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<ul><li><keyword id="541988" type="General" weightage="20" keywordseo="snapdeal" source="Orion">Snapdeal</keyword>’s IPO consists of a fresh issue of ₹1,250 crore.</li><li>The company plans to set up offline centers through offline stores and new franchises.</li><li>It also wants to invest and set up new Power Brands, which is owned by the company but manufactured by someone else.</li></ul>Indian ecommerce giant Snapdeal is now looking to set up offline distribution network, the company revealed in its preliminary paperwork for its initial public offering (IPO). Snapdeal’s IPO consists of fresh issue of ₹1,250 crore and offer for sale of over 3 crore equity shares. The company, in the draft red herring prospectus (DRHP), has highlighted that “a successful value ecommerce player with an omni-channel presence will be able to capture shoppers’ mindshare across both online and offline channels.” Value ecommerce brands are companies that offer affordable products. Snapdeal already competes with online-only players the likes of Amazon and Flipkart, but it will enter into competition with offline value retailers like V Mart, Future Retail and D Mart. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408070" hostid="261"></div> As a part of its expansion plan, the company will create distribution channels through offline stores, existing neighbourhood stores as well as new franchises. This will help the company increase the customer’s trust in the brand and allow them to try the product before purchase. According to a Redseer report, the majority of India’s overall value lifestyle retail segment sales happen offline and most of it is unorganised and unbranded. The top 15 offline retailers had a combined annual revenue of approximately $5.5 billion in the fiscal year 2020, which accounted for less than 6% of the overall value lifestyle retail market. “The market is very fragmented, with the top retailers accounting for only a fraction of the overall market,” the management consultancy firm noted, highlighting that there is a large headroom for revenue growth in this segment. Snapdeal, while citing the RedSeer report, also noted that they would not have to worry about delivery reliability, return experience, shipping costs and user interface in the offline value distribution. Snapdeal also wants to invest and set up new Power Brands, where the company owns the intellectual property of the brand but licences to third-party sellers for manufacturing. It already has 13 such power brands, including mens grooming brand MoochWale, watches brand David Miller, healthcare brand 9+ lives. These brands made up for 5.6% of all purchases on Snapdeal between April to September 2021. <div type="image" title="Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion" msid="88408047" hostid="261"></div>SEE ALSO <a href="https://www.businessinsider.in/science/health/news/covishield-vaccine-not-as-effective-after-three-months-so-consider-booster-shot-says-lancet-report/articleshow/88404738.cms" data-type="tilCustomLink">Lancet article makes a case that those who took Covishield vaccine need booster shots</a> <a href="https://www.businessinsider.in/stock-market/news/mapmyindia-ipo-makes-a-positive-stock-market-debut/articleshow/88403594.cms" data-type="tilCustomLink">MapmyIndia debuts below expectation but IPO investors still make a sweet 53% return on listing</a> <a href="https://www.businessinsider.in/business/startups/news/zepto-raised-100-million-at-570-valuation-to-deliver-product-in-10-minutes/articleshow/88394937.cms" data-type="tilCustomLink">Two teenage Stanford dropouts have made their startup worth half a billion in 7 months</a>

Snapdeal IPO papers reveal the e-tailer’s offline aspirations for budget fashion

<ul><li>Riteish and <keyword id="929015" type="PERSON" weightage="20" keywordseo="Genelia-Deshmukh">Genelia Deshmukh</keyword> star in <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s new campaign.</li><li>Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”</li></ul>Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.” The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it aims to communicate Snapdeal’s unique value proposition - good quality at low prices The campaign “Brand Waali Quality, Bazaar Waali Deal,” features Bollywood actors <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more. <div type="Youtube" id="mkqeUk6ylkc" title="Snapdeal | Brand Waali Quality Bazaar Waali Deal | NEW VIDEO 1 | Riteish | Genelia | Online Shopping" thumbUrl="https://i.ytimg.com/vi/mkqeUk6ylkc/mqdefault.jpg"></div> Speaking on the release of the campaign, Snapdeal’s CEO &amp; Co-founder, <keyword id="219793" type="COMPANY" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience &amp; acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media. The campaign has gone live today and will run over the summer months.

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

<ul><li>Snapdeal added 6 million new buyers on its platform during the pandemic.</li><li>Its recent 5-day sale kicked-off on October 16 and ended on October 20. </li><li>Rajnish Wahi, Senior Vice President, Snapdeal tells us some of the trends the platform saw during its pre-Diwali sale, its plan to go deeper into Bharat and USPs that helped it stand out in the clutter of online sales. </li></ul>Indian consumers have always been value-conscious, who take pride in their haggling skills and with the pandemic, buyers are expecting greater value for their spends. Therefore, e-commerce player Snapdeal’s sale, which took place between October 16 to 20, focused on offering ‘Kum Mein Dum Diwali,’ i.e., value deals for lesser money. According to Snapdeal, less than 5% percent of retail is online and during this on-going <keyword id="36208" type="PERSON" weightage="20" keywordseo="festive-season">festive season</keyword>, the platform’s aim is to bring more users online and give them strong reasons to switch. Snapdeal observed that consumers weren’t willing to buy premium brands this year and wanted to access the online platforms in their regional language. So, as other e-commerce platforms offered premium brands at a discounted price, Snapdeal wanted to make online shopping more inclusive for buyers across India. It focused more on non-metro cities, which is a market with potential 400 million users and shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal among many others. Ahead of the sale, Snapdeal added 1300 new pin codes to go deeper into Bharat, areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders. It also updated its user interface by adding eight languages including Hindi, Tamil, Kannada, Telugu, Malayalam, Gujarati, Punjabi, and Marathi. As a result, 70% of its orders were received by sellers located beyond the top 5 metropolitan areas of the country and 90% of its orders were placed from non-metro cities. We caught up with Rajnish Wahi, Senior Vice President, Snapdeal to further understand some of trends that the platform saw during its sale. Excerpts: Q. The role of engagement and communication has never been more important, especially in today’s digital-first world. How are you making sure your communication during this year's sale is relevant to consumers? Snapdeal is sharply focused on catering to the value-conscious consumers, who see e-commerce as the connecting link between their aspirations, access and affordability. Our theme for this year’s festive sale - “Kum Mein Dum Diwali '' clearly communicates our core message - your shopping rupee has more value this year. As part of our sale preparations, we had conducted a survey of nearly 1.25 Lakh users and one of the key insights was user unwillingness to pay for brand premiums this year and instead focus on the functional value of their purchases. Based on these inputs, the festive assortment was expanded in a focused manner by on-boarding additional sellers for popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc. Shaping our sale offers around the clearly-stated expectations of our customers and conveying the same unambiguously through our festive promotions and digital marketing is the sum and substance of our festive communication. Q. This year is different. People have been observed to be judicious in spending. How has the consumer sentiment improved? While 2020 has been a volatile year, we see that there are many tailwinds that are propelling our business. The pandemic has resulted in redistribution of demand between offline and online channels, with online gaining share due to its inherent advantages of reach, convenience, large assortment and safety of buying from home. It has also accelerated the familiarity and acceptance of e-commerce amongst new buyers. With the pandemic, consumers have become more price conscious and are likely to opt for lesser-priced products, while not compromising on their quality expectations. Given all of this, we have seen two sets of buyers come on Snapdeal - one which is trading up to a better assortment and one that is trading down and opting for better functional value instead of big brands. In fact, we have added 6 million new buyers on our platform in the pandemic. We are witnessing the return of enthusiasm for festivities and it is also apparent that online channels will be a preferred medium for a larger number of buyers this year. But it will also be different this year, as more people will be price conscious and will look to spend on quality products that suit their price sensibilities. In a way, Snapdeal’s “Kum Me Dum” focus is about “offering more choices at price points better than last year”, especially for popular categories like home &amp; fashion, which has been made possible by year-long focus on expanding our value selection. Q. With the on-going festive season, many other platforms will have their Sales days too. How do you then cut the clutter and make sure you win consumers? How will you be different from the other players in the segment? Snapdeal is synonymous with value e-commerce. While others in the industry are now starting to build a value segment, we at Snapdeal have been focused on “only value” for the last three years. While other platforms are making efforts to sell branded items at discounted prices, these are still not affordable for a majority of the buyers in the country. On the other hand, we are focussed on bringing the depth and diversity of India's bazaars &amp; markets to the doorsteps of our users. On Snapdeal, buyers find endless varieties of regional and local brands that not only serve their needs, but also offer immense value at affordable prices. The result of our “Kum Mein Dum” Diwali sale bears testimony to this - more than 80% of Snapdeal’s Diwali shoppers chose to buy regional &amp; local brands on Snapdeal. The strong growth of lesser-known brands relative to national/international brands has been because of two key reasons: increased choice and a substantial price difference. Our value-focused positioning runs consistently through our selection and communication and is one the reasons why 90% of our orders flow from non-metros cities and towns across the country. Q. What are some of the other trends you are expecting to see this festive? Our first sales results are out and are reflective of how close the lives of users revolve around their homes. The sale in the home products category has grown by 30% over last year and has become the largest category on Snapdeal this year, overtaking the fashion category, which has traditionally been the top-performer at Snapdeal. The growth in the home category is propelled by popular products like kitchen appliances, kitchenware, bed &amp; bath,decor,cleaning equipment, lighting and comforters &amp; blankets etc. This growth in the fitness category reflects the extra time that people have on their hands and also underscores heightened awareness about personal health &amp; fitness. This category has grown by 45% over last year led by gym essentials like tummy trimmers, push-up bars, wrist supports, fitness gloves, hand grip strengtheners etc. Users buying sports equipment like badminton racquets &amp; cricket sets and weighing machines are also strong consumer trends. While the fashion category has also grown from previous years in terms of shipped units, the growth is less than other higher-performing categories. In the fashion category, there is an increased spending on kidswear in the festive season. . Among popular picks in Snapdeal’s Diwali sale are men’s &amp; women’s grooming products, nutritional supplements, religious items (prayer books, temples accessories etc). With the deterioration of air quality in North India, the sale of N95 masks, air-purifier filters, anti-pollution skincare items, skin moisturisers, lip balms has also increased. Snapdeal also witnessed an increase in gifting via e-commerce early in this festive season. The range of festivals starting with Karva Chauth and followed by Dhanteras, Diwali, Bhaiya Dooj and Chhath Puja have become important gifting occasions for users in various parts of the country. While in the previous years, shoppers used e-commerce channels to buy and ship to families &amp; friends in other cities, this year many shoppers in metro cities are also sending gifts to people living in the same cities. This year gift cards have also been hugely popular among people to send to their friends and family, with a 3X surge in orders as compared to the festive sale last year. These included gift cards of travel, entertainment, food and retail brands which were upto 30% off. Q. How are you working towards improving the overall consumer experience? E-Commerce in India has grown beyond the first 100 Mn largely urban, English-speaking users. A market of potentially 400 Mn users is now emerging across India’s smaller non-metro cities. This is a very diverse cohort in terms of languages spoken, literacy levels, frequency of online purchases and familiarity with technology. A large part of Snapdeal’s existing user base and new users come from this cohort and all our focus and efforts are on building the right experience that our users want. That means we work tirelessly to give them a wide array of products to choose from, and at just the right prices they are looking to spend. We also make it easy in many other ways for users to buy on Snapdeal. This includes providing interfaces on our app &amp; m-site in eight Indian languages, so that they can browse through products &amp; transact in a language of their choice. We also enable conversation with our customer service agents in multiple Indian languages. Transaction and promotional messages all are available in many Indian languages. Some other ways, in which we support our users to buy is by helping them make well-informed choices through short 10-second product videos which are far more captivating and help buyers to make decisions faster than static pictures of the products concerned, easy 7-days return, no questions asked refunds policy. We are the only platform that provides uninterrupted access to cash-on-delivery option even during the turbulent early days of pandemic lockdowns. Q. Which are your strongest markets currently? How are you planning to strengthen your presence in other markets? We have a strong pan India presence. During the current sale and consistent with Snapdeal’s positioning, more than 90% of Snapdeal’s orders were placed from non-metro cities. Populous cities like Nagpur, Vijayawada, Surat, Bhopal, Chandigarh, Visakhapatnam, Ranchi, Patna, Guwahati and others continued to drive orders on Snapdeal, but smaller cities like Sagar (Madhya Pradesh), Raniganj &amp; Durgapur (West Bengal), Patiala &amp; Gurdaspur (Punjab), Anand, Bharuch, Una, (Gujarat), Miryalaguda (Andhra Pradesh) and Bhimavaram (Telangana) also clock impressive order volumes. With our recent network expansion, Snapdeal has also shipped orders to rural places like Palasner in Maharashtra, Abdasa in Gujarat, Kalsi in Uttarakhand, Chitkul in Himachal amidst many others. Q. What are your current MAUs? More than 70 million users visit Snapdeal every month to browse and buy from our vast catalogue of 220 million plus listings. Q. What kind of target have you set for this year's sale? Do you anticipate people to buy more, considering a lot of people might have pushed buying things for the festive season? What kind of numbers do you aim to reach this year? Less than five percent of retail is online, which is an incredibly small penetration number. In our view, Diwali or not, our job to bring more buying options for our users doesn’t change. Diwali does serve as a milestone to accelerate some of our related initiatives or build virtual infrastructure to connect the dots between demand and supply in our country. This year, ahead of the festive season, we on-boarded additional sellers of popular products like kitchen appliances, kitchenware, bed linen, apparel, footwear and fashion accessories like watches, wallets, etc., as indicated by our users in a survey. In the run-up to Diwali, Snapdeal also on-boarded 5000 manufacturer-sellers who sell products like water purifiers, choppers &amp; blenders, steel &amp; copper utensils, crockery items, bedsheets, quilts, geysers, etc directly from their manufacturing units. This year, we knew more and more people would be buying online and ahead of the sale, and expanded our network to add 1300 new pin codes to go deeper into areas which were previously unserviceable or where users were compelled to travel to nearby towns to collect their orders, reaching out to 50 million additional users. Today, we are India's leading value-focused marketplace with more than 500,000 registered sellers and we cover 27000 + pin code areas across the length and breadth of the country.

Why Snapdeal targeted non-metro cities and rural India during its pre-Diwali sale

New Delhi, Nov 19 () E-commerce marketplace Snapdeal on Tuesday said it has joined International Trademark Association (INTA) as part of its efforts to support protection of intellectual property on online marketplaces.
INTA is a global association that has more than 7,200 members across 187 countries. Its existing members include marketplaces, like Alibaba, that have implemented many IP protection programmes.
Its members also comprise large brand owners, small and medium enterprises, government offices and non-profits, among others. INTA aims to protect and promote the rights of trademark owners, support efforts for the advancement of trademark rights and work towards the development of appropriate legislation in this regard.
"Snapdeal is committed to collaborating with the right stakeholders to address the issue of trademark counterfeiting. Snapdeal's association with INTA will allow us to share industry insights and technical know-how in the global fight against those infringing intellectual property rights," a Snapdeal spokesperson said.
The issue of unscrupulous sellers mis-using online marketplaces to sell counterfeits is a global problem, where the marketplaces are as much a victim of the fraud as the buyers are, the spoksperson added.
"Hence, the opportunity to share best practices and learn from the experiences of others is a valuable aspect of INTA's initiatives," the company said.
Over the last one year, Snapdeal has rolled out a variety of measures that allow brands to protect their IP on the marketplace. Snapdeal's 'Brand Shield', which was launched last year, offers brands a single point of contact to report suspected counterfeit products being sold on the platform.
Snapdeal also operates a 'Brand Registry' programme that allows sellers on Snapdeal having their own registered brand name, trademarks etc get exclusive rights to sell their product in the relevant categories on the Snapdeal marketplace. More than 1,000 brands are now part of the registry.
Snapdeal has over five lakh independent third-party sellers on its platform, who together have more than 200 million product listings. More than 70 million users visit Snapdeal every month. SR BAL
BAL

Snapdeal joins International Trademark Association

Talks between <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> have hit another hurdle as the Snapdeal board has refused a takeover offer of $800-850 million, or nearly Rs 5,500 crore. PTI quoted sources as saying Flipkart has completed the due diligence process and has made an offer of USD 800-850 million to buy Snapdeal. However, Snapdeal's board felt the amount undervalued the company. "The first offer has been rejected but talks are still on. It is an ongoing discussion," one of the sources told PTI. <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, the Snapdeal's largest investor, has been proactively mediating the sale for the past few months. The board also has representation from Snapdeal founders (<keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and Rohit Bansal), NVP and Kalaari Capital. The deal between Snapdeal and Flipkart, if completed, would mark the biggest acquisition in the Indian e-commerce space. Compared to a valuation of about USD 6.5 billion in February 2016, the sale to Flipkart could see Snapdeal being valued at about USD 1 billion. SoftBank has already written off over USD 1 billion on valuation of its investment in Snapdeal.

Snapdeal rejects Flipkart’s $850 million offer

<ul><li>E-learning modules emerging a strong substitute for coaching classes as students study from their homes.</li><li><keyword id="6361651" type="UNKNOWN" weightage="20" keywordseo="Toppr">Toppr</keyword>, <keyword id="9255021" type="UNKNOWN" weightage="20" keywordseo="toppers-exam">Toppers Exam</keyword>, <keyword id="3656072" type="PERSON" weightage="20" keywordseo="Gradeup">Gradeup</keyword>, Olympiad Helper, Practice Guru, Educba are some of the e-learning providers on <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>.</li></ul>Snapdeal has partnered with top e-learning platforms to help Bharat study from home amid lockdown. Toppr, Toppers Exam, Gradeup, Olympiad Helper, Practice Guru, and Educba have signed up on the platform. These e-learning firms are providing e-books, mock tests, practice materials, and other online products for general academics, competitive tests and upskilling courses. With this, Snapdeal has study material of 20 school boards including ICSE, CBSE, and IB for classes 5-12 covering more than 100 subjects. Maths and science material is the most popular among these. Competitive exam test prep material for engineering, medical and commerce is also available. JEE Main, NEET, CA, NDA, and CS study material are a hit on Snapdeal. State police constable exam mock tests are also picked widely across the country. Courses in python, data structures, and SQL are well liked. Consumer behaviour, social media marketing, customer analytics, equity research, and logistics management courses are also being tried by Snapdeal shoppers. During the lockdown, Snapdeal has seen a significant increase in the orders for books for various competitive exams &amp; general academics. However, given the lockdown restrictions, delivery of these books has been slow. In view of this and looking at the growing demand for digital learning, Snapdeal has added multiple e-learning products on the platform. “Because of the disruption in the academic schedules at the school level and for those preparing for competitive exams, there is increased parental &amp; student-driven demand for supplementary learning solutions. The e-learning solutions offered on Snapdeal will enhance the overall learning experience of students in all parts of India by helping them study from the comfort of their home via digital technologies,” said Snapdeal spokesperson. The study material is available in eight languages including English, Hindi, Assamese, Tamil, Telugu, Marathi, Malayalam, and Bengali to cater to the needs of diverse Indian audiences. There is a German language learning course too. The price range of e-learning products on the platform starts at Rs 150.

As e-learning industry booms in India, Snapdeal on-boards a few players on its platform

<keyword id="541988" type="LOCATION" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>, one of India's largest e-commerce platforms, along with four Indian shopping complexes, two of them in New Delhi alone, have figured in the latest 2020 Review of <keyword id="589881" type="PERSON" weightage="20" keywordseo="notorious-markets">Notorious Markets</keyword> for Counterfeiting and Piracy issued by the Office of the <keyword id="178344" type="ORGANIZATION" weightage="20" keywordseo="US-Trade-Representative">US Trade Representative</keyword>. The four Indian markets that have found mention in the list are Heera Panna in Mumbai, Kidderpore in Kolkata and <keyword id="6397252" type="PERSON" weightage="20" keywordseo="palika-bazaar">Palika Bazaar</keyword> and Tank Road in Delhi. Aizawl's Millennium Center was mentioned in the last list of notorious markets, but now it has been replaced by Palika Bazaar. "Holding intellectual property rights violators accountable and ensuring that American innovators and creators have a full and fair opportunity to use and profit from their work is critical for both physical and online markets," US Trade Representative Robert Lighthizer said. In addition to addressing the role of e-commerce in facilitating the sale of pirated and counterfeit goods, the 2020 Review of Notorious Markets identifies 39 online markets and 34 physical markets that are reported to be engaged in or have facilitated substantial trademark counterfeiting and copyright piracy. The report includes for the first time a section addressing the role of internet platforms in facilitating the importation of counterfeit and pirated goods into the United States. "Today, the greatest risk of importation of counterfeit and pirated goods, harming both US content creators and US consumers, is posed not by foreign flea markets and dark web sites but by inadequate policies and inadequate action by e-commerce companies that market and sell foreign products to American consumers," Lighthizer said. "Combatting piracy and counterfeits will require sustained effort by both the federal government and by companies that profit from the sale of such goods," the official said. Although the majority of counterfeit goods seized by American law enforcement agencies originate in China and Hong Kong ֫- 92 per cent by value - the problem is global, with additional major points of origin, including India, Singapore, Thailand, Turkey, and the United Arab Emirates, the report said. The USTR said Snapdeal remains a concern for right holders who report that the volume of counterfeit products on this platform has increased over the past year. "According to a November 2018 survey, 37 per cent of purchasers reported that they had received a counterfeit product from Snapdeal. In July 2019, Snapdeal's founders were accused of criminal conduct in India for selling counterfeit products there. Right holders have also sued Snapdeal for selling counterfeit goods," it said. The USTR said Heera Panna, a major indoor market located at the heart of Mumbai, reportedly offers high quality counterfeit watches, footwear, apparel, accessories, and cosmetics. Right holders warn that counterfeit cosmetics sold at this market have health and safety risks. Locally known as "Fancy Market", Kidderpore in Kolkata reportedly sells counterfeit consumer electronics, apparel, cosmetics, and pirated software and media, often at wholesale quantities, the report said. Palika Bazaar, the underground market in Delhi is reportedly well-known for the trade of counterfeit products. Many shoppers are reportedly students and other young people who want trendy products at cheap prices. The market is also a popular destination for tourists, the USTR said. According to the report, Tank Road continues to sell counterfeit products, including apparel and footwear. Wholesale counterfeit goods are also reportedly supplied from this market to other Indian markets, including Gaffar Market and Ajmal Khan Road. Right holders report that conducting enforcement actions at this location is expensive and challenging, and sellers often appear to have advanced knowledge of raids, limiting their effectiveness, it said. LKJ IJT

Snapdeal, four Indian shopping complexes rank in US Notorious Markets List for counterfeiting and copyright piracy

After <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>’s offer of $800-$850 million got rejected by <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, the Indian e-commerce giant is planning to make a new one. Reportedly, Flipkart might offer $900-950 million for buying Snapdeal. Snapdeal had asked for $1 billion for acquisition and this new offer is somewhat near to the asking price. PTI quoted sources as saying the deal is not finalised yet and the new offer will be made only next week. Snapdeal's board has already rejected a takeover offer of $800-850 million (around Rs 5,500 crore) from Flipkart as it felt the amount undervalued the company given that the due diligence report was clean. <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, Snapdeal's largest investor, has been proactively mediating the sale for the past few months. The board of Snapdeal also has representation from its founders (<keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and Rohit Bansal), Nexus Venture Partners and Kalaari Capital. Meanwhile, Snapdeal is also looking for buyers to sell <keyword id="3489561" type="UNKNOWN" weightage="20" keywordseo="vulcan-express">Vulcan Express</keyword>, its logistics arm. Snapdeal's valuations have also plummeted from about $6.5 billion in February 2016. SoftBank has already written off over $1 billion on valuation of its investment in Snapdeal.

This is the new offer Flipkart might make to Snapdeal. Here are the details

In the latest development, <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> may merge with <keyword id="761157" type="ORGANIZATION" weightage="100" keywordseo="Infibeam">Infibeam</keyword>, which is India’s only publicly listed e-commerce company. As per various reports, Infibeam is in talks with Snapdeal for possible merger talks and has even put a term sheet that may value Snapdeal at $1 billion. If this deal goes through, Infibeam and Snapdeal together will create a company valued at $2 billion. Ahmedabad-based Infibeam has a market capitalisation of Rs 6,100 crore. The development comes after Snapdeal rejected a $700-750 million offer for sale to <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword>. However, PTI reports Flipkart may make a new offer of $900-950 million. "While Infibeam has a focus on business-to-business commerce, Snapdeal's is a consumer-led online retail platform which is why this merger may bring in synergies in their operations. While Infibeam has given a term sheet, it's not the end of the road for Flipkart," ET quoted sources as saying.

After Snapdeal rejects Flipkart’s offer, it may merge with Infibeam and form a $2 billion company

Just when we were thinking that India’s <keyword id="35621" type="UNKNOWN" weightage="20" keywordseo="e-commerce">e-commerce</keyword> platforms are on a roll after the extremely successful festive ‘Diwali’ sales, <keyword id="6371981" type="CITY" weightage="20" keywordseo="Gartner">Gartner</keyword> says that none of the digital commerce companies in India are profitable. And the reason is mainly the massive discounts offered by the platforms. Gartner says that these companies typically earn between 5-15 percent commissions of product sales, but the massive discounts on top of the investment in order to expand to more geographies saw those companies losing money and how this can be a serious problem when the capital market tightens up. 
 
“The problem is being neglected when there is plenty of funding, and companies can live off sufficient capital. Once the market tightens, it is a survival game that only those that watch the bottom line and cash flows will win in the end”, said Mr. Alvarez, managing vice president at Gartner “There is a need to go back to the basics, that is, to operate on a sustainable growth model. Of which, customer experience and data-driven incentives are two fundamental factors.” 
 
The only way for these e-commerce platforms to see sustainable growth is to go low on the discounts and go back to the basics. Customer care and data driven incentives are the two factors that these companies need to ace in order to start making profit. According to Gartner, Customer Experience is the most important differentiator of a digital commerce service as price becomes transparent across sites. Discounts will only retain customers as long as the promotion lasts, while good customer experience will make people come back and purchase more even when there is no promotion. Customer experience goes beyond a frictionless shopping experience on the website or in the mobile app, and includes delivery, custom service, returns, retail discovery, customer ratings and reviews. 
 
And secondly the e-commerce companies need to look at data-driven incentives as promotions and discounts are still important techniques to drive sales. Businesses should personalize incentives based on shoppers’ profiles and purchasing propensity, and only give out the amount that is enough to trigger a purchase but not too much to lose money. 
 
But digital commerce is still at a nascent stage in India and promotions and discounts seem like the only way to entice the value conscious customers. Even with heavy traffic during the promotions overall sales of all these e-commerce sites in India have remained flat. And one of the main reasons for stalled sales, according to Gartner, is the massive and continues discounts that the online marketplaces provide. 
 
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India's e-commerce platforms like Flipkart, Snapdeal see zero profit mainly due to the massive discounts offered; need to go back to basic to see sustainable growth: Gartner

<ul><li>As compared to last year, there has been a 30% increase in the <keyword id="8398768" type="UNKNOWN" weightage="20" keywordseo="sale-of-condoms">sale of condoms</keyword> driven by demand from non-metros. </li><li>The growth driven by lack of access to variety, hesitancy to purchase from the store.</li><li>Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce.</li></ul>Snapdeal has revealed that 56% of condoms on its platforms are bought by the audience sitting in Tier III cities and beyond. As compared to last year, there has been a 30% increase in the sale of condoms driven by demand from non-metros. Eight out of ten orders of condoms were from non-metros. 56% of the demand from non-metros was from Tier III cities like Imphal, Moga, Aizwal, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur, and Ahmednagar. Sexual health wellness and population control is an important focus in India. The growth and demand for condoms on Snapdeal is driven by a lack of access to a huge variety in non-metros. As Snapdeal has a discreet shipping policy for these products, users have also become confident and more open to buying condoms from the platform. “Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store. Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” says a Snapdeal spokesperson. Popular condom brands on Snapdeal include Durex, Kamasutra, Skore, Kohinoor, and Manforce. This National <keyword id="34644" type="PERSON" weightage="20" keywordseo="World-AIDS-Day">World Aids Day</keyword>, Snapdeal launched special discounts of up to 50 percent on bestselling condoms. The offer runs for the entire week. Snapdeal has put together a range of over 600 different condoms.

Snapdeal reveals 56% of sale of condoms on its platform comes from Tier III cities and beyond

Even as there’s over a week left for the Valentine week to begin, e-retailers are already lending you a helping hand in gift-buying with some awesome sales, gift offers and discounts. From <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> to Jabong, everyone has descended in the market with the best they have to offer to customers. After having a look at the various web portals, our advice to all you die-hard lovers is it’s all out there already, don’t be the last-minute lover! 
 
Here’s where you can head to buy the most attractive gifts this Valentine season: 
 
<a href="http://www.snapdeal.com/offers/valentines-day">SNAPDEAL</a> 
 
From Rs 139 to Rs 20,000, Snapdeal has cheap to expensive options – from mugs, cushions, beauty gift hampers, earrings, watches, gift sets like bath combo sets, khadi combo, shaving kit sets. 
 
<a href="http://www.archiesonline.com/valentine's-day">ARCHIES</a> 
 If you are looking for a range of interesting choices to select from, <keyword id="16526" type="COMPANY" weightage="20" keywordseo="Archies">Archies</keyword> is the perfect shop. From love hampers to personalized gifts (cards, photo bracelets, photo granites, mugs, mobile cases starting from Rs 400), soft toys, greeting cards to fragrances, everything is available here ranging from Rs 249 to Rs 2,000. Several hampers even have up to 30% off. 
 
<a href="http://www.jabong.com/valentines-day-gifts/">JABONG</a> 
 
Jabong has steal deals for lovers with their ongoing sale on lingerie (50 per cent off), watches, jewellery and beauty products (40 per cent off). The portal is also providing gift solutions – a mixed bag of fashion goodies to check off everything that’s on your wishful valentine’s checklist! While for men, one can choose from fragrances, bags, wallets, watches and clothes, for women options are galore – accessories, beauty products, clothes, bags, lingerie, sunglasses! 
 
<a href="http://www.flipkart.com/valentine">FLIPKART</a> 
 <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword> has a few fixed options, but its providing special discount on cameras and phones. The price for these is anywhere between Rs 4,500 to Rs 15,000. So this becomes your one-stop if your partner is a tech freak! Also if he/she is a movie buff. Because the e-commerce site also has Valentine’s movie compilations for sale. 
 
<a href="http://www.amazon.in/Valentine-Gifts/b?ie=UTF8&amp;node=3837826031">AMAZON</a> 
 <keyword id="18635" type="CITY" weightage="20" keywordseo="Amazon">Amazon</keyword> has so far kept it different with its gift cards. It’s for those who want their partners to buy single/multiple gifts from their favourite brands on their own. Amazon gift card lets you select a personalized gift card of value ranging anywhere between Rs 10 to Rs 10,000. The card valid for 12 months is redeemable on all products on Amazon.in. So, pamper your partner with a world of options to choose from!

Where to shop this Valentine's season!

<ul><li>Celebrating the day of love brought in business for India’s e-commerce sites. </li><li>Interestingly, the sale of <keyword id="460" type="COMPANY" weightage="20" keywordseo="lingerie">lingerie</keyword> on <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> has doubled over last year.</li><li>The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order three times more gifts than metro cities.</li></ul>It’s that time of the year, when everyone celebrates love. With <keyword id="6426726" type="PERSON" weightage="20" keywordseo="valentine">Valentine</keyword>’s Day, there are offers pouring from everywhere – restaurants putting out candlelight dinner adverts, salons offering discounts, and e-commerce sites peddling gifts. More often than not, most of us fall for it too everytime. And, we are talking gifts here, falling in love would be a discussion for another day... This time around, gifts are getting kinkier. India’s third largest e-commerce site Snapdeal saw a rise in orders as people set out to celebrate the day. Interestingly, the sale of lingerie on Snapdeal doubled over the last year. “Bikini jewellery was a new entrant to top sellers on Snapdeal,” said the company. The e-commerce platform also saw Tier 2 cities like Chandigarh, Ranchi, Lucknow, Bhopal, Indore, Patna and Visakhapatnam order thrice the gifts than metros. “Amongst the metros, users in Kolkata placed the most orders,” said the company. The most popular gifts were – watches, handbags, backpacks, couple T-Shirts, personalised cushions, bracelets, and makeup essentials. Raking in similar benefits is OYO – which saw a 90% jump in bookings for Valentine’s Day. “As per our internal data insights, couples account for the maximum share of bookings on 14th February followed by families/ groups of friends celebrating this long weekend, followed by solo bookings,” Gaurav Ajmera, COO, OYO Hotels &amp; Homes - India &amp; South Asia told Business Insider. See Also: <a href="https://www.businessinsider.in/business/startups/news/oyo-makes-room-for-love-with-a-90-jump-in-bookings-for-valentines-day/articleshow/74110756.cms">OYO makes room for love with a 90% jump in bookings for Valentine’s Day</a>

You Searched For "snapdeal offers" and got 13 results

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Where to shop this Valentine's season!

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