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3 mins read

The evolution of (digital) man... from an emoticon to Bitmoji

World Emoji Day: The evolution of emojis to Bitmojis on Snapchat

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3 mins read

Why Pixar-esque cartoon faces are taking over your social media feeds

The "Cartoon 3D" filter from Snapchat has exploded in popularity on social media, with people sayin…

Palmer Haasch   


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3 mins read

Here's a list of courses to kick start your career in the fast-growing augmented reality industry

Augmented Reality (AR), which is most popularly known for its use in gaming, is a technology that p…

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5 mins read

Execs from Snapchat, Verizon, and other top firms explain how 5G could supercharge their industries

Leaders at several top companies told Insider how the mass rollout of 5G will impact their business…

Zahra Tayeb   


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2 mins read

Snap chooses Sharechat’s Moj to launch its camera kit in India

Several global video apps have already partnered with Snap for its camera kit. With the partn…

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2 mins read

Snapchat is gaining traction in India as it hits 265 million daily active users

Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 m…

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5 mins read

Social Media Platforms: The trends to watch out for in 2021

What kind of role will social media play in our lives and what would be some of the marketing trend…

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1 min read

Snap just unveiled new AR Spectacles glasses with built-in screens

Snap's next-generation Spectacles are the company's first glasses to use augmented reality - but th…

Katie Canales   


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4 mins read

Snapchat is making its AR lenses shoppable by adding a prominent 'Shop Now' button

Advertisers can typically buy lenses in three ways. They can use Snap's self-serve tools to bid on …

Tanya Dua   


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3 mins read

Facebook just opened the floodgates to interactive AR, poll and game-based ads - but media buyers say it doesn't hold a candle to Snapchat

"With the AR format particularly, they're going after what Snap's excelling at," said Essence's Bri…

Tanya Dua   


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2 mins read

Snapchat is getting on Tinder to avoid another Facebook-like catastrophe

It’s also improving on its camera technology and software by introducing augmented reality (AR…

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1 min read

TikTok unveils AR filter for iPhone 12 Pro's LiDAR camera

The filter utilises the iPhone 12 Pro's LiDAR sensor that helps improve AR experiences by enabli…

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2 mins read

Mark Zuckerberg made a surprise appearance on the world's buzziest social network to talk about the future

Facebook CEO Mark Zuckerberg took a break from running the world's largest social network to talk a…

Ben Gilbert   


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3 mins read

Instagram, TikTok and Snapchat have a new rival called ‘Octi’ — an app that has NFTs, the metaverse and digital coins

Octi looks like any other social media platform with its TikTok-like feed and Snapchat’s AR feat…

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6 mins read

Brands are paying teenagers to make cheap AR lenses on Snapchat - and potentially taking hundreds of thousands of dollars out of Snap's pockets

Snapchat, itself, is continuing to invest in its lens community. It works closely with a few dozen …

Tanya Dua   


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8 mins read

The top trends that will dominate the advertising, marketing and media industry in 2020

We spoke to a few industry experts to identify these new opportunities that 2020 will bring forth f…

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2 mins read

AR IN SOCIAL MEDIA: How immersive experiences drive sales, improve customer engagement, and boost awareness

In the AR in Social Media Report, Business Insider Intelligence dives into the growing social media…

Rayna Hollander   


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2 mins read

AR IN SOCIAL MEDIA: How immersive experiences drive sales, improve customer engagement, and boost awareness

In the AR in Social Media Report, Business Insider Intelligence dives into the growing social media…

Rayna Hollander   


Business Insider Latest Story Image
2 mins read

AR IN SOCIAL MEDIA: How immersive experiences drive sales, improve customer engagement, and boost awareness

In the AR in Social Media Report, Business Insider Intelligence dives into the growing social media…

Rayna Hollander