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Snap and Twitter jump on announcement of integration partnership allowing users to share tweets via Snapchat
Mobile Twitter users who are logged into the Snapchat app can now tap on a tweet and embed it into …
Emily Graffeo
Linda Yaccarino to take over as new Twitter CEO on Monday, hires key aide
Linda Yaccarino was set to take over as the new Twitter CEO from Monday, as Elon Musk aims to focus…
Who is Linda Yaccarino, the possible female CEO of Twitter?
As Elon Musk broke his silence on who will take over from him as Twitter CEO after a "painful" acqu…
Social Media Platforms: The trends to watch out for in 2021
What kind of role will social media play in our lives and what would be some of the marketing trend…
Snapchat's new partnership plays to its advantage in mobile video ads over Facebook, Twitter and Google
Secondly, the company must prove that its strategy, which is largely reliant on Snapchat's ad forma…
Margaret Boland,Mark Hoelzel
Silicon Valley insiders revealed that Facebook, Snapchat, and Twitter are using 'behavioural cocaine' to turn people into addicts
"We're working with third-party folks that are looking at habit-forming behaviours - whether it's o…
Isobel Asher Hamilton
Snapchat, Twitter, and Facebook are at war over the future of news
Right now, it takes a long time - about eight seconds on average - for an external article or video…
Instagram copied Snapchat's Stories format with posts that disappear in 24 hours. Now, Snapchat is upping the ante by taking Stories everywhere.
The move is an interesting play by Snapchat, whose growth was significantly curtailed after Faceboo…
Tanya Dua
Snapchat seems to have changed its mind about India
All of the teams will feature on the app's Official Stories platform, while Snapchat is also ad…
Snapchat has made a big media hire to help step up its partnerships strategy
Snapchat will be hoping Veraldi's experience working with and for digital media companies will help…
Lara O'Reilly
Snapchat has poached staff from BuzzFeed and Twitter to run its first European office
Snapchat's sales team had already been meeting with European advertising executives to present its …
Lara O'Reilly
Snapchat is making its first ever app for laptops
It's unclear how the app, which opens to the phone's rear camera by default, will function on the l…
Alex Heath
'It's become table stakes': Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%
Still, Snap grew slower than the rest of the category, said John Spiropoulos, VP of products and pa…
Tanya Dua
Get ready for Snapchat to feel a lot more like TV
According to Digiday's Sahil Patel, who viewed WME's coverage update, Snapchat is specifically look…
Biz Carson
Every NFL game this season is going to have a Snapchat Live Story
The extension of the pair's existing deal will see Snapchat broadcast highlights from every single …
Lara O'Reilly
BuzzFeed just announced a big partnership that will turn on the money jets
The year-long deal - which isn't exclusive -will see BuzzFeed giving GroupM and WPP's agencies the …
Lara O'Reilly
Snapchat is about to introduce something advertisers have been asking after for ages: behavioral targeting
Jed Hallam, head of digital strategy at global media agency Mindshare, told Business Insider: "[Sna…
Lara O'Reilly
The ad tech firm 4C has inked deals with pretty much every company that matters in media- and it just nabbed a premier partnership with Amazon
And giant ad buying shops like GroupM and Denstu are building their own data tools designed to help…
Mike Shields
How Twitter's reinventing itself through video by cozying up to TV rather than killing it
"Today, social media platforms (e.g. Facebook, Snapchat and Twitter) have become increasingly impor…
Shona Ghosh
A senior Facebook exec in the UK is leaving to head up Snapchat's European office
Snapchat has still yet to open its own office in the UK. "Snapchat Limited" first incorporated as a…