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<ul><li><keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword>’s IPO consists of a fresh issue of ₹1,250 crore.</li><li>The company plans to set up offline centers through offline stores and new franchises.</li><li>It also wants to invest and set up new Power Brands, which is owned by the company but manufactured by someone else.</li></ul>Indian ecommerce giant Snapdeal is now looking to set up offline distribution network, the company revealed in its preliminary paperwork for its initial public offering (IPO). Snapdeal’s IPO consists of fresh issue of ₹1,250 crore and offer for sale of over 3 crore equity shares. The company, in the draft red herring prospectus (DRHP), has highlighted that “a successful value ecommerce player with an omni-channel presence will be able to capture shoppers’ mindshare across both online and offline channels.” Value ecommerce brands are companies that offer affordable products. Snapdeal already competes with online-only players the likes of Amazon and Flipkart, but it will enter into competition with offline value retailers like V Mart, Future Retail and D Mart. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408070" hostid="261"></div> As a part of its expansion plan, the company will create distribution channels through offline stores, existing neighbourhood stores as well as new franchises. This will help the company increase the customer’s trust in the brand and allow them to try the product before purchase. According to a Redseer report, the majority of India’s overall value lifestyle retail segment sales happen offline and most of it is unorganised and unbranded. The top 15 offline retailers had a combined annual revenue of approximately $5.5 billion in the fiscal year 2020, which accounted for less than 6% of the overall value lifestyle retail market. “The market is very fragmented, with the top retailers accounting for only a fraction of the overall market,” the management consultancy firm noted, highlighting that there is a large headroom for revenue growth in this segment. Snapdeal, while citing the RedSeer report, also noted that they would not have to worry about delivery reliability, return experience, shipping costs and user interface in the offline value distribution. Snapdeal also wants to invest and set up new Power Brands, where the company owns the intellectual property of the brand but licences to third-party sellers for manufacturing. It already has 13 such power brands, including mens grooming brand MoochWale, watches brand David Miller, healthcare brand 9+ lives. These brands made up for 5.6% of all purchases on Snapdeal between April to September 2021. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408047" hostid="261"></div>SEE ALSO <a href="https://www.businessinsider.in/science/health/news/covishield-vaccine-not-as-effective-after-three-months-so-consider-booster-shot-says-lancet-report/articleshow/88404738.cms" data-type="tilCustomLink">Lancet article makes a case that those who took Covishield vaccine need booster shots</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> and four Indian shopping complexes were listed in the latest 2020 Review of Notorious Markets for Counterfeiting and Piracy. </li><li>Snapdeal’s defense is that the Indian law recognises the difference between marketplace and seller, but the <keyword id="2221396" type="PERSON" weightage="20" keywordseo="USTR-report">USTR report</keyword> blurs this distinction to further a flawed point of view. </li><li>The Indian e-commerce firm was listed in the 2019 USTR report as well.</li></ul>Indian e-commerce giant Snapdeal was in for a rude shock on Friday morning as the US Trade Representative (USTR) published a<a href="https://www.businessinsider.in/business/ecommerce/news/snapdeal-four-indian-shopping-complexes-rank-in-us-notorious-markets-list-for-counterfeiting-and-copyright-piracy/articleshow/80278346.cms"> report </a>that put the online retail firm and four Indian shopping complexes in the latest 2020 Review of Notorious Markets for Counterfeiting and Piracy. However, Snapdeal has rebuffed the report and said that this “reflects a poor understanding of the governing law in various jurisdictions, including India.” Snapdeal’s defense is that the Indian law recognises the difference between marketplace and seller, but the USTR report blurs this distinction to further a flawed point of view. “In doing so, it ignores clear and well-established regulatory and legal frameworks under which marketplaces operate,” said a company spokesperson. The USTR said Snapdeal remains a concern for right holders who report that the volume of counterfeit products on this platform has increased over the past year. "According to a November 2018 survey, 37 per cent of purchasers reported that they had received a counterfeit product from Snapdeal. In July 2019, Snapdeal's founders were accused of criminal conduct in India for selling counterfeit products there. Right holders have also sued Snapdeal for selling counterfeit goods," it said. In 2019, Snapdeal had been dragged to court as sellers on its platform was found to be selling counterfeit <a href="https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/snapdeal-founders-summoned-in-fake-hul-products-case/articleshow/72878585.cms">HUL (Hindustan Unilever) products.</a> However, Snapdeal said that there had been no criminal accusations against the founders. “The process of collating inputs by USTR continues to be outdated, opaque and based on unverified inputs. We firmly disagree with the “findings” of the report, specifically in its observations relating to Snapdeal,” said the spokesperson. This isn’t the first time that Snapdeal had to issue such a statement. In 2020, when it had featured in the list, the Kunal Bahl-led e-commerce company had strongly refuted the findings of the report and had said the process of collating the data was neither objective nor inclusive. “The comments made with regard to Snapdeal are factually incorrect and repeat the falsehoods contained in the 2019 report, which Snapdeal had strongly rebutted. The lack of diligence is evident in including reference to related sites that have ceased to operate four years ago,” said the spokesperson.

‘Opaque and unverified’ — Snapdeal lashes out at USTR that put the Indian e-tail major in the Notorious Markets list for having counterfeit sellers

<ul><li><keyword id="35621" type="General" weightage="20" keywordseo="e-commerce" source="Orion">E-commerce</keyword> platform <keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword> made its debut on the government-led <keyword id="3415669" type="General" weightage="80" keywordseo="open-network" source="Orion">Open Network</keyword> for Digital Commerce (<keyword id="5862596" type="General" weightage="100" keywordseo="ondc" source="Orion">ONDC</keyword>) on July 19. </li><li>An initiative by the Department for Promotion of Industry and Internal Trade (DPIIT), <keyword id="14523575" type="General" weightage="20" keywordseo="ondc-aims" source="Orion">ONDC aims</keyword> to support micro, small and medium enterprises (MSMEs) and small traders and help them get on to online platforms. </li><li>ONDC is a UPI of e-commerce that seeks to democratize virtual commerce, shifting it from a platform-centric model to an open-network.</li></ul>With the launch of Unified Payments Interface (UPI), the Indian government brought all virtual banking and payments under one roof. The government is now pulling off a similar feat in yet another walled garden, the e-commerce category, with the launch of Open Network for Digital Commerce (ONDC). ONDC aims to democratize virtual commerce by bringing all platforms under one open network. It would create a new, equal-level playing field for the e-commerce landscape, which is currently dominated by international players Amazon and Flipkart. Open Network goes beyond the current platform-centric model where the buyer and seller must be part of the same platform/ application to enable transactions between them. By moving away from platform-centric models to an open network, ONDC intends to stop digital monopolies. Currently, Amazon and Flipkart have end-to-end control over the entire e-commerce ecosystem which includes seller onboarding, customer acquisition, order fulfillment, payment, returns and complaint redressal. Imagine a platform that not only shows products from Amazon, Flipkart and Meesho under one umbrella, but also from all your local kirana stores. That’s exactly what the open network intends to do. You would be able to compare the prices of Amazon finds and product specifications of Flipkart finds through one application. Courtesy: ONDC, Ministry of Commerce It will unbundle the supply chain, shifting the power from the likes of Amazon and Flipkart to consumers, merchants, and providers of support services. With an open network, smaller players will also have access to Amazon or Flipkart controlled data. ONDC, therefore, aims to support MSMEs and small traders and help them get on online platforms. Snapdeal is the first e-commerce platform to get on the open network. E-comm platforms Dunzo and Ekart have also partnered with ONDC. How does ONDC work? Not only will the open network enable smoother transactions and online buying experience for consumers, it would also digitize the entire value chain and improve efficiencies in logistics for sellers. Small merchants will be able to skip separate lists of mandates and commissions for every platform they join. With ONDC, retailers will have access to processes and technologies that are deployed by e-commerce giants such as Amazon and Flipkart. It would also mean better discoverability for all retailers and enhance transparency in pricing. Silos will be broken down and an open list with delivery partners, aggregators, customers, restaurants, and logistic providers will be put together. According to the government, “ONDC will ensure confidentiality and privacy of data in the network. ONDC shall not mandate sharing of any transaction-level data by participants with ONDC. Will work with its participants to publish anonymized aggregate metrics on network performance without compromising on confidentiality and privacy.” When was ONDC announced? An initiative by the Department for Promotion of Industry and Internal Trade (DPIIT), ONDC would enable both sellers and buyers to be digitally visible and transact through an open network, regardless of what platform or application they use. The initiative was announced by a nine-member advisory council that included Infosys co-founder and chairman Nandan Nilekani, National Health Authority CEO R S Sharma, QCI Chairman Adil Zainulbhai, National Payments Corporation of India CEO Dilip Asbe and others. As per DPIIT, ONDC “...aims at promoting open networks developed on open-sourced methodology, using open specifications and open network protocols, independent on any specific platform. ONDC is expected to digitize the entire value chain, standardize operations, promote inclusion of suppliers, derive efficiency in logistics, and enhance value for consumers.” The open network is not just for retail transactions, it is also for food, delivery, travel, hotel booking, and more, which would potentially challenge the dominance of all large e-commerce players. As more small traders and retailers accept the online world, ONDC plans to increase e-commerce <a href="https://www.medianama.com/wp-content/uploads/2022/03/ONDCStrategyPaper.pdf">penetration </a>to 25% of all consumer purchases in the next two years, up from about 8% presently. Within the next five years, it expects to sign up 900 million buyers and 1.2 million sellers on the shared network, with a gross merchandise value of $48 billion. SEE ALSO : <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/india/news/a-19th-century-shivaji-ii-painting-18th-century-tamil-bible-traced-to-us/articleshow/93044032.cms">A 19th-century Shivaji II painting, 18th century Tamil Bible traced to US</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/india-vs-west-indies-heres-the-entire-schedule-for-the-upcoming-odi-t20i-series/slidelist/93024475.cms">India vs West Indies: Here’s the entire schedule</a>

Snapdeal is now available on ONDC, here’s all you need to know about the network

<ul><li>Celebrating the day of love brought in business for India’s e-commerce sites. </li><li>Interestingly, the sale of <keyword id="460" type="COMPANY" weightage="20" keywordseo="lingerie">lingerie</keyword> on <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> has doubled over last year.</li><li>The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order three times more gifts than metro cities.</li></ul>It’s that time of the year, when everyone celebrates love. With <keyword id="6426726" type="PERSON" weightage="20" keywordseo="valentine">Valentine</keyword>’s Day, there are offers pouring from everywhere – restaurants putting out candlelight dinner adverts, salons offering discounts, and e-commerce sites peddling gifts. More often than not, most of us fall for it too everytime. And, we are talking gifts here, falling in love would be a discussion for another day... This time around, gifts are getting kinkier. India’s third largest e-commerce site Snapdeal saw a rise in orders as people set out to celebrate the day. Interestingly, the sale of lingerie on Snapdeal doubled over the last year. “Bikini jewellery was a new entrant to top sellers on Snapdeal,” said the company. The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order thrice the gifts than metros. “Amongst the metros, users in Kolkata placed the most orders,” said the company. The most popular gifts were – watches, handbags, backpacks, couple T-Shirts, personalised cushions, bracelets, and makeup essentials. Raking in similar benefits is OYO – which saw a 90% jump in bookings for Valentine’s Day. “As per our internal data insights, couples account for the maximum share of bookings on 14th February followed by families/ groups of friends celebrating this long weekend, followed by solo bookings,” Gaurav Ajmera, COO, OYO Hotels &amp; Homes - India &amp; South Asia told Business Insider. See Also: <a href="https://www.businessinsider.in/business/startups/news/oyo-makes-room-for-love-with-a-90-jump-in-bookings-for-valentines-day/articleshow/74110756.cms">OYO makes room for love with a 90% jump in bookings for Valentine’s Day</a>

For Valentine's Day, lingerie sales double on Snapdeal – bikini jewellery a top seller

<keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword> is now unifying its seller network and helping sellers in dealing with various compliance issues. Amazon sellers, which have more experience than Indian sellers, will now share their experiences with local sellers and help them sort issues which they also face globally. For this, <keyword id="4772438" type="UNKNOWN" weightage="20" keywordseo="Amazon-Sellers-Group-TG">Amazon Sellers Group TG</keyword> (ASGTG) will help Indian vendors and present a combined voice in a marketplace when confronted with common issues. ASGTG is a bunch of more than 6,000 top sellers of Amazon in the USA. "My goal of unifying all sellers is to work with Amazon and help them communicate with us as well. Amazon and sellers are partners and if we show them areas of improvements for sellers without compromising on the buyer experience, we all win," Ed Rosenberg, founder of ASTG, who has over 20 years of selling online, told ET. This move by Amazon will help Indian seller gain insights, gain more knowledge and optimise business. An <keyword id="6354743" type="COMPANY" weightage="20" keywordseo="Amazon-India">Amazon India</keyword> spokesperson told ET, "We have created several feedback mechanisms that help us innovate on behalf of our sellers and continue offering a world-class seller experience. We are a transparent marketplace offering a level playing field to sellers of all sizes with no privilege support streams for any entity." Meanwhile, sellers on various e-commerce sites such as Amazon, <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> have been complaining about marketplaces arm-twisting them with policies that favour consumers and larger sellers.

This is how Amazon’s global seller network will now help Indian sellers

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

In order to remain ahead of its arch rival Amazon, <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> ran up daily losses of over Rs 14 crore in the last financial year. 
 
The Bengaluru-based company, which has been spending aggressively to attract talent and customers thereby increasing losses, was successful in boosting revenue to Rs 15,403 crore in fiscal 2016, according to filings made by Flipkart's holding company registered in Singapore. 
 
Reportedly, the filings indicated that the company experienced slower revenue growth and deteriorating margins in 2015-16. In contrast, during fiscal 2015 Flipkart, which posted revenue of Rs 10,245 crore, had trimmed negative margins to 25 per cent. The higher cost of retaining talent - including salaries and stock-based compensation that shot up by 124 per cent to Rs 1,880 crore - as well as business promotion expenses that doubled to aboutRs1,100 crore, drove a large part of the losses. 
 
However, the online retailer - which was estimated to be worth $15 billion in its last funding round in 2015 - has said that it has cut down losses since the beginning of the current financial year and is back on a growth track. 
 
"We will be getting into fiscal year 2018 with a growth tailwind. By March 2017, the company will have cut burn rate by 50 per cent,” Flipkart CEO Binny Bansal told ET. 
 
The turnaround is expected to be driven by greater profitability in its key fashion business, including from its subsidiary Myntra and a few other high-value segments such as large appliances. Besides online retail, Flipkart also runs a logistics business through Ekart, as well as a digital payments business under the brand, PhonePe. 
 India's online industry, which is expected to be worth $60 billion by 2020 according to a Google-AT Kearney study, is dominated by three large digital marketplaces - Flipkart, Amazon and the Softbank-backed <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>. 
 Amazon, on the other hand posted losses of Rs 3,571 crore, according to regulatory filings by its main India unit - <keyword id="2654766" type="UNKNOWN" weightage="20" keywordseo="Amazon-Seller-Services">Amazon Seller Services</keyword> - in fiscal 2016. 
 The American company also operates through a number of other units like <keyword id="3762367" type="UNKNOWN" weightage="20" keywordseo="Amazon-Transportation-Services">Amazon Transportation Services</keyword> and <keyword id="3688576" type="UNKNOWN" weightage="20" keywordseo="Amazon-Wholesale">Amazon Wholesale</keyword>, but a large majority of its investments are routed through this unit. Experts reckon that in the current financial year, Amazon has sharply increased its spending. 
 "The odds are against it (Flipkart) because Amazon can afford to lose more than it can,” Vivek Wadhwa, a fellow at <keyword id="6421753" type="ORGANIZATION" weightage="20" keywordseo="Carnegie-Mellon-University">Carnegie Mellon University</keyword>, told ET. 
 
"This isn't a fair match because the Western adversary is dumping billions of dollars into the Indian market in its attempt to create the same monopoly there as it has in the US,” Wadhwa told ET. 
 
As of March 2016, Flipkart had Rs 4,100 crore as 'cash in hand' and another Rs 5,081 crore as investment in mutual funds/bonds under 'available for sale' investments, giving it a runway of about two years at the current burn rate.

To stay ahead in the race, Flipkart lost Rs 14 crore per day in FY16

In the past one year, India’s ecommerce giant <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> has <a href="http://www.businessinsider.in/Sellers-on-Amazon-Flipkart-Snapdeal-cry-foul-over-rising-return-of-products-marketplaces-have-different-numbers/articleshow/51438343.cms">doubled the number of sellers</a> on its platform, and now boasts of more than three lakh associated sellers. It is now looking forward to meet its target of five lakh sellers by the year end. 
 
After it got a three-year investment of $200-million (Rs 1,320 crore) to strengthen the supply-chain capabilities, it has been very prompt in adding to its seller base. 
 
<a href="http://www.businessinsider.in/You-can-now-use-the-Snapdeal-app-to-book-tickets-and-order-food-online/articleshow/51340726.cms">Also read: You can now use the Snapdeal app to book tickets and order food online</a> 
 
There is a <a href="http://www.businessinsider.in/Flipkart-vs-Snapdeal-E-commerce-giants-tremble-under-investors-pressure/articleshow/51581261.cms">race </a>going on amongst the country’s biggest online companies, which see them using outreach programmes, technology innovation for sellers and working capital assistance. 
 
"The cost of seller acquisition has come down by almost 50 per cent since last year. The new sellers onboarded are largely in the unstructured category of general merchandise or home and fashion," Vishal Chadha, senior VP of market development, told ET. 
 
As a benefit, the company expects as many as 10,000 sellers on its platform to post sales exceeding Rs 1 crore each. 
 
<a href="http://d152j5tfobgaot.cloudfront.net/wp-content/uploads/2014/07/yourstory_SnapdealSellerZone_InsideArticle.jpg">Image source</a>

Snapdeal doubles the number of sellers in one year

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s latest announcement is in addition to the 15 new centres it had announced in early 2020. </li><li>The e-commerce platform expects a surge in sales volumes during the festive season, with <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> around the corner.</li><li>Amazon and Flipkart also have boosted their warehouses' strength to reach smaller cities faster. </li></ul>Indian e-commerce player Snapdeal has launched eight new logistics centres in India. This is in addition to the 15 new centres it had announced in February 2020. Snapdeal’s expansion move comes at a time when Indian e-commerce is recovering from the lockdown slowdown and expects a hike in sale volumes during the festive season, with Diwali around the corner. “The additional logistics capacity comes ahead of the festive season sale when the volume of orders is higher. The new centres make the fulfillment process simpler for the manufacturer-sellers so that they can devote all their resources towards production,” said a Snapdeal spokesperson. The new centres are located in Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura and Mumbai. “The expansion is part of a decentralized network designed by Snapdeal, where its centres are located within commercial hubs inside a city to ensure faster pickup of packets from the sellers,” said the company. India’s e-commerce is strengthening its smaller city reach Not just Snapdeal, Amazon, and Flipkart also have been boosting their warehouses' strength to reach smaller cities faster. Recently in July, Amazon had announced ten new fulfillment centres – taking the total to 60 and increasing its storage capacity by 20% to a total of more than 32 million cubic feet. Flipkart, which already has 1,400 supply chain premises where over 10,000 employees work, is also preparing to build massive logistics hubs starting with one in Kalyani, <a href="https://timesofindia.indiatimes.com/city/kolkata/bengal-eyes-5-logistics-hubs/articleshow/77439708.cms">West Bengal</a>. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/unacademy-follows-peer-startups-like-dream11-and-paytm-to-pour-money-into-ipl/articleshow/77759653.cms">Unacademy follows peer startups like Dream11 and Paytm to pour money into IPL</a>

Snapdeal follows Amazon and Flipkart in boosting logistics – sets up eight new hubs in preparation for Diwali sales

New Delhi, Nov 19 () E-commerce marketplace Snapdeal on Tuesday said it has joined International Trademark Association (INTA) as part of its efforts to support protection of intellectual property on online marketplaces.
INTA is a global association that has more than 7,200 members across 187 countries. Its existing members include marketplaces, like Alibaba, that have implemented many IP protection programmes.
Its members also comprise large brand owners, small and medium enterprises, government offices and non-profits, among others. INTA aims to protect and promote the rights of trademark owners, support efforts for the advancement of trademark rights and work towards the development of appropriate legislation in this regard.
"Snapdeal is committed to collaborating with the right stakeholders to address the issue of trademark counterfeiting. Snapdeal's association with INTA will allow us to share industry insights and technical know-how in the global fight against those infringing intellectual property rights," a Snapdeal spokesperson said.
The issue of unscrupulous sellers mis-using online marketplaces to sell counterfeits is a global problem, where the marketplaces are as much a victim of the fraud as the buyers are, the spoksperson added.
"Hence, the opportunity to share best practices and learn from the experiences of others is a valuable aspect of INTA's initiatives," the company said.
Over the last one year, Snapdeal has rolled out a variety of measures that allow brands to protect their IP on the marketplace. Snapdeal's 'Brand Shield', which was launched last year, offers brands a single point of contact to report suspected counterfeit products being sold on the platform.
Snapdeal also operates a 'Brand Registry' programme that allows sellers on Snapdeal having their own registered brand name, trademarks etc get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. More than 1,000 brands are now part of the registry.
Snapdeal has over five lakh independent third-party sellers on its platform, who together have more than 200 million product listings. More than 70 million users visit Snapdeal every month. SR BAL
BAL

Snapdeal joins International Trademark Association

<ul><li>Snapdeal’s user base has grown by 37% in the last 12 months on the back of its changing focus on ‘Bharat’, gamification, and enhanced user experience.</li><li>As per the audited financials for FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19.</li><li>The e-commerce platform also witnessed a 52% increase in its order volumes this festive season, with 90% of its orders coming from non-metro users. </li></ul>Snapdeal has crossed 100 million app downloads on Google Play Store. The e-commerce platform witnessed this growth after changing its focus to ‘Bharat,’ enhancing user experience, and introducing engaging activities on its app. Snapdeal’s downloads have grown rapidly in the last 12 months – climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%. *in millions “The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” said a Snapdeal’s spokesperson. Snapdeal has made several additions including a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products. Snapdeal has also added a few engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges are unlocked every day on the <keyword id="4425196" type="PERSON" weightage="20" keywordseo="Snapdeal-App">Snapdeal app</keyword>. These gamification initiatives incentivize users in a variety of ways through instant rewards, special deals etc. Snapdeal also witnessed a hike its web traffic. In October 2019, the monthly traffic on Snapdeal crossed 240 million visits – recording an all-time high. As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19. Simultaneously, it also reduced its loss by 71% – from ₹611 crore in FY 18 to ₹ 186 crore in FY 19. In the recently concluded Diwali season, Snapdeal saw growth not just in terms of traffic and app downloads but also witnessed 52% increase in order volumes this festive season, with 90% of its orders coming from non-metro users. Snapdeal’s growth in traffic and increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

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