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3 mins read
4 mantras that will elevate your art of pitching
We often circle the pitching process around simply presenting the PPT, but going beyond is where th…
4 mins read
A day in the life of a Creative Head
The pandemic came with some adverse effects, and has changed how we used to work. Here's how a Crea…
3 mins read
The creative process: The journey from a brief to 'Final_final.jpg'
Yogesh Bhusare, Creative Head, Design, SoCheers shares some tips to stay creative, even while work…
3 mins read
Pitching to clients in these uncertain times
SoCheers's Ankita Kulkarni shares some tips that may come handy if you are pitching ideas to client…
6 mins read
LinkedIn is the most expensive digital advertising platform but is it worth it?
If you've ever tried running advertisements on the professional networking site LinkedIn, then you …
3 mins read
Leading women from the advertising, marketing and media world on making the industry more inclusive
On International Women's Day, Women in leadership roles shared with us how can we make our industry…
9 mins read
Social media platforms deny but content creators and tracking websites confirm that shadowbanning or silent censorship is real
Elon Musk joked about ‘shadowbanning’ first and now content creators confirm that it is real; here …
4 mins read
Twitter loses its legal protection in India: What it could mean for the platform and brands
Will Twitter’s legal indemnity impact brands in India?
7 mins read
How ASCI’s new guidelines will impact influencer marketing industry: Experts share their opinion
Influencers and agencies welcome ASCI’s new guidelines
9 mins read
Facebook wants to bring back young adults on its platform but they say there’s nothing much it can do to win them
Will Mark Zuckerberg be successful in his quest to bring back young users on Facebook?
8 mins read
All about ASCI’s latest Gender Next report and what women of the ad world are expecting the industry body to address
The report, to release in September 2021, is expected to be important in understanding the depictio…
12 mins read
The advertising industry voices its enthusiasm about the government’s steps towards boosting digital ecosystem in Union Budget 2022-23
As data and digital occupy the centerpiece of the Union Budget 2022-23, advertising agencies rejoice
11 mins read
Here's what experts think about ASCI’s new draft guidelines for influencer advertising
ASCI today released its draft guidelines to help consumers understand the difference between paid a…
25 mins read
Here’s how the advertising and marketing industry reacted to Union Budget 2021
How the budget will impact different sectors