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Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…
Snapchat might now compete with Instagram Reels as it allows adding music to Snaps
Here is how you can use it.
Snapchat ad format
Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR
Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format
Swiggy has been using Snapchat’s ad platform for over a year now.
How to make money on Snapchat, according to creators
Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand dea…
JP Mangalindan
How much media and tech giants from Disney to TikTok pay employees in the US
More than a year's worth of salary data shows what media companies including Spotify, Snap, TikTok,…
Ashley Rodriguez
Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users
Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…
Snapchat's parent company Snap slows down hiring process amid rising inflation rate, labour disruptions, and Ukraine
"We expect to hire more than 500 new team members between now and the end of the year, representing…
Facebook employees are revolting after it chose to not moderate a Trump post. Here's what's going on inside Facebook, and how its identity problem is tearing the company apart.
Facebook walks the line between being a platform and a publisher, and employees are growing tired o…
Lisa Eadicicco
A 16-year-old girl is suing Snap, Google, and Apple after a Marine sexually exploited her on Snapchat starting at age 12
The class action lawsuit, filed this week in California, alleges the companies fail to protect teen…
Connor Perrett
Snap's CEO said his company doesn't use the word 'metaverse' because it's 'hypothetical' and people 'actually love the real world'
People "want to be together in person with their friends," Snap cofounder and CEO Evan Spiegel told…
Isobel Asher Hamilton
Snapchat has more active engagement than Facebook and Twitter, says report
Social media platform Snapchat is growing faster than Facebook and Twitter and in its latest quarte…
Facebook and Snap sued by the family of teenager who says he became addicted to the apps and killed himself
The family of Christopher Dawley, who died at 17, alleges the social-media platforms are responsibl…
Kali Hays
Two-day Bharat Bandh: Essential services likely to be affected
Some of the essential services related to banking, transportation, railways and electricity are lik…
PTI
Snapchat is getting on Tinder to avoid another Facebook-like catastrophe
It’s also improving on its camera technology and software by introducing augmented reality (AR…
Snapchat has temporarily disabled its heat map of Snaps in Ukraine. Russia could have used the information to identify areas where Ukrainians are concentrated.
Snapchat's heat map shows the relative volume of Snaps in an area. The company said it has shut dow…
Sarah Jackson
Snapchat brings paid subscription service to India amid layoffs, poor growth
Photo-sharing platform Snapchat on Wednesday launched its paid subscription service in India for Rs…
What 'pending' means on Snapchat, and how to fix it
If your Snapchat message is "pending," it usually means you're not friends with the recipient, but …
William Antonelli
Snap soars 50% after posting its first-ever profitable quarter and recovering from Apple's privacy changes
What may have worked better for Snap, in contrast to Meta, is that it has star-appeal for young soc…
Shalini Nagarajan
$315 billion in market value has been erased from these 4 companies since Apple's iOS privacy changes went into effect last year
Meta Platforms expects the headwind stemming from Apple's IDFA privacy change to "moderately increa…