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<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword> partnered with <keyword id="3241552" type="PERSON" weightage="20" keywordseo="Hungama-Play">Hungama Play</keyword> to offer a <keyword id="559549" type="PERSON" weightage="20" keywordseo="video-streaming">video streaming</keyword> service to its users. </li><li>The content will be available on the Snapdeal app for free.</li><li>Snapdeal’s entry in the OTT sector comes at a time when <keyword id="35621" type="PERSON" weightage="20" keywordseo="e-commerce">e-commerce</keyword> has been severely hit due to the coronavirus pandemic. </li></ul>India’s third largest e-commerce platform Snapdeal has officially entered the OTT race. It has partnered with Hungama Play to offer a video streaming service to its users. The service offers short-format content, movies, TV shows and short films across genres in more than 15 languages like Hindi, English, Bhojpuri, Punjabi, Telugu, Tamil, Kannada, Malayalam, Bengali, Gujarati and more. The content will be available on the Snapdeal app for free. “The world is going through a major crisis and people are advised to stay at home for safety. As a mobile-first economy, smartphones have proved to be indispensable in India, helping people access news, essential services and streaming platforms. Our association with Snapdeal enables us to offer users wholesome entertainment led by an incredible library of short-format videos, movies, TV shows and Hungama Originals,” said Siddhartha Roy, COO, Hungama Digital Media. Snapdeal’s entry in the OTT sector comes at a time when e-commerce has been severely hit due to the coronavirus pandemic. After a lot of back and forth, the Indian government decided to not allow e-commerce platforms to deliver non-essential items during the coronavirus lockdown. With only essentials being ordered and increased competition in the grocery sector, e-commerce platforms are bracing themselves for a massive loss. Snapdeal’s rivals – Flipkart and Amazon already have a presence in the video streaming market. Amazon has its global offering Amazon Prime Video, which is a big hit in India too competing with Netflix and Hotstar. Meanwhile, Flipkart recently entered the sector with Flipkart Video and started producing original content. See Also: <a href="https://www.businessinsider.in/entertainment/news/five-cartoon-shows-for-kids-that-adults-will-also-love-on-prime-disney-hostar-and-netflix/articleshow/75213389.cms">Lockdown watchlist: Five cartoon shows for kids that adults will also love on Prime, Disney+ Hostar and Netflix</a>

Snapdeal enters the OTT race, partners with Hungama Play to offer video streaming content

<ul><li>The recent standoff at the Indo-China border has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. </li><li>Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves.</li><li><keyword id="417650" type="PERSON" weightage="20" keywordseo="Chinese-investors">Chinese investors</keyword> have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns.</li></ul>From the India-China tensions at the border to the Indian government’s recent restrictions on FDI stating that prior government approval is required for any investment from a bordering country, the startup ecosystem has a lot to worry about. The rising scepticism about China and its investors affects some of the biggest startups in India like <keyword id="6357120" type="DEFINITION" weightage="20" keywordseo="paytm">Paytm</keyword>, Ola, Byju’s and more. China’s biggest funds and their bets in India <table style="border-width: initial; border-style: none; width: 468pt; table-layout: fixed;"></colgroup><tbody><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Tencent </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Byju’s, Ola, Dream11, Flipkart, Hike, Swiggy, Udaan, Niyo, Gaana, Doubtnut, Khatabook, MX Player, Pocket FM, Practo, MyGate. </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Alibaba </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Paytm, Bigbasket, Paytm Mall, Snapdeal, Zomato, Healofy, Ticketnow, Rapido, Vidooly, Xpressbees </td></tr><tr><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Xiaomi </td><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;">Hungama, Sharechat, Rapido, ZestMoney, Oye! Rickshaw, City Mall, Marsplay Internet </td></tr></tbody></table>Source: Gateway House Tensions at the borders and India’s tech ecosystem The recent standoff at the <a href="https://www.businessinsider.in/policy/foreign-policy/news/three-reasons-why-china-showed-aggression-against-india-on-border-according-to-a-former-diplomat/articleshow/76462632.cms">Indo-China border</a> has already seen a call for ban on Chinese products as well as uninstalling Chinese or Chinese-funded apps in India. Experts believe that this will put a hold on further tech investments in India and thus, startups need to prepare themselves. “The immediate impact of this can be observed in business relations as well, with contract cancellations, trade deficit and fundings being put on hold. To mitigate this direct impact on the startup ecosystem, startups will have to scout for other avenues for big-ticket investments while seeking support from investors from newer geographies. Companies which fall under the portfolio of Chinese investors will also have to look for new alternatives as their transactions will get delayed due to these macro events,” said Roma Priya, Founder of Burgeon Law. Chinese investors have pumped in an estimated $4 billion into India’s tech startups which includes bets on 18 out of the country’s 30 unicorns, according to a Gateway House report. And even though some of India’s companies like Sharechat even have ‘<keyword id="3758" type="ENTERTAINMENT" weightage="20" keywordseo="Made-in-India">Made in India</keyword>’ in their Google Play store listing, the funding for the startup is from China. What makes <keyword id="417799" type="PERSON" weightage="20" keywordseo="Chinese-investment">Chinese investment</keyword> attractive? With India having the next big internet users, Chinese funds have been betting on the country’s virgin internet users and the lack of an Indian major investment fund only aids their growth. Most of India’s startups – from Paytm to Ola and Swiggy, Zomato – are still reporting heavy losses, which means they would require investments with minimal investor pressure. “China provides the patient capital needed to support the Indian start-ups, which like any other, are loss-making. The trade-off for market share is worthwhile,” said a report by Gateway House. The damage was done from even before the border clash Earlier in April, the change in FDI regulations said that prior approval of the Indian government will now be required for FDI into India (direct or indirect) by an entity of a country which shares a land border with India, i.e., China, Pakistan, Bangladesh, Nepal, Bhutan, Myanmar and Afghanistan. And this would have a direct impact on India’s startup ecosystem which relies on Chinese investments. “Chinese investors like Alibaba, Tencent and others will be heavily impacted. (i) Rights issuances; (ii) share buybacks; (iii) exits of existing investors from an Indian company which result in an increment in a Chinese investor’s stake will now require prior approval of the Indian government, although there may be no fresh inflow of FDI. Private equity and venture investors may not be able to effectively exercise call options, rights of first offer, anti-dilution or ratchet provisions.” said a report by the law firm Majmudar &amp; Partners. However, China has for long now routed its investments through subsidiary companies. “Chinese funds and companies often route their investments in India through offices located in Singapore, Hong Kong, Mauritius etc.: for example, Alibaba’s investment in Paytm was by Alibaba Singapore Holdings Pvt. Ltd. These don’t get recorded in India’s government data as Chinese investments,” said a report by Gateway House. SEE ALSO: <a href="https://www.businessinsider.in/tech/mobile/news/heres-a-look-at-some-of-the-indian-smartphone-companies-that-could-make-a-comeback/slidelist/76465362.cms">Indian mobile companies that Boycott China campaign can bring back</a> <a href="https://www.businessinsider.in/thelife/news/here-are-the-five-books-that-will-help-you-decode-the-india-china-relations/articleshow/76462237.cms">Here are the five books that will help you decode the India China relations — beyond just the border dispute</a>

From Paytm to Byju’s to Dream11 ⁠— Chinese investors have big money in India’s biggest startups

<a href="http://www.businessinsider.in/searchresult.cms?query=Digital+advertising&amp;sortorder=effectivedate">Digital advertising</a> is the future of the industry. However, pop-up ads and unwanted re-directs often ruin the user experience. The same goes for gaming. While people love playing engaging games, the obtrusive ads that pop up randomly irritate, annoy and finally turn off gamers. <a href="http://www.greedygame.com/" target="_blank">GreedyGame</a> is looking to change all that. 
 <keyword id="3156877" type="UNKNOWN" weightage="100" keywordseo="GreedyGame">GreedyGame</keyword> is an in-game <keyword id="1751384" type="UNKNOWN" weightage="60" keywordseo="Native-Advertising">native advertising</keyword> platform that helps brands to tap into their precise target demographic. While obtrusion often ends up running audience bases, in this case publishers can monetize content without that fear. How you ask? GreedyGame solves it with its proprietary <a href="http://www.businessinsider.in/searchresult.cms?query=native+advertising&amp;sortorder=effectivedate">native advertising</a> platform. That way, gamers can enjoy gameplay seamlessly, without any annoying ads interrupting their experience. 
 
The team 
 Bangalore-based GreedyGame Media Pvt Ltd was founded in the year 2013 by <keyword id="383847" type="PERSON" weightage="40" keywordseo="Arpit-Jain">Arpit Jain</keyword> and <keyword id="3354197" type="UNKNOWN" weightage="40" keywordseo="Arink-Verma">Arink Verma</keyword>. Arpit is an alumnus of IIT Ropar. He has worked with PayPal Innovation Labs and led several social entrepreneurship projects like LabourChowk and FarmFresh, before starting GreedyGame. 
 
How do they do it? 
 
In-game objects like the background, characters and so on are blended seamlessly with ads, These dynamic native ads helps engage audiences even while they are playing their games. This will empower game developers to monetize their game development though non-intrusive advertising, and gamers won’t complain! 
 
Current Partners 
GreedyGame is working with over 50 games in India. The likes of Nazara, Reliance, Games2win, Octro, Nextwave, Hungama and Disney in the gaming industry, and brands like PepsiCo, <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart&amp;sortorder=effectivedate">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a>, Gatorade, Vespa, Airtel, Fastrack, EA, Amazon and Marico, among others have worked with them. 
 
With over 1 million daily active users, Best Marketing Spark award (2015-2016) from Marico and recognition as a Madlabs partner company, this startup has a lot under its belt. 
 
How are they selling? 
GreedyGame has a differential pricing model based on internal analytics of user interaction, engagement and complexity of the game. It charges on the number of sessions, including a cost per session. 
 
A session starts only after the end-user has crossed 60 seconds of gameplay, with the platform usually charging $8-10 for every 1,000 sessions. Currently, the company claims to have reached over a million users. 
 
In September 2015, the firm raised a seed fund of $200,000 from Times Internet and other angels like ex-Flipkart heads <a href="http://www.businessinsider.in/searchresult.cms?query=Ankit+Nagori&amp;sortorder=effectivedate">Ankit Nagori</a> and Sujeet Kumar among others. 
 
Expansion plans 
 
GreedyGame recently appointed Samuel John to the role of Head of Operations. John was previously the Director of Operations at <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a>. His experience has driven <a href="http://www.businessinsider.in/searchresult.cms?query=InMobi&amp;sortorder=effectivedate">InMobi</a>’s international operations plans, and GreedyGame is looking to leverage the same. 
 
In the coming six months, the startup is looking to expand its operations to Southeast Asia and the Middle East. 
 
Market 
According to <a href="http://www.livemint.com/Consumer/NLyFWGO2OEZ0aIUjY5keqM/Mobile-ads-are-fast-becoming-central-to-marketing-strategy.html" target="_blank">media reports</a>, mobile advertising in India has grown from a $25-million market in 2011 to $70-$80 million in 2015. Industry estimates say companies are spending 2-4% of their overall media advertising budgets on mobile ads, and it’s growing at a hefty 60-70% annually.

This mobile advertising startup can give stiff competition to the likes of InMobi

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Snapdeal enters the OTT race, partners with Hungama Play to offer video streaming content

Sanchita Dash

From Paytm to Byju’s to Dream11 ⁠— Chinese investors have big money in India’s biggest startups

Sanchita Dash

This mobile advertising startup can give stiff competition to the likes of InMobi

Saikat Pyne

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