You Searched For "sleep and wellness category" and got 20 results
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2 mins read
‘Night owls’ score consistently higher in cognitive tests compared to ‘morning people’, study finds!
Researchers from Imperial College London have found that ‘night owls’ might be cognitively sharper …
6 mins read
Air Conditioner and Water Purifier brand Livpure is aiming to become one of the top five players in Sleep and Wellness Category by 2023
How Livpure managed to expand its product portfolio during the lockdown when other brands tightened…
9 mins read
The Man Company aims to touch Rs 225 crore revenue in the coming fiscal; earmarks 35% of its revenue for marketing and advertising
Hitesh Dhingra, Founder, The Man Company says that the segment has evolved and it is no more just b…
2 mins read
D2C brands growing at a much faster clip than ecomm, shift to boost third party logistics
India’s direct-to-consumer brands are growing fast, spreading their wings far and wide. As per esti…
3 mins read
Vi & Ash: Your guide to science-backed, one-step wellness routines
In Rijhwani’s words, “What sets Vi & Ash apart from the plethora of products already selli…
7 mins read
As more people adopt furry companions in India, pet care brands are upping their marketing game and expanding their e-commerce presence to connect with consumers
Pet care brands in India increase their ad spends on digital media and TV
2 mins read
5 top DTC VCs told us why health and wellness and beverages are the hottest categories and where they plan to place their bets in 2020
"You can see a really strong shift in consumption patterns, and a continually accelerating decline …
Tanya Dua
3 mins read
Service workers have less stable job schedules — and it impacts their kids' health, sleep, and behavior
41% of children whose parents had unstable work schedules did not get adequate sleep, with their he…
Jason Lalljee
5 mins read
How much does a mattress cost? We break down why mattresses cost what they do and what you should expect to spend
Mattress prices are influenced most by type, size, & whether it's sold online or in a store. Here, …
Alison Barretta
8 mins read
I've tested all of Casper's new mattresses and I wouldn't recommend the Wave Hybrid because of its poor motion isolation, breathability, and edge support
I tested all five of Casper's new mattresses, including the Wave Hybrid. Here's how it performed an…
James Brains
8 mins read
How Duroflex managed to expand its retail presence during the lockdown when the brandverse shied away from it
Mathew Chandy, Managing Director, Duroflex and Sleep Evangelist tells us what inspired the brand to…
8 mins read
I tried Love Wellness' women's vitamins for 30 days and I'm convinced they cleared up my skin and helped me sleep better
"From tampons to anti-fungal creams, buying personal care products has not been a particularly posi…
Jessica DeFino,Jessica DeFino
6 mins read
What is equine-assisted therapy? What horses can do for your mental and physical well-being
Equine therapy has been studied for its effect on people with cerebral palsy, autism, ADHD, PTSD, a…
Shaena Montanari,Andrea Stuke…
3 mins read
Amazon is opening a new pop-up store in Seattle themed 'Everything Sleep' that sells its own private-label bedding products
It's worth noting that Amazon is dedicating the whole pop-up store to its own private label product…
Eugene Kim
5 mins read
Unboxing, hacks and sleep blogs: $200 million mattress startup Casper is shaking up advertising
The brand has also made significant investments in content from the start, running not just a quirk…
Tanya Dua
9 mins read
'Why wouldn't everyone in the world have a wearable?': Fitbit's CEO on its new products, fixing the way we sleep, and taking on Apple
The success of these initiatives will be critical for Fitbit as Apple becomes a more formidable riv…
Lisa Eadicicco
22 mins read
How Lyft's John Zimmer went from sleeping on a couch and eating frozen Trader Joe's meals to running a $7.5 billion company
We got it to thousands of users and had 150 universities and companies paying us for a closed carpo…
Anna Mazarakis,Alyson Shontell
3 mins read
Under Armour says when its star brand ambassadors play well, its sales go up - now it's going big on soccer
"We always talk about how Under Armour is aggressive and fearless. That idea of this underdog menta…
Lara O'Reilly
2 mins read
This fund manager up 97% this year thanks to an under-the-radar stock is BI's investor of the month for October
The fund rose 20% in October alone.
William Edwards
3 mins read
It turns out snoozing is not that bad for you. Here's why you should stop, but also don't stress about it.
Garcia agrees with this, saying that if your goal is to sleep better, then disrupting the last port…