You Searched For "snapchat ad formats" and got 18 results
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3 mins read
How Discord is laying the groundwork for ads to make as much revenue as subscriptions
The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to …
Lara O'Reilly
Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Snapchat and Swiggy enter into an ad partnership
Swiggy has been using Snapchat’s ad platform for over a year now.
2 mins read
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
2 mins read
Snapchat is getting on Tinder to avoid another Facebook-like catastrophe
It’s also improving on its camera technology and software by introducing augmented reality (AR…
3 mins read
Instagram copied Snapchat's Stories format with posts that disappear in 24 hours. Now, Snapchat is upping the ante by taking Stories everywhere.
The move is an interesting play by Snapchat, whose growth was significantly curtailed after Faceboo…
Tanya Dua
3 mins read
Direct-to-consumer brands who have tested Snapchat's latest ad format say it's helping drive returns while bringing their cost-per-purchase down
Such ads already exist on Facebook, Twitter, and Pinterest, and the new format is a way for Snapcha…
Tanya Dua
4 mins read
Volv bills itself as 'TikTok for news.' The Snap-backed app makes news stories you can read in 9 seconds.
Volv, which was founded using advice from Mark Cuban, combines financial and political news with po…
Grace Dean
6 mins read
Advertisers love Snapchat's priciest ad format - and that ought to worry its social media rivals
But it's exactly the fact that Sponsored Lenses are so different from any other format out there th…
Lara O'Reilly
2 mins read
Snapchat is gaining traction in India as it hits 265 million daily active users
Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 m…
3 mins read
Leaked memo: Snapchat is wooing advertisers to use its Audience Network to extend the reach of their ads beyond its platform
Snapchat reps are also circulating a memo among agency media buyers that run campaigns on behalf of…
Tanya Dua
2 mins read
Snapchat is pushing marketers to make ads that look like they were made on Snapchat
The company has been circulating updated specifics and guidelines that marketers are encouraged to …
Tanya Dua
16 mins read
Have social media ‘trending’ formats normalised idea duplication?
Experts tell us what are the perils of working on similar ideas in today’s world.
2 mins read
Snap crushes analysts' Q3 revenue expectations, sending its stock soaring
Snap's reported revenue for Q3 blew away analysts' expectations and sent its stock booming in after…
Paige Leskin
2 mins read
Snapchat is adding more kinds of camera ads to attract big advertisers
The moves come as Snapchat maker Snap Inc. faces intense scrutiny to grow its nascent ad business i…
Alex Heath
5 mins read
How Snapchat made a comeback and won back users and advertisers
This week's rundown includes how influencers are using Amazon Live to make money from shopping live…
Amanda Perelli
2 mins read
TikTok's under pressure from the US government, and competitors like Snapchat, YouTube, and Instagram are capitalizing on the app's uncertain future
The Trump administration recently said it's considering placing a ban on TikTok, sending creators i…
Paige Leskin
4 mins read
Snapchat is offering discounts to lure small businesses to run ads on the platform
Specifically, the incentives appear to be targeted at small brands and businesses. Snapchat has ear…