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3 mins read

Snapchat unveils new features to recruit more creators and land them paid brand deals

Snapchat's head of creator development Brooke Berry spoke at the company's Partner Summit this week…

Shriya Bhattacharya   


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3 mins read

How Discord is laying the groundwork for ads to make as much revenue as subscriptions

The gaming-focused chat app, which once rejected advertising, now has two ad formats as it aims to …

Lara O'Reilly   


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5 mins read

Chipotle's latest marketing campaign shows how restaurants are getting creative to win your lunch break

Back to the office means the return of the age-old question: What's for lunch? And the fight to be …

Dan DeFrancesco   


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2 mins read

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR

Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…

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2 mins read

Social media company Snap falls as much as 23% after a blow to its Q3 earnings from Apple privacy changes and supply-chain disruption

Snapchat parent Snap fell as much as 23% on Friday, after changes to Apple's tracking settings and …

Camomile Shumba   


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2 mins read

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format

Swiggy has been using Snapchat’s ad platform for over a year now.

Lisa Eadicicco   


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3 mins read

The Trump campaign is running several anti-TikTok ads on Facebook and Instagram accusing the Chinese app of 'spying on you'

The ads come as the Trump administration threatens to instate a country-wide ban on TikTok over its…

Paige Leskin   


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1 min read

Snap's stock plummets by 22% as Apple’s iPhone privacy changes hit its advertising business

In an earnings call late on Thursday, Snap CEO Evan Spiegel said that the company missed the l…

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1 min read

Snapchat will surge 45% on product-driven revenue growth, Goldman Sachs says

Snapchat is broadening its advertiser base and user engagement on its sharing platform continues to…

Matthew Fox   


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3 mins read

Railway authorities are warning of a 'dangerous' trend in which people take photos on train tracks for social media posts

An image released by Network Rail shows a young child on a level crossing as part of what they say …

Charlotte Colombo   


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5 mins read

Her son died at 15 after being cyberbullied. Now she's campaigning against bullying: 'I don't want him to have died in vain.'

Rose Bronstein's son died by suicide after he was cyberbullied. She's suing the boy's school for no…

Jane Ridley   


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4 mins read

Volv bills itself as 'TikTok for news.' The Snap-backed app makes news stories you can read in 9 seconds.

Volv, which was founded using advice from Mark Cuban, combines financial and political news with po…

Grace Dean   


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2 mins read

Bloomberg is hiring from places like Facebook, Snapchat, and Viacom as he throws unlimited money at his campaign

A tech CEO, who is known to Business Insider but spoke on condition of anonymity due to his closene…

Patrick Coffee   


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2 mins read

Snapchat is gaining traction in India as it hits 265 million daily active users

Despite the cut-throat competition coming from the Facebook family of apps, Snapchat has added 16 m…

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4 mins read

YouTube creators have seen big viewership spikes on short videos as the platform preps its TikTok rival

This week's rundown includes an interview with Barstool Sports' CEO who says TikTok has fueled rece…

Amanda Perelli   


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3 mins read

Leaked memo: Snapchat is wooing advertisers to use its Audience Network to extend the reach of their ads beyond its platform

Snapchat reps are also circulating a memo among agency media buyers that run campaigns on behalf of…

Tanya Dua   


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2 mins read

Snapchat is adding more kinds of camera ads to attract big advertisers

The moves come as Snapchat maker Snap Inc. faces intense scrutiny to grow its nascent ad business i…

Alex Heath   


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2 mins read

Omnicom's DDB looks to a data-driven future with new leadership

These are Business Insider's biggest advertising and media stories for July 23.

Lucia Moses   


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1 min read

How to use Snapchat's new ad tool for small businesses

Snapchat is also launching a Certified Partners program, which is essentially a group of ad agency …

Alex Heath