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1 min read
Snapchat creates $3.5 million fund to push its AR capabilities even further
Photo-messaging app Snapchat on Thursday announced an investment of $3.5 million to expand its supp…
5 mins read
Inside Snap's exclusive program aimed at helping some of its biggest brand clients stay ahead of the curve on augmented reality
But Snap's AR Partnership Program is different in that it is tailored according to each client's in…
Tanya Dua
3 mins read
Snapchat reaches 100 million monthly users in India, partners with Flipkart, Zomato and MyGlamm for AR integrations
This is a big jump from the 60 million user base it revealed earlier this year. The company also…
4 mins read
Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button
Advertisers can typically buy lenses in three ways. They can use Snap's self-serve tools to bid on …
Tanya Dua
5 mins read
Inside Snapchat's charm offensive to get advertisers on board with augmented reality
On Wednesday morning this week, Snapchat unveiled its latest AR ad product "Shoppable AR", which is…
Tanya Dua
5 mins read
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand dea…
JP Mangalindan
3 mins read
Snap CEO credits AR lenses, short videos for its first profit in over 10 years — says India expansion was 'successful’
“The fourth quarter marked the end of an exciting and productive year for Snap. We grew our comm…
2 mins read
Snapchat's latest update reveals its grand strategy
While the effect is obviously silly and playful, this kind of AR, or as some companies have started…
Alex Heath
1 min read
Snapchat is releasing its most impressive use of augmented reality to date
There are no sponsored World Lenses yet, and a spokeswoman declined to comment on whether advertise…
Alex Heath
2 mins read
Snapchat's big bet on augmented reality seems to be paying off
The platform has been ahead of the curve ever since it unveiled its first rainbow-barfing lens back…
Tanya Dua
6 mins read
Brands are paying teenagers to make cheap AR lenses on Snapchat - and potentially taking hundreds of thousands of dollars out of Snap's pockets
Snapchat, itself, is continuing to invest in its lens community. It works closely with a few dozen …
Tanya Dua
2 mins read
What you need to know in advertising today
Snapchat figured out how to analyze people's selfies to score their emotions. Snap has patented a w…
Tanya Dua
2 mins read
Tokyo 2020 Olympics: Facebook, Instagram, WhatsApp and Snapchat introduce new features to track live event updates
Facebook has a dedicated Tokyo 2020 Olympics hub that features highlights from official Olympic …
5 mins read
Snap has been racing ahead to build for a post-mobile world. And it's a world that it very well could dominate.
"In the past, cameras were clunky pieces of hardware... Today, cameras are software, a window into …
Tanya Dua
2 mins read
Snapchat is bringing virtual Bitmojis into the real world
Snap has yet to make money off Bitmoji, and it's unclear if the self-described camera company inten…
Alex Heath
3 mins read
Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat
"With the AR format particularly, they're going after what Snap's excelling at," said Essence's Bri…
Tanya Dua
2 mins read
People are saying the real message at Facebook's conference is about 'crushing Snap to smithereens'
Facebook launched a bunch of new tools that will let programmers write apps that turns your phone's…
Julie Bort
1 min read
Snapchat's dancing hot dog is taking the internet by storm
If you've spent any time on the internet over the past few days, you've likely seen come across a 3…
Nick Vega
2 mins read
The first signs of Apple's next big thing may look a lot like Snapchat
One of the features Apple is exploring is the ability to take a picture and then change the depth o…
Kif Leswing
1 min read
Snapchat launches web-based AR lens for brands, businesses
New Delhi, June 16 (IANS) Photo-messaging app Snapchat on Tuesday launched Lens Web Builder, the in…