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<keyword id="19924335" type="General" weightage="20" keywordseo="Tata-Group" source="keywords" meta.keywordsubtype="org" meta.entityname="Tata Group" meta.hostid="261" meta.entityid="Tata Group">Tata Group</keyword> chairman <keyword id="19981455" type="General" weightage="100" keywordseo="Ratan-Tata" source="keywords">Ratan Tata</keyword> left for his heavenly abode on Wednesday. Tata, aged 86, died on Wednesday evening at Breach Candy Hospital in Mumbai after a brief illness. The industrialist was widely known for transforming the Tata Group into a global powerhouse and would often make headlines for his <keyword id="21072972" type="General" weightage="20" keywordseo="philanthropic-efforts" source="keywords">philanthropic efforts</keyword>. Perhaps this is why, the death of the renowned industralist has struck a chord with the entire nation and beyond. The Maharashtra government also declared a day of mourning today in Ratan Tata's honour. From Reliance Industries MD <keyword id="19916798" type="General" weightage="20" keywordseo="mukesh-ambani" source="keywords">Mukesh Ambani</keyword> and Adani Group chairman <keyword id="111343" type="General" weightage="20" keywordseo="gautam-adani" source="Orion">Gautam Adani</keyword> to <keyword id="19902762" type="General" weightage="20" keywordseo="Google" source="keywords" meta.keywordsubtype="org" meta.entityname="Google" meta.hostid="261" meta.entityid="Google">Google</keyword> CEO <keyword id="164502" type="General" weightage="20" keywordseo="sundar-pichai" source="Orion">Sundar Pichai</keyword>, a lot of business tycoons have reacted to Ratan Tata's death. Let us take a look at some reactions. Industrialist Gautam Adani hailed Tata as a “giant” and a “visionary” who redefined modern India’s path. “He wasn’t just a business leader; he embodied the spirit of India with integrity, compassion, and an unwavering commitment to the greater good,” Adani said. His words echoed the sentiment of many who admired Tata for his values and leadership, which transformed the Tata Group into a global enterprise while maintaining its deep connection to Indian society. Google CEO Sundar Pichai also expressed his grief over Tata’s death, noting his deep commitment to India’s progress. “Ratan Tata deeply cared about making India better,” Pichai wrote on X, formerly Twitter. Reflecting on his last meeting with Tata at Google, where they discussed advancements in Waymo, Pichai added that Tata’s vision was inspiring. “He leaves an extraordinary business and philanthropic legacy, having mentored and developed modern business leadership in India.” Anand Mahindra, Chairman of Mahindra Group, shared his sorrow over the loss of a mentor whose guidance he believed was invaluable, particularly at a time when India’s economy is poised for significant growth. “Ratan’s life and work had much to do with our current position on the global stage,” Mahindra noted. “His example will continue to guide us, and legends like him never die.” Reliance Industries Chairman Mukesh Ambani expressed personal grief over the loss of a “dear friend.” Ambani described Tata as a visionary who took India to the world and brought global innovations to India. “With his passing, India has lost one of her most illustrious sons. His contributions will continue to inspire future generations,” Ambani said, adding that Tata’s legacy of humility, integrity, and compassion was one that would remain etched in memory. RPG Enterprises’ Harsh Goenka also paid tribute to Tata, describing him as a beacon of ethical leadership. “The clock has stopped ticking for the titan of Indian industry,” Goenka wrote, underscoring the indelible mark Tata left on both business and society. Other prominent figures, including Finance Minister <keyword id="19916618" type="General" weightage="20" keywordseo="nirmala-sitharaman" source="keywords">Nirmala Sitharaman</keyword> and Commerce Minister <keyword id="19895367" type="General" weightage="20" keywordseo="piyush-goyal" source="keywords">Piyush Goyal</keyword>, also expressed their sorrow. Sitharaman lauded Tata as a leader whose deep resolve for innovation and social responsibility transformed industries and uplifted communities. Goyal, meanwhile, referred to Tata as a “true nationalist” who brought immense pride to India through his global achievements. Apart from celebrities, politicians and business tycoons, Ratan Tata is also being remembered by millions of Indians on social media. Various people have shared heartfelt posts on platforms like Instagram and X, mourning the death of the Tata Group chairman. Tata, born in 1937 in Mumbai, led the Tata Group as Chairman of Tata Sons from 1991 until his retirement in 2012. He was instrumental in expanding the group’s global footprint while staying true to the company’s founding principles of ethical business practices and social responsibility. His leadership extended far beyond the boardroom, as he dedicated much of his life to philanthropy, focusing on education, healthcare, and rural development. As India mourns the loss of a corporate icon, the tributes from business leaders paint a portrait of Ratan Tata as a visionary who transcended his role as an industrialist to become a symbol of India’s aspirations and values. His legacy, built on integrity, innovation, and a commitment to the greater good, will continue to inspire future generations. Tata’s mortal remains will be kept at the National Centre for the Performing Arts (NCPA) in Mumbai for the public to pay their respects, before his final rites are performed later in the day.

‘Deeply cared about making India better’: Mukesh Ambani, Gautam Adani, Sundar Pichai and others react to Ratan Tata's death

The competition between <keyword id="19929098" type="General" weightage="20" keywordseo="Gautam-Adani" source="keywords">Gautam Adani</keyword> and <keyword id="19916798" type="General" weightage="20" keywordseo="Mukesh-Ambani" source="keywords">Mukesh Ambani</keyword> for the title of <keyword id="1919738" type="General" weightage="20" keywordseo="Indias-richest-person" source="Orion">India's richest person</keyword> has navigated a rollercoaster of fortunes. Their rivalry isn't merely a headline-grabbing feud, but a significant force shaping the Indian economic landscape. As of mid-August, Ambani remains the <keyword id="7413735" type="General" weightage="20" keywordseo="richest-person-in-India" source="Orion">richest person in India</keyword>. He is ranked 11th among the world's wealthiest individuals by Forbes, with a net worth of around $113 billion. On the other hand, Adani's net worth has fallen to approximately $84 billion, placing him 20th on Forbes’ real-time global list. Gautam Adani, chairman of the $32 billion (revenue) Adani Group, has witnessed a journey marked by dramatic ups and downs. In 2022, he soared to the rank of the world's second-richest individual before encountering a severe downturn. Allegations of corporate fraud by Hindenburg Research triggered a substantial sell-off in his company's stocks in 2023. Yet, Adani's determined recovery—focused on debt management and core business strengths—has paved the way for a remarkable rebound. By 2024, Adani group's shares also recovered substantially after India's Supreme Court ruled in the group's favour. Meanwhile, Mukesh Ambani—chairman and managing director at the $110 billion (revenue) Reliance Industries—has also experienced some fluctuations in his wealth and business activities this year. However, 2024 has been marked mainly by his personal milestones. The high-profile wedding of his younger son Anant Ambani with Radhika Merchant was attended by some of the most well-known celebrities and figures in the world, highlighting Ambani family's prominence in both business and social spheres. <cmsannotation type="cmsannotation" annotationid="Implications of Adani vs Ambani for the Indian economy" comment="subhead" text="Implications of Adani vs Ambani for the Indian economy">Implications of <keyword id="13480269" type="General" weightage="100" keywordseo="Adani-vs-Ambani" source="Orion">Adani vs Ambani</keyword> for the <keyword id="6356076" type="General" weightage="20" keywordseo="Indian-economy" source="Orion">Indian economy</keyword></cmsannotation> The ongoing competition between Ambani and Adani is not just a personal battle; it has broader implications for the Indian economy. Firstly, heightened competition between these business giants is likely to benefit consumers by driving improvements in pricing and services within sectors they both dominate, including telecommunications, retail and renewable energy. Additionally, as their enterprises grow, they are expected to generate a significant number of job opportunities across diverse fields. This competitive dynamic also fosters a climate of innovation, as both conglomerates invest heavily in emerging technologies and sustainable practices, thereby bolstering India's position as a leader in these areas. Both billionaires represent different paths to success, with Ambani's legacy-driven approach contrasting with Adani's entrepreneurial journey, underscoring the diverse opportunities within the Indian economy. The ongoing race between Mukesh Ambani and Gautam Adani epitomises the dynamic nature of wealth creation in India. With Adani currently in the lead, the competition promises to continue shaping economic trends and consumer experiences in the country.

Adani vs Ambani: Mukesh Ambani has overtaken Gautam Adani in race to become richest person in India

<ul><li>There are over<a href="https://www.britishcouncil.org/sites/default/files/bc-report-ch4-india-digital_0.pdf"> 2 million</a> recognised <keyword id="910850" type="General" weightage="20" keywordseo="social-enterprises" source="Orion">social enterprises</keyword> in India, compared to 56,000+ startups.</li><li>While organisations wake up to the need for action, many social enterprises are already working on a list of challenges that go back decades. </li><li><keyword id="2688812" type="General" weightage="20" keywordseo="TiE-hyderabad" source="Orion">TiE Hyderabad</keyword>'s Manohar Reddy noted that financing solutions and grants for social enterprises have started emerging in India.</li></ul> There are over<a href="https://www.britishcouncil.org/sites/default/files/bc-report-ch4-india-digital_0.pdf"> 2 million</a> recognised social enterprises in India — compared to 56,000+ startups recognised by the government — yet you hardly hear about them making the headlines. In order to provide proper backing and an ecosystem to fall back upon, TiE Hyderabad is hosting <keyword id="12242243" type="General" weightage="20" keywordseo="TiE-sustainability-summit" source="Orion">TiE sustainability summit</keyword> on October 4 and 5, 2021. The summit will be attended by 25,000 social enterprises from 54 countries, making it the world’s largest summit for social enterprises in the sustainability space. The event aims to create a community of social entrepreneurs and offer support for financing, networking and collaboration for enterprises across countries. Business Insider is an insights partner to this event. Are there really any opportunities in the Indian social enterprises space? “Those companies working toward sustainability will save the planet, will reduce the carbon emissions, will get us to the net zero condition, where we will leave this planet in a better shape for the next generation,” Manohar Reddy, chair of TSS 2021 and president TiE Hyderabad, told Business Insider. The concept of ESG (Environment, social and governance) investing is gaining prominence. While organisations wake up to the need for action, many social enterprises are already working on a list of challenges that go back decades. The following are some of the examples: <ol><li>Poverty eradication</li><li>Find solutions to water and food production challenges</li><li>Deployment on modern technologies to eradicate social, climate, pollution related issues</li><li>Providing a platform for discussion, debate, influencing policy making in the sustainability space</li><li>Issues related to life on land, life under water</li><li>Gender equality</li><li>Education, healthcare, livelihood and other key issues plaguing the society.</li></ol>Few examples of India’s social enterprises <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Social Enterprise </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">What they do </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bandicoot </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Bandicoot has developed a robot that cleans manholes. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">SHEF (Study Hall Education Foundation) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Shef offers education to disadvantaged girls in India. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Selco </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Selcon runs a rural solar financing program in India </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Goonj </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">A social enterprise that collects used clothing from the urban crowd, sort them, fix and later distribute among the poor and needy. </td></tr></tbody></table> Reddy noted that financing solutions and grants for social enterprises have started emerging in India. It’s only the matter of right mentorship to divert them to that direction and help them build a scalable enterprise. Meanwhile, it is also true that the social enterprise has been lost in the shine of Indian startups that have the potential to over attract attractive returns. Many only take notice of this social segment in the name of tax rebates and corporate social responsibility. Recently, a panel constituted by the market regulator Securities and Exchange Board of India (SEBI) advised the setting up of a ‘social stock exchange’. It would work like a regular stock exchange except that the firms listed on it would be non-government, social enterprises. This would help many of these upstarts raise money for their ventures. “The new technologies, when I, when we say sustainability, when we are committed to sustainability. We have to commit to new and new technologies in the energy space, it is how energy is produced, maybe the solar photovoltaic technology or the advancements in the solar technologies in our renewable energy technologies and how we store that and how we disseminate it,” Reddy said, adding this is just an example hoe opportunities can be created by making technology that don’t emit carbon dioxide. He added that there are social aspects to sustainability too, which offer better life and livelihood to people. SEE ALSO <a href="https://www.businessinsider.in/thelife/news/meet-girish-mathrubootham-founder-and-ceo-of-freshworks/articleshow/86453777.cms">Girish Mathrubootham, the son of a retired bank officer who built a $13 billion company in just 10 years</a> <a href="https://www.businessinsider.in/india/news/anil-ambani-sachin-tendulkar-kiran-shaw-and-other-indians-named-in-the-pandora-papers-leak/articleshow/86745435.cms">Anil Ambani, Sachin Tendulkar, Kiran Shaw and other Indians named in the Pandora Papers leak</a> <a href="https://www.businessinsider.in/business/startups/news/byjus-has-raised-1-3-billion-this-year-to-so-far-in-pursuit-of-its-american-dream/articleshow/86745427.cms">Byju’s has raised $1.3 billion this year to so far in pursuit of its American dream</a>

There are thousands of startups causing real change but you may have never heard of them

<ul class="summary-list"><li>Philanthropist MacKenzie Scott has given $15M to a social enterprise that provides cheap eyeglasses.</li><li>VisionSpring said it'll help generate $1 billion in income for agricultural and artisan workers.</li></ul>A social enterprise that provides affordable eyeglasses to those who couldn't otherwise afford them is the recipient of MacKenzie Scott's latest charitable donation.<a href="https://visionspring.org/">VisionSpring</a>, which aims to help people earning less than $4 a day, said the $15 million donation will help agricultural and artisan workers in India, Bangladesh, Ghana, Kenya, and Uganda generate income of more than $1 billion this decade.VisionSpring CEO Ella Gudwin said in a press release: "The gift from Ms Scott is an incredible acknowledgment of the power of a simple pair of eyeglasses to unlock earning, learning, safety, and wellbeing for people vulnerable to poverty."We need many more philanthropic investors, along with governments, companies, and NGOs to join in bringing the wonder of clear vision to everyone."The World Health Organization estimates that <a href="https://www.aaojournal.org/article/S0161-6420(21)00326-2/pdf" target="_blank" title="https://www.aaojournal.org/article/S0161-6420(21)00326-2/pdf" rel="noopener">half the world's population</a> could be shortsighted by 2050, which VisionSpring said should be a major global concern.The 52-year-old is one of the world's wealthiest people and the former wife of <a href="https://www.businessinsider.com/amazon-ceo-jeff-bezos-richest-man-world-career-life-story-2017-7">Amazon founder Jeff Bezos</a>. She has donated billions of dollars to 465 nonprofits since her last major giving spree announcement in June 2021, she previously wrote in a <a href="https://mackenzie-scott.medium.com/helping-any-of-us-can-help-us-all-f4c7487818d9">blog post.</a>Scott has pledged to give away most of her fortune as part of the <a href="https://www.businessinsider.com/mackenzie-bezos-billions-giving-pledge-after-jeff-bezos-divorce-2019-5">Giving Pledge</a> she signed in 2019. Her net worth topped $60 billion when Amazon shares soared during the pandemic in 2020 but is now worth just under $35 billion, <a href="https://www.forbes.com/profile/mackenzie-scott/?sh=7dabef90243d">according to Forbes</a>.Scott recently gave two Beverly Hills mansions worth about $55 million to the California Community Foundation. It is the second time Scott has assisted the charity following her <a href="https://www.calfund.org/la-arts-endowment/">$20 million donation last year</a> to establish the LA Arts Endowment Fund.

MacKenzie Scott donates $15 million to a social enterprise that provides affordable eyeglasses to millions of people

<ul><li>Captain Indraani Singh from Haryana: Breaking barriers in aviation and <keyword id="65467" type="General" weightage="20" keywordseo="empowering" source="Orion">empowering</keyword> communities through Indha Crafts. </li><li>Nishat Begum, an inspiring entrepreneur from Madhya Pradesh: Leading the charge in preserving traditional handicrafts</li><li>Komal Prasad Paul, a resilient entrepreneur from West Bengal who turned a personal tragedy into triumph </li><li>Chitrangan Pal from Odisha, the heartland of Sambalpuri sarees and how he revolutionized the traditional handloom business bringing ancient craftsmanship into mainstream fashion.</li></ul> In the realm of business, where the focus typically revolves around financial gains and market dynamics, there is a distinctive group of individuals who have harnessed the transformative potential of entrepreneurship rooted in <keyword id="6355103" type="General" weightage="20" keywordseo="social" source="Orion">social</keyword> responsibility. They are the ‘<keyword id="484405" type="General" weightage="20" keywordseo="Social-entrepreneurs" source="Orion">Social Entrepreneurs</keyword>’, who have not only achieved excellence in their entrepreneurial pursuits but have also dedicated themselves to uplifting and supporting the communities they hail from. Their inspiring journey reflects a deep alignment with the values upheld by <keyword id="6354742" type="General" weightage="20" keywordseo="flipkart" source="Orion">Flipkart</keyword> – leveraging the power of e-commerce to bring about positive change, skillfully combining financial success with a positive societal influence. As we delve into the motivating journeys of these ‘social entrepreneurs’, we uncover stories of sellers who have excelled in business while leaving a significant mark on their communities. These stories represent not just financial success but a legacy of transformation. Empowering Artisans, Uplifting Communities Name: Nishat Begum NGO: Anuna Location: Madhya Pradesh India has a rich history in traditional handicrafts, handlooms, and handmade products. Over the decades, generations of artisans have passed down and honed their skills in specialized crafts of their choice. There are lakhs of such artisan clusters across India. Many of these artisans are marginalized women and men, and are often the sole bread earners for their families. Due to limited familiarity with modern digital market dynamics, these artisans often find themselves vulnerable to intermediaries, which, in turn, poses challenges to their livelihood. Consequently, this trend contributes to a waning interest in traditional crafts and a significant loss of income for the artisans involved. The problem can be addressed with professional training and handholding in digital entrepreneurship, and the medium of e-commerce, something that the Samarth program by Flipkart and its NGO partners are working towards. Flipkart Samarth is a program dedicated to helping underprivileged sections of society and supporting organizations that are committed to societal good. The program has been creating meaningful opportunities that empower millions of artisans, weavers, and micro-entrepreneurs to help them achieve financial independence. Since its launch in 2019, Flipkart Samarth has enabled pan-India market access for lakhs of ambitious entrepreneurs. Today, the program supports and benefits over 1.5 million livelihoods nationwide. Nishat Begum, who heads an organization of artisans in Bhopal, is among those who has experienced the benefits of going online and knows that it can make a world of difference to the lives of artisans, especially women. Nishat's organization has been working since 1990 to skill and support women in areas affected by the Bhopal gas tragedy of 1984. As the driving force behind Anuna, an NGO associated with Flipkart Samarth, she empowers marginalized women through online entrepreneurship. Anuna is a social impact driven business that is open to all independent sellers with unique handmade or natural products. A part of the proceeds from Anuna's sales supports the training of artisans from economically backward classes. Under the Flipkart Samarth-Anuna partnership, about 120 women in Nishat's organization, skilled in crafts such as zari, zardozi, and macramé, have undergone training in the fundamentals of running an e-commerce business. Nishat appreciates the multifold benefits of the Flipkart e-commerce platform for her community of artisans - most importantly, the continued preservation of their art, and the access to a pan-India market. "It will boost sales and improve the standard of life for women and their families," she says. "With the steady income they can now earn, many women, like me, will become financially independent and fulfill their dreams." Nishat appreciates the multifold benefits of the Flipkart platform for her community of artisans - most importantly, the continued preservation of their art, and the access to a pan-India market. Empowering Women, one flight at a time Name: Capt. Indraani Singh Business: Indha Crafts Location: Haryana A renowned name in aviation, Capt. Indraani Singh is the first woman in Asia to fly the Airbus 320 and the world’s first woman commander on the wide-bodied Airbus 300. When she is not piloting flights, Capt. Indraani Singh is educating and empowering women and children in India’s underserved communities. Capt. Indraani Singh founded Indha Crafts, a social enterprise that imparts vocational training in crafts for underserved women and markets the products they create. She is also the founder of Literacy India, which educates underprivileged children, youth and women, empowering them to become self-reliant. Recently Indha Crafts joined hands with Flipkart Samarth to help women artisans sell their products online and expand their customer base to over 200 million. The partnership has positively impacted lives in these communities, says Capt. Indraani. Her drive has led to men also understanding the economic benefits of women channeling their talents. Capt. Indraani understood the need for a platform to monetize this talent and create sustainable incomes. “With Flipkart, we feel cared for. Other than helping us sell, they help us with promotions. They tell us how to list trending products and introduce variety in our listings. This helps us in marketing and in turn, helps the artisans. Flipkart also has been instrumental in our B2B sales. Many sellers have contacted us to grow their business,” says Capt. Indraani. Ever since Indha Crafts partnered with Flipkart Samarth, the organization has seen tremendous increase in sales. Moreover, the brand has witnessed a positive impact on the lives that they are trying to uplift. Capt. Indraani Singh with Indha Crafts and Literacy India is changing the narrative for the women she’s working with. When she began journey, she faced questions about the efficacy of the initiative: How would artisans earn money with these skills? How would it be beneficial? How is this additional income going to change their lives? Today, these women have written a new chapter in their lives, from contributing to their household income to helping their community’s healthcare, education, and independence. They are flying in more ways than one. Defying odds, embracing entrepreneurship Name: Komal Prasad Paul Business: Ultimate Hygiene Location: West Bengal In December 2017, 33-year-old medical representative Komal Prasad Paul was grievously injured after a collision with a truck in Barasat, a suburb of Kolkata. He was rushed to the ICU only after several hours but by then the damage was done: his right arm had to be amputated. This deep personal tragedy came as a turning point in Komal Prasad’s life: How would he provide for his family given his physical impairment? While painting and sketching uplifted his mind after a phase of depression during his month-long hospitalization, the burden of earning for his family weighed heavily on him. So, undeterred by his handicap, Komal Prasad went back to work upon discharge. But the feisty microbiology graduate who had been great at his job realised he could not keep up with the demands of the job. He thus started exploring ways to earn for his parents and his sister, who were extremely disheartened at the unfortunate turn of events. Komal turned to entrepreneurship. He tapped into his contacts and started selling products for new mothers and babies, such as nebulizers and breast pumps. Business started slow but an undeterred Komal had his mind set on success. After reference and research, Komal registered on the Flipkart Seller Hub in May 2019 and within a few days, a member from Flipkart’s team on-boarded him and took care of all his documentation. Thus began his new life. Komal sells personal care products on Flipkart under the Flipkart Samarth program which offers e-commerce opportunities to underserved entrepreneurs and artisans in India. On his debut as a seller on Flipkart, he made a single sale on his first day. Today, he sells over 50 products a day. His enduring effort and never-give-up attitude have helped Komal register over 100% growth in sales, which has allowed him to hire one employee to help him with packaging. The source of Komal’s motivation lies with his parents and God. And, he is certain that with Flipkart, he is on the right path, one that will lead to success. Weaving stories, creating opportunities Name: Chitrangan Pal Business: Odisha Handloom Location: Odisha There are sarees and there are sarees that tell stories transcending form and fashion. One such saree is Odisha’s Sambalpuri, which bears the imprints of the state’s famous tie-and-dye technique, wherein each saree goes through a journey of threads dyed, fabric woven, and made intricate with traditional motifs. Look closely, and a Sambalpuri saree is a handmade harmony of geometric patterns and landscapes from Odisha’s religious architecture, which could take as many as three months to create. Like a precious heirloom, local weaver families cherish the painstaking technique that goes into making a Sambalpuri saree. “We are the only ones here in India making Ikat (a fabric dyeing technique). This has been our work and tradition for over 100 years,” says Chitrangan Pal. 22-year-old Chitrangan is the founder of Odisha Handloom, a company representing over a thousand families, whose members draw livelihood from the warp and weft. But selling the Sambalpuri sarees, along with dress materials, stoles, dupattas, tables, and kitchen linen, was stuck in the old ways. In 2019, Chitrangan became a Flipkart seller. “Flipkart helped us in listing over 200 of our sarees and helped us with visibility for our products nationwide.” It also opened up his perspective on selling, adding specialties like market trends and location-based selling. Soon, he tapped the strong vein of demand in India’s southern cities. Going online allowed Sambalpuri sarees to grow out of the shadow of heritage and local demand, and into fashion that was more mainstream. “Before joining Flipkart, we were selling our products in our village or state, but now our products are available to customers across the country,” says Chitrangan. Working with Flipkart has also grown the weavers’ creativity. “Before Flipkart, we were traditional saree sellers for about 40 years. We worked with the same designs. Our profit margin was not great, and the designs remained old-fashioned,” he remembers. As Chitrangan says, “Orders are rising, and our community is very happy with their work. Selling on Flipkart means more work and more opportunities for my people to earn their living with dignity.” Disclaimer: This article is generated and published by the Insider Studios team. You can get in touch with them on insiderstudios@businessinsider.in

Empowering communities: The impact of Flipkart Samarth's social entrepreneurs

Chennai, Tamil Nadu's ruling <keyword id="19897149" type="General" weightage="20" keywordseo="dmk" source="keywords">DMK</keyword>, a key constituent of the INDIA bloc, in its manifesto released on Wednesday promised to repeal the Citizenship Amendment Act, 2019 if the opposition alliance wins the <keyword id="19895394" type="General" weightage="20" keywordseo="lok-sabha" source="keywords">Lok Sabha</keyword> polls. Restoration of statehood to Jammu and Kashmir and holding polls there, scrapping the New Education Policy 2020, slashing fuel prices, annulling Article 361 of the Constitution that provides protection to governors from legal action and appointment of Governors following consultation with Chief Ministers, were among the key promises made by the DMK. The recommendations of the M S Swaminathan committee will be adopted to ensure that MSP for agricultural products "is set at total production cost plus 50 per cent," the DMK said. Also, it announced that if voted to power, the INDIA bloc will withdraw the Agnipath scheme and reintroduce "permanent recruitment service" in the Indian Armed forces. "From now on, population census, including caste-wise census and census concerning people below the poverty line, will be conducted by the Union government once every five years simultaneously." The DMK will firmly insist on the removal of Article 356, which allows the dismissal of duly elected state governments and imposition of President's rule. The Congress party's ally in Tamil Nadu said that "new constraints" on States' borrowing capacity, imposed by the union government beyond the limits in each state's FRBM-equivalent Act will be eliminated. "A recommendation to share cess revenues with states will be made. It will be proposed that the Finance Commission increase the horizontal devolution of tax revenue (to all States together) from 42 per cent to 50 per cent." The Union government's financial contributions to states will be based on the income tax and GST collected in those states. Thus, financial contributions will be assured based on the taxes collected within each state. The finance provided to states will be permanently determined based on the 1971 population. A 33 per cent reservation for women in Parliament and legislative assemblies will be implemented immediately. "DMK will insist that the Union government enact a law providing menstrual leave to women, emphasizing the journey towards gender equality." Petrol and diesel prices "will be set at Rs 75, Rs 65 (per litre)" and cooking gas cylinders shall be made available at Rs 500 (per cylinder). "The introduction of the Uniform Civil Code will be strictly prevented" to preserve India's secular nature as stated in the Constitution's preamble. "The 2019 CAA law will be repealed, and all minorities will be treated equally without any discrimination. The recommendations of the Sachar Committee for the improvement of the lives of Muslims and other minority communities will be implemented." Facilitation will be provided for <keyword id="21027983" type="General" weightage="20" keywordseo="sri-lankan-tamil" source="keywords">Sri Lankan Tamil</keyword> refugees to get Indian citizenship. Assistance will be provided to those who wish to return to Sri Lanka. Also, the manifesto said efforts will be made to implement reservation for minorities at the all-India level, similar to Tamil Nadu. "The financial assistance previously provided to minority educational institutions has now been stopped. Action will be taken to resume this assistance." For "political" reasons, funding from foreign countries to non-governmental organisations (NGOs) has currently been stopped. "The Foreign Exchange Regulation Act will be properly amended, and measures will be taken to ensure these financial aids continue to reach NGOs without any problems." The proposal of 'One Nation, One Election' will be abandoned, and for the allocation of Lok Sabha seats to states, the current practice, based on the 1971 census will continue. All "people-unfriendly" laws introduced by the BJP government over the last 10 years will be reviewed immediately by the INDIA alliance government. The "labour-hostile laws" introduced by the BJP government will be "reformed." Through the Employees' Provident Fund (EPF), the Union government will ensure a minimum pension of Rs 5,000 per month. The number of working days under the Mahatma Gandhi National Rural Employment Guarantee Act will be increased from 100 to 150 days. "A wage of Rs 400 will be provided across states/ union territories nationwide." Disbanding the current NITI Aayog, set up by the BJP regime and establishing again the Planning Commission to draft plans based on the requests of state governments is another assurance the DMK has made. "Measures will be taken to reclaim Kachchatheevu to ensure India's security and to protect the welfare of the fishermen." A mandatory "cooling-off period" of 2 years will be introduced for retired judges and secretaries before they could join private companies or political parties, the manifesto said. Waiving loans and interests for farmers in nationalised and scheduled banks, waiver of educational loans for students, monthly entitlement of Rs 1,000 for all women in every state and formation of <keyword id="21027984" type="General" weightage="20" keywordseo="state-development-council" source="keywords">State Development Council</keyword> by including Chief Ministers were among the promises made by the DMK. Exemption for Tamil Nadu from the NEET exam and complete removal of toll booths on national highways, forms part of poll promises of the Dravidian party. Further, the DMK said amendments will be made to relevant laws to ensure that state governments, elected by the people, appoint Vice-Chancellors to state-run universities, rather than Governors. Stopping government's divestment from public sector enterprises, implementing the Sethusamudram project, law to ban online gambling, setting up a <keyword id="19895345" type="General" weightage="20" keywordseo="supreme-court" source="keywords">Supreme Court</keyword> branch in Chennai, providing statehood for <keyword id="19901639" type="General" weightage="20" keywordseo="puducherry" source="keywords">Puducherry</keyword>, equal funding for all state languages including Tamil, were among the host of other promises made by the DMK. Establishment of Tamil departments in varsities and stopping construction of <keyword id="19950851" type="General" weightage="20" keywordseo="mekedatu" source="keywords">Mekedatu</keyword> dam were also promised by the DMK. "The <keyword id="19996334" type="General" weightage="20" keywordseo="vishwakarma-scheme" source="keywords">Vishwakarma Scheme</keyword>, introduced by the BJP government to encourage caste-based occupations, will be restructured on the basis of social justice."

DMK vows to repeal CAA if INDIA bloc is voted to power

The process of the world's transition towards 'net-zero' needs to be inclusive to avoid accentuation of social inequality challenge and the 'exemplary progress' made by <keyword id="3658" type="General" weightage="80" keywordseo="india" source="Orion">India</keyword> in the area is worthwhile for the global community to look at, <keyword id="6357073" type="DOMAIN" weightage="20" keywordseo="itc" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="itc" meta.entityname="ITC Ltd." meta.entityid="13554" meta.seoname="itc-ltd">ITC</keyword> Chairman and Managing Director <keyword id="1968926" type="General" weightage="50" keywordseo="sanjiv-puri" source="Orion">Sanjiv Puri</keyword> said on Monday. In his address at the Business-20 (B20) India inception meeting in Gandhinagar, <keyword id="4903" type="General" weightage="100" keywordseo="puri" source="Orion">Puri</keyword> also called for collective efforts in the G-20 and global community to come together to find solutions in a collaborative fashion for a sustainable future. "The fact that the world has to transition to net-zero, the fact that the world needs to move to a more sustainable and greener future is well acknowledged and understood. However, as we all know, progress has not been adequate," Puri said at the meeting organised by <keyword id="6358345" type="General" weightage="50" keywordseo="cii" source="Orion">CII</keyword>. There are challenges, there are critical, financial and social issues that need to be addressed, to accelerate progress, he added. "It is important as we traverse this complex journey that the process is inclusive, no country, no community, no enterprise should be excluded in the process. Otherwise, the whole challenge of social inequality will only get accentuated," Puri cautioned. In this context, he said,"I think it would be worthwhile to look at the manner in which India has made exemplary progress in this area. India is on its way to deliver on the NDCs (Nationally determined contributions) that India has committed. It's in fact the only country amongst the G-20 that is in a position to do so." Whilst India has made appreciable progress through purposeful policy interventions, he said,"Equally it has recognised the need for an inclusive process. The focus on <keyword id="6358354" type="General" weightage="50" keywordseo="msme" source="Orion">MSME</keyword>, the focus on rescaling, upskilling, I think the whole India stack of digital provides the vehicles for collaboration and inclusive growth." <keyword id="6357147" type="DOMAIN" weightage="20" keywordseo="tata-steel" botkeyword="" source="ET" sourcekeytype="COMPANY" meta.keywordsubtype="EQ" meta.aliasname="tata steel" meta.entityname="Tata Steel Ltd." meta.entityid="12902" meta.seoname="tata-steel-ltd">Tata Steel</keyword> CEO and Managing Director TV Narendran agreed that there was a need to move towards a sustainable future by taking along all the stakeholders. "There are millions of people who are working in the coal or the fossil fuel ecosystem. How do you, as you transition into renewable energies, rescale those workers or how do you make sure that you deal with the socio-economic consequences of the changes that we are bringing about particularly in developing countries where the socio-economic consequences are going to be immense," he said. He asserted that there are multiple areas that "we need to work on and I think there is a need for us to now get into the details and get into those milestones that we need to achieve over the next few years, even as we chase the goals that you've set for the next few decades." Puri termed the journey ahead as "complex" with focus on many areas needed and said,"it requires all of us collectively, in G-20 and the global community to come together and find solutions in a collaborative fashion while delivering our own promises." He cited the example of collaboration in the <keyword id="3155010" type="General" weightage="50" keywordseo="international-solar-alliance" source="Orion">International Solar Alliance</keyword> and said it has brought the world together to harness the power of solar energy. "Similarly, there are many other areas we need to collaborate on and put our heads together and forge ahead," Puri said adding, enterprises as large economic organs of society must lead the way. He further said,"We (enterprises) are also users of a lot of societal resources. It's good that there is greater amount of interest, better trust amongst corporates, but I think the movement needs to be made much faster, the movement needs to be made much more inclusive, much more widespread." SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/b20-has-important-role-to-play-can-be-value-adding-for-world-says-n-chandrasekaran/articleshow/97244919.cms">B20 has important role to play; can be value adding for world, says N Chandrasekaran</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/corporates/news/gautam-adani-plans-to-launch-at-least-five-ipos-between-2026-to-2028/slidelist/97248256.cms">Gautam Adani plans to launch at least five IPOs between 2026 to 2028</a>

Transition to net-zero should be inclusive to avoid accentuation of social inequality, says ITC CMD Puri

New Delhi [India], February 23 (ANI): The Asian Development Bank (ADB) has greenlit a USD 23 million loan to foster the growth of fintech education, research, and innovation at the <keyword id="19906863" type="General" weightage="20" keywordseo="gujarat" source="keywords">Gujarat</keyword> International Finance Tec-City (GIFT) in <keyword id="19895063" type="General" weightage="20" keywordseo="india" source="keywords">India</keyword>. According to ADB, Gujarat International Finance Tec-City (GIFT), a state-owned enterprise, serves as a cornerstone for nurturing fintech ecosystems and financial services within India. Positioned as the country's premier international financial services center, GIFT has emerged as a burgeoning hub for fostering and nurturing local startups, catalyzing innovation, and propelling economic growth. ADB Economist <keyword id="20688619" type="General" weightage="20" keywordseo="kanupriya-gupta" source="keywords">Kanupriya Gupta</keyword> emphasized the transformative impact of India's fintech industry on business operations, economic prosperity, and future readiness. <keyword id="19983550" type="General" weightage="20" keywordseo="gupta" source="keywords">Gupta</keyword> underscored ADB's commitment to strengthening fintech education to enhance the efficiency and accessibility of digital and financial services across India. Gupta said, "The development of India's fintech industry has transformed how people do business, contributed to economic growth, and prepared the country for the future. ADB's assistance will help strengthen the country's fintech education to ensure that digital and financial services become more efficient and accessible in the future." The ambitious project spearheaded by ADB will see the establishment of an inclusive, sustainable, and climate-resilient International Fintech Institute (<keyword id="20688621" type="General" weightage="20" keywordseo="ifi" source="keywords">IFI</keyword>) within GIFT's premises. The IFI, in collaboration with renowned global institutes and universities, will offer cutting-edge fintech training programs aligned with industry standards and international best practices. A key focus of the institute will be on nurturing innovation and entrepreneurship, with a particular emphasis on supporting women-led startups through tailored incubation and acceleration services. Additionally, the IFI will forge strategic partnerships with industry stakeholders and venture capital funds to facilitate the growth and scalability of fintech startups. In line with ADB's commitment to fostering research and innovation, the program will channel resources towards exploring innovative solutions and technologies in various domains, including climate fintech, regulatory technology, social inclusion, and gender equality in finance. The initiative will also entail the development of a state fintech readiness index to gauge the ecosystem's preparedness and identify areas for improvement. ADB's unwavering dedication to promoting prosperity, inclusivity, resilience, and sustainability in the Asia-Pacific region underscores its broader mission to eradicate extreme poverty and foster sustainable development. With a membership comprising 68 nations, 49 of which are from the region, ADB remains steadfast in its pursuit of catalyzing positive change and driving economic progress across the region. As the fintech ecosystem continues to evolve and expand, ADB's intervention is poised to serve as a catalyst for driving innovation, fostering entrepreneurship, and unlocking new avenues for economic growth and financial inclusion in Gujarat and beyond. (ANI)

ADB approves $23 million loan to catalyze fintech development in Gujarat

<ul><li>Spiritual leader Sadhguru and his non-profit organisation Isha Outreach is India’s largest advertiser on Meta platforms such as Facebook and Instagram for social and political causes. </li><li>Sadhguru and Isha Outreach spent ₹1.35 lakhs per day on Facebook and Instagram in the last quarter, amounting to ad spends of ₹1,20,91,079.</li><li>After Sadhuguru, micro-blogging platform Koo and OTT player Voot Select were the largest spenders of advertising monies on Meta platforms.</li></ul>Spiritual leader Jagadish Vasudev, more popularly known as Sadhguru, and his non-profit organisation Isha Outreach spent ₹1.35 lakhs per day on Facebook and Instagram advertising between April 27 and July 25. According to a recent report released by Hyderabad-based enterprise digital marketing agency Pyrite Technologies, Sadhguru and Isha Outreach's Conscious Planet are India’s largest advertisers on Meta platforms in social and political causes category. They spent a total of 1.20 crores on Facebook and Instagram. Sadhguru Jaggi Vasudev is an Indian yoga guru. He has more than 8.5 million followers on Instagram, 5.2 million fans on Facebook and 3.9 million followers on Twitter. Sadhuguru's Isha Foundation, according to its website, is also associated with a bouquet of business enterprises such as Isha Raiment, Isha Foods and Spices, Isha Crafts, Isha Naturo Organic Solutions, to mention a few. Following Sadhguru on the largest advertisers list is micro-blogging platform Koo. It spent almost ₹87 lakh on Meta in the 90-day period. Launched in 2019, Koo recently raised ₹79 crore from Caspier Venture Partner, Ashneer Grover and Ravi Modi Family Trust. <div type="image" title="Sadhguru gfx" msid="93287319" hostid="261" caption="&amp;lt;p&amp;gt;Pyrite&amp;lt;/p&amp;gt;"></div> India’s third largest advertiser, as per Pyrite, is OTT platform Voot Select with ad spends of ₹67 lakh. Voot Select is business tycoon Mukesh Ambani-led Viacom18’s subscription-based streaming platform. Political parties Bharatiya Janata Party (BJP) and BJP Gujarat also appeared on the list of top Indian advertisers on Meta. It is pertinent to note that as per India's advertising rules, not all Indian brands are not obliged to declare their spends as they don’t fall <a href="https://e4mevents.com/pitch-madison-advertising-report-2021/public/PMAR-Report-2021.pdf" data-type="tilCustomLink">under social causes category.</a> Between April 27 and July 25, Meta saw more than 12,863 advertisers from India and collected ₹13.94 crores in advertising revenues. As per analytics platform <a href="https://napoleoncat.com/stats/facebook-users-in-india/2022/07/">Napolean Cat,</a> there were 515,800,000 Facebook users in India in July 2022, which accounted for 36.2% of its entire population. The growing number of advertisers and users in India makes the country a <a href="https://www.statista.com/statistics/268136/top-15-countries-based-on-number-of-facebook-users/#:~:text=Apart%20from%20India%2C%20there%20are,116%20million%20Facebook%20users%20respectively.">top </a>market for Facebook.

Sadhguru and Isha Outreach are India’s biggest advertisers on Meta for social causes: They spent ₹1.35 lakhs per day on Facebook and Instagram

<ul class="summary-list"><li>Official Chinese government accounts have deleted posts that seemed to mock <keyword id="3658" type="COUNTRY" weightage="60" keywordseo="India">India</keyword>'s <keyword id="8763838" type="UNKNOWN" weightage="60" keywordseo="covid-19">COVID-19</keyword> crisis.</li><li>One was seen comparing <keyword id="1334" type="COUNTRY" weightage="60" keywordseo="China">China</keyword>'s module launch of its first space station with mass cremations in India.</li><li>"China lighting a fire versus India lighting a fire," a post was captioned.</li></ul>Images on <keyword id="6354632" type="UNKNOWN" weightage="60" keywordseo="social-media">social media</keyword> posted by two official Chinese government accounts have drawn rebuke for appearing to mock <a href="https://www.insider.com/photos-reveal-india-crisis-surge-covid-19-infections-2021-4">India's catastrophic battle with COVID-19</a>, according to multiple online reports.An account linked to the ruling Communist Party posted an image on Saturday comparing the country's successful <a href="https://www.businessinsider.com/china-to-launch-first-space-station-module-tianhe-2021-4">launch of its Tianhe module</a> into space with lines of burning cremation pyres in India.The image, posted by the government's Central Political and Legal Affairs Commission on its <keyword id="670351" type="COMPANY" weightage="60" keywordseo="Weibo">Weibo</keyword> account, was captioned "China lighting a fire versus India lighting a fire."It carried a hashtag noting <a href="https://www.businessinsider.com/india-first-country-to-record-400000-single-day-coronavirus-cases-2021-5">India's coronavirus cases had topped 400,000</a> a day. Multiple other government accounts run by the police and law enforcement agencies shared the image too, <a href="https://edition.cnn.com/2021/05/03/china/china-india-weibo-social-media-mic-intl-hnk/index.html">CNN</a> reported.<div type="image" title="chinese govt weibo" height="438" width="780" msid="82371021" hostid="261"></div>The official account of China's Ministry of Public Security posted a separate image on Friday that compared the country's "fire god mountain" - the name of its <a href="http://www.xinhuanet.com/english/2020-02/02/c_138750288.htm">makeshift hospital</a> built to combat COVID-19 in Wuhan - with another mass cremation in India, according to <a href="https://www.bloomberg.com/news/articles/2021-05-02/china-deletes-social-media-posts-mocking-india-after-backlash">Bloomberg</a>. Some social media users reportedly commented saying the posts were "morally problematic."Both posts were deleted after many Chinese Weibo users expressed anger at the insensitivity expressed.Hu Xijin, the editor-in-chief of the Communist Party-backed Global Times also blasted the move, saying: "I don't think it's proper for social media accounts of certain Chinese official institutions or other influential forces to mock India at present."They should instead "hold high the banner of humanitarianism at this time, show sympathy for India, and firmly place Chinese society on a moral high ground," he said.Nationalist sentiment has been running high in both countries as the two world powers spar over a <a href="https://www.bbc.co.uk/news/world-asia-53062484#:~:text=The%20two%20nations%20are%20also,least%2020%20Indian%20soldiers%20dead.">2,100 mile-long disputed border</a> in the Himalayan region. Some see India's intense <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> battle as an opportunity for China to ease tensions with its neighbor. "We hope everyone gives attention to the Chinese government and mainstream public opinion supporting India's fight against the epidemic," a Chinese foreign ministry spokesperson told Bloomberg in response to the deletion of the posts.President Xi Jinping only recently <a href="https://www.scmp.com/news/china/diplomacy/article/3131817/xi-jinping-offers-chinas-help-address-indian-covid-19-crisis">sent a condolence message</a> to Prime Minister Narendra Modi, offering assistance to help the nation deal with its shortage of oxygen and other important supplies. A foreign ministry spokesman, Wang Wenbin, told Bloomberg on Friday that the Red Cross Society of China, local governments, NGOs, and Chinese enterprises are attempting to collect pandemic-related supplies and deliver them to India "as soon as possible."India reported more than 300,000 new <keyword id="8785701" type="UNKNOWN" weightage="60" keywordseo="COVID-19-cases">COVID-19 cases</keyword> for a twelfth straight day on Monday, taking its <a href="https://www.reuters.com/world/asia-pacific/indias-covid-19-cases-near-20-million-peak-seen-nearing-2021-05-03/">total caseload to near 20 million</a>. Fatalities rose by 3,417 to more than 215,000, but medical experts believe the number could be five to 10 times higher than the official tally.

Chinese government authorities deleted posts mocking India's COVID-19 tragedy after receiving backlash

<ul><li>Over the years, the professional networking site <keyword id="28120" type="General" weightage="20" keywordseo="linkedin" source="Orion">LinkedIn</keyword> has managed to carve a niche for itself in the business-to-business segment.</li><li>This popular marketing tool is also the most expensive digital advertising platform on the internet.</li><li>We speak to digital advertising agencies to find out why it is expensive if it is worth it and how can advertisers make the most of it on a small budget.</li></ul>If you've ever tried running advertisements on the professional networking site LinkedIn, then you probably will have noticed that they generally cost a lot more per click and per 1000 impressions (CPM) than Google Ads and Facebook Ads. It is the most expensive digital advertising platform of them all in India. For example, we tried boosting an article on Facebook and LinkedIn with a similar allocated budget of ₹2,000. Facebook’s average Cost Per Click (CPC) was as low as ₹0.51 but LinkedIn cost us around ₹20. <div type="image" title="Linked vs Facebook" msid="91623702" hostid="261" caption="&amp;lt;p&amp;gt;Linked vs Facebook advertising cost&amp;lt;/p&amp;gt;"></div> <cmsannotation type="cmsannotation" annotationid="Why is LinkedIn advertising more expensive than other platforms?" text="Why is LinkedIn advertising more expensive than other platforms?">Why is LinkedIn advertising more expensive than other platforms?</cmsannotation> After boosting our articles on both these platforms, we found that Facebook uses demographic and interest-based targeting that directly targets consumers, while LinkedIn focuses more on professional targeting. So, LinkedIn is more suited for B2B commerce and Facebook is generally better for B2C targetting. While the cost and objectives vary from brand to brand, Aashka Mehta, media lead at advertising agency Schbang, says, “The cost to advertise on LinkedIn is almost 15-20X more expensive than on Facebook.” “LinkedIn’s level of targeting is very different from other platforms. It is niche and hence the additional cost for the same,” adds Mehta. LinkedIn makes it easy for a brand to segment its audience and reach one like-minded set of people at a time. It offers rich demographic data points such as job function, seniority, company name, geography, industry, interest-based targeting group membership, skills, etc. Telling us when are LinkedIn ads commonly used by a brand, Shradha Agarwal, ceo and co-founder of digital agency Grapes, says, “LinkedIn Ads campaigns are usually being used for job recruitment ads, service and product sales, lead generation, promoting content, increasing visibility, and reaching for a new company location. And if we have to compare getting relevant traffic to the website, Linkedin is at least 5X of Facebook and 2X of Twitter. However, conversions are way better.” For N Chandramouli, ceo of TRA Research, which is a brand intelligence and data insights company, LinkedIn has become ‘official WhatsApp’ of sorts. He gave us an example of how expensive LinkedIn’s lead generation can be, which is considered to be its most effective form of marketing on the networking site. “Per lead could be a person, a company or anything that I'm seeking. If you were to advertise, this could go up to about ₹1300 per lead, which is a very expensive lead generation point. But if you use the platform intelligently, not wildly spend like Facebook -- from over a few lakhs of rupees, you can get it down to ₹200 per lead. The amount of spends can go from as low as $1,000 or even lesser per month to maybe $10,000 or even higher per month. So, it all depends on how active you really want your campaign to be.” <cmsannotation type="cmsannotation" annotationid="Is LinkedIn gaining more attention from advertisers now?" text="Is LinkedIn gaining more attention from advertisers now?">Is LinkedIn gaining more attention from advertisers now?</cmsannotation> After the advent of social media and the internet, marketing trailblazers have started chasing return on investment (ROI) on their marketing strategies. They have shifted their focus away from monthly reports to taking insight-based decisions. To understand what ROI on LinkedIn means, as an example, let’s say you spent $5,000 on LinkedIn ads and it generated $10,000 in revenue from those ads. Here’s how you can track your ROI: Marketing ROI (%) = [($10,000 - $5,000) / $5,000] * 100 Marketing ROI (%) = 100% While LinkedIn is not a low-cost medium, it is known to yield a positive marketing ROI and marketers say it is worth it. “It has a promising conversion rate of 6-8%! At $5.26, LinkedIn has the highest CPC compared to other social media platforms. However, this doesn’t mean that LinkedIn’s ads are overpriced. Rather, it just shows how highly ‘clicks’ are valued on this platform,” says Shrenik Gandhi co-founder and CEO of digital advertising agency White Rivers Media. For its ability to deliver targetted audience and concrete ROI, Rajni Daswani, director of digital marketing at advertising agency SoCheers, also says expensive advertising on LinkedIn is worth it. “There is no other platform that gives you a direct audience with the educated, working-class, bread earners in the family kind of people. A lot of brands are seeking this data and are willing to pay the expensive rates that come with it.” <cmsannotation type="cmsannotation" annotationid="LinkedIn’s growth story and what lies ahead" text="LinkedIn’s growth story and what lies ahead">LinkedIn’s growth story and what lies ahead</cmsannotation> LinkedIn has seen massive growth in its users after the pandemic. As per research and analytics platform NapoleonCat, LinkedIn had an audience reach of 89 million people in India in April 2022, which accounted for 6.3% of its entire userbase. On the other hand, <keyword id="6384676" type="General" weightage="20" keywordseo="social-media-platform" source="Orion">social media platform</keyword> Facebook’s <a href="https://napoleoncat.com/stats/facebook-users-in-india/2022/04/">user </a>base in India in April 2022 was 400 million. Currently, India is the second-largest market for LinkedIn. Around the time when the coronavirus outbreak started blanketing the globe, LinkedIn’s user base in India was recorded at 67 million in April 2020. <div type="image" title="LinkedIn-users" msid="91623756" hostid="261" caption="&amp;lt;p&amp;gt;LinkedIn&amp;#39;s user growth&amp;lt;/p&amp;gt;"></div> With 810 million users worldwide, LinkedIn has become the backbone of the global business community. For any working professional, it is a platform that allows you to make a first impression on your prospective employers, help you build your community and amp up your skills. Advertisers are using LinkedIn to avoid shouting into a void. This professional networking platform gives them targetted B2B audience. So, it is also increasingly taking up more of brands’ budgets. LinkedIn’s ad revenue exceeded <a href="https://view.officeapps.live.com/op/view.aspx?src=https://c.s-microsoft.com/en-us/CMSFiles/SlidesFY22Q2.pptx?version=4a9117e1-04ff-5143-12a0-1ecfc041aa59">$1 billion in 2021</a> and its overall revenue grew by 37%. Sharing the reason behind the recent influx of B2B advertisers, Sachin Sharma, Director, LinkedIn Enterprise Marketing Solutions India, says, “As we emerge from the pandemic, building a community has never been more important. Our 88 million member strong professional community in India of customers, marketers, advertisers are all turning to LinkedIn at this time to learn, connect, and share information and knowledge — and LinkedIn has been uniquely positioned to foster this community. We are a top 3 player in B2B digital advertising today, and our community is the backbone of this record-breaking growth. With our targeting features, they are better able to reach the right, and highly engaged, professional audience so they can be more precise with the ads they show. We're also making the right investments by training our bidding models to be smarter in how we bid, which is improving ROI for our customers and bringing them more value for their campaign spends and driving more conversions.” <div type="image" title="LinkedIn-users.2" msid="91623773" hostid="261" caption="&amp;lt;p&amp;gt;Advertising revenue generated by LinkedIn year-on-year&amp;lt;/p&amp;gt;"></div> According to LinkedIn, f<a href="https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core_378907683579__%2Blinkedin%20%2Badvertising_c__aud-925775953436:kwd-23182566377_6458957180&amp;mcid=6612464045041733652&amp;cname=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core&amp;camid=6458957180&amp;asid=77594820616&amp;targetid=aud-925775953436:kwd-23182566377&amp;crid=378907683579&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=CjwKCAjwjuqDBhAGEiwAdX2cj2lTVNqgugdLVkw4pjQ_HT9U7ndYyuYl0_1wUsTKKBlHFvOgBieIqxoCsVEQAvD_BwE&amp;gclsrc=aw.ds">our out of five </a>of its users have the power to impact business decisions. These movers and shakers also have <a href="https://business.linkedin.com/marketing-solutions/cx/17/06/advertise-on-linkedin?trk=sem_lms_gaw&amp;src=go-pa&amp;veh=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core_378907683579__%2Blinkedin%20%2Badvertising_c__aud-925775953436:kwd-23182566377_6458957180&amp;mcid=6612464045041733652&amp;cname=LMS_NAMER_Core_USCA_Search_Google-Brand_DR-PRS_Broad_HeadTerms-Beta_All_English_Core&amp;camid=6458957180&amp;asid=77594820616&amp;targetid=aud-925775953436:kwd-23182566377&amp;crid=378907683579&amp;placement=&amp;dev=c&amp;ends=1&amp;gclid=CjwKCAjwjuqDBhAGEiwAdX2cj2lTVNqgugdLVkw4pjQ_HT9U7ndYyuYl0_1wUsTKKBlHFvOgBieIqxoCsVEQAvD_BwE&amp;gclsrc=aw.ds">2x the buying power</a> of typical online audiences. While Facebook has more users than LinkedIn across the world, some advertisers find LinkedIn more lucrative than other networking platforms. Gandhi explains why LinkedIn gets more preference in the brandverse. “LinkedIn’s competitive advantage is that it is a professional networking site. While Facebook boasts over 2 billion people, LinkedIn has 600+ million professionals - In digital advertising, quality reigns supreme over quantity! Compared to other social media platforms, LinkedIn advertising is more expensive but it is certainly not overpriced for the value it provides.” As per Pranav Ahuja, co-founder and CEO of digital ad agency Xeno, LinkedIn typically allows you to choose from four different kinds of ad formats: sponsored content, sponsored messaging, lead generation forms, and text and dynamic ads. The initial 2-4 weeks of advertising on LinkedIn are typically considered a learning experience for brands and media buyers to figure out what works (or doesn’t). To begin with, LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000. To get the most bang for your bucks, make sure you end your LinkedIn ad with a clear call to action (CTA).

LinkedIn is the most expensive digital advertising platform but is it worth it?

<ul><li>In January 2021, there were 624 million internet users and 448 million social media users in India and the number is growing with every passing day. </li><li>More than 32.3% of the entire population in the country uses social media. </li><li>To not engage in <keyword id="618493" type="General" weightage="80" keywordseo="digital-marketing" source="Orion">digital marketing</keyword> today is to lose out on potential customers and revenues. </li><li> <keyword id="236532" type="General" weightage="20" keywordseo="arjun-nair" source="Orion">Arjun Nair</keyword>, Co-founder, <keyword id="6559242" type="General" weightage="20" keywordseo="great-learning" source="Orion">Great Learning</keyword> shares a few marketing tips for SMEs. </li></ul>Affordable internet and smartphones thanks to the ‘Jio’ revolution, followed by the pandemic-induced lockdown have led to unprecedented digital adoption in India. The biggest winners have been the social media platforms like Facebook, Twitter, Instagram and LinkedIn which have become our virtual spaces for meeting friends, sharing opinions and developing our worldview. Social media has not only enabled people to stay in touch but has also opened new avenues for marketers to target their potential customers. Considering the amount of time we all spend on social media, tools like Google Adwords, Facebook Ads, LinkedIn Ads and Twitter Ads understand our basic info, usage pattern, likes and dislikes extremely well and offer enormous capabilities to marketers to find and deliver the right messages to their target audiences. While large corporations have been leveraging these tools for years, it is time that SMEs up their game and learn how to market online. What makes digital marketing potent is its ability to target the right customers in cost-effective ways using deep analytics; something that SMEs with smaller markets can immensely benefit from. Digital Marketing provides them with an opportunity to launch personalized campaigns and tweak them at every stage based on the performance and insights, thus, making the effort meaningful and result-oriented. Here are a few digital marketing tips that can help SMEs make the most of their digital presence and accelerate business growth. Chalk out a digital marketing plan A well-defined digital marketing plan works towards fulfilling an organization’s marketing goals, provides a certain degree of protection and ensures efficient use of resources. In order to come up with compelling campaigns, it is imperative to build robust, data-rich digital marketing strategies based on specific marketing data points in reference to the target customer behavior. Personalization and automation can further fuel a campaign to make it impactful and effective to deliver the right messages to the right audience. Make the most of social media platforms <keyword id="6375845" type="General" weightage="20" keywordseo="small-and-medium-enterprises" source="Orion">Small and Medium Enterprises</keyword> have suffered a huge blow since the inception of the pandemic last year. In order to boost recovery with limited resources, many businesses have opted to go for social media marketing. Social media platforms not only help brands to advertise and promote their products but have also proven to be one of the best ways to build a good rapport with the target audience and create an organic community. It is essential to have a fair sense of one’s growth patterns, trends, and insights to post relevant content on social media. One has to keep a track of all ongoing social media activities as well and participate in trends in line with business ethos. Interactive and engaging content goes a long way in catching the user's eye on social media platforms. Implement SEO The foremost step to leverage digital marketing as a tool for any business is in-depth knowledge and integration of SEO or Search Engine Optimization. It deals with encompassing the keywords that will drive the business’ website higher in the search results of leading search engines like Google, Bing and more. SEO enhances the online visibility of your business and accumulates quality traffic for your business. Content is the king Content plays a key role in all forms of marketing, and digital marketing is no different. Hence, businesses must mark their presence on multiple digital platforms through creative and engaging content to interact with their existing customers and to get new customers interested in them. Sincere and continuous efforts must be put into creating content that showcases the values of the business in a creative, convincing and fun way keeping the TG in mind. Irrespective of the format, it is essential that the content businesses put out carries a clear message to their audience. Creativity and design should not overpower the primary goal of the post. Seek regular customer feedback and testimonials Customer feedback is as valuable as the customer itself. It not only helps in improving market position but also builds business ratings. Constructive feedback helps businesses in keeping a tab on their product flaws and work towards providing better quality services. Also, potential clients often look for credibility when it comes to engaging with a small business's offerings. This is where testimonials play a big role as they offer new customers a sense of security and proof of your expertise. In January 2021, there were 624 million internet users and 448 million social media users in India and the number is growing with every passing day. More than 32.3% of the entire population in the country uses social media. To not engage in digital marketing today is to lose out on potential customers and revenues. Using the right digital marketing techniques, tools and strategies, there is great potential for SMEs to grow their businesses to the next orbit. So go out and give it a try!

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