You Searched For "snap audience network" and got 20 results
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2 mins read
Snapchat is taking Facebook head on with its jibes on Zuckerberg’s excesses on privacy
At the event, without naming Facebook specifically, Snap CEO — Evan Spiegel — suggested that Sna…
2 mins read
Facebook is the most obvious stock to gain exposure to the metaverse, but here are 4 others that are set to benefit from the Web3 revolution
The metaverse may see a total addressable market of over $8 trillion, Morgan Stanley analysts said.
Isabelle Lee
2 mins read
Snapchat is getting on Tinder to avoid another Facebook-like catastrophe
It’s also improving on its camera technology and software by introducing augmented reality (AR…
2 mins read
Snap is launching the Audience Network to extend the reach of ads beyond its own platform - and it could be the answer to its plateauing user base
The Snap Audience Network also lets third-party developers and publishers monetize their own apps. …
Tanya Dua
3 mins read
Leaked memo: Snapchat is wooing advertisers to use its Audience Network to extend the reach of their ads beyond its platform
Snapchat reps are also circulating a memo among agency media buyers that run campaigns on behalf of…
Tanya Dua
2 mins read
Netflix boss Reed Hastings snapped up $20 million in shares of the streaming giant after its stock plummeted 30%
The transactions, made on behalf of a Hastings family trust, raised the amount of his beneficially-…
Shalini Nagarajan
2 mins read
Snap drops 6% as investors mull sluggish user growth
"Our new Android application is available to everyone, with promising early results," said CEO Evan…
Arjun Reddy
3 mins read
Whistle is buying media mogul Elisabeth Murdoch's mobile-content studio, Vertical Networks
It will look to build bigger brands out of Vertical Networks properties, like Brother, an irreveren…
Ashley Rodriguez
4 mins read
Snap's new leadership, Complex Media's unusual media playbook, and Amazon's advertising business
Consulting firms are encroaching on the advertising business. Here's why Burger King's top marketin…
Lauren Johnson
3 mins read
Snap has signed up its first LGBT partner for Snapchat Discover
The channel will update twice a week with thought-provoking stories, which will aim to reach beyond…
Jake Kanter,Jake Kanter
3 mins read
Snap seems to (finally) have a good story to tell
1) Why isn't Snapchat shouting about how big its shows are all the time? This is a good narrative f…
Mike Shields
4 mins read
NBC News slams Facebook - calling it 'Fakebook' - while heaping praise on Snap
NBC said that increasingly, platforms like YouTube and Apple News are checking more of those boxes.…
Mike Shields
3 mins read
Snap is finally cozying up to influencers after years of neglecting them
The update comes at an interesting time, with several reports detailing Snapchat's general indiffer…
Tanya Dua
3 mins read
'Our value proposition goes beyond the Amazons and Nikes of the world': Snap is going on the charm offensive with a splashy presence at SXSW
Snap has appointed former HuffPost CEO Jared Grusd as chief strategy officer and Jeremi Gorman, pre…
Tanya Dua
1 min read
Snap shares surge on $100 million deal to make shows with Time Warner
Snap typically broadcasts one shows per day in its app under a "Shows" header. They are all 5-10 mi…
Alex Heath
2 mins read
Marketers see Foursquare's acquisition of Snap's Placed as a game-changer for location-based advertising but question how it'll all work
On May 31, Foursquare announced that it is acquiring measurement firm Placed from Snap and will com…
Lauren Johnson
6 mins read
Brands are paying teenagers to make cheap AR lenses on Snapchat - and potentially taking hundreds of thousands of dollars out of Snap's pockets
Snapchat, itself, is continuing to invest in its lens community. It works closely with a few dozen …
Tanya Dua
2 mins read
NBCUniversal is building a new ad team to help marketers navigate Snap, Apple News, BuzzFeed and Vox
Fellows told Business Insider that as NBCU's portfolio has grown, it's become more crucial to have …
Mike Shields
2 mins read
Snap just lost a key ad exec weeks before its IPO
Sriram Krishnan, who left Facebook in February 2016 to help lead advertising efforts at Snapchat's …
Avery Hartmans
4 mins read
How Snapchat helped this media startup break out of a Facebook audience bubble to land deals
Like finding the right way to reach its audience, Mitú's business model has also changed over time.…