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<ul><li>Snapdeal’s user base has grown by 37% in the last 12 months on the back of its changing focus on ‘Bharat’, gamification, and enhanced user experience.</li><li>As per the audited financials for FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19.</li><li>The e-commerce platform also witnessed a 52% increase in its order volumes this festive season, with 90% of its orders coming from non-metro users. </li></ul>Snapdeal has crossed 100 million app downloads on Google Play Store. The e-commerce platform witnessed this growth after changing its focus to ‘Bharat,’ enhancing user experience, and introducing engaging activities on its app. Snapdeal’s downloads have grown rapidly in the last 12 months – climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%. *in millions “The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” said a Snapdeal’s spokesperson. Snapdeal has made several additions including a continuous feed that is personalized for each user, allowing users to discover relevant products in an engaging way. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products. Snapdeal has also added a few engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges are unlocked every day on the <keyword id="4425196" type="PERSON" weightage="20" keywordseo="Snapdeal-App">Snapdeal app</keyword>. These gamification initiatives incentivize users in a variety of ways through instant rewards, special deals etc. Snapdeal also witnessed a hike its web traffic. In October 2019, the monthly traffic on Snapdeal crossed 240 million visits – recording an all-time high. As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% – from ₹535.9 crore in FY 18 to ₹925.3 crore in FY19. Simultaneously, it also reduced its loss by 71% – from ₹611 crore in FY 18 to ₹ 186 crore in FY 19. In the recently concluded Diwali season, Snapdeal saw growth not just in terms of traffic and app downloads but also witnessed 52% increase in order volumes this festive season, with 90% of its orders coming from non-metro users. Snapdeal’s growth in traffic and increase in volumes is also due to the deepening of its focus on value-priced merchandise. In the last two years, Snapdeal has added 60,000+ new seller partners, who have added over 50 Million new listings aimed at building a deep assortment of products relevant for value-savvy buyers. Snapdeal now has more than 500,000 registered sellers, who have more than 200 million listings on the marketplace.

Snapdeal crosses 100 million app downloads; user base grows by 37%

<a href="http://www.businessinsider.in/searchresult.cms?query=xiaomi">Chinese smartphone maker Xiaomi</a> is mulling to sell its mobilephones through its own <a href="http://www.businessinsider.in/searchresult.cms?query=ecommerce">e-Commerce</a> platform, <keyword id="2686096" type="UNKNOWN" weightage="20" keywordseo="Mi-com">Mi.com</keyword>. 
 
Though it has no immediate plans to trim offerings with retail partners <a href="http://www.businessinsider.in/searchresult.cms?query=flipkart">Flipkart</a>, <a href="http://www.businessinsider.in/searchresult.cms?query=amazon">Amazon</a> and <a href="http://www.businessinsider.in/searchresult.cms?query=snapdeal">Snapdeal</a>, but <keyword id="874458" type="COMPANY" weightage="20" keywordseo="Xiaomi">Xiaomi</keyword> wants to grow its e-Commerce business too. 
 "Xiaomi is keen to sell more products in India through Mi.com and grow its ecommerce business. The company would scale up Mi.com without artificially constraining sales through partner sites like <keyword id="6354742" type="COMPANY" weightage="20" keywordseo="Flipkart">Flipkart</keyword>, Amazon and <keyword id="541988" type="COMPANY" weightage="20" keywordseo="SnapDeal">Snapdeal</keyword>,” Manu Jain, India operations head, told ET. 
 
<a href="http://www.businessinsider.in/Get-The-Xiaomi-Chrome-App-To-Buy-Mi3-In-India/articleshow/40391605.cms">Xiaomi's Mi Store app</a>, which was launched in July on Google Play, is gaining popularity and has been downloaded over a million times in barely two months. 
 
The Mi Store app allows people to browse and buy Xiaomi devices on the go. 
 
Over 90% of Xiaomi's products in India are sold online, majorly through partner sites. In China, roughly 70% of its sales are online and primarily through Mi.com. 
 
Xiaomi's step to promote sales through Mi.com comes ahead of its plans to manufacture in India in the next two years. 
 
Last month, <a href="http://www.businessinsider.in/Xiaomi-and-Foxconn-set-up-Make-in-India-with-Redmi-2-Primefor-Rs-6999/articleshow/48423997.cms">Xiaomi announced a partnership with Foxconn</a> Technology Group of Taiwan to Make in India.

Will Xiaomi no longer be exclusively available on Flipkart and Snapdeal?

What could be the better bargain period than this when India's three biggest online market places – <a href="http://www.businessinsider.in/searchresult.cms?query=Flipkart%2C+Snapdeal+">Flipkart, Amazon India and Snapdeal</a> - touted discounts of as much as 80% during this festive season? 
 Alas! The enthusiasm of early birds was dampened somewhat as there were few eye-popping deals on the first day on <keyword id="6354742" type="COMPANY" weightage="100" keywordseo="Flipkart">Flipkart</keyword> or Amazon India on the latest gadgets and fashion brands. 
 
But brands were relieved that their efforts to rein in price cuts had worked, confirming the trend of <a href="http://www.businessinsider.in/searchresult.cms?query=e-Commerce+firms+">e-Commerce firms</a> moving away from extravagant discounts. 
 
Instead they are focussing on better financials. 
 According to industry executives, deep discounts were available on online only and e-Commerce-focused products such as those made by <keyword id="71696" type="COMPANY" weightage="60" keywordseo="Micromax">Micromax</keyword>, Onida, BPL and <a href="http://www.businessinsider.in/searchresult.cms?query=Motorola">Motorola</a>, and on older models of gadgets and smartphones. 
 
And a similar trend was witnessed in <a href="http://www.businessinsider.in/searchresult.cms?query=apparel+and+accessories">apparel and accessories</a>. This marked a sharp departure from last year, when the latest models of <keyword id="6354606" type="COMPANY" weightage="60" keywordseo="iPhone">iPhone</keyword>, <keyword id="173725" type="ORGANIZATION" weightage="80" keywordseo="Samsung-Galaxy">Samsung Galaxy</keyword> phones and Sony televisions were on sale. The e-Commerce firms offered maximum discounts on their in-house apparel brands where margins are twice that of other clothing. "None of our fresh merchandise is on discount except old or last-season stock," said J Suresh, chief executive of Arvind Lifestyle Brands, which sells brands such as Gap, US Polo, Wrangler and Calvin Klein. 
 Lets’ know how the big three – <keyword id="541988" type="COMPANY" weightage="100" keywordseo="SnapDeal">Snapdeal</keyword>, Flipkart and Amazon India – planned to rob customers this year! 
 
1. Conservative Approach: These companies are more conservative this year, ordering about 1.2 times the normal stock for the discount period unlike last year when they were targeting to grow sales by five times. "The focus is surely on margins and profitability," Suresh said. 
 
The chief of a leading shoe brand said deep discounting of 60-80%, which is usually offered during end-of-season sales by the ecommerce firms, was missing on the first day. "The madness was not there and even I was expecting good deals on international brands for my personal purchase where discounts were hardly 4-10%," he said, requesting anonymity. The absence of deep discounts on the hottest items is good news for brick and mortar retailers, who have been suffering on account of lower prices online. 
 
2. The Big E-tailing Rivalry: After Flipkart announced the October13-17 campaign, Amazon and Snapdeal announced similar exercises—a point that a company executive brought up. "Random thought: Checked out TOI. Looks like we set the dates for when others do their festival sales :)! Go BBD!," Flipkart chief product officer Punit Soni tweeted. Rohit Bansal, cofounder of Snapdeal, tweeted: "Looks like India has chosen @snapdeal as the app of their choice this festive season!" 
 
Flipkart said it "saw 25 items sold per second." The company said 10 lakh products were sold in the first 10 hours with 6 million visits from across the country. "This is pushing the limits, the volumes are much higher than last year," said Naman Sarawagi, cofounder and CEO of FindYogi, a chat-based shopping assistance app. 
 
On Monday, Snapdeal said that it sold five mobile phones every second as it racked up total sales of $100 million. Amazon India claimed that the first day of the festive sales was the biggest day in its history, four times bigger than the peak of last Diwali. Traffic from mobile was over 70% and lakhs of new customers came from cities like Aurangabad, Malappuram, Dhanbad, Kannur, Tiruchirappalli, Jamshedpur and others. 
 3. Ambulance On Standby: Most visitors were from cities like <keyword id="6354321" type="CITY" weightage="40" keywordseo="Bengaluru">Bengaluru</keyword>, Delhi and Chennai. Ludhiana, Lucknow and Bhopal were among the top cities from non-metros, said Flipkart, where employees have been working round the clock to keep systems stable. Flipkart set up shuttle services for employees to be picked up and dropped and even put an ambulance and masseurs on standby. 
 
"With over 20 million visits from across the country on the first day, the fashion sale has been a big hit amongst our customers. For electronics - it will be even bigger on 15th October as we have lined up a range of smartphone launches for our customers from brands like <a href="http://www.businessinsider.in/searchresult.cms?query=Google">Google</a>, <keyword id="11148" type="CITY" weightage="60" keywordseo="Motorola">Motorola</keyword>, <keyword id="6357456" type="CITY" weightage="80" keywordseo="Huawei">Huawei</keyword>, Intex and Micromax. All these new launches will have aggressive launch and exchange offers along with exciting bank discounts," a Flipkart spokesperson said. 
 
About 1.5 million shoppers bought goods worth over $100 million from Flipkart during the sale in 2014 but the site stuttered as a large number of people sought to access the site. This year's Billion Days sale is expected to be five times in size, according to one Flipkart employee who requested anonymity. 
 Amazon and Flipkart started their festive season sales on Tuesday while Snapdeal kicked things off on Monday. Discounts were attractive on online-exclusive smartphone brands such as Motorola, <keyword id="874458" type="COMPANY" weightage="80" keywordseo="Xiaomi">Xiaomi</keyword>, Yu Yuphoria and <keyword id="2210217" type="UNKNOWN" weightage="60" keywordseo="oneplus">OnePlus</keyword> 2. Price cuts were also offered on baby products, general merchandise, home decor and personal care products. The sale will carry on until the end of the week. 
 
Flipkart said there had been a surge in app downloads in anticipation of the sale. 
 
"It's great to see 1.6 million app installs in the last two days, which is a great indicator that India has been preparing well for The Big Billion Days," said Mukesh Bansal, head of commerce platform at Flipkart. The sale was off to a relatively glitch-free start. Flipkart, which was hit by glitches last year owing to heavy traffic, has staggered its app-only discounted sales over five days, across various categories such as fashion, home appliances, electronics and books. 
 
(Image: Indiatimes)

No extravagant discounts from Flipkart or Amazon this year!  They are focusing on stronger financials instead

Just at a time when the tech savvys across the country were assuming the fate of net neutrality, Aircel has come up with a plan that would enable access to basic free internet in a year as part of the telecom operator strategy to push mobile internet usage. 
 
"Our intent is that everybody should have access to Internet and it should not be limited to only elites. We have started offering free basic Internet service in Tamil Nadu and it should be available across India in a year," Aircel Chief Marketing Officer Anupam Vasudev told PTI. 
 
The company under its Free Basic Internet programme is offering service with download speed of 64 kb per second. 
 
"For new customers it is free for three months. After that if they continue to be active, customers by recharging with amount of at least Rs 150 in a month, the free basic Internet will be complimentary for them," Aircel Vice President for Data, Devices and Online Sunil Kuttam said. 
 
The company is strengthening its 3G network with target to have around 20,000 mobile sites by end of next year. 
 
Talking about strategy to attract customers to enhance their data usage, Kuttam said that the company has partnered Microsoft, Samsung, Gionee, Micromax, Lava, Karbonn and Intex to offer their move devices at discounted price with some amount of free data. 
 
Aircel is also partnering Snapdeal, Amazon and Flipkart to sell paper recharge. These recharges would bel sold under cash on delivery model for those customers who are skeptical of sharing their debit or credit card details online. 
 
The company today announced sale of two recharge vouchers in denomination of Rs 402 and Rs 602 through Snapdeal which will offer 3G and 2G mobile Internet service at discounted price compared with options available through retail channels. 
 
"We are offering 100 minutes talk time and 3 GB of 3G and 2G data, depending on the location of subscriber, which is very less than price available through other channels," Vasudev said. 
 
Aircel has also partnered Ingram, a mobile insurance provider, for Aircel Cover Plus. Any customer who buys a new smartphone through Aircel Will be able to choose from two variants of this product within seven days of the purchase for getting coverage limited to Accidental and Liquid Damage only. 
 
For new smartphones up to Rs 10,000 customers can purchase Rs 499 pack that offers benefits worth Rs 1,200. This will also include 1GB Aircel data for three months. The other pack available for Rs 799 pack offers insurance for smartphones up to Rs 55,000 and will include 1GB data for three months and Premium Anti-Virus.

It’s raining goodies from Aircel. One year free internet is the best of the lot

<ul><li>The Chinese video sharing social network, TikTok, surpassed Facebook with 188 million downloads during the first quarter of 2019. </li><li>It's already a dominant social network in China where Facebook is banned. It is growing in the second-largest market in the world, India. </li><li>TikTok recently opened its doors to advertisers; and brands like Pepsi and Myntra are lining up.</li><li>The niche video-sharing app might be the next big thing after Facebook to finally transform the social networking space after years. </li></ul>Silicon Valley giant Facebook, considers itself a leader in the social networking space. But its monopoly might soon end. Chinese startup TikTok is fast on its heels, gaining more users by the day. TikTok downloads reportedly surpassed Facebook in the first quarter of 2019 <a href="https://www.businessinsider.in/tiktok-ban-in-india-lifted-by-madras-high-court/articleshow/69029626.cms">despite</a> being banned in India's <a href="https://www.businessinsider.in/tiktok-ban-in-india-lifted-as-google-and-apple-allow-it-back-in-stores/articleshow/69125104.cms">Google Play store</a> and the App Store for 20 days. During the ban, Indian courts had debated over whether or not the video sharing platform was '<a href="https://www.businessinsider.in/tiktok-ban-in-india-for-hosting-porn/articleshow/68720430.cms">encouraging pornography</a>'. Finally, this ban was lifted in April. TikTok scored 188 million downloads as Facebook lagged behind in the second place, with 176 million downloads worldwide, according to <a href="https://s3.amazonaws.com/sensortower-itunes/Quarterly+Reports/Sensor-Tower-Q1-2019-Data-Digest.pdf?src=landing">Sensor Tower</a>. Interestingly, India accounted for 47% of TikTok's downloads; while contributing less than half of this percentage, at 21%, to Facebook downloads. In Apple's App Store, TikTok beat out Facebook, YouTube and even WhatsApp to be the most downloaded app for the fifth consecutive quarter with over 33 million installs. TikTok's already replaced Facebook as 'the' social media network in China, where Facebook is banned. In India, TikTok's success has been quick since it launched in 2017. Within two years, it has snagged 200 million monthly active users, according to Statista. And, it is rushing to take over Facebook's number, at 300 million. Lasso fails to catch up Facebook tried to take on TikTok's popularity with its own short video sharing app, Lasso. But, so far, its <a href="https://www.cnbc.com/2019/02/27/tiktok-is-staying-way-ahead-of-facebooks-lasso.html">failed</a> to have the same kind of impact. The key difference between them both is that while Facebook has its fingers in every pie, <a href="https://www.businessinsider.in/searchresult.cms?query=tiktok&amp;sortorder=effectivedate">TikTok</a> is working on making its one pie, the best that it could be. 
 <div type="ExtQuote" text="It is crucial for Facebook to retain dominance in India. The country holds high prospects in the sense of having strong GDP growth and being the second-largest population in the world. Facebook is blocked in China, therefore India is its next best bet for acquiring large amounts of new users." auname="Sanders Tran, a data analyst at Sensor Tower"></div>



 Finding its niche There is one thing that could keep TikTok from being all that it can be. Ironically, it is also the same feature that makes it so appealing to first-time internet users — the fact that it's a niche video sharing platform. Shekhar Sharma, Vice-President of GroupM, analysed, "Since it's limited to a niche category of short-form video, it's a distant threat to Facebook for now." For advertisers, Facebook's still the <a href="https://www.businessinsider.in/2020-candidates-are-still-pouring-money-into-facebook-ads-even-after-democrats-slammed-the-social-media-giant-for-its-role-in-spreading-fake-news-during-the-2016-election/articleshow/69179005.cms">best choice</a> with the largest audience. But, that equation too could change in the near future with TikTok recently opening its doors to advertisers in India. Pepsi, Snapdeal, Myntra and others are reportedly lining up to showcase their brands on the network. The growing popularity of TikTok may not be an immediate threat but it's something that Facebook needs to keep an eye on. Just like Orkut replaced High5, MySpace replaced Orkut and, finally, Facebook replaced MySpace — this may be the next generation's changing of the guard. See also: <a href="https://www.businessinsider.in/tiktok-ban-in-india-lifted-by-madras-high-court/articleshow/69029626.cms">TikTok ban lifted in India but it has lost at least 2 million users</a> <a href="https://www.businessinsider.in/tiktok-ban-in-india-lifted-as-google-and-apple-allow-it-back-in-stores/articleshow/69125104.cms">TikTok makes a triumphant return to Indian app stores a week after the ban was lifted</a> <a href="https://www.businessinsider.in/tiktok-ban-in-india-for-hosting-porn/articleshow/68720430.cms">An Indian court has banned TikTok for 'encouraging pornography'</a>

TikTok, tick tock — time is ticking for Facebook in China and India

When Google had announced the details about the <keyword id="2373897" type="UNKNOWN" weightage="60" keywordseo="Android-One">Android One</keyword> Program, honestly, we were a bit surprised to find <keyword id="145729" type="COMPANY" weightage="60" keywordseo="Karbonn">Karbonn</keyword> and Spice also mentioned in the list. Karbonn has been in the Indian <keyword id="28168" type="TECHNOLOGY" weightage="80" keywordseo="Smartphone">smartphone</keyword> market for quite some time now. During the initial days, banking on sports and cricket, the company had got a good headway in the Indian market, but as more handset brands came along, Karbonn found it hard to maintain its ground. 
 
However, Karbonn has a very strong distribution network and now, as one of the first partner for the Andorid One Device, there is a lot riding on Karbonn Sparkle V (the V here is Roman number five). 
 
Design Karbonn Sparkle V is a budget offering but the same is not reflected in the design of the smartphone. It has a nice build quality and rubberised back finish. On the back panel you can see the Karbonn logo in the middle and the <keyword id="6355645" type="COMPANY" weightage="80" keywordseo="android">Android</keyword> One logo at the bottom. 
 
The power and the volume rocker button are placed on the right panel. Apart from that, there are no physical buttons on the front. 
 
On the downside, Karbonn Sparkle V does seem to have broad bezels, which most smartphones have done away with. 
 
It has 4.5 inches IPS LCD display with a resolution of 854 X 480 Pixels. Overall, the screen display looks nice with decent viewing angles. The one thing that is missing in terms of the display is the Gorilla Glass Protection that the Moto E offers but the new Android one devices don’t. 
 
Software/ Interface 
Frankly, we have so far spent only been with this newbie from Karbonn for half an hour but the interface looks really smooth. It looks like Google has spent quite a lot of time fine tuning its operating system to make sure that things can be as pleasant as it can get for a stock Android device. 
 
Apps such as moneycontrol, Keep, Olx, Saavn and Snapdeal come pre-loaded on the Karbonn Sparkle V. 
 
Processor and RAM Karbonn Sparkle V comes with a 1.3 GHz <keyword id="6369515" type="COMPANY" weightage="40" keywordseo="Mediatek">MediaTek</keyword> along with 1 GB of RAM and Mali 400 GPU. There is also 4GB of internal storage, which is expandable by up to 32GB via microSD card. 
 
Price: Rs 6,399. Also snapdeal is currently offering an 8 GB memory card free with this phone. Also the online retailer is giving Snapdeal coupons worth Rs 2,000 (which are valid up to two months). Along with this the buyers also get Free Recharge coupons Worth Rs 200 from FreeCharge (two codes worth Rs 100 each). 
 There is also an <keyword id="15491" type="COMPANY" weightage="40" keywordseo="Airtel">Airtel</keyword> data bundle offer through which user of all Android one devices including Karbonn Sparkle V will get free software upgrades and app downloads per month up to six months. Under this scheme, there is a fair usage cap of 200 MB. 
 
 
Camera 
All the devices in the Android One series come with a 2MP front camera and 5MP rear camera. Though we could not take the device out to do some serious photography but from the looks of it the rear camera can click some decent shots under good lightening conditions. 
However, to click any pictures, you first need to add a microSD card, which we think is a little absurd. The camera should be in a position to save shots on internal storage as well or at least ask the user for his/her preference in regards to storing pictures. 
 
So far, we are mighty impressed for what this Karbonn smartphone under the Android One umbrella has to offer but we do have our reservations about the battery life. For that and more, don’t forget to come and read our review that we will posting shortly.

Karbonn Sparkle V Hands On: A Pretty Good Start

It’s that time of the year again. No, I’m not talking about Diwali, Durga Puja or even Dussehra. What I’m talking about is a much bigger festival than these three combined. It’s a festival which surprisingly makes the use of phones and laptops extremely mandatory. 
 
Yes, I’m talking about the festival of e-commerce sales<a href="http://www.businessinsider.in/searchresult.cms?query=flipkart">. 
 
Flipkart</a>, <keyword id="18635" type="CITY" weightage="80" keywordseo="Amazon">Amazon</keyword>, <keyword id="541988" type="COMPANY" weightage="80" keywordseo="SnapDeal">Snapdeal</keyword> and every other website which has managed to acquire a domain name in the big bad world of the internet have guaranteed that people look forward to these sales that happen primarily due to the festive season more than they look forward to the festive season itself. 
 
Thus, don’t be surprised if during this sale week, you spot people walking on a busy road looking at their phones probably sorting through the heaps of products on discount irrespective of the fact that they’re about to walk right into a tree or people who refuse to eat, drink or take a shower until their shopping cart is as full as someone who's just finished eating at a buffet. 
 <keyword id="6354742" type="COMPANY" weightage="80" keywordseo="Flipkart">Flipkart</keyword>’s Big Billion Days, <a href="http://www.businessinsider.in/BigBillionDay-is-it-Watch-out-for-Amazons-Great-Indian-festive-Sale/articleshow/49335947.cms">Amazon’s Great Indian Festive Sale</a> and <a href="http://www.businessinsider.in/topic/SnapDeal">Snapdeal’s</a> Diwali sales reduce people to a version of themselves they wouldn’t want to curse their enemies with. This, despite the sales being similar to M. Night Shyamalan's movies- too much hype but very little matter. 
 
Let's take you through how this farce of a sale works. 
 
It starts out nice. You follow the aroma of discounts and end up staring at your laptop and even download the app in search of the discounted products that have been promised to you. 
 
What follows is thus- you find something you like at a price you think your wallet likes at a size that hugs your body just right and you ask yourself, is this what heaven looks like? 
 
But, a few minutes later calamity strikes. 
 
And as your eyes are stuck on the checkout page, hoping against hope that this is all but a dream, you receive the saddest message one could ever recieve- 
 
‘Sorry, the page is not responding’ 
 
Dread. Fear. Horror- these wash over you as you realize your worst nightmare has come true. You keep on refreshing the page, but the words still say the same. 
 
But, now you have some new information to digest... 
 
‘The product is out of stock.’ 
 
You’re gutted beyond words. But, you tell yourself that the disappointment called dating men has readied you for this very day. 
 
And, as you dry off your tears that start resembling River Nile, you start browsing once again with your head held high. 
 
Several thoughts run through your head- 
 
“Oh look! This product that I’ll never use is at 70% off. My god, that’s so cheap. We never know. I might someday be in need of it. 
 
*Add to cart*” 
 
“Yeah, I know I’ve been ranting about how Fastrack’s sunglasses are uncool and overpriced, but hey, they’re under 499! I don’t think it’ll hurt if I buy just one of those... 
 
*Add to cart*” 
 
This goes on until you manage to put an enormous number of products that could sustain an entire army in your cart and just as you’re about to checkout to a world of happiness, a very crucial moment (which comes free with two messages) arrives- 
 
Message 1: Delivery for the item(s) is not available in your pin-code. 
 
Message 2: We regret to inform you that your size is not in stock. 
 
You stare at the screen and decide that it’s enough. 
 
“These sales suck”, you tell yourself and log in to Twitter to diss them and rant to the world about how wronged you feel. 
 
And, in that moment, you realise you're not alone. 
 
Your timeline houses umpteen tweets about these websites cheating customers by marking up proices represented through angry words, videos and imagery. 
 
Then you chuckle to yourself – Sale or no sale, your bank balance still wouldn’t have been enough to afford even one-fourth of the items on your wishlist. 
 
“Joke’s on you Flipkart/Amazon/Snapdeal” 
 
And, the rest is history. 
 
 
Image credit: All India Bakchod

A day in the life of everyone trying to make the most of e-commerce sales

<keyword id="1970786" type="UNKNOWN" weightage="100" keywordseo="Coupondunia">CouponDunia</keyword> intends to fill in the largest remaining void in the world of offline retailers and brands by launching in-store shopping <keyword id="264822" type="UNKNOWN" weightage="100" keywordseo="coupons">coupons</keyword>. Users will be able to get the same type of great online shopping discounts but instead for use at their favourite offline retailers and brands within categories like apparel, footwear, accessories, home decor, baby, electronics, jewellery, gaming and handbags. 
 
 
 
Are such launches predictions of huge growth of the coupon market in the coming few years? 
 
Let us have a look at some market numbers first. 
 
India is at the cusp of witnessing the fastest growing e-commerce market in the entire Asia Pacific region. As per Forrester report, with a compound annual growth rate expected to be at 57 per cent between 2012 and 2016, the coupon sector is set to exhibit maximum growth. 
 <keyword id="146337" type="CITY" weightage="40" keywordseo="comScore">ComScore</keyword> report revealed that in the year 2013, mobile internet use resulted in a 14.2 per cent growth of traffic in the Indian online retail market. With more and more coupon websites and e-stores focusing on taking advantage of the mobile platforms, shopping online is not only more affordable but also a lot more convenient. 
 
The coupon business is 13.5 per cent of the total e-commerce audience in India, growing at the rate of 62.9 per cent with 7.6 million unique users a month. 
 
In 2011, 1 in every 10 internet users accessed coupons sites, but in 2013 this number had grown to 5 out of 6. 
 
95 per cent buyers search for deals online and 74 per cent view the coupons available at couponing portals. 
 
 
 All these numbers clearly reveal the healthy status of the <keyword id="2918879" type="UNKNOWN" weightage="100" keywordseo="coupon-market-in-India">coupon market in India</keyword>. 
 “In 2010, there was nothing like coupons for online shopping in India. It was something that heavily built up slowly over time. Consumers tried coupons and liked it. Merchants saw results from coupons and started offering more coupons which gave users even more coupon choices. It always keeps repeating. Restaurant coupons are a huge success now. A few years ago, there was no such thing as restaurant coupons,” said <keyword id="2266119" type="UNKNOWN" weightage="100" keywordseo="Sameer-Parwani">Sameer Parwani</keyword>, CEO of CouponDunia. 
 
 
 
So what is pulling it behind? 
 
While addressing such questions the very first thought that comes to our mind is the Snapdeal case. Three years ago Snapdeal tried to enter the coupon market before it decided that Indian market was not correct for coupons. This is the right place to clarify all skepticisms surrounding it. 
 
“Snapdeal wanted a bigger credential market. The coupon market was never unattractive. They chose to move to a bigger market. Snapdeal right now is $8 billion Company and coupon market in India will not be $8 billion Market Company. Coupon was never a bad market; it is just that e-commerce was a bigger market,” said Sameer. 
 
He further added that three years ago in the digital age, the smaretphones were not advanced like today by which one can do almost anything and everything. 
 
“Just because their venture lapsed, it does not mean coupons are not gaining market,” he said. 
 
The coupons market is a successful one in the West. Almost everyone give coupons and it is a great strategy for attracting the consumers mind share. 
 
“In India it is not doing very well because you need a player who can distribute these coupons on a wide basis. We have this audience who use coupons in the online world and restaurant world. Now we are targeting retailers and brands,” said Sameer. 
 
 
 
What is the company, that rules online coupon world in India, doing to up the game? 
 
CouponDunia is introducing hyper local coupons that will help people save money via offline retail therapy. 
 
With the launch of offline retail the primary focus is to close gaps in ways consumers can save. The monetization is not the foremost goal. However the business model is to take commissions on purchases made using our coupon codes. 
 
 
 
The discounts go from anywhere from 5% off to about 50% off. Or in some cases it's a flat amount say Rs. 200 to Rs. 2000 or Rs. 3000. It all depends on the brand and what they are willing to give. Some of their partners include Shoppers Stop, Calvin Klein, Marks &amp; Spencers and Skechers. 
 
 
 
With a goal of being able to help consumers save money on anything and everything they buy, as a company they are investing heavily into opening new categories. 
 
“After the launch of these in-store coupons we will also be launching grocery coupons next month,” said Sameer. Through this they aim to win the innovation challenge that affects this sector heavily. 
 
He added that as a company they earned more than Rs. 20 crores revenue last year and this year they are looking to double that this year. For that they are all geared up too. 
 
 
 
What drives the market? 
 
Sameer said it is mainly the customer’s trust and mindset. 
 
“If you know that Shoppers Stop is giving an additional discount, you will go to Shoppers Stop and not Lifestyle,” he said and further added,” If there is a way to save money without much effort, people are willing to take that up and make it popular. We have seen that happening in online shopping coupon, restaurant coupon and in the West and believe this will work too.” 
 
CouponDunia now offers coupons from over 5000 restaurants across 6 cities. It has reached a target of 2 million downloads on the mobile app and do about 5 million sessions on their mobile app a month and have an additional 4 million visits to the website a month. 
 
It speaks out loudly that consumers want coupons. 
 
(image credits: CouponDunia)

What drives the coupon market in India?

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