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<ul><li>Angry <keyword id="8308705" type="UNKNOWN" weightage="20" keywordseo="twitter-users-are-leaving">Twitter users are leaving</keyword> the platform for alleged caste-based biases. </li><li>They are instead joining the open source social media platform <keyword id="1541215" type="PERSON" weightage="20" keywordseo="Mastodon">Mastodon</keyword>.</li><li>The platform was created by German coder Eugen Rochko in 2016 and has a tagline – Social networking, back in your hands. </li></ul><keyword id="749437" type="COMPANY" weightage="20" keywordseo="Twitter-India">Twitter India</keyword> is in trouble again. This time around, its Indian users are leaving the platform join Mastodon – an open source social media platform. A large number of users are suspending their accounts and accusing Twitter of discrimination. A much lesser known Mastodon is gaining from the anger. The open source platform allows users to create their own communities through their own servers. Mastodon is a decentralised platform, not owned by anyone. As it doesn’t allow advertising, monetizing, or venture capital, the platform accepts donations. The platform was created by German coder Eugen Rochko in 2016 and has a tagline – Social networking, back in your hands. It allows users to publish text, images, links, videos etc. It also promises a safer social media environment. “Twitter forces you to choose between two extremes, a protected account and a fully public account. If you have a public account, all your tweets are visible to everyone and infinitely shareable. Mastodon realizes that it’s not something you might always want though,” the <a href="https://blog.joinmastodon.org/2018/07/cage-the-mastodon/">website quotes Rochko.</a> So Mastodon has four options instead – fully public, unlisted (appearing to your followers and anyone looking at your profile, but not on public timelines), private (appearing only to your followers and people mentioned in it) and direct (appearing only to people mentioned in it). What went wrong with Twitter Twitter India is alleged of showing bias based on caste. Multiple prominent accounts of <a href="https://www.thenewsminute.com/article/what-mastodon-and-why-scores-twitter-users-are-migrating-it-111951">Dalit, Bahujan, and Adivasi (DBA) communities have suspended their accounts. </a> The movement started after the account of a senior columnist Dilip C Mandal was restricted by the social media giant. Though he got his account back, <keyword id="68160" type="PERSON" weightage="20" keywordseo="twitter-users">Twitter users</keyword> began pointing out the disparity on the social media platform. "There's been a lot of discussion this week about Twitter's perceived bias in India. To be clear, whether it's the development of policies, product features, or enforcement of our rules, we are impartial and do not take action based upon any ideology or political viewpoint," Twitter India said in a statement. The social media giant further added that in its training, they extensively cover topics such as religion and caste to provide teams with necessary local context they need to evaluate content. Regarding the verification process, Twitter India said their public verification process is closed. “While we are reviewing the entire program, on a limited case-by-case basis we do verify public figures who are active in the public conversation,” the company said. See Also: <a href="https://www.businessinsider.in/india/news/twitter-accused-of-discriminating-sc-st-and-obcs/articleshow/71917669.cms">Twitter accused of discriminating against SC, ST and OBCs</a>

Twitter India users are leaving to ‘create their own social media’ platform on Mastodon

These are the social media platforms teens are ditching in 2019

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Santiago Bluguermann/GettyFans use their cell phones at the start of Imagine Dragons concert during the first day of Lollapalooza Buenos Aires 2018 in Argentina.</div></div></div><ul class="summary-list"><li>Teenagers and young adults are moving away from <a href="https://www.businessinsider.com/category/facebook">Facebook</a> in favor of platforms like <a href="https://www.businessinsider.com/category/youtube">YouTube</a> and Snapchat, a new survey conducted by Business Insider found.</li><li>In a survey of 1,884 people who fall into the <a href="https://www.businessinsider.com/category/generation-z-series">Generation Z</a> age group, about 30% of those polled voted for Facebook when responding to a question about which social media platforms they used to use but have since abandoned. </li><li>At the same time, a significant number of respondents said they still check Facebook on a daily basis.</li><li><a href="https://www.businessinsider.com/">Visit Business Insider's homepage for more stories. </a></li></ul>Teens and young adults are increasingly losing interest in Facebook and gravitating toward platforms like Snapchat and YouTube, according to a new survey conducted by Business Insider.Business Insider, along with SurveyMonkey Audience partner Cint, polled 1,884 Americans between the ages of 13 and 21 to learn about how those in Generation Z spend their time and money across the internet, in stores, and at fast-food chains, among other areas. Gen Z is the age bracket that follows the millennial generation and applies to any person born after the year 1996, according to the <a href="https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/">Pew Research Center</a>. The survey was conducted from January 11-14.When respondents were asked which social media platforms they previously used but don't anymore, roughly 30% of those who answered said Facebook, while messaging app Kik came in second with 29.7% of votes. Many respondents said they no longer use Skype, and more than 20% of respondents voted for Twitter or Instagram. <div class="KonaFilter image-container display-table"><div><div class="image on-image">Yutong Yuan/Business Insider</div></div></div>But at the same time, the survey results indicate that teenagers and young adults are still checking Facebook and Instagram frequently, although YouTube and Snapchat also ranked highly. In response to a question asking which platforms participants check on a daily basis, Instagram came in first with 64.59% of votes, while YouTube came in a close second with 62.48% of votes. Snapchat came in third with 51.31% of votes, while Facebook came in fourth with 34.19% of answers. Read more: <a href="https://www.businessinsider.com/gen-z-is-smartphone-generation-2019-7">THE STATE OF GEN Z: America's teenagers reveal what they think about everything</a>Taken together, the answers indicate that YouTube and Snapchat could be resonating more strongly with Generation Z, considering many participants said they're checking these two platforms on a daily basis and fewer respondents said they've abandoned these platforms compared to Facebook and Instagram. (Of those polled, 9.36% said they've stopped using YouTube, while 18.22% said they no longer use Snapchat.) The results reinforce previous findings that have suggested teenagers are moving away from Facebook in favor of other services like YouTube, Snapchat, and Instagram. Last May, for example, <a href="https://www.pewinternet.org/2018/05/31/teens-social-media-technology-2018/">the Pew Research Center</a> conducted a survey that found only 51% of US teens between the ages of 13 and 17 use Facebook, while 85% use YouTube, 72% use Instagram, and 69% use Snapchat. See below for a look at which social media apps teenagers said they've abandoned, according to the survey. The apps are ranked in order from those that have received the most responses to those with the least.The findings below are based on answers from 1,559 respondents because 325 of those who participated in the broader survey opted to skip this question:<a href="https://www.businessinsider.com/intelligence/generation-z?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_hub&amp;itm_content=gen_z&amp;itm_campaign=generation-z"></a>

Top 10 social media influencers who turn their fame into billions

New Delhi, The Parliamentary Committee on Information Technology has issued summons to officials of <keyword id="6354576" type="UNKNOWN" weightage="20" keywordseo="facebook">Facebook</keyword> and <keyword id="6354616" type="UNKNOWN" weightage="20" keywordseo="Twitter">Twitter</keyword> for January 21, to question them over misuse of the social media/online news platforms. The schedule of meeting on the Lok Sabha website read: "Evidence of representatives of <keyword id="3428254" type="COMPANY" weightage="20" keywordseo="ministry-of-electronics-and-information-technology">Ministry of Electronics and Information Technology</keyword> and to hear the views of the representatives of Facebook and Twitter on the subject safeguarding citizens' rights and prevention of misuse of social/online news media platforms including special emphasis on women security in the digital space." Earlier, the committee had summoned Facebook's India head <keyword id="3056724" type="PERSON" weightage="20" keywordseo="Ajit-Mohan">Ajit Mohan</keyword> over the issue of political bias on the <keyword id="6354632" type="UNKNOWN" weightage="20" keywordseo="social-media">social media</keyword> platform. The allegations of a Facebook bias towards the BJP were reported in The Wall Street Journal in August 2020 and had claimed that Ankhi Das, the platform's then India Policy Head had opposed the idea of removing hate posts by BJP leaders, warning that this could hamper their "commercial interests". Das has now quit Facebook.

India's parliamentary committee summons Facebook, Twitter officials over misuse of social media platforms

The most popular social media platforms with Gen Z

<div class="KonaFilter image-container display-table"><div><div class="image on-image">Getty/Jaap ArriensGen Z loves three social media apps above all else.</div></div></div><ul class="summary-list"><li>For social media, members of Gen Z gravitate toward <a href="https://www.businessinsider.com/category/instagram">Instagram</a>, <a href="https://www.businessinsider.com/category/snapchat">Snapchat</a>, and <a href="https://www.businessinsider.com/category/youtube">Youtube</a>, according to a survey by Business Insider.</li><li>The rise of personal devices, specifically the iPhone, has allowed these platforms to flourish among teens.</li><li>It's also enabled a culture of multitasking.</li><li><a href="https://www.businessinsider.com/?hprecirc-bullet">Visit Business Insider's homepage for more stories.</a></li></ul>It's no surprise that Gen Z likes to use social media.They are the first truly digital generation that grew up with social media, technology, and iPhones. Where are they actually spending most of their time? Asking this tribe of 13- to 21-year-olds directly elicits three answers that rise way above all the rest: Instagram, Snapchat, and Youtube.In a Business Insider survey, Gen Z reported using those three platforms the most, with Facebook coming in a distant fourth. These were the only platforms where more than 25% of the survey population said they use it every day. We surveyed 1,884 people in the US between the ages of 13 and 21. The national poll was conducted January 11-14 with SurveyMonkey Audience partner Cint on behalf of Business Insider.<div class="KonaFilter image-container display-table"><div><div class="image on-image">Shayanne Gal/Business Insider</div></div></div>The high percentage of usage of these platforms can be directly traced to the iPhone, and high ownership of them.For teens, iPhones rule the roost. About 83% of teens surveyed by Piper Jaffray in its most recent Taking Stock of Teens survey said they owned an iPhone. These teens came of age just as the iPhone effectively became a requirement instead of a luxury. The median age of Gen Z is 17, meaning they were 10 when the iPhone was just starting to become adopted by the masses.Some experts blame the rise of smartphones for fueling a culture of multitasking."The ability to participate in most of these activities, with an additional device beyond your TV or your PC, has had a huge impact on multitasking, and therefore consumption of more media or content," Olson said.O'Hanlon agrees: "The sole reason people multitask is the accessibility of the iPhone."Here's exactly how pervasive usage of these three big platforms are.<a href="https://www.businessinsider.com/intelligence/stories-slide-deck?IR=T&amp;itm_source=businessinsider&amp;itm_medium=ctgr_bii&amp;itm_term=ctgr_leadgen&amp;itm_content=socialmedia&amp;itm_campaign=stories-slide-deck"></a>

<ul class="summary-list"><li>Former President <keyword id="11914386" type="UNKNOWN" weightage="60" keywordseo="donald-trump" source="Orion">Donald Trump</keyword>'s <keyword id="11895013" type="UNKNOWN" weightage="60" keywordseo="social-media" source="Orion">social media</keyword> platform is set to be released to the public on Monday.</li><li>Trump announced <keyword id="12354359" type="UNKNOWN" weightage="60" keywordseo="truth-social" source="Orion">Truth Social</keyword> last year to "stand up to the tyranny of Big Tech."</li></ul>Former President Donald Trump's new social media platform is set to be released in the <keyword id="11962369" type="UNKNOWN" weightage="60" keywordseo="apple-app-store" source="Orion">Apple App Store</keyword> on Monday, <a href="https://www.reuters.com/world/us/exclusive-trumps-truth-social-app-set-release-monday-apple-app-store-per-2022-02-20/?taid=6211ac5b10f48d0001931c68&amp;utm_campaign=trueAnthem%3A+Trending+Content&amp;utm_medium=trueAnthem">Reuters</a> reported.In October, <a href="https://www.businessinsider.com/trump-announces-plans-for-new-social-media-site-in-2022-2021-10">Trump announced he was launching the platform</a>, called <a href="https://www.businessinsider.com/trump-truth-social-media-platform-users-criticize-site-2021-10">Truth Social</a>, to "stand up to the tyranny of Big Tech." It's being launched under the recently created Trump Media &amp; Technology Group, under which former GOP Rep. Devin Nunes serves as chief executive.Sources told <a href="https://www.reuters.com/technology/exclusive-trump-app-opens-hundreds-testers-ahead-expected-launch-2022-02-17/">Reuters</a> on Thursday that around 500 beta users were already using the Truth Social app.On Saturday, the outlet reported it had seen screenshots of Truth Social posts made by its chief product officer saying the app would be released to the public on Monday. "We're currently set for release in the Apple App store for Monday Feb. 21," an executive who the app listed as Billy B. said, according to Reuters.TMTG did not immediately respond to Insider's request for comment.Insider previously reported the app was due to launch on Monday, February 21, which is also Presidents' Day. As of Saturday, the listing for Truth Social in the Apple App Store still said "Expected February 21, 2022."Truth Social's launch will mark Trump's return to social media after he was banned from Twitter, Facebook, and YouTube last year in the wake of the insurrection at the Capitol on January 6.

Trump's social media platform Truth Social is set to be released on Presidents' Day

<ul><li>Social media platforms in India and the Internet Mobile Association of India (IAMAI) submitted a Voluntary Code of Ethics to the <keyword id="40807" type="ORGANIZATION" weightage="20" keywordseo="Election-Commission">Election Commission</keyword> of India today evening. </li><li>The 'Çode of Ethics’ is a voluntary mechanism to help conduct transparent and fair elections in India. </li><li>Ít will be enforced starting today.</li></ul>Social media platforms including Facebook, Twitter, Google and the Internet Mobile Association of India (IAMAI) just <a href="https://eci.gov.in/files/file/9468-voluntary-code-of-ethics-by-the-social-media-platforms-for-the-general-election-2019/">presented</a> the 'Voluntary Code of Ethics for the <keyword id="3902382" type="PERSON" weightage="20" keywordseo="general-elections-2019">General Elections 2019</keyword>' to the Election Commision of India (ECI). The nationwide general elections in India are less than a month away and ECI is doing its best to trying reign in online political manipulation. 
 
 
 
 
 
 
 <div type="ExtQuote" text="The purpose of this code is to identify measures that participants can put in place to increase confidence in the electoral process." auname="Internet Mobile Association of India"></div>















 Chief Election Commissioner, Sunil Arora, expressed his appreciation while outlining the importance of social media platforms to follow the code in letter and in spirit starting today. In yesterday’s meeting between the social media platforms in India, IAMAI and the ECI, Ashok Lavasa — one of the election commissioners — said that “voluntary restraint is a hallmark of civilised society and works are effectively as any regulation.” And, it’s not just social media platforms that have to be careful. Lavasa suggested that users should also be subject to a clear voluntary clause agreeing not to misuse online platforms already of the elections or for political purposes. In order to ensure that social media giants like Facebook don’t repeat what happened during the Cambridge Analytica data breach — where the data of 87 million users was harvested and used for political purposes without their consent — the code also has a provision for the ECI to enact a notification mechanism for when there’s a violation Section 126 of the Representation of the People Act, 1951 on any of the platforms. It basically implies that in the 48 hours leading up to the conclusion of polls in a constituency, any election content shouldn’t circulate on television or similar apparatus — like social networking sites. While the 'Code of Ethics’ is relevant for platforms like Facebook, WhatsApp, Twitter and Google — TikTok has already clarified that it doesn’t any advertisements on its platform in India. And, it’s not like any political party has an account on the app either. The general elections in India are set to kick off on April 11 and will go on till May 19 after which the vote count is scheduled for May 23. Considering that over one-third of India’s 1.3 billion population has access to an internet connection, warding off political bias on online platforms in primarily going to depend on the capability of social media companies to monitor content.

Social media platforms present India's Election Commission with 'Voluntary Code of Ethics for the General Elections 2019'

It's Friday Eve! Writing to you from New York, I'm Jordan Parker Erb.Social-media networks have no shortage of pitfalls. They're known to be "<a href="https://www.cnn.com/2021/09/15/tech/instagram-teen-girls/index.html">toxic</a>" to mental health, especially teens'. They can become echo chambers <a href="https://www.nytimes.com/2022/08/26/us/politics/misinformation-social-media.html">for disinformation</a>. And the <a href="https://www.engadget.com/tiktok-screen-time-breaks-dashboard-070132244.html">screentime</a> we can rack up isn't great either. But some platforms are trying to detoxify social media. Today, we've got a look at Mastodon, a platform that's trying <a href="https://www.businessinsider.com/twitter-facebook-instagram-toxic-social-media-healthier-decentralized-platform-mastodon-2022-10">to do things differently</a>. That, and more, below. If this was forwarded to you, <a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech">sign up here</a>. Download Insider's app <a href="https://link.insider.com/click/27645591.160803/aHR0cHM6Ly93d3cuaW5zaWRlci5jb20vYXBwP25yX2VtYWlsX3JlZmVyZXI9MSZ1dG1fc291cmNlPVNhaWx0aHJ1JnV0bV9tZWRpdW09ZW1haWwmdXRtX2NvbnRlbnQ9T3BlbmluZ19iZWxs/62667762063d6b9bef0cffb3Bf9c9aa56">here.</a><a href="https://www.businessinsider.com/twitter-facebook-instagram-toxic-social-media-healthier-decentralized-platform-mastodon-2022-10"></a>1. One pioneering platform is working to detoxify social media. Once championed as heralds of a more interconnected world, social media has instead contributed to loneliness, low self-esteem, and the proliferation of harmful disinformation, Evan Malmgren writes. One platform <a href="https://www.businessinsider.com/twitter-facebook-instagram-toxic-social-media-healthier-decentralized-platform-mastodon-2022-10">could change that</a>. <ul><li>Mastodon aims to create a "decentralized" platform — a social-media ecosystem where control of the content and the features is dispersed among the users instead of concentrated in the hands of the main provider. </li><li>With 4.4 million users, Mastodon looks like Twitter, but rather than a single website, it's an open-source software platform that allows users to run self-hosted, "federated" social networks. </li><li>"I made a post and immediately random people I had never talked to were engaging with it thoughtfully," one Mastodon user said. "It felt like the internet should be."</li></ul><a href="https://www.businessinsider.com/twitter-facebook-instagram-toxic-social-media-healthier-decentralized-platform-mastodon-2022-10">A look at a less toxic online experience.</a>In other news:<a href="https://www.businessinsider.com/leaked-amazon-slides-instruct-employees-to-double-down-frugality-2022-10"></a><div type="image" title="Andy Jassy" height="3456" width="4608" msid="94835892" hostid="261" sizebytes="326306"></div>2. Leaked Amazon slides instruct employees to "double down on frugality." In an all-hands meeting, Amazon's leadership encouraged workers to "<a href="https://www.businessinsider.com/leaked-amazon-slides-instruct-employees-to-double-down-frugality-2022-10">accomplish more with less</a>." In another indication of belt-tightening at the notoriously frugal company, Amazon is also <a href="https://www.businessinsider.com/amazon-cost-cutting-travel-robotics-explore-orca-2022-10">shuttering its ORCA robotics team and Explore virtual travel division</a>. 3. Intel is planning massive layoffs. The layoffs, which will likely affect thousands of employees, are expected to happen later this month, according to Bloomberg. <a href="https://www.businessinsider.com/intel-plans-massive-layoffs-market-sell-off-us-curbs-2022-10">Everything we know about Intel's downsizing. </a>4. Is it time for Mark Zuckerberg to step down? Bill Gates left Microsoft. Larry Page and Sergey Brin let someone else take charge at Google. It's time for Zuckerberg to follow their example, writes senior correspondent Linette Lopez. <a href="https://www.businessinsider.com/mark-zuckerberg-should-quit-meta-facebook-new-metaverse-company-2022-10">She explains why stepping down would save Zuck's empire.</a>5. Twitter is reviewing its rules around permanent bans. As Elon Musk's takeover attempt trudges on, the company is reassessing its policies on permanently banning users — but even if the rules change, it's unlikely that former President Donald Trump would get his account back. <a href="https://www.businessinsider.com/twitter-reviews-permanent-user-ban-musk-trump-unlikely-return-report-2022-10">Get the full rundown here.</a>6. Internal critics think Uber's chief product officer has made the company too short-sighted. According to some former executives, Sundeep Jain lacks the innovative drive that Uber needs to thrive, and his no-nonsense style has made him one of the more divisive figures at the company. <a href="https://www.businessinsider.com/sundeep-jain-uber-chief-incrementalist-creating-super-app-2022-10">Meet Jain, Uber's chief incrementalist.</a> 7. One of the investors that agreed to back Elon Musk's Twitter bid wants out of the deal. Manhattan Venture Partners committed to invest in the deal earlier this year, but the firm is trying to get out of its commitment because Twitter's value has tumbled. <a href="https://www.businessinsider.com/investor-that-agreed-back-elon-musk-twitter-bid-wants-out-2022-10">Read our full scoop here.</a> 8. Quiet quitters could be prime targets for layoffs. As the job market slowly shifts back in favor of employers, workers may not be able to get away with just doing the bare minimum, or "quiet quitting" — and those who are coasting <a href="https://www.businessinsider.com/quiet-quitters-coasters-target-for-layoffs-recession-experts-say-2022-10">could be the first ones out the door</a>. Odds and ends:<a href="https://www.businessinsider.com/elon-musk-burnt-hair-perfume-100-a-bottle-2022-10"></a><div type="image" title="A composite image of a bottle of &quot;Burnt Hair&quot; and Elon Musk." height="768" width="1024" msid="94835893" hostid="261" sizebytes="36542"></div>9. Elon Musk is selling a perfume called "Burnt Hair" for $100 a bottle. It's not clear what scents are actually in the fragrance, as it's simply described online as smelling "just like leaning over a candle at the dinner table." <a href="https://www.businessinsider.com/elon-musk-burnt-hair-perfume-100-a-bottle-2022-10">Now you, too, can exude "the essence of repugnant desire."</a>10. Tom Cruise could do a spacewalk outside the International Space Station. As part of one of his upcoming adventure movies, Cruise could be the first civilian to do a spacewalk outside of the space station. <a href="https://www.businessinsider.com/tom-cruise-space-walk-movie-help-from-elon-musk-spacex-2022-10">What we know so far.</a>What we're watching today:<ul><li>Delta, Walgreens, and others are reporting earnings. <a href="https://markets.businessinsider.com/earnings-calendar">Keep up with earnings here.</a></li><li>SpaceX's Crew-4 mission is scheduled to return to Earth.</li><li>Google's new Pixel 7 smartphones are now available.</li></ul>Keep updated with the latest tech news throughout your day by checking out<a href="https://link.chtbl.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh">Listen here.</a>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email <a href="mailto:jerb@insider.com">jerb@insider.com</a> or tweet <a href="https://twitter.com/jordanparkererb?lang=en">@jordanparkererb</a>.) Edited by Hallam Bullock (tweet <a href="https://twitter.com/hallam_bullock">@hallam_bullock</a>) in London.

How one pioneering platform is working to detoxify social media

<div class="image-container float_right click-to-enlarge"><div class="image"><a title_source="BI Intelligence" title_caption="" class="zoomin" href="http://static4.businessinsider.com/image/51cd9c1069bedd5931000010-960/whyfollow-1.png"></a><keyword id="1736808" type="UNKNOWN" weightage="60" keywordseo="BI-Intelligence">BI Intelligence</keyword></div></div>Brands need to be present wherever audiences invest their time and attention. Increasingly, that means <keyword id="6354632" type="COMPANY" weightage="60" keywordseo="Social-media">social media</keyword>. U.S. audiences spend a <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">half-hour to three hours daily</a><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile"> on social media</a>. <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Social media is one of the largest time buckets on mobile.</a>
Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank">revitalized their images</a> or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn't clear-cut. 
The first step is choosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.
In a <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">new report</a> from <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">BI Intelligence</a>, we review each of the top social media platforms (<keyword id="6354576" type="CITY" weightage="60" keywordseo="Facebook">Facebook</keyword>, <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword>, Youtube, Pinterest and Instagram), analyze the considerations and potential benefits for brands working on each platform, and explore what brands and companies would benefit most from focusing their efforts on certain channels. 
<a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Access The Full Report And Data By Signing Up For A Free Trial Today &gt;&gt;</a>
Here's an overview of how things currently stand:
<div>
<ul>
<li>Brands needs to be active on social: Although it is difficult to quantify how much social media influences purchase decisions, it is definitely making an impact. A multi-year study from Syncapse shows that <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">brands' social media fans spend more annually on their products than non-fans</a> and <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">70% of Pinterest users say they use the site to "get inspiration on what to buy."</a> Social media is a long game and while it is a bit of a cliché it is all about relationship-building. <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Brands with the patience to stick to a smart strategy will see it pay off in the medium- and long-term.</a></li>
<li>Fortune 500 companies get this: Interestingly, although Facebook is typically considered the go-to social media for brands, T<a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">witter has actually surpassed Facebook in terms of Fortune 500 adoption rates</a>. <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank">73% of Fortune 500 companies</a> had active corporate Twitter accounts, <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank">66%</a> have corporate Facebook accounts, and <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile" target="_blank">62%</a> have corporate YouTube accounts. <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">2% of Fortune 500 companies now have Pinterest accounts</a>. While this percentage seems small, it should be noted that the data is from 2012. Pinterest is young and it has already been able to attract top companies including GE (#8 on the Fortune 500 list), AIG (#38), and Lowe’s (#56). </li>
<li>Judging by this data, major brands should first look at Twitter, and then at Facebook and YouTube, but...: <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Each brand will have its own unique personality and goals. Twitter (or Facebook, for that matter) may not be right for them. </a>Brands that have small social media budgets can still achieve a high level of brand awareness by focusing their resources on just one or two platforms. <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">The platform choice ultimately depends on what your brand is trying to achieve.</a></li>
<li>Some platforms just aren't ideal for certain types of brands: <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Money and effort should not be wasted by brands to be on all platforms, even if the budget allows for it.</a> A surprising number of <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">small and medium-sized brands fall into the trap of believing they have to be on all the social media platforms</a>. A <a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">well-crafted "platform-native" approach is always better than a diluted presence on a half-dozen networks. </a></li>
</ul>
<div><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Download the full report to find out what you need to know about how to choose the social media platforms that are right for you. </a></div>
<div><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile"> </a></div>
</div>
<div><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">In full, the report includes:</a></div>
<div><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile"> </a></div>
<ul style="line-height: 1.5em;">
<li><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Reviews each of the top social media platforms (Facebook, Twitter, Youtube, Pinterest and Instagram)</a></li>
<li><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Analyzes the considerations and potential benefits for brands working on each platform</a></li>
<li><a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">Explores what brands and companies would benefit most from focusing their efforts on certain channels</a></li>
</ul>
<a href="https://intelligence.businessinsider.com/brand-presence-on-social-media-2013-6?utm_source=House&amp;utm_medium=Edit&amp;utm_term=SMB&amp;utm_content=link&amp;utm_campaign=BIIMobile">To access BI Intelligence's full report on How To Choose The Right Social Media Platform For Your Brand, sign up for a free trial subscription here.</a>

How To Choose The Right Social Media Platform For Your Brand

<ul class="summary-list"><li>Trump unveiled his plans to launch a new <keyword id="11895013" type="UNKNOWN" weightage="60" keywordseo="social-media" source="Orion">social media</keyword> site in 2022 called <keyword id="12354359" type="UNKNOWN" weightage="60" keywordseo="truth-social" source="Orion">TRUTH Social</keyword>.</li><li>The app will launch in Apple's App Store to invitees only in November and to the public in 2022.</li></ul>Former President <keyword id="11914386" type="UNKNOWN" weightage="60" keywordseo="donald-trump" source="Orion">Donald Trump</keyword> on Wednesday announced his plans to launch his own social <keyword id="11894119" type="UNKNOWN" weightage="60" keywordseo="media" source="Orion">media</keyword> platform, TRUTH Social, according to a <a href="https://twitter.com/realLizUSA/status/1450979193400045570">press release</a>.The app, which is available for pre-order in Apple's App Store, will open to invitees in November and to the public in the first quarter of 2022, the release said.TRUTH Social will be launched by Trump Media &amp; Technology Group (TMTG), a recently created company that's aiming to go public via a merger with Digital World Acquisition Corp., a <a href="https://www.businessinsider.com/what-is-a-spac">special purpose acquisition company</a>."I created TRUTH Social and TMTG to stand up to the tyranny of Big Tech," Trump said in the statement.Trump's announcement comes after months of speculation about his plans to create his own media operation after nearly every major social media platform - including Facebook, Twitter, and YouTube - banned or suspended him for violating their policies."We live in a world where the Taliban has a huge presence on Twitter, yet your favorite American President has been silenced," Trump said.

Trump announces plans to launch new social media platform called TRUTH Social in 2022

<ul class="summary-list"><li>Bluesky is surging in popularity, and it credits it all to Brazil.</li><li>The platform gained 2 million new users within days of X being banned in Brazil.</li></ul>Bluesky, the social media platform and aspiring Twitter alternative, has taken Brazil by storm within days of the country banning Elon Musk's X.The US-based platform <a target="_blank" class="" href="https://bsky.app/profile/bsky.app/post/3l2ye7wjt662c">said on Friday</a> that half a million new users had joined the platform — just one day after Brazil forced X to shut down in the country.By Monday, that number had increased to 2 million new users, <a target="_blank" class="" href="https://bsky.app/profile/bsky.app/post/3l36zm4e6ee2w">Bluesky wrote in a post</a>. Bluesky is crediting Brazil for its sudden surge in users."Brazil, you're setting new all-time highs for activity on Bluesky!" the <a target="_blank" class="" href="https://bsky.app/profile/bsky.app/post/3l2xndrs3oh2t">company wrote in a post </a>on its platform.The decentralized platform appears to be soaking up users with X and Musk locked in a feud with Brazil's government.Brazilian Supreme Court Judge Alexandre de Moraes <a target="_blank" class="" href="https://www.businessinsider.com/brazil-judge-orders-elon-musk-x-stop-operations-2024-8">ordered the country to block access to X last week</a> because the Musk-owned platform refuses to pay over $3 million in fines and enforce content moderation.And Musk — a <a target="_blank" class="" href="https://www.businessinsider.com/free-speech-absolutist-elon-musk-censors-employees-critics-2022-3#:~:text=Elon%20Musk%20referred%20to%20himself,employees%20for%20disagreeing%20with%20him.">self-proclaimed "free-speech absolutist"</a> — has been slamming de Moraes on X, calling him a "so-called 'justice,'" a "scumbag," and an "evil dictator cosplaying as a judge." More seriously, Musk has accused de Moraes, without evidence, of "repeatedly and directly violat[ing] the laws of Brazil that he swore to uphold!" and of engaging "in serious, repeated &amp; deliberate interference" in the 2022 election that defeated far-right former president Jair Bolsonaro.Another of Musk's companies, satellite broadband firm <a target="_blank" class="" href="https://www.businessinsider.com/brazil-starlink-sanctions-amid-feud-elon-musk-x-2024-9">Starlink, has been caught up in the feud</a>.De Moraes ordered the freeze of Starlink's finances to use as possible payment for the fines X owes the Brazilian government, <a target="_blank" class="" href="https://www.reuters.com/technology/starlink-says-its-complying-with-order-block-access-x-brazil-2024-09-03/">Reuters reported</a>.On Monday, Starlink told Brazil's telecom regulator Anatel that it would not obey the country's order to block access to X, Reuters reported. But by Tuesday, Starlink had changed its tune, announcing in a post on X that it would comply with the order."Regardless of the illegal treatment of Starlink in freezing of our assets, we are complying with the order to block access to X in Brazil," <a target="_blank" class="" href="https://x.com/Starlink/status/1831053118265843722">Starlink wrote</a>. "We continue to pursue all legal avenues, as are others who agree that @alexandre's recent orders violate the Brazilian constitution."Bluesky was <a target="_blank" class="" href="https://bsky.social/about/blog/2-7-2022-overview">initially created within Twitter with the help of founder</a> and then-CEO Jack Dorsey but has since launched as an independent company.Like X, the platform allows users to post, like, share, direct message, create lists and user profiles. But unlike X, it is a decentralized network that lets users sign up for their own third-party content moderation, set up their own servers to run the app, and customize how their feeds appear to them.On Tuesday, <a target="_blank" class="" href="https://bsky.app/profile/jaz.bsky.social/post/3l3a2i4bbv42k">Bluesky provided more numbers</a> showing just how much it had grown in the previous 96 hours, compared to a 96-hour period just one week prior.In the most recent 96-hour period, Bluesky said the platform had received 104.6 million likes compared to 13 million the same period a week before, 100.8 million follows compared to 1.4 million the week before, 11 million reposts compared to 1.3 million the week before, and 2.11 million new users compared to just 26,000 the week before."This really drives home how insane the increase in activity around here has been," Bluesky wrote in the post.

The hot social media platform after Brazil's X ban: Bluesky 

<ul class="summary-list"><li>A federal judge on Tuesday limited Biden officials' contacts with social platforms, per The NYT.</li><li>Two GOP attorneys general argued that the administration had violated the First Amendment.</li></ul>A federal judge on Tuesday blocked key Biden administration officials from communicating and meeting with social media companies regarding significant amounts of content on their platforms, which could limit a push to debunk false statements online, <a href="https://www.nytimes.com/2023/07/04/business/federal-judge-biden-social-media.html">according to The New York Times</a>.The injunction came in response to a lawsuit filed by Republican attorneys general in Louisiana and Missouri, who argued that the government overstepped its authority in pushing social media companies to combat misleading posts that officials believed might spread incorrect information about COVID-19 vaccinations or election results.Attorneys general Jeff Landry and Andrew Bailey, from Louisiana and Missouri, respectively, said in their filing that the government's actions in seeking to tackle coronavirus-related misinformation were "the most egregious violations of the First Amendment in the history of the United States of America."In the injunction, US District Court Judge Terry A. Doughty of the Western District of Louisiana — who has not yet made a ruling in the case — wrote that the Republican attorneys general "<a href="https://www.washingtonpost.com/documents/75e9f7a3-da4e-45af-8430-6eeba37eaf9f.pdf?itid=lk_interstitial_manual_19" target="_blank" rel="noopener">have produced evidence</a> of a massive effort by Defendants, from the White House to federal agencies, to suppress speech based on its content."The ruling has dramatic implications for technology companies, which often speak with government officials throughout elections and national emergencies.In the ruling, Doughty — who was nominated to the bench by former President Donald Trump — carved out several exceptions permitting talks between the government and the companies, which would include officials informing platforms of national security threats, criminal activity, or foreign efforts that could throw an election in the United States.The ruling is likely to be appealed by the Biden administration, the Times said. The White House and several large tech companies didn't immediately respond to the Times' request for comment.

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