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2 mins read

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR

Nykaa, an online beauty and wellness e-commerce platform, wanted to expand its user base in India a…

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Snapchat ad format

Snapchat ad format helped Nykaa achieve 9X ROI and 30% hike in CTR

Business Insider Latest Story Image
2 mins read

Case study: How Swiggy received 11,000 plus new orders each month with Snapchat’s ad format

Swiggy has been using Snapchat’s ad platform for over a year now.

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5 mins read

How to make money on Snapchat, according to creators

Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand dea…

JP Mangalindan   


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7 mins read

How much media and tech giants from Disney to TikTok pay employees in the US

More than a year's worth of salary data shows what media companies including Spotify, Snap, TikTok,…

Ashley Rodriguez   


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5 mins read

Snapchat to ‘double down’ on expansion in India as it witnesses over 150% growth in daily active users

Earlier this year, Snapchat revealed it has crossed 60 million users in India. “We’re experien…

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1 min read

Snapchat's parent company Snap slows down hiring process amid rising inflation rate, labour disruptions, and Ukraine

"We expect to hire more than 500 new team members between now and the end of the year, representing…

Lisa Eadicicco   


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3 mins read

A 16-year-old girl is suing Snap, Google, and Apple after a Marine sexually exploited her on Snapchat starting at age 12

The class action lawsuit, filed this week in California, alleges the companies fail to protect teen…

Connor Perrett   


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1 min read

Snap's CEO said his company doesn't use the word 'metaverse' because it's 'hypothetical' and people 'actually love the real world'

People "want to be together in person with their friends," Snap cofounder and CEO Evan Spiegel told…

Isobel Asher Hamilton   


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1 min read

Snapchat has more active engagement than Facebook and Twitter, says report

Social media platform Snapchat is growing faster than Facebook and Twitter and in its latest quarte…

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3 mins read

Facebook and Snap sued by the family of teenager who says he became addicted to the apps and killed himself

The family of Christopher Dawley, who died at 17, alleges the social-media platforms are responsibl…

Kali Hays   


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4 mins read

Two-day Bharat Bandh: Essential services likely to be affected

Some of the essential services related to banking, transportation, railways and electricity are lik…

PTI   


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2 mins read

Snapchat is getting on Tinder to avoid another Facebook-like catastrophe

It’s also improving on its camera technology and software by introducing augmented reality (AR…

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1 min read

Sarah Jackson   


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2 mins read

Snapchat brings paid subscription service to India amid layoffs, poor growth

Photo-sharing platform Snapchat on Wednesday launched its paid subscription service in India for Rs…

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2 mins read

What 'pending' means on Snapchat, and how to fix it

If your Snapchat message is "pending," it usually means you're not friends with the recipient, but …

William Antonelli   


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2 mins read

Snap soars 50% after posting its first-ever profitable quarter and recovering from Apple's privacy changes

What may have worked better for Snap, in contrast to Meta, is that it has star-appeal for young soc…

Shalini Nagarajan   


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2 mins read

$315 billion in market value has been erased from these 4 companies since Apple's iOS privacy changes went into effect last year

Meta Platforms expects the headwind stemming from Apple's IDFA privacy change to "moderately increa…

Matthew Fox