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Business Insider Latest Story Image
3 mins read

Skims wants to be the new Nike. Brand experts say that's a pipe dream.

Skims CEO Jens Grede sees parallels between Skims and 1990s Nike, citing cultural influence Experts…

Maria Noyen   


Business Insider Latest Story Image
4 mins read

I bought a Skims onesie because it was on sale. I love it so much I bought it in 2 more colors.

I saw a cotton onesie on SKIMS website on sale. I decided to buy one to try and loved it so much, I…

Conz Preti   


Business Insider Latest Story Image
1 min read

The best and most glamorous looks celebrities wore to Kim Kardashian's Skims launch party

Celebrities including Skims founder Kim Kardashian, Gwyneth Paltrow, Teyana Taylor, and Ashley Grah…

Mikhaila Friel   


Business Insider Latest Story Image
3 mins read

I spend most of the year traveling, and there's one thing I always try to do on the first day of a trip

I travel for my job and for fun every year, so I spend a lot of time on the road. No matter where I…

Megan duBois   


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1 min read

PETA took aim at a posh British paint company over color names like 'au lait' because they 'normalize exploiting cows'

PETA took aim at posh British paint company Farrow & Ball for color names like "Dead Salmon" and "A…

Mia Jankowicz   


Business Insider Latest Story Image
1 min read

Reddit and Kim Kardashian's SKIMS are among the companies in talks to launch IPOs in 2024, report says

When Reddit began weighing an IPO last year, it filed confidential paperwork listing its valuation …

Katherine Tangalakis-Lippert   


Business Insider Latest Story Image
3 mins read

A woman says wearing a bodysuit from Kim Kardashian's SKIMS saved her life when she was shot 4 times

Angelina Wiley said she was shot four times on New Year's in Kansas City. In a TikTok, she said her…

Samantha Grindell   


Business Insider Latest Story Image
1 min read

Kim Kardashian says she dyed her shapewear with coffee and tea bags before she founded SKIMS

Kim Kardashian founded SKIMS in September 2019. As of 2022, the company was worth over $3 billion d…

Samantha Grindell   


Business Insider Latest Story Image
2 mins read

Kim Kardashian's $4 billion Skims empire is selling body-hugging boxers and briefs to men

The new Skims mens collection costs between $16 to $54 for single items and $42 and $98 for packs o…

Sawdah Bhaimiya   


Business Insider Latest Story Image
1 min read

Meet the Gredes: The fashion powerhouse couple behind billionaire celebrity brands like Skims and Brady

Emma and Jens Grede are founders, investors, and tastemakers in the fashion industry with connectio…

Jennifer Ortakales Dawkins   


Business Insider Latest Story Image
1 min read

The history of Skims: Kim Kardashian's wildly popular $4 billion shapewear line

One of her companies, the shapewear brand Skims, just raised a $270 million funding round that valu…

Jennifer Ortakales Dawkins   


Business Insider Latest Story Image
3 mins read

A TikToker used tortilla chips to measure Kim Kardashian's Skims micro underwear for anyone 'wondering about the size' and fans can't stop cracking jokes

A woman known as @bbysarita on TikTok told Insider she "took a chance" on the Skims bralette and mi…

Lauren Edmonds   


Business Insider Latest Story Image
24 mins read

The long, strange decline of one of America's most influential brands

Chicken Soup for the Soul was almost as big as the Bible. Then it lost its way.

Amanda Chicago Lewis   


Business Insider Latest Story Image
4 mins read

Victoria's Secret is getting slammed by Skims fans online. They're accusing the brand of ripping off Kim Kardashian's campaign.

Supermodels Gisele Bündchen, Adriana Lima, and Candice Swanepoel are back in Victoria's Secret ling…

Jennifer Ortakales Dawkins   


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2 mins read

The EU wants to skim $3 billion a year in interest from frozen Russian assets and give it to Ukraine

The EU has been mulling seizing frozen Russian assets to help rebuild Ukraine since last year, but …

Huileng Tan   


Business Insider Latest Story Image
1 min read

North West says she wants to own Yeezy and Skims 'one day,' after Kanye West told her to 'never let anyone' take over the family businesses

North West said that she wants to one day own Kim Kardashian's SKIMS and Kanye West's Yeezy, which …

Palmer Haasch   


Business Insider Latest Story Image
2 mins read

Kim Kardashian's new SKIMS swim gloves are so popular that there's a wait list to buy them

"The Kardashians" star's new SKIMS Swim collection, which launched on Thursday, also includes an $8…

Maria Noyen   


Business Insider Latest Story Image
2 mins read

Kim Kardashian's SKIMS is collaborating with Fendi on a collection that includes swimsuits and $1,100 leggings

The Fendi x SKIMS capsule collection includes $1,100 leggings, a $2,950 puffer jacket, and a $4,200…

Samantha Grindell   


Business Insider Latest Story Image
2 mins read

A bride re-created a $7,000 wedding dress using a $68 SKIMS bodysuit and sheer fabric

The bride went viral on TikTok for sharing how she re-created Galia Lahav's "Fabianna" dress for he…

Celia Fernandez   


Business Insider Latest Story Image
2 mins read

Megan Fox poses with BFF Kourtney Kardashian for a new SKIMS campaign

Kourtney Kardashian and Megan Fox have been spotted together since they started dating Machine Gun …

Rachel Askinasi