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Social commerce industry is expected to grow three times as fast as traditional e-commerce to $1.2 trillion by 2025: Accenture report
Users from India are more than twice as likely to sell on social platforms compared to users in the…
Myntra forays into social commerce; Launches ‘M-Live’ for real-time video-enabled, interactive shopping experience
Myntra aims to churn out close to 1000 hours of live video content per month
Social commerce is the latest investor favourite as they target India’s next 400 million users
Each of these startup is targeting the next 400 million consumers from smaller cities by leverag…
Facebook invests in Meesho showing that it will enter online e-commerce sooner than later
Meesho is a marketplace for resellers, and connects them with customers via social media channel…
53% of online shoppers favour Social Commerce owing to its affordability, transparency, and convenience: WATInsights
What the future of digital commerce in India might look like
Facebook-backed Indian startup Meesho raises $125 million from Naspers
Meesho, the online marketplace raised $125 million funding led by Naspers. The round also saw parti…
‘Where’s my cut?’ the question that can revolutionise social media
India is one of the world's biggest markets for social media. But India's homegrown social media st…
Beauty, food delivery and grocery are the most purchased categories by Indians through social commerce: Essence Report
88% of the respondents (highest after China) are likely to buy via social media
Meesho's marketing strategy has been to empower women who lack financial independence, says CEO Vidit Aatrey
The latest company to join the unicorn club, Meesho, aims to build a single ecosystem to help SMBs
Facebook is strengthening its India investments – partners with VCs to aid small businesses
Facebook India announced a VC Brand Incubator Program where it is partnering with venture capital f…
Number of video commerce shoppers is expected to reach 216 million by the end of 2022, growing at a rate of 47%: WATInsights
69% of online shoppers likely to shop during live stream of products on video commerce platforms: W…
2020 is the time to bet on India’s internet industry which will be worth $160 billion in 5 years
As the decade comes to an end, 2020 sets the ground for the next phase of growth for India’s intern…
Conscious shopping behaviour is now on the rise as eco-activismwitnesses a 50%+ surge in conversations; 833K conversations happenaround sustainable packaging: Gipsi report
About 54% of product searches takes place on Amazon, reveals the report
Meesho becomes most downloaded e-commerce app globally
"Our success comes from a laser-sharp focus on building for India's Tier 2 markets. With an …