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Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations
This is a big jump from the 60 million user base it revealed earlier this year. The company also…
Snapchat+ comes to India with exclusive features — here's how much it costs and how to sign up
Photo sharing platform Snapchat has introduced its Snapchat+ subscription in India for just ₹49 per…
Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat's My AI enhances user experience with trivia, gift suggestions, trip planning, and more
At its annual Partner Summit 2023, Snap Inc, the parent company of Snapchat, made waves with exciti…
Snapchat is getting on Tinder to avoid another Facebook-like catastrophe
It’s also improving on its camera technology and software by introducing augmented reality (AR…
Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users
Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…
Snap CEO credits AR lenses, short videos for its first profit in over 10 years — says India expansion was 'successful’
“The fourth quarter marked the end of an exciting and productive year for Snap. We grew our comm…
Snapchat and Swiggy enter into an ad partnership
Swiggy has been using Snapchat’s ad platform for over a year now.
Snapchat seems to have changed its mind about India
All of the teams will feature on the app's Official Stories platform, while Snapchat is also ad…
Snapchat is doing damage control after its CEO allegedly said the app is 'only for rich people'
The quote, which Snap is calling "ridiculous," came from a recently unredacted court complaint by A…
Alex Heath
Mark Zuckerberg takes a jab at Snapchat's India disaster: Facebook is for everybody, 'not just the high end'
While Zuckerberg acknowledges that some of Facebook's camera features do look a lot like Snapchat's…
Matt Weinberger
Snapchat ratings drop to 'one star' on App Store after Evan Spiegel's 'poor countries like India' comment
A day after news broke out regarding Snapchat's CEO Evan Spiegel's disinterest in expanding the bus…
Snapchat brings paid subscription service to India amid layoffs, poor growth
Photo-sharing platform Snapchat on Wednesday launched its paid subscription service in India for Rs…
Stand up comedians and bloggers in India are really rich, if Snapchat’s CEO is to be believed
Evan Spiegel and other executives allegedly boasted that 87% of users completed the app's regi…
Snapchat is embracing German publishers by expanding its Discover section
The additional focus on Germany, the world's fourth largest economy, comes as Snapchat has faced cr…