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<keyword id="219793" type="PERSON" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> and <keyword id="396598" type="PERSON" weightage="20" keywordseo="Rohit-Bansal">Rohit Bansal</keyword> who started their journey as high school friends succeeded in creating one of the leading online marketplaces popularly known as <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>. Rising above the rival companies and proving their winning talent in the ecommerce arena was never an ordinary feat for them. Here are some interesting facts about the founders of Snapdeal that you might not have known. A decisive move in their success path In one of the bravest moves they attempted in their life, they desisted accepting a merger deal with Flipkart and turned their focus on a large base of 400 million value-conscious shoppers in India. This tough decision decided their success later. They related well to the Indian market Kunal Bahl and Rohit Bansal realized that the ecommerce companies inspired by the western and US model had little relevance to the Indian buyers since a large segment of online shoppers in India always looked for products that suited their moderate earnings. This awareness helped them fine tune their business model and relate well to the Indian market scenario. They motivated their employees excellently Kunal and Rohit believed in creating a clear picture of the company’s goal among all the employees. To this end, they constantly motivated their workforce in several ways time and again. Kunal said, “In our company, if you wake up any of our team members at 3 A.M. at night from their sleep and ask them ‘what are the goals of Snapdeal?’ They wouldn’t even hesitate to answer you with our top three quantitative goals. This understanding cascades down from Rohit and me to everyone else in the company.” They own over 16% stake in the company Kunal Bansal and Rohit Bansal together own over 16% stake in the firm. Their journey in the online market place was strenuous in raising nearly $2 billion in funds for their capital. In fact the documents show that the share of Bansal who is the chief operating officer is lower than 2.44%. They control their company lesser than their peers While PayTm founder Vijay Sharma controls 20% of the payments and Flipkart co-founders Sachin Bansal and Binny Bansal own about 15% of their company together, Snapdeal co-founders app-ear to control their company less than their peers. They started Snapdeal as a daily deal website They started Snapdeal in 2010 only as a daily deal website focusing on deals and coupons for restaurants, travel, shopping, fitness and beauty products. Eventually it turned into an online store in September 2011. They created a town in their company’s name Their Indian base is strategically located in a village near Muzaffarnagar district of Uttar Pradesh. The village Shiv Namager was changed into Snapdeal. The founders of Snapdeal provided a long list of amenities for the village to improve the quality of their lives. They reached out to a broad customer base Snapdeal has over 20 million registered users and over 200 million products brought in by more than 5 lakh sellers. Snapdeal delivers its products in more than 5000 towns and cities in the country. Read Also about other Personalities - <a href="https://www.businessinsider.in/interesting-facts-about-ola-founder-bhavish-aggarwal/articleshow/71186840.cms">Ola Founder Bhavish Aggarwal</a> <a href="https://www.businessinsider.in/10-interesting-facts-about-ratan-tata-that-you-should-know/articleshow/69914798.cms">Facts about Ratan Tata</a> <a href="https://www.businessinsider.in/unknown-facts-about-flipkart-founder-sachin-bansal/articleshow/70494717.cms">Flipkart founder Sachin Bansal</a>

Unknown facts of snapdeal founders Kunal Bahl & Rohit Bansal

<ul><li>Riteish and <keyword id="929015" type="PERSON" weightage="20" keywordseo="Genelia-Deshmukh">Genelia Deshmukh</keyword> star in <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>’s new campaign.</li><li>Great quality does not cost extra, says Snapdeal with “Brand Waali Quality, Bazaar Waali Deal.”</li></ul>Snapdeal today announced the launch of a new brand campaign “Brand Waali Quality, Bazaar Waali Deal.” The campaign highlights Snapdeal’s positioning as a shopping destination that disrupts the notion that only expensive products offer good quality. Taking a direct approach, the campaign disrupts the notion that only expensive products/brands offer good quality. In a straightforward manner, it aims to communicate Snapdeal’s unique value proposition - good quality at low prices The campaign “Brand Waali Quality, Bazaar Waali Deal,” features Bollywood actors <keyword id="1420" type="PERSON" weightage="20" keywordseo="Riteish-Deshmukh">Riteish Deshmukh</keyword> and Genelia Deshmukh Using humour, the campaign takes a lighthearted dig at a mindset that feels that anything can be good only if it is branded. Through a series of videos, the campaign challenges the conventional “brand-oriented” thinking and draws the attention of the audience to the depth of high-quality choice that is available online and showcases that great quality is also available at affordable prices. The campaign is targeted towards smart, value-conscious buyers, who are not necessarily taken in by the “brand quotient”, but are focussed on getting good quality, high utility items including fashion, accessories, homeware and much more. <div type="Youtube" id="mkqeUk6ylkc" title="Snapdeal | Brand Waali Quality Bazaar Waali Deal | NEW VIDEO 1 | Riteish | Genelia | Online Shopping" thumbUrl="https://i.ytimg.com/vi/mkqeUk6ylkc/mqdefault.jpg"></div> Speaking on the release of the campaign, Snapdeal’s CEO &amp; Co-founder, <keyword id="219793" type="COMPANY" weightage="20" keywordseo="Kunal-Bahl">Kunal Bahl</keyword> said, “Value is an integral part of India's purchase journey - online or offline. It is shaped by decades of experience &amp; acumen of Indian families in looking beyond the sales talk to find the best value for their rupee. In today’s connected world, it is also in the collective wisdom from one’s network that helps sort real value from the hype. This campaign is a nod to the savvy online buyers, who understand that great quality does not need to cost more.” The campaign is designed based on consumer insights gathered through extensive research. While users are familiar with value-priced options, they also seek a consistently predictable experience on quality, assortment, price and service. Snapdeal has built out a complete solution, where the entire assortment on the platform is aligned with the value e-commerce tenets of good quality at low prices. With its distinctive positioning, as seen in the campaign, Snapdeal is visibly reaffirming its leadership in the value e-commerce space. While value retail has traditionally thrived in India’s bazaars and in more recent times through modern format value retailers, an online equivalent of the same was missing. Snapdeal is India’s only e-commerce platform that is solely focused on the value segment. Unlike other platforms, which have bits of value selection dispersed across the entire assortment, 100% of Snapdeal is about value. The market for value retail in India is estimated at USD 210 Bn, which is 3 times of branded retail. Depending on the category, while 15-40% of the branded market is already online, only 2-3% of the unbranded, value merchandise is online. This vast value e-commerce opportunity is also enabled by the growth of e-commerce beyond India’s top ~ 40Mn households to the next ~ 170 Mn households, accounting for nearly 60% of India. Conceptualized and developed in partnership with All things small and EO2, Snapdeal’s “Brand Waali Quality, Bazaar Waali Deal'' will reach out to consumers pan-India. The campaign will also highlight the ease of buying on Snapdeal and the simplicity of payments and returns. The campaign includes 10 videos ranging and will run across a variety of media. The campaign has gone live today and will run over the summer months.

Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

In the past one year, India’s ecommerce giant <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword> has <a href="http://www.businessinsider.in/Sellers-on-Amazon-Flipkart-Snapdeal-cry-foul-over-rising-return-of-products-marketplaces-have-different-numbers/articleshow/51438343.cms">doubled the number of sellers</a> on its platform, and now boasts of more than three lakh associated sellers. It is now looking forward to meet its target of five lakh sellers by the year end. 
 
After it got a three-year investment of $200-million (Rs 1,320 crore) to strengthen the supply-chain capabilities, it has been very prompt in adding to its seller base. 
 
<a href="http://www.businessinsider.in/You-can-now-use-the-Snapdeal-app-to-book-tickets-and-order-food-online/articleshow/51340726.cms">Also read: You can now use the Snapdeal app to book tickets and order food online</a> 
 
There is a <a href="http://www.businessinsider.in/Flipkart-vs-Snapdeal-E-commerce-giants-tremble-under-investors-pressure/articleshow/51581261.cms">race </a>going on amongst the country’s biggest online companies, which see them using outreach programmes, technology innovation for sellers and working capital assistance. 
 
"The cost of seller acquisition has come down by almost 50 per cent since last year. The new sellers onboarded are largely in the unstructured category of general merchandise or home and fashion," Vishal Chadha, senior VP of market development, told ET. 
 
As a benefit, the company expects as many as 10,000 sellers on its platform to post sales exceeding Rs 1 crore each. 
 
<a href="http://d152j5tfobgaot.cloudfront.net/wp-content/uploads/2014/07/yourstory_SnapdealSellerZone_InsideArticle.jpg">Image source</a>

Snapdeal doubles the number of sellers in one year

<keyword id="541988" type="LOCATION" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>, one of India's largest e-commerce platforms, along with four Indian shopping complexes, two of them in New Delhi alone, have figured in the latest 2020 Review of <keyword id="589881" type="PERSON" weightage="20" keywordseo="notorious-markets">Notorious Markets</keyword> for Counterfeiting and Piracy issued by the Office of the <keyword id="178344" type="ORGANIZATION" weightage="20" keywordseo="US-Trade-Representative">US Trade Representative</keyword>. The four Indian markets that have found mention in the list are Heera Panna in Mumbai, Kidderpore in Kolkata and <keyword id="6397252" type="PERSON" weightage="20" keywordseo="palika-bazaar">Palika Bazaar</keyword> and Tank Road in Delhi. Aizawl's Millennium Center was mentioned in the last list of notorious markets, but now it has been replaced by Palika Bazaar. "Holding intellectual property rights violators accountable and ensuring that American innovators and creators have a full and fair opportunity to use and profit from their work is critical for both physical and online markets," US Trade Representative Robert Lighthizer said. In addition to addressing the role of e-commerce in facilitating the sale of pirated and counterfeit goods, the 2020 Review of Notorious Markets identifies 39 online markets and 34 physical markets that are reported to be engaged in or have facilitated substantial trademark counterfeiting and copyright piracy. The report includes for the first time a section addressing the role of internet platforms in facilitating the importation of counterfeit and pirated goods into the United States. "Today, the greatest risk of importation of counterfeit and pirated goods, harming both US content creators and US consumers, is posed not by foreign flea markets and dark web sites but by inadequate policies and inadequate action by e-commerce companies that market and sell foreign products to American consumers," Lighthizer said. "Combatting piracy and counterfeits will require sustained effort by both the federal government and by companies that profit from the sale of such goods," the official said. Although the majority of counterfeit goods seized by American law enforcement agencies originate in China and Hong Kong ֫- 92 per cent by value - the problem is global, with additional major points of origin, including India, Singapore, Thailand, Turkey, and the United Arab Emirates, the report said. The USTR said Snapdeal remains a concern for right holders who report that the volume of counterfeit products on this platform has increased over the past year. "According to a November 2018 survey, 37 per cent of purchasers reported that they had received a counterfeit product from Snapdeal. In July 2019, Snapdeal's founders were accused of criminal conduct in India for selling counterfeit products there. Right holders have also sued Snapdeal for selling counterfeit goods," it said. The USTR said Heera Panna, a major indoor market located at the heart of Mumbai, reportedly offers high quality counterfeit watches, footwear, apparel, accessories, and cosmetics. Right holders warn that counterfeit cosmetics sold at this market have health and safety risks. Locally known as "Fancy Market", Kidderpore in Kolkata reportedly sells counterfeit consumer electronics, apparel, cosmetics, and pirated software and media, often at wholesale quantities, the report said. Palika Bazaar, the underground market in Delhi is reportedly well-known for the trade of counterfeit products. Many shoppers are reportedly students and other young people who want trendy products at cheap prices. The market is also a popular destination for tourists, the USTR said. According to the report, Tank Road continues to sell counterfeit products, including apparel and footwear. Wholesale counterfeit goods are also reportedly supplied from this market to other Indian markets, including Gaffar Market and Ajmal Khan Road. Right holders report that conducting enforcement actions at this location is expensive and challenging, and sellers often appear to have advanced knowledge of raids, limiting their effectiveness, it said. LKJ IJT

Snapdeal, four Indian shopping complexes rank in US Notorious Markets List for counterfeiting and copyright piracy

<a href="http://www.businessinsider.in/searchresult.cms?query=Alibaba&amp;sortorder=effectivedate">Alibaba</a>’s Founder-CEO <a href="http://www.businessinsider.in/searchresult.cms?query=Jack+Ma&amp;sortorder=effectivedate">Jack Ma</a> is a known face in the Indian startup scene. He’s invested in <a href="http://www.businessinsider.in/searchresult.cms?query=Snapdeal&amp;sortorder=effectivedate">Snapdeal</a> and a couple of other <keyword id="6362513" type="ORGANIZATION" weightage="20" keywordseo="Startups">startups</keyword>, and has melted the best of the West and East to create the world’s largest ecommerce company <a href="http://www.businessinsider.in/searchresult.cms?query=Alibaba&amp;sortorder=effectivedate">Alibaba</a>, which is soon to land on India. 
 
Valued at a mind-boggling $240 billion, <a href="http://www.businessinsider.in/searchresult.cms?query=Jack+Ma&amp;sortorder=effectivedate">Jack Ma</a> has built what might be the most diversified global technology ever, both in terms of management culture and product offerings. It has three primary platforms – <a href="http://www.businessinsider.in/searchresult.cms?query=Alibaba&amp;sortorder=effectivedate">Alibaba</a> (B2B), Tmall (B2C) and <a href="http://www.businessinsider.in/searchresult.cms?query=Taobao&amp;sortorder=effectivedate">Taobao</a> (C2C). This has also made him the richest man in China with a personal valuation of over $18 billion. 
 
Here are the main elements of Crazy Ma’s management style that made him the man he is: 
 
Take it easy 
 
<a href="https://static-ssl.businessinsider.com/image/542d71fbeab8ea725ec5ed81-960-720/the-company-also-hosts-annual-talent-shows-and-ma-is-a-natural-entertainer-at-a-company-anniversary-event-he-dressed-up-as-a-punk-rocker-for-a-performance-in-front-of-20000-alibaba-employees.jpg">Image Source</a> 
A lot of who Ma’s company culture is built around who he is, and that’s about being charming, holding fun events and singing karaoke. His outspoken and fun-loving side has seeped into his management style. He believes you don't have to be grumpy if you're in charge. 
 
This doesn’t mean he doesn’t take business seriously. Ma has worked really hard from the beginning, and has air of inclusion and comradery around himself. 
 
He’s created an image around himself where his employees treat him as their leader, and also a father figure. This has ended up creating a solid and tight-knit hardworking workforce that’s always at Ma’s command. This was no accident, it was by design. 
 
You don’t have to be ‘shrewd’ 
 
<a href="http://static2.businessinsider.com/image/54c23b75ecad04871b3f9714-1190-625/alibaba-ceo-jack-ma-isnt-worried-about-chinas-slowdown.jpg">Image Source</a> 
There’s a naive innocence with which Ma approaches life’s problems, and that ensured he never backed down. 
 
Mind, he started off as a teacher, earning $15 a month, and was supplementing his income peddling on the streets. He wasn’t disheartened when <a href="http://www.businessinsider.in/searchresult.cms?query=KFC&amp;sortorder=effectivedate">KFC</a>, a hotel and the police turned him down for jobs, and kept going. At 50 yeard old, he's not in it for the money, but with a mission to change how business is done is China and the world. 
 
He sees the world through the hopeful eyes of a child, believing in the essence of technology and its power to touch lives. This has led him to overcome the impossible, and keep his focus where it needs to be. 
 
Did we tell you his favorite movie is <a href="http://www.businessinsider.in/searchresult.cms?query=Forrest+Gump&amp;sortorder=effectivedate">Forrest Gump</a>? Makes sense. 
 
Innovating is not always about inventing 
 
<a href="http://static4.businessinsider.com/image/54623d76eab8ea9721bca64b/chinas-richest-man-jack-ma-im-not-happy-being-so-rich.jpg">Image Source</a> Believe it or not, Ma has it clear in his head that innovation isn’t always about invention. When eBay was being touted as the largest and most successful C2C e-commerce site in the world, Ma launched <keyword id="163403" type="COMPANY" weightage="100" keywordseo="Taobao">Taobao</keyword> and completely changed the rules of the game. 
 
What Ma did was adapt the concept specifically for China. He knows his country inside-out, and knows that consumer mind-set is as important as anything else. He’s included a real-time chat function on Taobao. That way buyers and sellers can chat in real time, and every transaction is personal. 
 
If you think it straight, <a href="http://www.businessinsider.in/searchresult.cms?query=Steve+Jobs&amp;sortorder=effectivedate">Steve Jobs</a> didn’t invent the digital music player, nor did <a href="http://www.businessinsider.in/searchresult.cms?query=Bill+Gates&amp;sortorder=effectivedate">Bill Gates</a> invent computer OS. All these people built the best they could on top of what was already there. The rest is history. 
 
<a href="https://cdn01.vulcanpost.com/wp-uploads/2015/11/jack-ma-this-is-alibabas-most-dangerous-moment.jpg">Image Source</a>

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Unknown facts of snapdeal founders Kunal Bahl & Rohit Bansal

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Snapdeal onboards Riteish and Genelia Deshmukh for its latest campaign

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Snapdeal doubles the number of sellers in one year

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Snapdeal, four Indian shopping complexes rank in US Notorious Markets List for counterfeiting and copyright piracy

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Alibaba Founder Jack Ma and his crazy Management style every startup founder must follow

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