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11 mins read
From studying to become a banker to now having her own OTT show, here's social media star Saloni Gaur's journey
The Influencer Adda: Story behind Saloni Gaur’s success
Here's the story behind social media star Saloni Gaur's journey
Advertising and Media Insider introduces you to its latest property, The Influencer Adda, where we …
3 mins read
Short-form videos, long reach: The new creator economy playground
The factors that have led to the growth of short-form videos
3 mins read
55.7% influencers witness a significant dip in engagement post the ASCI guidelines: IPLIX Influencer Survey
Before ASCI guidelines, 48.3% of influencers revealed that only 10% of brands they worked with opte…
2 mins read
Trivago’s Abhinav Kumar features in his first Paytm ad
Paytm’s latest ad highlights the ease of making digital payments without the need of completing the…
1 min read
Mirzapur 3: Amazon Prime Video announces third season of the 'most-watched' web series
It was also revealed that almost half of the viewers who completed the series had binge-watche…