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It seems merchants and vendors are not happy with <a href="http://www.businessinsider.in/searchresult.cms?query=snapdeal&amp;sortorder=effectivedate">Snapdeal</a> and apart from falling numbers, the online marketplace is grappling with another challenge. 
 
An <a href="http://www.businessinsider.in/searchresult.cms?query=online+vendors&amp;sortorder=effectivedate">online vendors</a> association conducted a survey on pending payments and stocks on <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> and it was revealed nearly Rs 1.2 crore were in outstanding dues. 
 The <keyword id="3339351" type="UNKNOWN" weightage="20" keywordseo="All-India-Online-Vendors-Association">All India Online Vendors Association</keyword> (AIOVA) conducted a survey and sought details from its 2,100 members, asking details such as payments pending, stock pending in Snapdeal-Plus which allows sellers to stock their products at the nearest Snapdeal fulfilment centre and the ticket number for the complaint registered with Snapdeal. 
 
As per various reports, Snapdeal held payments due to various reasons. ET reported payments were held up due to reasons like fake products sold by them, penalty for returned orders which did not reach the sellers and inaccurate charges for packaging and logistics. 
 
The due amounts ranged from Rs 2,878 to as high as Rs 56 lakh. The value of the stock pending at the Snapdeal fulfilment centres was not considered to arrive at the figure of Rs 1.21 crore. 
 
An AIOVA spokesperson told ET some sellers will be meeting the Snapdeal team in this regard. 
 
"The response was as per expectation with majority members coming out and telling us that they have stopped selling on Snapdeal. We also collected data of disputes ranging fromRs 1,000 to Rs 1.5 crore which are stuck since the past 6-8 months due to which sellers have stopped selling. We hope (that) either the Snapdeal management or government takes these cases and clears the pending dues,” an AIOVA spokesperson told ET. 
 
However, Snapdeal has rejected the allegations. "Seller dues are processed and settled as per predefined payments cycles, information of which is available with the sellers. There are no outstanding payments to sellers. In fact, earlier this week we have further reduced the payment cycle for SD+ sellers, which will enable them to receive their payments 40% faster,” Snapdeal told ET in a statement.

Vendors allege Snapdeal yet to settle dues worth Rs 1.2 crore. Here are the details

<ul><li><keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s latest announcement is in addition to the 15 new centres it had announced in early 2020. </li><li>The e-commerce platform expects a surge in sales volumes during the festive season, with <keyword id="188" type="ENTERTAINMENT" weightage="20" keywordseo="Diwali">Diwali</keyword> around the corner.</li><li>Amazon and Flipkart also have boosted their warehouses' strength to reach smaller cities faster. </li></ul>Indian e-commerce player Snapdeal has launched eight new logistics centres in India. This is in addition to the 15 new centres it had announced in February 2020. Snapdeal’s expansion move comes at a time when Indian e-commerce is recovering from the lockdown slowdown and expects a hike in sale volumes during the festive season, with Diwali around the corner. “The additional logistics capacity comes ahead of the festive season sale when the volume of orders is higher. The new centres make the fulfillment process simpler for the manufacturer-sellers so that they can devote all their resources towards production,” said a Snapdeal spokesperson. The new centres are located in Bahadurgarh, Rajkot, Bhiwandi, Agra, Yamuna Nagar, Noida, Mathura and Mumbai. “The expansion is part of a decentralized network designed by Snapdeal, where its centres are located within commercial hubs inside a city to ensure faster pickup of packets from the sellers,” said the company. India’s e-commerce is strengthening its smaller city reach Not just Snapdeal, Amazon, and Flipkart also have been boosting their warehouses' strength to reach smaller cities faster. Recently in July, Amazon had announced ten new fulfillment centres – taking the total to 60 and increasing its storage capacity by 20% to a total of more than 32 million cubic feet. Flipkart, which already has 1,400 supply chain premises where over 10,000 employees work, is also preparing to build massive logistics hubs starting with one in Kalyani, <a href="https://timesofindia.indiatimes.com/city/kolkata/bengal-eyes-5-logistics-hubs/articleshow/77439708.cms">West Bengal</a>. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/unacademy-follows-peer-startups-like-dream11-and-paytm-to-pour-money-into-ipl/articleshow/77759653.cms">Unacademy follows peer startups like Dream11 and Paytm to pour money into IPL</a>

Snapdeal follows Amazon and Flipkart in boosting logistics – sets up eight new hubs in preparation for Diwali sales

Is <keyword id="2364818" type="UNKNOWN" weightage="100" keywordseo="E-commerce-3-0">e-commerce 3.0</keyword> only about business tweaks? Almost all experts will tell you that the new format of <keyword id="35621" type="UNKNOWN" weightage="100" keywordseo="e-commerce">e-commerce</keyword> is on its way, but nobody is quite sure what it is like. Some pinpoint it as online shopping, largely influenced by social media parameters, while others are betting big on the mobile impact. No doubt these are crucial indicators, but they only provide you a partial glimpse into the business-to-consumer (B2C) part of it. However, we need to take a more incisive look at the fast-evolving strategic context of e-commerce, which is throwing up some surprising trends that may affect the industry in the long run. Let us take a look at the recent happenings in the Indian e-commerce space to identify the most prominent trends and what they signify. 
	 
	 
	 
	1. Calibrated aggression for survival: That’s exactly what the much-anticipated cash-and-stock deal between <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="319719" type="COMPANY" weightage="100" keywordseo="Myntra">Myntra</keyword> has taught us. Competition has been ironed out by strategic <keyword id="42411" type="UNKNOWN" weightage="100" keywordseo="Merger">merger</keyword> in order to survive against global giants like <keyword id="18635" type="CITY" weightage="100" keywordseo="Amazon">Amazon</keyword>. Flipkart is not new to the game but co-founders Sachin and <keyword id="6364080" type="PERSON" weightage="100" keywordseo="Binny-Bansal">Binny Bansal</keyword> have not gone the LetsBuy way this time, for pretty predictable reasons (for your recap, Letsbuy.com was the electronics e-tailer that was acquired by Flipkart in February 2012 and shut down in May that year). 
	 Before the acquisition, the Myntra brand was way ahead of Flipkart as the <keyword id="2364834" type="UNKNOWN" weightage="100" keywordseo="Biggest-India-fashion-e-tailer">biggest India fashion e-tailer</keyword>. While Flipkart required size to survive against the likes of Amazon, the bigger margins enjoyed by fashion e-tailing was an added icing to the cake (after all, fashion is expected to be the largest category in e-commerce over the next five years). So this time around, it was a calibrated aggression on Flipkart’s part and the merger, along with the much-talked-about <keyword id="2364826" type="UNKNOWN" weightage="100" keywordseo="Management-autonomy">management autonomy</keyword> enjoyed by <keyword id="705865" type="PERSON" weightage="100" keywordseo="Mukesh-Bansal">Mukesh Bansal</keyword>’s Myntra, will continue to work for two specific reasons. 
	 One is local competition, not only from <keyword id="6388367" type="COMPANY" weightage="100" keywordseo="Jabong">Jabong</keyword>, which is promoted by Berlin-based <keyword id="1965711" type="COMPANY" weightage="80" keywordseo="Rocket-Internet-GmbH">Rocket Internet GmbH</keyword> (a venture arm of the deep-pocketed Samwer brothers), but also from <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>.com, quite a veteran in the marketplace model. It is too early to assume that Jabong has missed the bus in stamping its dominance in the <keyword id="902070" type="UNKNOWN" weightage="100" keywordseo="e-com">e-com</keyword> space and the same applies to Snapdeal, which has recently raised $100 million and could be opting for an IPO in the next 18-24 months. Moreover, if India eases its <keyword id="44528" type="ORGANIZATION" weightage="100" keywordseo="FDI">FDI</keyword> policy further and allows <keyword id="2364830" type="UNKNOWN" weightage="100" keywordseo="Foreign-e-commerce-companies">foreign e-commerce companies</keyword> to sell their products directly to Indian consumers (as of now, only marketplaces are allowed to do this), <keyword id="2364831" type="UNKNOWN" weightage="100" keywordseo="Home-grown-e-commerce-firms">home-grown e-commerce firms</keyword> will require maximum <keyword id="573045" type="UNKNOWN" weightage="100" keywordseo="Customer-loyalty">customer loyalty</keyword> to stay in business and the likes of Myntra will play a key role in ensuring enhanced <keyword id="485911" type="PERSON" weightage="100" keywordseo="brand-loyalty">brand loyalty</keyword>.
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	The way ahead: Similar mergers may happen soon and we may see some monopolistic polarisation in the e-commerce space. If branding and management autonomy can be retained in the same way it had been done in the <keyword id="2196490" type="UNKNOWN" weightage="100" keywordseo="Flipkart-Myntra-deal">Flipkart-Myntra deal</keyword>, a Snapdeal-Jabong deal may very well be a possibility. On the other hand, Amazon may come up with a similar offer for Snapdeal (we don’t rule out <keyword id="161767" type="COMPANY" weightage="100" keywordseo="eBay-India">eBay India</keyword> either) and once again, we may witness the emergence of an e-commerce mega power in India. Also, in most of these deals, unequals could be gunning for merger-of-equals status, thus complicating the merger and acquisition operations. Ultimately, the <keyword id="2364839" type="UNKNOWN" weightage="100" keywordseo="Entry-barrier">entry barrier</keyword> will be too high for small or niche e-commerce sites and staying profitable will become a tough proposition. 
	 
	 
	 
	2. SME focus for marketplace growth: A couple of days ago, Flipkart announced tie-ups with two SME (small and medium enterprise) promotion bodies and signed MoUs with the Federation of Indian Micro and <keyword id="6375845" type="UNKNOWN" weightage="100" keywordseo="Small-and-medium-enterprises">Small and Medium Enterprises</keyword> (<keyword id="174192" type="ORGANIZATION" weightage="100" keywordseo="FISME">FISME</keyword>) and the National Centre for Design and Product Development (<keyword id="2348217" type="UNKNOWN" weightage="100" keywordseo="NCDPD">NCDPD</keyword>). With this move, the Bangalore firm expects to create a powerful affiliation with 50,000 SMEs and artisans by helping them with data analytics, marketing and customer acquisition. The company is also holding talks with several <keyword id="533862" type="UNKNOWN" weightage="100" keywordseo="Manufacturing-clusters">manufacturing clusters</keyword> in Punjab, Uttar Pradesh and Gujarat in a bid to attract more sellers on board and thus ensure strong growth for its marketplace model. 
	 
	As of now, Flipkart has about 3,000 sellers on board, mostly SMEs, and offers 15 million products across 70-plus categories. The company aims to grow the seller base to 12,000 by the end of the current fiscal, according to Economic Times. Myntra, too, has about 100 sellers on board and plans to increase this number to 1,000 by fiscal-end. However, this is too paltry a number, compared to the largest Chinese <keyword id="2049184" type="UNKNOWN" weightage="100" keywordseo="E-commerce-marketplace">e-commerce marketplace</keyword> <keyword id="302749" type="COMPANY" weightage="100" keywordseo="Alibaba">Alibaba</keyword>.com that has about 20 lakh SMEs on board, but has less than 20,000 in India. 
	 As for other key players in India, here are some mindboggling numbers according to media reports. Snapdeal currently features about 500 categories, 100,000 sellers and more than 5 million products (excluding books and movies); eBay has 1.1 million product listings at any given point <keyword id="54921" type="ENTERTAINMENT" weightage="60" keywordseo="spread">spread</keyword> across 2,000 categories and 45,000 sellers on board while Amazon has 15 million products from 5,000 sellers across 24 categories. Amazon has already opened two Fufillment Centers in India, enabling home-grown SMEs to get a scalable and robust national platform. Sellers opting for FBA (<keyword id="2023087" type="UNKNOWN" weightage="100" keywordseo="Fulfillment-by-Amazon">Fulfillment By Amazon</keyword>) send their products to these ‘fulfillment centers’ and once an order is placed, Amazon packs and ships the order.
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	The way ahead: Right now, no one can possibly predict whether the death of the inventory-led e-commerce model is imminent. But one thing is pretty certain – e-commerce businesses need as many products and categories as possible to enhance customer engagement. However, that won’t be possible without growing their marketplaces and bringing on board a huge number of sellers. Hence, the <keyword id="2364811" type="UNKNOWN" weightage="100" keywordseo="SME-focus">SME focus</keyword> and <keyword id="6630005" type="UNKNOWN" weightage="100" keywordseo="private-labels">private labels</keyword> are going to dominate e-commerce 3.0. 
	 
	 
	 
	3. VAS for better customer loyalty: In spite of a Mumbai firm delivering pizza on an experimental basis, civil/commercial drones à la <keyword id="2364850" type="UNKNOWN" weightage="100" keywordseo="Amazon-Prime-Air-drones">Amazon Prime Air drones</keyword> are still not a reality in India (neither they are commercially ready in the US). However, Amazon, eBay, Flipkart and Snapdeal are trying their best to ensure ‘fastest possible’ delivery in the country. While <keyword id="6354743" type="COMPANY" weightage="100" keywordseo="Amazon-India">Amazon India</keyword> offers same-day and guaranteed one-day delivery, eBay is testing a 9-hour delivery model in Mumbai. 
	 Only recently, Flipkart has launched its annual subscription service called <keyword id="2230132" type="UNKNOWN" weightage="100" keywordseo="Flipkart-First">Flipkart First</keyword>, offering a number of benefits including <keyword id="1591575" type="UNKNOWN" weightage="100" keywordseo="free-shipping">free shipping</keyword> for any purchase, free in-a-day guaranteed delivery, <keyword id="2364858" type="UNKNOWN" weightage="100" keywordseo="Discounted-same-day-delivery">discounted same-day delivery</keyword>, 24×7 <keyword id="2364859" type="UNKNOWN" weightage="100" keywordseo="Priority-customer-service">priority customer service</keyword> and more. This is similar to the lucrative logistics part of Amazon’s Prime subscription (currently not available in India), but Amazon offers a bigger service bouquet for its Prime subscribers, including access to songs, movies, TV shows and books. Flipkart, or any other Indian e-tailer for that matter, is yet to launch such extensive customer engagement programme, but the bait has been thrown by Flipkart and to some extent, by Snapdeal, which also offers free same-day delivery in certain regions and hopes to expand this service next year. 
	 
	The way ahead: Some experts feel that e-com businesses will soon curtail services like <keyword id="1972252" type="UNKNOWN" weightage="100" keywordseo="Express-delivery">express delivery</keyword> and free shipping in order to generate more cash. High transportation costs and other logistics issues have been cited as the main culprits. But keeping in mind that <keyword id="758541" type="ORGANIZATION" weightage="100" keywordseo="Amazon-Prime">Amazon Prime</keyword> works more as a <keyword id="1426078" type="UNKNOWN" weightage="100" keywordseo="loyalty-programme">loyalty programme</keyword> and less as a revenue-churner, fixing fickle customer loyalty may lie in developing these services. Now that Flipkart is going to market <keyword id="2364868" type="UNKNOWN" weightage="100" keywordseo="Affordable-tablets">affordable tablets</keyword> under its <keyword id="2338688" type="UNKNOWN" weightage="100" keywordseo="DigiFlip">DigiFlip</keyword> label, the Indian e-commerce giant can very well experiment with some Prime-like services and craft user experience based on ‘All things Flipkart’ just as Amazon does with its affordable <keyword id="785825" type="UNKNOWN" weightage="100" keywordseo="Kindle-Fire">Kindle Fire</keyword>. If that happens and other companies follow suit, e-commerce 3.0 in India will evolve into an inclusive and exciting user experience. For now, let us wait and watch. 
	 
	Images: Thinkstock/Getty Images

Life After
Flipkart-Myntra Deal: Will These 3 Trends Rule E-commerce In India?

The indie-music scene is India booming and the direct result of that are the music festivals that have been cropping up, not just in the metros but tier-2 and tier-3 cities too. The music is varied; from integrating regional languages to mainstream pop music, to experiments with Indian folk music with western languages and genres, the audience has a lot of options, for every musical palate. 
 
With gigs happening with such fervor, the artists are benefiting; it’s no longer taboo to be a singer-songwriter as young bands from schools and colleges score an opportunity to showcase their talent. 
 
<a href="http://www.businessinsider.in/vh1-supersonic-2017-is-the-multi-genre-music-festival-you-should-be-attending/articleshow/57006545.cms">ALSO READ: Vh1 Supersonic 2017 is the multi-genre music fest you should be attending</a> 
 One such <keyword id="1244359" type="UNKNOWN" weightage="20" keywordseo="indie">indie</keyword> singer-songwriter from Mumbai raised two lakhs in under six hours of his <keyword id="990338" type="UNKNOWN" weightage="20" keywordseo="crowdfunding">crowdfunding</keyword> campaign, a feat that could’ve only been dreamt of in a country like ours where while the <keyword id="143" type="CITY" weightage="20" keywordseo="Bollywood">Bollywood</keyword> industry thrives, the independent <keyword id="6367711" type="UNKNOWN" weightage="20" keywordseo="Musicians">musicians</keyword> still struggle to get the limelight. 
 <keyword id="824043" type="COMPANY" weightage="20" keywordseo="Business-Insider">Business Insider</keyword> caught up with <keyword id="1355290" type="UNKNOWN" weightage="20" keywordseo="Tejas-Menon">Tejas Menon</keyword>, the man of the ‘music’ hour to chat about how crowdfunding an album makes sense for the musicians who want to ‘Make it happen’. 
 <keyword id="17256" type="PERSON" weightage="20" keywordseo="Menon">Menon</keyword> defines his music as ‘A range of influences including 80’s pop-rock, musical theater and adult-contemporary songwriters, developed into his unique style of lyric-heavy pop-rock.’ 
 The singer has played in popular music festivals like <keyword id="15277" type="PERSON" weightage="20" keywordseo="bacardi">Bacardi</keyword> NH7 Weekender, Kala Ghoda Arts Festival, and Mahindra Blues Festival and he is comfortable both with playing in a band and just by himself and his acoustic guitar. 
 
<a href="http://www.businessinsider.in/heres-how-you-could-become-a-filmmaker-at-kala-ghoda-festival-2017-with-snapdeal/articleshow/56998397.cms">ALSO READ: Here’s how you could become a filmmaker at Kala Ghoda Festival 2017 with Snapdeal</a> 
 
''For someone who released his first EP(Extended Play) ‘Small Victories’ in late 2014, I’m finally ready to do a full-length album called ‘Make it happen’ which will feature 10 songs. In the past two years, I did try to get a label on board for this but I felt that after performing all over the country, I’ll let the people who like my music help me out to do this by myself’’ he says, in an optimistic fervor. 
 
Taking the independent part to the next level literally, Menon believes that is easier than it has ever been to make a good album these days, however, good studios and album production still cost a great deal, wherein comes the crowd funding. 
 
 
 
The Campaign 
 Menon had started a campaign on the crowdfunding platform <keyword id="1927134" type="UNKNOWN" weightage="20" keywordseo="Wishberry">Wishberry</keyword>, which had an initial goal of Rs. 2 lakhs to be completed in 30 days, to fulfill costs like Studio Cost (Rs. 90000), Admin fees(Rs. 20000), Mixing (Rs. 50000), Mastering (Rs. 30000) and <keyword id="2426054" type="UNKNOWN" weightage="20" keywordseo="misc">Misc</keyword>. (Rs. 10000). As he’s hit the goal in under a day, the bigger goal has been set to Rs. 4 lakhs. 
 If he hits the new goal, <keyword id="6373601" type="PERSON" weightage="20" keywordseo="Vishal-Dadlani">Vishal Dadlani</keyword>, the frontman of one of the first indie bands, Pentagram will feature on his album for a song called ‘Kindness’. 
 
For the fans, by the fans 
 
The incentive for the fans here is multifold, as Menon has decided to use the funds to give out rewards in forms of a copy of an album, an artsy signed poster, a songbook with all the lyrics, a deluxe edition of the album due to release later in the year, free passes to his gigs and much more. 
 
The rewards increase with the contribution as the campaign allows you to fund the project either in categories, or you can also be the rogue one and contribute any amount without any expectation of a reward. 
 
Menon has already started working on the album and expects it to release by May, this year by when all the contributors can expect to start reaping the rewards that they’ve sown. 
 
Crowdfunding for the win 
 Menon isn’t the first artist to have crowdfunded his album, with artists like <keyword id="1144733" type="ENTERTAINMENT" weightage="20" keywordseo="Parvaaz">Parvaaz</keyword> with their album ‘<keyword id="226613" type="CITY" weightage="20" keywordseo="Baran">Baran</keyword>’ already doing it in 2014 and <keyword id="33360" type="UNKNOWN" weightage="20" keywordseo="Vasudha-Sharma">Vasudha Sharma</keyword>, another indie musician, did it for her album ‘Attuned spirits’ in 2013. 
 
''Crowdfunding is great as it reinstates the fact that they’re people who’re willing to back you up not just with compliments but with real investment, how big or small that might be,’’ says Menon about why he thinks it’s a great idea not just for social causes or businesses but also for creative geniuses to the likes of him. 
 
<a href="http://www.businessinsider.in/kfc-gives-customers-a-chance-to-taste-nashville-chicken-using-their-minds/articleshow/56952524.cms">ALSO READ: KFC gives customers a chance to taste ‘Nashville Chicken’ using their minds</a> 
 
The bursting artist in Menon lights up when we asked him what next if he hits the new monetary goal as 28 days are left to the campaign with it garnering a support of 85 backers with Rs. 3,59,170 collected and counting. 
 The 27-year old says that he’d like to collaborate with more artists and diversify his album further with Pop, Rock, Blues, Funk, R'nB, <keyword id="856224" type="UNKNOWN" weightage="20" keywordseo="electronica">Electronica</keyword> and Soul elements that he has used to create ''a seamless musical experience that has pushed well past his creative limits.’’ 
 
May the force be with this independent movement that is edging to change the way Indians consume and view music, forever. 
 
Check out the crowdfunding campaign <a href="https://www.wishberry.in/campaign/make-it-happen/#/campaign-new">here.</a>

Exclusive: This Indie-musician raised more than Two Lakhs in Six Hours through crowdfunding for his upcoming album

The e-commerce giant <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, which raised $200 million in funds in early 2016, is not looking to raise more funding any time in the near future. "At present, we are comfortably funded. In fact, we haven't even utilized the last funding received," <a href="http://www.businessinsider.in/Snapdeal-ups-its-game-AppointsJayant-Sood-as-Chief-of-customer-experience/articleshow/47108207.cms">Jayant Sood</a>, Chief Customer Experience Officer of Snapdeal, told <a href="http://economictimes.indiatimes.com/small-biz/money/no-need-for-fresh-funding-transition-in-softbank-wont-have-an-impact-on-us-snapdeal/articleshow/53148531.cms">ET</a>. 
 
As per Sood, there is no need for fresh funding even as <a href="http://www.businessinsider.in/Im-going-to-help-all-these-guys-Nikesh-Arora-on-SoftBanks-India-investments/articleshow/53001587.cms">Nikesh Arora</a> has <a href="http://www.businessinsider.in/Nikesh-Arora-explains-why-he-quit-his-Softbank-job/articleshow/52935433.cms">resigned </a>from <a href="http://www.businessinsider.in/SoftBank-Ken-Miyauchi/articleshow/52866992.cms">SoftBank</a>, the Japanese investor that is the largest shareholder in Snapdeal. 
 
"Nikesh has been a great supporter and mentor to our business and we look forward to the same in the future. SoftBank will continue to provide financial and strategic support to our company and the transition in the company will have no impact on our business," adds Sood. 
 
The <a href="http://www.businessinsider.in/Indian-e-commerce-market-is-slowing-down/articleshow/52940196.cms">Indian e-commerce space </a>has seen a lot of ups and downs in the recent past, ranging from protests from offline retailers against heavy online discounting to the government introducing new FDI policies for selling food products online. All these changes have definitely had their impact on Snapdeal, which has enjoyed a healthy run in the five years that it has existed in the market. 
 
"E-commerce in India has gone through a clear cycle of growth with consumer perception of what constitutes 'value' evolving beyond mere discounts, Today the parameter by which success can be measured in this sector is the delivery experience and frictionless engagement a customer gets," Sood said. To make sure this happens, Snapdeal has been moving its focus to these areas. 
 
Future Investment 
To be in line with what the industry demands, <a href="http://www.businessinsider.in/Snapdeal-may-be-trying-to-become-Indias-Dianping/articleshow/53057001.cms">Snapdeal </a>has invested worth about $300 million in its supply chain management alone over the past two years. 
 
"We have also invested heavily in infrastructure including building a two million sq ft warehousing space across 63 fulfilment centres in 25 cities," he says. In fact, a majority of orders are shipped through these centres. "This number has grown from just 7% in January 2015 to 80% today," adds Sood. 
 
"We are giving people products and brands that brick-and-mortar retail has failed to provide in all these years. Going by that logic, it won't be incorrect to say that e-commerce closes the gap between aspiration and access," says Sood. This statement is proven when one observes shopping patterns over a period of time. 
 
Cashless modes of payment are also adding a lot to the increasing fondness for online shopping. "This has been developing on the back of more seamless payment options as well as evolving consumption habits as people get more comfortable with online purchasing. In fact, e-payments have significantly increased since Freecharge wallet was integrated with our platform as it allows check-out processes to be completed in less than 10 seconds," said Sood. 
 
<a href="http://www.pitchonnet.com/wp-content/uploads/2015/04/Jayant.jpg">Image source</a>

Snapdeal has enough money for now, doesn’t need fresh funding, says Jayant Sood

E-commerce firm <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> today said various anti-fraud measures taken by it have resulted in savings of Rs 3 crore per month for the online platform. 
 
"From checks on bogus or fake sellers to identifying fake user accounts, to deploying sophisticated algorithms that identify any suspicious trends, Snapdeal has consistently been working on enhancing security and transparency across the entire ecosystem. 
 
 
 
 
"The initiatives have resulted in the company saving close to Rs 3 crore per month," Snapdeal said in a statement today. 
 
Snapdeal said that range of initiatives launched at curbing fraudulent online transactions using analytics are accruing massive cost savings for the company. 
 "For instance, based on purchase patterns and past behaviours, the system can identify whether a seller is selling counterfeit goods or manipulating <keyword id="73603" type="UNKNOWN" weightage="20" keywordseo="pricing">pricing</keyword> information to take advantage of the promotions on the marketplace," the statement said. 
 
Snapdeal said that it has adopted several means to cut down courier frauds, including open delivery, X-ray examination of packages at fulfilment centres and verification of returns as part of the quality control process. 
 
"Fraudulent transactions are a serious threat to the health of any e-commerce ecosystem. We are committed to staying one step ahead of fraudsters always, and delivering the most secure, frictionless and reliable e-commerce experience to our buyers and sellers alike," the statement said.

Snapdeal managed to save Rs 3 crore per month, here's how

From 300 staff in 2013 <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> has expanded its workforce by more than fourfold in one year, crossing the 5,000 mark in April this year. 

	The New Delhi-based company hired extensively in technology, operations and supply chain segments. About 20 per cent of its current employees are in technology operations, where it plans to add another 1,000 in about six months to work on big data, mobile services, analytics, cloud infrastructure and web technology. 
 According to HR head <keyword id="2850599" type="UNKNOWN" weightage="100" keywordseo="Saurabh-Nigam">Saurabh Nigam</keyword>, the main reason for Snapdeal's success is its people. And, talent acquisition is one of the areas where competition is very intense. 

	"These days, the competition is so fierce that positions have to be closed in three weeks as compared to a turnaround time of three months in other industries. The major challenge that the company faces is map onto diversity of profiles, right talent, handle sheer volume and pace when hiring," he said.
 

	The next major focus of hiring is expected in logistics - fulfillment parks under 'Snapdeal Plus'. It has around 50 fulfillment centres in 20 cities and has plans to expand the number to 75 across 30 cities this year. Snapdeal is looking to get more sellers on its platform to stock products at its fulfillment centres so that deliveries can be processed quickly. 
 It made several senior-level hirings in the past year. As much as 60-70 per cent of these were done via social media and personal referrals, said Nigam. Snapdeal has a leadership hiring team which works directly under cofounders <keyword id="219793" type="PERSON" weightage="100" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and <keyword id="396598" type="PERSON" weightage="100" keywordseo="Rohit-Bansal">Rohit Bansal</keyword>, as the company looks to strengthen the management with executives who can prepare it for an initial public offerings in the next two years or so informs Nigam. 

	Snapdeal is considering setting up a base in the US, in its efforts to strengthen its technology arm, hire more specialists and become the first Indian consumer Internet company to establish a presence in the world's biggest startup hub. 
 

	Internally, the company is working towards developing staff policies such as Advitya, an initiative to get mothers on break to join the workforce, hire boomerangs (people who have once worked at the company) and create a strong alumni network that is informed of Snapdeal opportunities. 
 

	As the company has expanded quickly, it is relocating to a new office in Udyog Vihar, Gurgaon, in July-August. It is spread across 4.5 lakh sq ft and can house more than 4,000 employees. 
 

	The platform, started in February 2010 by Bahl and Bansal as a daily deals platform named MoneySaver, currently has more than 1.5 lakh sellers, offering around 12 million products in more than 500 categories. The company is looking to add another 1 lakh sellers to the list this year. Snapdeal has eight offices in Delhi, one in Bengaluru and regional offices in Chennai, Surat, Kolkata and other smaller cities.

	 
	 
	(Image credits: Twitter)

Snapdeal had a fourfold workforce expansion in one year

<keyword id="6354743" type="COMPANY" weightage="100" keywordseo="Amazon-India">Amazon India</keyword> saw a wide arc in its growth from 8.5 crore visitors last year to over 20 crore this year, making it the most visited e-commerce website after <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> and <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>. 

	Flipkart, which was leading the pack last year with 14 crore visitors in October 2014, stood at about 16.3 crore visitors in October 2015, the data shows. Even though Snapdeal grabbed the third spot, it saw a marginal growth from about 9 crore visitors, to about 11 crore visitors in the one year period.
 

	Interestingly, even as more than 70 per cent of sales for Amazon reportedly take place through the mobile application, the company saw more than 30 million unique monthly visitors on the desktop site in October. This is higher than other comparable e-commerce players, including Flipkart which saw 26.9 million unique desktop visitors, comScore numbers revealed.
 

	The data corroborates Amazon's sales numbers that show its India business has quadrupled in the last year. The number of sellers on the platform have also grown by over 250 per cent, the company had reported last month.
 

	Amazon India, which now has over 21 fulfillment centres in the country, has tripled its capacity in the last year alone with a cumulative storage capacity of five million cubic feet.
 

	Last year, the online retail giant had announced an investment of USD 2 billion to expand its operations in India and is committed to pump further investments in the country, which is a key market.
 

	Amazon, which competes with Flipkart and Snapdeal among others in India, operates under a marketplace model here as regulations in the country do not allow foreign capital in business-to-consumer (B2C) e-commerce.
 

	According to a recent report by Boston Consulting Group, the e-commerce industry in India is expected to touch USD 60-70 billion by 2019 from USD 17 billion in 2014.

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