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1 min read

Snap and Twitter jump on announcement of integration partnership allowing users to share tweets via Snapchat

Mobile Twitter users who are logged into the Snapchat app can now tap on a tweet and embed it into …

Emily Graffeo   


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1 min read

Linda Yaccarino to take over as new Twitter CEO on Monday, hires key aide

Linda Yaccarino was set to take over as the new Twitter CEO from Monday, as Elon Musk aims to focus…

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2 mins read

Who is Linda Yaccarino, the possible female CEO of Twitter?

As Elon Musk broke his silence on who will take over from him as Twitter CEO after a "painful" acqu…

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5 mins read

Social Media Platforms: The trends to watch out for in 2021

What kind of role will social media play in our lives and what would be some of the marketing trend…

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2 mins read

Snapchat's new partnership plays to its advantage in mobile video ads over Facebook, Twitter and Google

Secondly, the company must prove that its strategy, which is largely reliant on Snapchat's ad forma…

Margaret Boland,Mark Hoelzel   


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3 mins read

Silicon Valley insiders revealed that Facebook, Snapchat, and Twitter are using 'behavioural cocaine' to turn people into addicts

"We're working with third-party folks that are looking at habit-forming behaviours - whether it's o…

Isobel Asher Hamilton   


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9 mins read

Snapchat, Twitter, and Facebook are at war over the future of news

Right now, it takes a long time - about eight seconds on average - for an external article or video…

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3 mins read

Instagram copied Snapchat's Stories format with posts that disappear in 24 hours. Now, Snapchat is upping the ante by taking Stories everywhere.

The move is an interesting play by Snapchat, whose growth was significantly curtailed after Faceboo…

Tanya Dua   


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1 min read

Snapchat seems to have changed its mind about India

All of the teams will feature on the app's Official Stories platform, while Snapchat is also ad…

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2 mins read

Snapchat has made a big media hire to help step up its partnerships strategy

Snapchat will be hoping Veraldi's experience working with and for digital media companies will help…

Lara O'Reilly   


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2 mins read

Snapchat has poached staff from BuzzFeed and Twitter to run its first European office

Snapchat's sales team had already been meeting with European advertising executives to present its …

Lara O'Reilly   


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1 min read

Snapchat is making its first ever app for laptops

It's unclear how the app, which opens to the phone's rear camera by default, will function on the l…

Alex Heath   


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4 mins read

'It's become table stakes': Some media buyers say Snapchat is becoming a mainstay for clients, with some increasing ad spending as much as 40%

Still, Snap grew slower than the rest of the category, said John Spiropoulos, VP of products and pa…

Tanya Dua   


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5 mins read

Get ready for Snapchat to feel a lot more like TV

According to Digiday's Sahil Patel, who viewed WME's coverage update, Snapchat is specifically look…

Biz Carson   


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2 mins read

Every NFL game this season is going to have a Snapchat Live Story

The extension of the pair's existing deal will see Snapchat broadcast highlights from every single …

Lara O'Reilly   


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3 mins read

BuzzFeed just announced a big partnership that will turn on the money jets

The year-long deal - which isn't exclusive -will see BuzzFeed giving GroupM and WPP's agencies the …

Lara O'Reilly   


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4 mins read

Snapchat is about to introduce something advertisers have been asking after for ages: behavioral targeting

Jed Hallam, head of digital strategy at global media agency Mindshare, told Business Insider: "[Sna…

Lara O'Reilly   


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5 mins read

The ad tech firm 4C has inked deals with pretty much every company that matters in media- and it just nabbed a premier partnership with Amazon

And giant ad buying shops like GroupM and Denstu are building their own data tools designed to help…

Mike Shields   


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6 mins read

How Twitter's reinventing itself through video by cozying up to TV rather than killing it

"Today, social media platforms (e.g. Facebook, Snapchat and Twitter) have become increasingly impor…

Shona Ghosh   


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2 mins read

A senior Facebook exec in the UK is leaving to head up Snapchat's European office

Snapchat has still yet to open its own office in the UK. "Snapchat Limited" first incorporated as a…

Lara O'Reilly,James Cook