<ul><li><strong><keyword id="6358096" type="General" weightage="20" keywordseo="snapchat" source="Orion">Snapchat</keyword> has introduced a <keyword id="1768790" type="General" weightage="20" keywordseo="mini-drone" source="Orion">mini drone</keyword> dubbed as <keyword id="1850082" type="General" weightage="100" keywordseo="pixy" source="Orion">Pixy</keyword>.</strong></li><li><strong>Pixy will allow you to effortlessly capture videos.</strong></li><li><strong>The mini drone is currently available in the United States and France.</strong></li></ul>Snapchat is a popular photo and video sharing platform which allows you to share your precious moments with your friends and family. A lot of people use devices like selfie sticks and tripods to get the best picture to post it as a story or send it to others in chat.<br /><br />Snap Inc. has announced a new device that will take your videos to the next level. During the <keyword id="7499217" type="General" weightage="50" keywordseo="snap-partner-summit" source="Orion">Snap Partner Summit</keyword> 2022, the company introduced Pixy, a mini drone and its second hardware product after Spectacles.<br /><br />“Today, we’re taking the power and magic of the Snap Camera to new heights. We’re introducing Pixy, your friendly flying camera. It’s a pocket-sized, free-flying sidekick that’s a fit for adventures big and small,” Snap said in a <a href="https://newsroom.snap.com/sps2022close">blog post</a>.<br /><br /><div type="image" title="Pixy" msid="91181777" hostid="261" caption="&amp;lt;p&amp;gt;Pixy&amp;lt;/p&amp;gt;"></div><br />Pixy is a small drone that weighs just 101 grams and can take off right from your hand with the tap of a button. The drone does not require any remote or a controller to be operated. It flies in a predetermined path and offers you various options – float, orbit around you or follow your lead.<br /><br />Once you are done capturing your memories, you can place your hand below Pixy and it will land on your palm. The device does not come with an SD card, instead it transfers the videos to Snapchat Memories. You can then use the tools, lenses and sounds available to edit the videos and share them as stories, chats or on any other platform.<br /><br />Pixy comes with a rechargeable battery and it can complete 5 to 8 flights on a single charge.<br /><cmsannotation type="cmsannotation" annotationid="Pixy price and availability" comment="subhead" text="Pixy price and availability"><span data-til="noop">Pixy price and availability</span></cmsannotation><br />Pixy is priced at $229.99 (₹17,590 approx.) and is currently available in the United States and France.<br /><br /><strong>SEE ALSO:<br /><br /><a href="https://www.businessinsider.in/tech/news/realme-gt-neo-3-realme-pad-mini-and-buds-q2s-launched-in-india-specs-price-and-everything-you-need-to-know/articleshow/91172955.cms">Realme GT Neo 3, Realme Pad Mini and Buds Q2s launched in India – specs, price and everything you need to know</a><br /><br /><a href="https://www.businessinsider.in/tech/mobile/news/oneplus-10r-5g-vs-realme-gt-2-price-specs-and-features-compared/slidelist/91170853.cms">OnePlus 10R 5G vs Realme GT 2 – price, specs and features compared</a><br /><br /></strong><a href="https://www.businessinsider.in/tech/news/elon-musk-suggested-firing-workers-and-working-with-influencers-to-boost-twitters-bottom-line-reports/articleshow/91179007.cms"><strong>Elon Musk suggested firing workers and working with influencers to boost Twitter's bottom line: reports</strong></a><br />

Pixy is a mini drone from Snap that can follow you to record your videos

<p><strong>Happy Friday, readers! </strong>Today we're taking you inside <a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4">scammers' latest social media trick</a>, and showing you Snap's newest product: <a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4">a selfie drone.</a> </p><p>Let's get started.</p><hr /><p><em>If this was forwarded to you, </em><a href="https://www.businessinsider.com/subscription/newsletter/10-things-in-tech"><em>sign up here</em></a><em>. Download Insider's app – click </em><a href="https://apps.apple.com/app/apple-store/id554260576"><em>here for iOS</em></a><em> and </em><a href="https://play.google.com/store/apps/details?id=com.freerange360.mpp.businessinsider"><em>here for Android</em></a><em>.</em></p><hr /><p><a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4"><strong></strong></a></p><p><strong>1. Scammers are impersonating influencers to lure followers into shady crypto schemes. </strong>By creating accounts with an influencer's name, profile photo, and content – including pictures of their family and children – scammers trick fans into thinking they're engaging with a genuine account. <a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4">Then the scammers set about swindling fans.</a></p><ul><li>Insider spoke with eight creators that post about personal finance, investing, and crypto, who said the new trend has been rampant on YouTube and Instagram — and that neither platform has done much to stop it. </li><li>"Instagram really could do a better job at helping," one personal finance influencer said. </li><li>Some fake accounts have copied the influencer's page so accurately that it's hard to decipher which account is real, and creators said it was having a negative impact on their business, as well as their followers. </li></ul><p><a href="https://www.businessinsider.com/accounts-on-instagram-youtube-impersonating-influencers-scamming-followers-into-crypto-2022-4"><strong>Inside social media's growing problem with crypto scams.</strong></a></p><hr /><p><u><strong>In other news:</strong></u></p><p><a href="https://www.businessinsider.com/reviews/out?u=https%3A%2F%2Fwww.wsj.com%2Farticles%2Fapple-aapl-q2-earnings-report-2022-11651115203%3Fmod%3Dtech_lead_pos4"></a></p><div type="image" title="Apple CEO Tim Cook speaks at an Apple event at their headquarters in Cupertino, California, U.S. September 10, 2019." height="1325" width="1766" msid="91178860" hostid="261"></div><p><strong>2. The week of <keyword id="6358815" type="UNKNOWN" weightage="60" keywordseo="tech" source="Orion">tech</keyword> earnings continues. </strong>While Amazon posted <a href="https://www.cnbc.com/2022/04/28/amazon-takes-7point6-billion-loss-on-rivian-stake-from-q1-stock-plunge.html">its first quarterly loss</a> since 2015, Apple reported one of the <a href="https://www.wsj.com/articles/apple-aapl-q2-earnings-report-2022-11651115203?mod=tech_lead_pos4">best quarters of its 46-year history.</a></p><p><strong>3. Tech workers are scoring higher salaries by jumping companies. </strong>Four workers who took advantage of the "Great Resignation" explained how they doubled their salaries to up to $400,000 by switching firms. <a href="https://www.businessinsider.com/tech-workers-double-salaries-job-hopping-developers-great-resignation-2022-4">Read their advice on how to do it.</a></p><p><strong>4. Elon Musk just won a lawsuit that accused him of bailing out his cousins' solar company. </strong>A judge ruled Musk did not act unlawfully when Tesla bought solar-panel company SolarCity — a big win for Musk, who would have been on the hook for more than $2 billion if he'd lost. <a href="https://www.businessinsider.com/elon-musk-wins-solarcity-tesla-shareholder-lawsuit-2022-4">Get the latest on the lawsuit.</a></p><p><strong>5. Mark Zuckerberg said more workers leaving Facebook will "make us a better company." </strong>During a conference call with analysts, Zuckerberg acknowledged that more workers are leaving Facebook — but said <a href="https://www.businessinsider.com/mark-zuckerberg-says-employee-attrition-will-make-facebook-better-2022-4">it's not a bad thing.</a> He also said he's "slowing the pace" of investment in new projects, <a href="https://www.businessinsider.com/facebook-slowing-pace-of-spending-on-new-projects-like-metaverse-2022-4">including the metaverse.</a></p><p><strong>6. Weight-loss app Noom is laying off hundreds of coaches. </strong>The company let go of 180 coaches on Thursday and plans to lay off 315 more over the next few days — totaling about 25% of its 2,000-person coaching staff. <a href="https://www.businessinsider.com/weight-loss-app-noom-laying-off-coaching-staff-2022-4">What we know so far.</a></p><p><strong>7. We break down the real reason Bolt got sued by a big customer.</strong> Authentic Brands Group, which owns brands like Forever 21 and Reebok is suing Bolt — and is actually fighting for an ownership stake in the company. <a href="https://www.businessinsider.com/abg-suing-bolt-for-stake-in-the-startup-lawsuit-2022-4">Behind the explosive lawsuit facing the checkout startup.</a></p><p><strong>8. Twitter admitted to exaggerating users for years.</strong> In what could be its last earnings report as a public company, Twitter said it overcounted some users between 2019 and 2021, according to Axios. <a href="https://www.axios.com/twitter-overstated-users-elon-musk-deal-f7cecef1-b156-4998-91ff-37f6f56c82e0.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=newsletter_axioscloser&amp;stream=top">Here's the latest.</a></p><hr /><p><u><strong>Odds and ends:</strong></u></p><p><a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4"></a></p><div type="image" title="Snapchat is changing its methods to track down drug dealers on its app." height="3840" width="5119" msid="91178862" hostid="261"></div><p><strong>9. Snap just announced its mini flying drone. </strong>Per The Verge, the $230 drone, which is small and light enough to fit in a pocket, can follow its owner while shooting footage and then send the video back to Snapchat. <a href="https://www.theverge.com/2022/4/28/23043011/snapchat-pixy-drone-hands-on?scrolla=5eb6d68b7fedc32c19ef33b4">See the mini drone, Pixy, here.</a></p><p><strong>10. We compared electric SUVs from Kia and Hyundai.</strong> Insider's transportation reporter tested the Kia EV6 and Hyundai Ioniq 5, each of which costs about $40,000 — but he'd choose the Ioniq 5 in a heartbeat. <a href="https://www.businessinsider.com/kia-ev6-hyundai-ioniq-5-electric-car-suv-review-comparison-2022-4">Why it was the clear winner.</a></p><hr /><p><u><strong>The latest people moves in tech:</strong></u></p><ul><li>Twitter's former security chief, Michael Coates, <a href="https://www.businessinsider.com/coinlist-acquires-altitude-networks-former-twitter-exec-joins-as-ceo-2022-4">will be the CEO</a> of a new security unit of Web3 platform CoinList.</li><li>Google Cloud vice president Oliver Parker <a href="https://www.businessinsider.com/former-google-cloud-vp-oliver-parker-joins-okta-zero-trust-2022-4">will join Okta in May.</a></li><li>Cristina Cordova is <a href="https://www.businessinsider.com/cristina-cordova-first-round-capital-newest-vc-partner-2022-4">First Round Capital's newest partner</a> investing in seed stage companies. </li></ul><hr /><p><strong>Event invite: </strong>Join us on May 9 at 1 p.m. ET for a panel discussion on breaking into tech without experience and finally landing that six-figure salary. <a href="https://www.businessinsider.com/how-to-break-into-a-tech-career-without-experience-coding-engineer-2022-4">Register here.</a></p><hr /><p>Keep updated with the latest tech news throughout your day by checking out<a href="https://link.chtbl.com/therefresh"> The Refresh from Insider,</a> a dynamic audio news brief from the Insider newsroom. <a href="https://link.chtbl.com/therefresh"><strong>Listen here.</strong></a></p><hr /><p><em>Curated by Jordan Parker Erb in New York. (Feedback or tips? Email </em><a href="mailto:jerb@insider.com"><em>jerb@insider.com</em></a><em> or tweet </em><a href="https://twitter.com/jordanparkererb?lang=en"><em>@jordanparkererb</em></a><em>.) Edited by Michael Cogley in London.</em></p>

10 Things in Tech: Insta crypto scams

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/5465d0b5dd08957e568b46a6-2400/jeff-bezos-1.jpg" alt="jeff bezos" data-mce-source="David Ryder/Getty Images" /><p class="source"><span>David Ryder/Getty Images</span></p><p class="caption">Amazon CEO Jeff Bezos.</p></div><p></p></div></div>Good morning! Here's the tech news you need to know this Thursday.</p><p><strong>1. <a href="http://uk.businessinsider.com/amazon-2000-grocery-stores-10-years-2016-10" target="_blank">Internal Amazon documents reveal a vision of up to 2,000 grocery stores across the US.</a></strong> The company wants to experiment with different versions of stores during a pilot program.</p><p><strong>2. <a href="http://uk.businessinsider.com/snapchat-to-raise-4-billion-in-ipo-2016-10" target="_blank">Snapchat's parent company, Snap Inc., is aiming to raise as much as $4 billion (£3 billion) when it goes public.</a></strong> The IPO is scheduled for early 2017.</p><p><strong>3. <a href="http://uk.businessinsider.com/uber-to-launch-uberfreight-for-long-haul-trucking-2016-10" target="_blank">Uber has quietly launched its own "Uber for trucking" marketplace called Uber Freight.</a> </strong>The plan builds on Uber's acquisition of Otto, a self-driving trucking company that Uber bought in July for $65 million (£53 million).</p><p><strong>4. <a href="http://uk.businessinsider.com/amazon-delivery-drones-tested-multiple-uk-sites-2016-10" target="_blank">Amazon drones are reportedly being tested at multiple UK sites.</a></strong> It was initially thought that Amazon's only <keyword id="6354868" type="COUNTRY" weightage="60" keywordseo="UK">UK</keyword> drone test site was a farm just outside Cambridge.</p><p><strong>5. <a href="http://uk.businessinsider.com/microsoft-announces-surface-studio-2016-10" target="_blank">Microsoft announced its first desktop PC, the Surface Studio.</a> </strong>The PC is retailing at $3,000 (£2,460).</p><p><strong>6. <a href="http://uk.businessinsider.com/alphabet-executive-departures-2016-10" target="_blank">Google's parent company keeps losing its top executives.</a></strong> There's been a mini-exodus of sorts at Alphabet.</p><p><strong>7. <a href="http://uk.businessinsider.com/apple-airpods-release-date-delayed-2016-10" target="_blank">Apple's AirPods are delayed.</a></strong> The AirPods were originally meant to be released in October but now there's no telling when the wireless headphones will be released.</p><p><strong>8. <a href="http://uk.businessinsider.com/bill-gates-brexit-jokes-dig-grand-challenges-london-trump-wall-2016-10" target="_blank">Bill Gates made a sly dig at Brexit while on stage in London.</a> </strong>The Microsoft cofounder alluded that voting to leave the EU wasn't the UK's smartest move.</p><p><strong>9. <a href="http://uk.businessinsider.com/apple-hired-only-6000-people-fin-fy-2016-2016-10" target="_blank">Apple added 6,000 people to its workforce last year.</a> </strong>That's the smallest number of people it's added since the depths of the recession in 2009.</p><p><strong>10. <a href="http://uk.businessinsider.com/brexit-europe-tech-skype-niklas-zennstrom-kazaa-2016-10" target="_blank">Niklas Zennström, the billionaire cofounder of Skype, thinks that the European tech scene will thrive regardless of Brexit.</a> </strong>However, he stressed that talent should be able to move freely within Europe.</p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/heres-how-long-the-average-man-lasts-in-bed-2016-10">Scientists studied almost 500 couples to find out how long the average man lasts in bed</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="lvazh5NDE6VrwC5FfamJJ1Zp5UvHzcnD" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', 'lvazh5NDE6VrwC5FfamJJ1Zp5UvHzcnD',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

10 things in tech you need to know today

<p><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/58cc3835112f7078158b4cfa-1821/139232962129097591114709198955182175201609o.jpg" alt="Building 8 workers" data-mce-source="Regina Dugan/Facebook" data-mce-caption="Three Building 8 workers tinker away."><p class="source"><span>Regina Dugan/Facebook</span></p><p class="caption">Three Building 8 workers tinker away.</p></img></div><p></p></div></div></p><ul><li><strong>A top secret division within Facebook called Building 8 is working on at least four unannounced consumer hardware products.</strong></li><li><strong>One product involves cameras and augmented reality, the futuristic tech that overlays virtual objects onto the real world. Evidence suggests Building 8 is also working on a drone.<br /></strong></li><li><strong>Building 8 will include a big retail push complete with warehouse operations, different retail experiences, and a "global contact center footprint."</strong></li></ul><p>The all-start roster of tech veterans that Facebook began assembling one year ago is quietly making progress, steadily expanding the size of its ranks and the hardware prototypes under development.</p><p>The group, known as Building 8, currently has four simultaneous projects underway, spanning everything from cameras and augmented reality to <keyword id="41551" type="ENTERTAINMENT" weightage="60" keywordseo="science">science</keyword> fiction-like brain scanning technology, Business Insider has learned.</p><p>And Facebook is already thinking about the coming out party for its impending family of gadgets, laying the groundwork to drum up interest and sell the products when the time is right. Building 8 has yet to unveil any of its products, but people familiar with the matter said the hardware group is expected to play a key role in Facebook's developer conference next month, where CEO Mark Zuckerberg gave his 10-year vision for the company last year.<span><br /></span></p><blockquote class="pullquote float_right">To be part of this next wave, they've got to get real and hurry</blockquote><p>The move to hardware is an ambitious and risky adventure for Facebook, which reigns as an internet superpower thanks to its nearly 2 billion users. With virtually no experience in the world of hardware, Facebook is taking on deep-pocketed competitors like Apple, Google and upstarts such as Snap, in a cut-throat business defined by thin profit margins and complex logistics. </p><p>And Facebook doesn't appear to be treating Building 8 like a hobby.</p><p>An analysis of Building 8's recent hires and job listings by Business Insider, as well as conversations with people close to the company, shows an ambitious effort to create and sell millions of consumer hardware units, from a supply chain outpost in Hong Kong to a planned retail push and customer call center operation.</p><p>Facebook declined to comment for this story. </p><h2>Cardiologists and prosthetics</h2><p><span><span><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/57181fea52bcd01d7b8bdc77-2400" alt="Regina Dugan" data-mce-source="Facebook"><p class="source"><span>Facebook</span></p><p class="caption">Regina Dugan</p></img></div><p></p></div></div>One of the current Building 8 projects involves cameras and augmented reality, according to people familiar with the matter, and recent hires point to the development of a drone. </span></span></p><p><span><span>Another project <a href="http://www.businessinsider.com/facebooks-building-8-working-on-brain-computer-communication-platform-2017-1">involves brain-scanning technology</a> and is lead by a former John Hopkins neuroscientist who helped develop a mind-controlled prosthetic arm. Yet another project could have medical applications, as it's led by an interventional cardiologist from Stanford with expertise in early-stage medical device development. The group is also planning to jumpstart a fifth unspecified project, and is currently looking for the right person to lead it.</span></span></p><p><span>Overseeing everything is Regina Dugan, the former DARPA executive who Facebook CEO Zuckerberg <a href="http://www.businessinsider.com/regina-dugan-moves-from-google-to-facebook-2016-4">poached from Google's advanced projects division last April</a>.</span></p><p>Building 8 is structured similarly to Google's Advanced Technology and Projects Group, or ATAP, and is also similar to X, the "moonshot" lab where Google's self-driving cars were born. </p><p>At Building 8, technical project leads are treated like mini-CEOs and given two-year deadlines to prove a concept that will either be shipped and sold or spun out into a different part of Facebook, which also owns Oculus VR, WhatsApp, and Instagram.</p><h2>"He's going to help us make things fly"</h2><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/58cc3535d349f9290d8b456a-1821/140679112161343987890061909302692953343555o.jpg" alt="Frank Dellaert Building 8" data-mce-source="Regina Dugan/Facebook" data-mce-caption="Frank Dellaert, a technical project leader at Facebook's Building 8."><p class="source"><span>Regina Dugan/Facebook</span></p><p class="caption">Frank Dellaert, a technical project leader at Facebook's Building 8.</p></img></div><p></p></div></div>The first such deadline is about a year away, coming up in the summer of 2018. <span>Frank Dellaert, a robotics and computer vision expert, is leading that project.</span></span><span style="font-weight: 400;"> His involvement could suggest that Facebook is looking at making a consumer drone, something which Snapchat maker Snap Inc. <a href="http://www.businessinsider.com/snapchat-has-had-deal-talks-with-lily-robotics-narrative-2016-12">has also looked into</a>.</span></p><p><span style="font-weight: 400;">Before he joined Facebook last summer, Dellaert was the chief scientist at Skydio, a small startup that is working on an unreleased drone that can autonomously track a person while navigating through physical space. Dellaert also served as a professor at Georgia Tech and has shown specific interest in quadcopters, according to a person familiar with his work.</span></p><p><span style="font-weight: 400;">Additionally, Skydio's former head of hardware, Stephen McClure, joined Facebook to be Building 8's head of hardware in January, according to his LinkedIn profile. A handful of former GoPro employees have also joined Building 8 in recent months, including a founding member of the drone maker's industrial design team.</span></p><p><span style="font-weight: 400;">In <a href="https://www.facebook.com/photo.php?fbid=216134398789006&amp;set=a.122932358109211.1073741828.100011773423902&amp;type=3&amp;theater">a separate Facebook post</a> announcing his hire, Building 8 chief Regina Dugan hinted at Dellaert's aerial ambitions. "He's going to help us make things fly… when he's not guarding the door," she wrote.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/58cc3683d349f914038b50a9-2400/undefined" alt="facebook aquila" data-mce-source="Facebook"><p class="source"><span>Facebook</span></p><p class="caption">Facebook's Aquila drone.</p></img></div><p></p></div></div></span></p><p><span style="font-weight: 400;">Workers from other parts of Facebook have also been pulled in to staff Building 8. One engineer who joined last year named Alex Granieri previously worked on Aquila, Facebook's high-altitude drone designed to beam internet connectivity to the developing world.</span></p><p><span style="font-weight: 400;">In <a href="http://www.cc.gatech.edu/~dellaert/FrankDellaert/Frank_Dellaert/Entries/2016/8/18_Building_8_%40_Facebook.html">an August 2016 post</a> announcing his decision to join Building 8, Frank Dellaert signaled that his Building 8 project would be over by the summer of 2018, when he planned to return and teach at Georgia Tech.</span></p><p><span style="font-weight: 400;">"I can't yet discuss the details of what I'll be working on at Building 8, so stay tuned," he wrote. "Suffice it to say, I accepted this position because of the potential impact. I'm eager to apply DARPA-style development to building hardware products at Facebook - audacious science and product development in one place? Let's do it."</span></p><h2><span style="font-weight: 400;">"Disruptive shopping experiences"</span></h2><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/58cc35d8d349f91d008b511f-1822/12983910101027778754122011824114153464567549o.jpg" alt="12983910_10102777875412201_1824114153464567549_o" data-mce-source="Facebook"><p class="source"><span>Facebook</span></p><p class="caption">Facebook CTO Mike Schroepfer, Building 8's Regina Dugan, and CEO Mark Zuckerberg.</p></img></div><p></p></div></div></span></p><p><span style="font-weight: 400;">While Building 8 is only less than a year old, the group is already ramping up plans to release its products into the wild, with multiple open "go-to-market," retail, supply chain, and customer experience job positions listed on its website.</span></p><p><span style="font-weight: 400;">An <a href="https://www.facebook.com/careers/jobs/a0I1200000JXyEOEA1/">open retail manager position</a> says the job will "have the responsibility of creating disruptive ground up shopping experiences of Facebook consumer hardware," and another open <a href="https://www.facebook.com/careers/jobs/a0I1200000JXyEEEA1/">partnerships lead position</a> says the person will "build an engaging and successful 3 year partnership strategy for Building 8 retail."</span></p><p><span style="font-weight: 400;">The listings also indicate that Facebook plans to leverage outside partnerships to sell its products. One responsibility for the partnerships lead position is to "identify unique and inspiring collaborations that will drive <keyword id="94495" type="ENTERTAINMENT" weightage="60" keywordseo="Innovation">innovation</keyword>, impact social good, and inspire consumer loyalty and trust."</span></p><p><span style="font-weight: 400;">Shipping and selling consumer hardware to millions of people represents a new challenge for Facebook, which to date has only tried smaller-scale retail pushes for its expensive Oculus VR headset.</span></p><p><span style="font-weight: 400;">Facebook's early efforts with Building 8 are an indication that the company wants to be a serious player in augmented reality, which is considered to be the next frontier of technology, according to Loup Ventures partner Gene Munster.</span></p><p><span style="font-weight: 400;">"They realize to be part of this next wave, they've got to get real and hurry," said Munster, who was previously known for his coverage of Apple as a Piper Jaffray analyst.</span></p><p><span style="font-weight: 400;">Munster, whose firm closely follows augmented and virtual reality companies, foresees Facebook wanting to ship at least 20 million units per year to be considered a successful consumer hardware company. Even then, he predicts that competition from the likes of larger companies like Apple and smaller incumbents like Snap Inc. will be strong.</span></p><p><span style="font-weight: 400;"><div class="KonaFilter image-container display-table float_right"><div><div class="image on-image"><img src="https://static-ssl.businessinsider.com/image/58cc36c2d349f91d008b5127-2400/undefined" alt="google glass" data-mce-source="Justin Sullivan/Getty Images"><p class="source"><span>Justin Sullivan/Getty Images</span></p><p class="caption">Google attempted to be an early player in augmented reality with its Glass eyewear. The product completely flopped.</p></img></div><p></p></div></div></span></p><p><span style="font-weight: 400;">"It's a sign that they want to be more impactful and have a seat at the table," he said of Facebook's hardware efforts with Building 8. "I think it's the right thing to do, but I'm hesitant to say it will be a success."</span></p><p><span style="font-weight: 400;">Still, Building 8 is continuing to make hires from well-known hardware companies. The majority of Building 8's senior leadership previously worked with Dugan at Google's advanced technologies division, including the leadership team responsible for the shuttered Project Ara modular smartphone.</span></p><p><span style="font-weight: 400;">Interestingly, Dugan has made a couple of Facebook posts in recent weeks that hint at what she's focusing on within Building 8.</span></p><p><span style="font-weight: 400;">In <a href="https://www.facebook.com/photo.php?fbid=318409521894826&amp;set=a.122932358109211.1073741828.100011773423902&amp;type=3">a post from February</a>, she cited a statistic that 93% of "face-to-face" time between parents and their children is done by the time kids graduate high school. </span></p><p><span style="font-weight: 400;">"Most people experience this fact like a kick in the gut," she wrote. "Because it is a profound reminder of the power of connections. And that we can do more to increase our sense of presence beyond the remaining 7%. I'm optimistic that technology can help... it will require new advances. Including hardware advances. That are social first."</span></p><p><span style="font-weight: 400;">In <a href="https://www.facebook.com/photo.php?fbid=321335198268925&amp;set=a.122932358109211.1073741828.100011773423902&amp;type=3&amp;theater">a March post</a>, Dugan wrote, "Smartphones have the power to connect us to people far away from us. Too often, at the expense of the people sitting right next to us. We shouldn't have to choose."</span></p><p><span style="font-weight: 400;"><strong><em>Do you know more about what's going on in Building 8? Contact the author securely (and discreetly) via aheath@businessinsider, <a href="https://twitter.com/alexeheath">Twitter direct message</a>, or "alexeheath" on Telegram.</em></strong></span></p><p class="tagline"><div id="categorypromo"><p><h2><span>Read more:</span></h2><ul><li><a href="http://www.businessinsider.com/top-internet-of-things-companies-to-watch-invest-2016-8">Top IoT Companies to Watch &amp; Invest In</a></li><li><a href="http://www.businessinsider.com/internet-of-things-conferences-2016-8">Best IoT Conferences &amp; Expos</a></li><li><a href="http://www.businessinsider.com/wearable-technology-iot-devices-2016-8">IoT Wearable Devices &amp; Technology</a></li><li><a href="http://www.businessinsider.com/internet-of-things-security-privacy-2016-8">How the IoT Will Affect Security &amp; Privacy</a></li><li><a href="http://read.bi/iotultimate">Ultimate IoT Research Bundle</a></li></ul><script src="//load.sumome.com/" data-sumo-site-id="ad2d02bb34b81e60382fbf1fd2c2e4d9230918d0b8ccae68c9d7bac17d286fa5" async="async"></script></p></div></p>    <div class="margin-top">        <h3>NOW WATCH: <a href="http://www.businessinsider.com/popup-concept-car-airbus-airlifted-by-drone-geneva-2017-3">Airbus just revealed a wild concept car that can be airlifted by a drone</a></h3>        <div>            <div>    <script src="http://player.ooyala.com/v3/6e12e8b3387a44daacfb73afba25a76e"></script>    <div class="ooyala-video-player" data-video-autoplay="false" data-video-id="0xNTk3YTE6xpcmcOpJPKlhpvtk0XrO_s" data-player-variable="ooyalapopvideo" id="ooyalaplayer_popvideo" style="width:1280px;height:720px"></div>    <script>    if (typeof RunFunctions === 'undefined') { var RunFunctions = []; }     RunFunctions.push(function()    {         var ooyalapopvideo = OO.Player.create('ooyalaplayer_popvideo', '0xNTk3YTE6xpcmcOpJPKlhpvtk0XrO_s',{ autoplay: 'false' });     });    </script>    <noscript><div>Please enable Javascript to watch this video</div></noscript></div>        </div>        <script>(function() { function createPlayer() { OO.ready(function() { RunFunctions.forEach(function(ooyalaFunction) { ooyalaFunction(); }); RunFunctions = [];}); } createPlayer(); }()); </script>    </div>

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