consulting into one unit to create the most specialised CX practice in India under brand Merkle. Part of the network’s global organisational redesign, the <keyword id="11893850" type="UNKNOWN" weightage="20" keywordseo="dentsu-india-CXM" source="Orion">dentsu India CXM</keyword> business will now house the agencies - Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella. Anubhav Sonthalia will lead dentsu CXM in India as its Chief Executive Officer (CEO) in addition to serving his current role as CEO, Sokrati. He will continue to report into Anand Bhadkamkar, CEO, dentsu India, and Z Shen, CEO, dentsu CXM, APAC. Anubhav will be responsible for the integration, co-ordination, and implementation of dentsu CXM's overall strategy across the country. The CXM business will be aimed at building differentiated customer experiences through data, design &amp; technology transformations, and will work with partners like <keyword id="11892769" type="UNKNOWN" weightage="20" keywordseo="salesforce" source="Orion">Salesforce</keyword>, Adobe, <keyword id="11893854" type="UNKNOWN" weightage="20" keywordseo="google-cloud-" source="Orion">Google Cloud &amp;</keyword> AWS. Speaking on the launch, Anand Bhadkamkar said, "Keeping up with our #onedentsu strategy, the new CXM business will help us move closer towards our growth journey. CXM is growing rapidly, and it is soon expected to become 35% of our overall business in India. By 2025, we project that this growing field will have a 50% contribution to our business. With this new CXM line of business, our clients will see a host of benefits as it will be a one-stop solution for all their CXM needs. I have complete faith in Anubhav’s leadership and in CXM to create numerous opportunities for clients as well as for the network.” Commenting on his new role, Anubhav Sonthalia added, “I am looking forward to leading dentsu India CXM and to develop newer strategies to up our customer experience game. We aim to provide world-class services to our clients and prioritise data-driven experiences &amp; personalisation of the entire end-to-end customer experience. Our key focus will be to create a holistic view for the clients, and a focused strategy for delivering personalised experiences that they demand.”

Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

<div class="KonaFilter image-container display-table float_right"><div><div class="image">Ronald Martinez/Getty ImagesIt's Dwyane, not Dwayne.</div></div></div>With the Scripps National Spelling Bee crowning a <a href="http://www.businessinsider.com/scripps-national-spelling-bee-winners-2014-5" target="_blank">new victor</a> this afternoon, The Wall Street Journal has <a href="http://online.wsj.com/articles/krzyzewski-can-you-use-the-word-in-a-sentence-please-1401321344" target="_blank">put together a ranking</a> of athletes and coaches whose names are most commonly misspelled based on research from the content aggregation site Factiva. 
Leading the way is Miami Heat guard Dwyane - not Dwayne - Wade, whose first name has been spelled incorrectly in 6,480 of the 142,599 articles Factiva aggregated, good for 4.3%. 
Taking second place is Calgary Flames goalie Miikka Kiprusoff, whose second "i" has been omitted 3.2% of the time. Other notable finishers include Mark Buehrle (2.8%), Skylar Diggins (1.8%), and Agnieszka Radwanska (1.8%).
But perhaps the most interesting result is Mike Kryzyewski. The Duke men's basketball coach may don the most notoriously difficult surname in all of sports, and yet, Krzyzewski has only been misspelled in 0.3% of articles. The last name of Coach K's former AP Player of the Year, J.J. Redick, meanwhile, has been misspelled 1.8% of the time.
Other seemingly straightforward athlete names, like third basemen Cal Ripken and Alex Rodriguez, also made the list. 
Notable snubs include Milwaukee Bucks guard Giannis Antetokounmpo, Red Sox catcher Jarrod Saltalamacchia, and Greek soccer player Sokratis Papastathopoulous. 
<a href="http://online.wsj.com/articles/krzyzewski-can-you-use-the-word-in-a-sentence-please-1401321344">See the whole list over at the WSJ &gt;</a>

The Most Commonly Misspelled Names in Sports

<ul class="summary-list"><li>An Indian tycoon sued over missing nickel cargoes told inspectors he'd had a heart attack, per the FT.</li><li>Trafigura alleges many of Prateek Gupta's shipments didn't contain any nickel and it faces a $577 million loss.</li></ul>A metal tycoon facing a lawsuit over $577 million in missing nickel told inspectors he'd had a heart attack two days before a cargo was due to be checked, according to a Financial Times report.Commodities trading giant <a href="https://markets.businessinsider.com/news/commodities/trafigura-trading-nickel-fraud-commoditites-trade-million-shipping-prateek-gupta-2023-2">Trafigura has sued</a> Prateek Gupta and companies associated with him, including TMT Metals and UIL Malaysia. It alleges some of the nickel shipments arranged with the Indian businessman didn't actually contain any of the pricey metal, in what it has described as a systematic fraud.Court documents <a href="https://www.ft.com/content/57396c6f-a14b-4547-a29c-998695ecbb54" target="_blank" rel="noopener">reviewed by the FT</a> detail the apparently chaotic events over a 10-day period in November when Trafigura uncovered the alleged multimillion-dollar fraud by Gupta.Trafigura's head nickel trader, Sokratis Oikonomou, arranged for a physical inspection of the cargoes shipped by Gupta's firms on November 9, the report said. The check came after a request by lender Citi, which had supplied an $850 million line of credit to Trafigura for its transactions.Just two days before the inspection was due, Gupta sent a WhatsApp message to Oikonomou saying he had had a heart attack, per the FT. The businessman then allegedly attempted to bargain with the nickel trader in a bid to delay the inspection in Rotterdam.Oikonomou, though, pressed ahead with the inspection. Trafigura has said none of the Rotterdam containers had the the nickel previously agreed in orders, but contained carbon steel instead.A full container of nickel, typically traded in large volumes, can be worth roughly $500,000. Carbon steel tends to be priced at about 5% of the value of the costlier metal.Trafigura believes about 1,100 shipping containers were involved in its trades with Gupta, but it can't say for sure what exactly is inside them, the FT report said. By early February, it had checked 156 of the total, and none so far contains nickel — just carbon steel, or other kinds of steel or iron.In negotiations after Trafigura's discoveries, Gupta is alleged to have tried other means of stalling. He offered a wind farm and steel mill to Trafigura as collateral, and put forward a $200 million repayment plan on a handwritten note to Oikonomou in a meeting at Heathrow Airport.Gupta was hit with a $625 million freezing order by a London court after Trafigura filed its fraud lawsuit. He told Reuters <a href="https://www.reuters.com/article/trafigura-fraud-gupta/indian-businessman-gupta-to-challenge-freezing-order-in-trafigura-fraud-case-idINL8N3542U8" target="_blank" rel="noopener">he intended to challenge</a> the order.Gupta didn't immediately respond to Insider's request for comment sent through TMT Metals' email address.

Metal tycoon sued over missing $577 million in nickel told cargo inspectors he'd had a heart attack, report says

<ul><li>Dentsu becomes India’s only commerce capability connecting the entire bandwidth from online to offline. </li><li>Its client client roster includes leading brands such as Tata Cliq, Kalki Fashion, Bioderma, Raymond, D’ Décor, Ensemble, Swiggy, Merck, Berger Paints, Asus, Schwarzkopf, Larsen &amp; Toubro, Carrier etc.</li></ul>To align its years of commerce expertise under one umbrella and deliver efficient business outcomes, <keyword id="10032656" type="COMPANY" weightage="20" keywordseo="dentsu-international">dentsu international</keyword> has launched its global commerce unit ‘<keyword id="10588639" type="UNKNOWN" weightage="20" keywordseo="total-commerce">Total Commerce</keyword>’ in India. ‘Total Commerce’ unites all of the conglomerate’s commerce capabilities under a single umbrella, encapsulating every aspect of e-commerce, last-mile delivery as well as retail radius communication. ‘Total Commerce’ is an attempt to find solutions to a world where manufacturers are jumping to consumers directly, where start-ups are disrupting the marketplace, and where branding is playing a significantly unique role. The solution has already, and over time, allowed many brands and retailers to take on various marketplaces and big-box distributors, thereby, enabling several wins. This has been achieved by helping brands prioritize and succeed anywhere in commerce by mapping their commerce maturity to a strategic road map covering creative, data and ops, experience, and performance and media. The end-to-end offering activates a research based success framework that ensures: Desirability (Brand equity): Are we loved and sought after by consumers? Availability (Distribution strategy): Planning presence and availability priorities by audience and demand Findability (Position Optimization): Optimizing visibility where audience are Buyability (Content Effectiveness): Optimizing product listings for purchase conversion Repeatability (Purchase Experience): Auditing reviews and sentiments Brands, under the four broad groups of Performance and Media, Creative, Interactive, and Data &amp; Ops and through the <a href="https://assets-eu-01.kc-usercontent.com/44bc0180-e274-014f-6b99-e5fc8ab7f759/bc0cb86d-f00d-404c-8ac0-07ac4326a842/The%20Total%20Commerce%20Playbook%20August%202020.pdf">Total Commerce</a> framework, will now be able to tap onto several proprietary products and solutions designed to support all stages of the commerce journey. These will include: <ul><li>Total Commerce Analytics</li><li>B2B Commerce Transformation</li><li>Commerce Intelligence</li><li>020 Commerce Framework</li><li>E-commerce Enablement</li><li>Loyalty &amp; Customer Lifetime Value Optimisation</li><li>Dentsu Tracking</li><li>Fast Track Commerce</li><li>Symphony Product Merchandising</li><li>Marketplace Consulting</li><li>eRetail &amp; Performance Activation</li><li>Marketplace Optimisation</li></ul>Speaking on the latest integration, <keyword id="7491447" type="UNKNOWN" weightage="20" keywordseo="Anand-Bhadkamkar">Anand Bhadkamkar</keyword>, CEO India, dentsu said, “We have always been focused on the changing market scenario and have built capabilities ahead of the market. In line with this, we had built capabilities in Commerce, Performance, Retail design and last-mile and experience design. All these capabilities are now being brought together under one umbrella of dentsu Commerce. In these testing times, we are certain that the capabilities of building on D2C offerings will enable our clients to stay ahead of the market and harness the power of the digitally comfortable consumer.” To ensure that clients have a specialist in every field, dentsu Commerce has built a team with Nihal Nambiar (AVP - Strategic Solutions, iProspect) for Performance Media, Krutika Shroff (Senior UX Lead, Fractal Ink Linked by Isobar) and Richa Gupta (Senior UX Lead, Fractal Ink Linked by Isobar) for Design and Experience, Aniket Khare (VP - Business Development, Merkle Sokrati) for Data and Analytics, Deepak Kumar (Director, Hyperspace) for Retail design and experience and Provit Chemmani (Group Tech – Ecommencify, WATConsult) for holistic e-comm design and delivery. It is pertinent to note here that this group will be the lead team. They have been empowered to bring together every capability of the group to build solutions for brands. Speaking on the consolidation of capabilities, the team said, “It’s a great thing that denstu has formalised the Commerce capabilities under one umbrella. We have been delivering solutions to clients at different stages of their commerce journey and now we will be able to help clients get a frictionless solution across the journey by planning and building solutions from end to end. We understand that clients themselves may be at different stages and may have varying requirements which is why working as a group helps us to pick and choose the best and most relevant solutions for our clients. Powered by our own commerce in a box solution e-commencify as well as best in class market solutions from Salesforce and Magento, we plan to work to quickly get clients connected with their consumers in the commerce space. And deliver solutions like never before.”

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MoEngage, Merkle Sokrati ink strategic alliance for APAC

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Dentsu India CXM to house agencies Sokrati, Fractal Ink Design Studio and Merkle B2B, under one umbrella

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The Most Commonly Misspelled Names in Sports

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Metal tycoon sued over missing $577 million in nickel told cargo inspectors he'd had a heart attack, report says

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Dentsu India merges all its commerce capabilities under its Total Commerce offering

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