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<ul><li><keyword id="12711911" type="General" weightage="20" keywordseo="medplus-health" source="Orion">Medplus Health</keyword>’s IPO was oversubscribed by 52 times.</li><li>The company has raised ₹600 crore as fresh issue and ₹798.29 crore through OFS.</li><li>It started with 48 stores in Hyderabad and it currently has over 2,000 stores.</li></ul>Hyderabad-based pharmacy retail chain MedPlus Health Services will be listed on the stock exchange tomorrow, December 23, after its initial public offering (IPO) was oversubscribed by 52 times. The portion reserved for qualified institutional buyers (QIB) was oversubscribed 111 times. The grey market premium (GMP) — premium at which shares are being traded in the grey market — was at ₹180 on December 21. Medplus Health is expected to list on the stock exchange at a premium<a href="https://www.topsharebrokers.com/report/live-ipo-gmp/331/?ref=chr"> of 22.61%</a>. <table style="border-width: initial; border-style: none; table-layout: fixed; width: 468pt;" class="redcator-table-advance"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Category </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Subscription (Times) </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Qualified Institutional Buyer (QIB) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">111.90 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Non Institutional Investor (NII) </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">85.33 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Retail Investors </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">5.24 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Employees </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">3.05 </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Total </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">52.59 </td></tr></tbody><tbody></tbody><tbody></tbody></table> The company has raised ₹600 crore as fresh issue and ₹798.29 crore through an offer for sale (Of), which went to the shareholders of the company. The company is India's second-largest pharmacy retailer in terms of the number of stores and revenue. It started with 48 stores in Hyderabad and it currently has over 2,000 stores across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Odisha, West Bengal and Maharashtra, as of March, 2021. It sells a wide range of products, including pharmaceutical and wellness products — medicines, vitamins, medical devices and test kits, and fast-moving consumer goods — home and personal care products, toiletries, baby care products, soaps and detergents, and sanitisers. SEE ALSO <a href="https://www.businessinsider.in/business/news/snapdeal-ipo-paper-reveals-that-it-is-going-offline/articleshow/88408081.cms" data-type="tilCustomLink">Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

Medplus Health will list on stock exchange tomorrow — GMP at ₹180

<ul><li>The company intends to raise ₹126 crore through the public issue.</li><li>The grey market premium was at ₹58 on December 21.</li><li>The company’s IPO has been oversubscribed by 20 times.</li></ul>The allotment status of Mumbai-based adhesive and sealants manufacturer <keyword id="12699747" type="General" weightage="20" keywordseo="hp-adhesives" source="Orion">HP Adhesives</keyword>’ initial public offering (IPO) will be announced today, December 22. The company intends to raise ₹126 crore through the public issue, which consists of a fresh issue of ₹113 crore and offer for sale (OfS) of ₹12.53 crore. The grey market premium — premium at which the shares are trading in the grey market — was at ₹58 on December 21. HP Adhesives manufactures a wide range of products such as solvent cements, silicone sealants, contact adhesives, white glue, plumbing accessories and manhole covers. The company’s IPO has been oversubscribed by 20 times. The issue reserved for retail investors was subscribed 81 times and the portion for non-institutional investors (NII) was oversubscribed 19 times. Here is how to check HP Adhesives’ IPO allotment status on stock exchange website: <ul><li>Go to the <a href="https://www.bseindia.com/investors/appli_check.aspx">BSE website</a> or NSE website<a href="https://www1.nseindia.com/products/dynaContent/equities/ipos/ipo_login.jsp"> here</a>.</li><li>On BSE, Select 'Equity' and then from the dropdown, select 'HP Adhesives’.</li><li>Now, enter your application number and PAN.</li><li>Click on 'Search'.</li><li>Please note the details will only be available once the shares are allotted.</li></ul>You can also visit the registrar website (Link Intime India) to check your application <ul><li>Visit the registrar's website <a href="https://linkintime.co.in/MIPO/Ipoallotment.html">here</a>.</li><li>Click on 'Select company' and click on ‘HP Adhesives’.</li><li>Once the company is selected, you will have to enter either your PAN detail, the application number, or the client ID.</li><li>Enter the captcha and click ’submit’.</li></ul>Once you hit 'submit', the status of your application will appear on the screen. Please ensure the details that you provide are correct. It will show the number of shares you subscribed to and the number of shares allotted to you. SEE ALSO <a href="https://www.businessinsider.in/business/news/snapdeal-ipo-paper-reveals-that-it-is-going-offline/articleshow/88408081.cms" data-type="tilCustomLink">Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

The allotment status of HP Adhesives will be announced today — here’s how you can check it

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

<ul><li>Amazon and Walmart lost over $50 billion in market value on Friday</li><li>The new rules in India may hurt Amazon and Walmart's international revenue even more</li><li>Amazon's international sales growth halved in the quarter-ended December</li></ul> India's new rules for online retail kicked in on Friday and that led to a massive <a href="https://economictimes.indiatimes.com/industry/services/retail/amazon-walmart-lose-over-50-billion-in-market-value-after-e-tail-policy-change/articleshow/67805566.cms" data-type="tilCustomLink" target="_blank">sell-off</a> in two blue-chip stocks halfway around the world, in US. Nasdaq-listed Amazon’s shares fell by 5.38% and Walmart’s stock lost 2.06% on the New York Stock Exchange (NYSE). Together, the damage was worth over $50 billion in the market value two stocks. The fact that Amazon's growth is broadly slowing - though still growing - speaks to how incremental e-commerce growth is becoming "somewhat more difficult and expensive," Morgan Stanley analysts <a href="https://www.businessinsider.in/Amazon-is-about-to-look-cheap-Analysts-are-doubling-down-on-their-bullish-calls-even-as-the-companys-growth-slows/articleshow/67798248.cms" data-type="tilCustomLink" target="_blank">said</a>. In other words, the margin of profit on every penny of additional revenue may be smaller than it is now. One of the fears on Wall Street is that both companies Amazon and Walmart, which bought the Indian e-tail major Flipkart in 2018, will lose business in one of the world's largest consumer markets, India. The Narendra Modi government changed the rules in <a href="https://in.reuters.com/article/india-ecommerce/india-tightens-e-commerce-rules-likely-to-hit-amazon-flipkart-idINKCN1OQ09D" data-type="tilCustomLink" target="_blank">December 2018 </a>for foreign players in India's online marketplace, curbing them from offering consumers ‘deep discounts’ or sell their own brands through their respective platforms. The fall in Amazon's share price was worse than that of Walmart because the latest earnings report showed that world's largest e-tailer is <a href="https://economictimes.indiatimes.com/industry/services/retail/amazon-walmart-lose-over-50-billion-in-market-value-after-e-tail-policy-change/articleshow/67805566.cms" data-type="tilCustomLink" target="_blank">already</a> witnessing a sharp slowdown in its international sales. In the three months ending December 2018, the growth in Amazon's revenue from markets outside the US nearly halved to 15% compared to the same time last year. The new rules in India could further eat into Amazon's profit. India changed its policy after complaints from India's small traders who fear that the American giants could squeeze out the small corner shops and dominate Indian retail. India's home-grown retailers accused Amazon and Walmart of unfair bias towards affiliate vendors and predatory pricing. However, as Business Insider <a href="https://www.businessinsider.in/amazon-walmart-owned-flipkart-set-back-by-new-e-commerce-rules-that-help-mukesh-ambanis-reliance-retail/articleshow/67751026.cms" data-type="tilCustomLink" target="_blank">explained</a> recently, the biggest beneficiary of the new policy may not be a broke Snapdeal or the now-jaded Shopclues. It is likely to be India’s <a href="https://www.businessinsider.in/e-commerce-wars-amazons-jeff-bezos-vs-mukesh-ambani-in-india/articleshow/67620116.cms">largest retail chain operator</a> Reliance Retail, owned by Mukesh Ambani — the richest man, not only in India, but in Asia. It is to be seen how Donald Tump's White House reacts to the change in policy in India that hurts two America's marquee companies. In a world where are shopping less almost everyday, a market like India with a population of over a billion is an attractive spot. The India Brand Equity Foundation (IB estimates that online retail alone will be a $73 billion market in less than three years, more than double the estimated size in 2018. 
 
 
 
 
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 However, allowing foreign retailers an unchecked ride has been a political hot potato in India because still 90% of India's retail market is small, unorganised traders. Still, online retail has grown into a massive opportunity with improving internet access in the world's fastest growing economy, India. As of now, only 3% of the county's retail market is online. 
 
 
 
 
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 Amazon has <a href="https://www.businessinsider.in/amazon-takes-the-fight-to-walmart-by-investing-another-27-billion-in-india/articleshow/65404423.cms">invested over $4.7 billion</a> in India over the last six years, primarily because it identified the potential of the Indian market. For the same reason, <a href="https://www.businessinsider.in/indian-unicorn-flipkarts-board-approves-15-billion-deal-with-walmart/articleshow/64027810.cms">Walmart bought Flipkart</a> in 2018 for a whopping sum of $15 billion, paying a heavy premium for joining the game late. Now, Asia's richest man Mukesh Ambani is also joining the race and he has a level playing field, thanks to the new government rules, to compete with the two American behemoths with equally deep pocket, if not more. Will this lead to a diplomatic standoff between the Indian and the American government? Tussle over trade barriers are anyway the flavour of the season. SEE ALSO: <h1 style="margin-top: 0px; margin-bottom: 10px; padding-bottom: 20px; border-bottom: 1px solid rgb(238, 238, 238); font-variant-numeric: normal; font-variant-east-asian: normal; font-stretch: normal; font-size: 28px; line-height: 1.2em; font-family: LabGrotesque-Black, Helvetica, Arial, sans-serif; vertical-align: baseline; color: rgb(17, 21, 22); background-color: rgb(255, 255, 255);"><a href="https://www.businessinsider.in/amazon-walmart-owned-flipkart-set-back-by-new-e-commerce-rules-that-help-mukesh-ambanis-reliance-retail/articleshow/67751026.cms" data-type="tilCustomLink" target="_blank">Mukesh Ambani may be the surprise winner from India's new rules hurting Amazon and Walmart</a> </h1>

The sale on Amazon and Walmart stocks in US may worsen as new India's e-commerce rules kick in

In a bid to expand its presence, <keyword id="58448" type="COMPANY" weightage="20" keywordseo="Reliance-Retail">Reliance Retail</keyword> is mulling to tie up online e-tailers such as <keyword id="6354742" type="COMPANY" weightage="40" keywordseo="Flipkart">Flipkart</keyword> and Snapdeal to sell its 4G Lyf smartphones. 
 Reliance has already tied up with <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> for its one handset and is exploring other options to launch an online store at these marketplaces. 
 
Reliance group's Lyf-branded 4G handsets had become the fifth-largest selling smartphone in India in the first quarter of its launch. 
 
Looking at the market trend and the fact that many people are buying phones online now, Reliance wants to attract youngsters. 
 
"The response has been good and the company wants to expand the online sales network since each handset sold will create a customer for the 4G services when it's launched," one of the executives told ET. 
 
Apparently, Reliance is not entering into any pricing war of smartphones. 
 Lyf garnered 7% share in the January-March quarter and was the second largest after <keyword id="10591" type="CITY" weightage="40" keywordseo="Samsung">Samsung</keyword> in the 4G or LTE category, stated Counterpoint Research. 
 
Lyf Water 5 was launched on Amazon at Rs 11,699. 
 
(Image: Indiatimes)

Reliance is looking to sell Lyf smartphone on Flipkart, Snapdeal to connect more with young buyers

In a bid to achieve greater price parity in online and offline trading of smartphones, rivals Samsung and Apple have come out with first-of-its-kind concrete steps, which will also stress on the importance of online retailing for both of them. 
 In the new move, Samsung has tied up with Amazon and <keyword id="541988" type="COMPANY" weightage="60" keywordseo="SnapDeal">Snapdeal</keyword> to set up a ‘brand store’ on their websites. Under this, only authorised sellers would be able to offer the product at prices fixed by the Korean company. This will prevent any lucrative discounts. 
 
As per the senior executives with the cellphone trade, now unauthorised sellers won't be able to offer Samsung products on these websites. 
 Snapdeal refused to comment on the association with Samsung. An <keyword id="6354743" type="COMPANY" weightage="60" keywordseo="Amazon-India">Amazon India</keyword> spokesperson told Economic Times the Samsung store is a brand experience page and merchandising initiative whereby it showcases the breadth of Samsung's selection. "Through such initiatives, we partner with brands to engage with their and our customers," the spokesperson said. 
 
Meanwhile, Apple has now decided to allow retailers to buy its products from any of its four distributors-Ingram Micro, Redington, Rashi Peripherals and Brightstar-which earlier was not the case. 
 The move came after offline retailers complained that online sellers were getting phones from Apple's designated distributors at lower prices. Now, <keyword id="481409" type="ORGANIZATION" weightage="80" keywordseo="Apple-India">Apple India</keyword> has informed its offline retailers that they are free to negotiate margins with distributors and can sell the products at a lower price, matching online if they want. 
 
"Even though all such communication by Apple India officials to retailers is done verbally, the big chains are already buying from distributors who offer best price," one of the executives told Economic Times. 
 
As per market tracker Counterpoint Research senior analyst Tarun Pathak, these were the first steps initiated by Apple and Samsung to tap eCommerce market in the country by working on traditional distribution lines. 
 
"Both the brands were losing sales to online-only smartphone brands at a time when e-Commerce already contributes 15% of smartphone sales in India and expected to double this year," Pathak told the financial daily. 
 
As per ET, some 115 million smartphones are expected to be sold in India in 2015. 
 
As per Chief Executive Officer of a leading mobilephone retal chain, Apple has adopted a push-back mechanism to sway offline retailers which complained about pricing disparity with ecommerce, adding that through this Apple signalled that the company was serious about not curbing online sales in any way. 
 
"Apple is not that fussy about online discounting in India as it used to be," he said. 
 
Coming to Samsung's initiative, another senior executive with an electronics chain said after blacklisting online sellers that were not maintaining pricing of the products, Samsung’s latest move will allow it to tap online shoppers without disturbing offline retailers and also give a legitimate stamp to handsets sold through Amazon and Snapdeal. 
 
Industry officials informed ET that the Korean company was also in talks with Flipkart to set up a similar online brand store and may include other eCommerce firms too. 
 A <keyword id="107877" type="CITY" weightage="80" keywordseo="Samsung-India">Samsung India</keyword> spokesperson said all channel partners contribute to its market share growth and the company regularly monitors developments in both the online and offline retail spaces. 
 
(Image: Reuters)

Great discounts for Apple and Samsung products could be a thing of the past now!

All is not well at <keyword id="1960231" type="UNKNOWN" weightage="20" keywordseo="Housing-com">Housing.com</keyword>. The founders of the realty portal are not happy with the new owners-PropTiger. <keyword id="1871874" type="COMPANY" weightage="20" keywordseo="PropTiger">PropTiger</keyword> acquired Housing.com this year and following this, eight founders of the latter business allege they haven’t been offered equal purchase terms for their shares. The eight founders have written to the board of the combined entity, saying they have received differential treatment. “This differential treatment of same class of shares is a violation of our rights as shareholders,” the founders have stated in the letter. The letter, which was accessed by ET, was written by Housing's former chief technology officer Abhishek Anand to PropTiger chief executive Dhruv Agarwala and the representatives of the various shareholders in the combined entity. These shareholders include media conglomerate News Corp, Japanese telecom and internet major <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, and investors Nexus Venture Partners, Falcon Edge Capital and Helion Venture Partners. "Angel investors have been offered an exit at a purchase price of Rs 350 per share or other favourable exit rights, while the shares held by us, belonging to the same class as those of the angel investors, are not being offered the same exit rights and are being differentially treated,” the Housing founders said in their letter, dated June 16. The letter further read: "The scheme of the proposed merger has not been communicated to us. As the shareholders of the company, we have a right to receive the relevant valuation report, copies of the board interaction, shareholders' interaction.” Business Insider contacted the PropTiger spokesperson who said, "No comments." This letter gains significance at a time when <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> is getting acquired by <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and a group of Snapdeal employees have sought information on the worth of their employee stock options.

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