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Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report

Users from India are more than twice as likely to sell on social platforms compared to users in the…

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Social commerce is the latest investor favourite as they target India’s next 400 million users

Each of these startup is targeting the next 400 million consumers from smaller cities by leverag…

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Facebook invests in Meesho showing that it will enter online e-commerce sooner than later

Meesho is a marketplace for resellers, and connects them with customers via social media channel…

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Facebook-backed Indian startup Meesho raises $125 million from Naspers

Meesho, the online marketplace raised $125 million funding led by Naspers. The round also saw parti…

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‘Where’s my cut?’ the question that can revolutionise social media

India is one of the world's biggest markets for social media. But India's homegrown social media st…

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7 mins read

Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey

The latest company to join the unicorn club, Meesho, aims to build a single ecosystem to help SMBs

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Facebook is strengthening its India investments – partners with VCs to aid small businesses

Facebook India announced a VC Brand Incubator Program where it is partnering with venture capital f…

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Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights

69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…

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2020 is the time to bet on India’s internet industry which will be worth $160 billion in 5 years

As the decade comes to an end, 2020 sets the ground for the next phase of growth for India’s intern…

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Meesho becomes most downloaded e-commerce app globally

"Our success comes from a laser-sharp focus on building for India's Tier 2 markets. With an …