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<ul><li><keyword id="8934848" type="COMPANY" weightage="20" keywordseo="Star-Disney-India">Star &amp; Disney India</keyword> have launched a <keyword id="10359956" type="UNKNOWN" weightage="20" keywordseo="new-advertising-platform">new advertising platform</keyword> called Sirius. </li><li>Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior. </li></ul>Star &amp; Disney India today announced the launch of Sirius, an end-to-end suite of advanced advertising solutions for marketers, media planners, and creative agencies. Built on standard measurement paradigms while bringing in proprietary technology capabilities through multiple associations, Sirius covers a comprehensive gamut of advertising solutions, reimagining how brands plan, communicate and measure with Indian audiences, hence providing a fresh perspective. With Sirius solutions, advertisers can access a majority of the content portfolio of Star India network &amp; Disney+ Hotstar, optimized to get the most out of their advertisement investment. Star &amp; Disney India have joined forces with Mediaocean, Kantar, TVision Insights, and Ipsos to add never-before impact evaluation to advertising spend on television and OTT. Powered with independent third-party ratified insights, Sirius solutions will help brands unlock acumen into advertisement exposure to gauge metrics such as attention to advertising, and measure advertising impact on mind metrics and purchase behavior. “The focus of our measurement solutions is to demonstrate the effectiveness of campaigns across Star India network and Disney+Hotstar in shaping brand &amp; business outcomes along with offering differentiated insights on creatives to enhance the overall impact. We are enthused by the early response from media agencies and top advertisers who have shown keen interest in Sirus. Our aim is to act as a bridge for brands to strengthen their relationship with consumers,” said Nitin Bawankule, Head - Ad Sales, Star &amp; Disney India. The advertising solutions specifically encompass four critical aspects of media planning, thereby bringing the television proposition holistically to the digital age. 1) Cross-screen measurement and planning Star &amp; Disney India have jointly developed a new cross-screen measurement tool with Mediaocean for identifying unduplicated reach across linear and digital mediums. A cross-screen platform amalgamates multiple high-quality data sources which are recent and relevant to ensure the most efficient cost effective campaign plan for marketers. Brands can create integrated media plans with optimized reach-frequency goals across the Star India network and Disney+ Hotstar. This will provide seamless targeting and efficiency by reaching audiences on Disney+ Hotstar in a manner that complements the delivery of the television plan. 2) Sharper targeting on TV Brands can go beyond traditional demographics to target advanced audience cohorts on television. Star &amp; Disney India’s analytics with the ZAPR panel will help identify target groups with specific interests like Fashion, Travel, Parenting, etc. on Disney+ Hotstar’s which will enable sharper targeting on bespoke cohorts. With the help of Sirius solutions, brands can fine-target audiences on television and build a differentiated media plan based on the audiences’ life-stage, interests and behavior; doing away with peripheral wastage associated with demographic targeting. 3) Next-gen campaign evaluation With best-in-class collaborations, Sirius solutions take impact measurement to granular depths. Star &amp; Disney India’s association with Kantar, debuts India’s first single-source panel for measuring Star India network of channels and Disney+ Hotstar and campaign impact on CPG brand sales. This single-source panel will demonstrate the lift in metrics like brand penetration, consumption, and frequency of purchase across different ad exposure cohorts relative to those unexposed to the campaign at scale. Attention insights is another significant aspect to help advertisers determine ‘Quality of viewing’ and going beyond the traditional metric of time spent. Star &amp; Disney India has collaborated with TVision Insights to make India the third country ever to track viewer-attention on television, enabling a deeper understanding of creative efficacy. This tool measurement solution presents multiple possibilities to marketers including competitive benchmarking of campaigns attention performance, insights on media placement choices, and more. The partnership with Ipsos allows brands to unlock insights on ad exposure amongst those who watched the advertisements to gauge metrics such as brand awareness, top-of-mind recall, and purchase intent; making it deterministic and not probabilistic. 4) Creative ad solutions While the media planning solutions will help create an optimal plan, the creative solutions offered by Sirius will elevate the performance of the creative assets further. The creative ad solutions offered, leverage AI/ML capabilities for contextual ad placements and native integration weaved within premium TV content. This enhances the advertising proposition by breaking through the clutter, providing a more immersive experience for audiences, and enhancing message noticeability without interruption.

Star & Disney launch an advertising solutions product to enable digital-like targeting on TV

How the CEO of Barstool Sports beat out 74 men to land her dream job, and lost lots of friends in the process

<div class="KonaFilter image-container display-table float_right"><div><div class="image">REUTERS/Eduardo Munoz</div></div></div>1. <a href="http://www.mediapost.com/publications/article/231327/google-tips-authorities-to-child-porn-after-scanni.html">Google caught an alleged child pornographer Monday after finding disturbing images while scanning his emails.</a> Media Post explains Google can scan through a user's emails in order to show them more targeted ads and argues this invasive process may actually be beneficial. 
2. <a href="http://www.vervemobile.com/news/verve-unveils-verve-direct-the-first-programmatic-direct-platform-for-location-based-mobile-advertising/">Verve Mobile, a location-based mobile ad company, launched Verve Direct, a programmatic platform which will enable advertisers to buy location-based, targeted ads.</a>
3. <a href="http://www.adweek.com/news/press/details-launches-display-ad-network-159248">Details magazine will launch a display ad network targeted at its male readers.</a> The network will launch on September 1 and will feature brands including Gucci, Jaguar, and Porsche. 
4. <a href="http://adage.com/article/media/pandora-weighs-talk-radio-targets-listeners-cars/294459/">Pandora plans to target its listeners in a new way, reaching out to them in their cars by expanding to news and sports.</a> According to Ad Age, the music service want to compete with companies such as Sirius, which comes already installed in 71% of new cars as opposed to Pandora's 33%. 
5. <a href="http://www.businessinsider.com/taboola-acquires-perfect-market-2014-8">Online discovery platform Taboola announced it acquired Perfect Market and will launch a new product, Taboola-X, with the company's new technology.</a> The new product will be able to recommend content as well as product and services to readers online. 
6. <a href="http://www.vervemobile.com/news/verve-unveils-verve-direct-the-first-programmatic-direct-platform-for-location-based-mobile-advertising/">ComScore, an analytics company, acquired MdotLabs Monday.</a> MdotLabs works to combat ad fraud, ensuring that traffic is human traffic and is not coming from computers or bots. 
7. <a href="http://www.adweek.com/news/technology/rhapsody-acquires-two-music-tech-companies-159282">Rhapsody acquired two music tech companies, Schematic Labs and Ex.fm.</a> According to Adweek, Ex.fm keeps track of songs that users listen to and uses that data to recommend other tracks. 
8. <a href="http://www.adexchanger.com/investment/acxiom-revenue-tanks-this-quarter-but-ceo-howe-asks-investors-to-give-it-time/">Axicom, a data management company, showed a decrease in revenue this quarter.</a> The company's CEO, Scott Howe, says that he isn't too worried because the company's data management platform "Audience Operating System" shows signs of profitability and success. 
9. <a href="http://www.businessinsider.com/john-oliver-on-native-advertising-2014-8">John Oliver shared his thoughts on native advertising on Sunday, arguing that blending sponsored content into editorial is like mixing guacamole and Twizzlers.</a> 
10. <a href="http://www.mediapost.com/publications/article/231314/mediamath-expands-into-australia.html?edition=75012">MediaMath announced it has expanded its offices to Australia and opened up shop in Sydney.</a>

10 Things In Advertising You Need To Know Today

Yahoo's activist investor is making a bid to remove the company's entire board

<div class="image-container float_right" style="width:480px"><div class="image">Rick Diamond/Getty</div></div>Good morning, AdLand. Here's what you need to know today:
Data firm Union Metrics says that <keyword id="279713" type="COMPANY" weightage="60" keywordseo="Tumblr">Tumblr</keyword> <a href="http://www.adweek.com/news/technology/tumblr-went-toe-toe-twitter-during-vmas-152043">held its own against Twitter during Sunday night’s Video Music Awards</a>. The firm said that nearly as many people were posting VMA-related content on Tumblr, but that more users talked about the awards in general on <keyword id="6354616" type="CITY" weightage="60" keywordseo="Twitter">Twitter</keyword>.
McDonald's <a href="http://consumerist.com/2013/08/26/mcdonalds-confirms-it-wasnt-just-messing-with-us-mighty-wings-debuting-nationwide-sept-9/">confirmed its “Mighty Wings” campaign is on the way</a>.
Twitter reached a deal with the U.S. Tennis Association and Heineken <a href="http://www.adweek.com/news/technology/twitter-powers-social-video-us-open-and-heineken-152047"> to allow the USTA to tweet video content during the U.S. Open via Twitter’s Amplify platform</a>. The videos will feature pre-roll advertisements from Heineken.
UM won <a href="http://www.adweek.com/news/advertising-branding/um-wins-hersheys-global-media-152033"> The Hershey Co.’s global media planning and buying account</a>. OMD was the previous lead agency and worked with Hershey since 2002.
Taco Bell and Red Bull were among brands <a href="http://digiday.com/brands/5-bad-brand-vma-tweets/">that missed the mark with their VMA tweets, Digiday says</a>.
Joan Rivers and her daughter Melissa <a href="http://www.nytimes.com/2013/08/27/business/media/a-soft-sell-for-air-fresheners-with-joan-rivers-in-reality-show-spoofs.html?partner=rss&amp;emc=rss&amp;_r=0">are appearing in a series of web videos sponsored by the Renuzit line of air fresheners sold by Henkel.</a>
Tribune Digital <a href="http://www.adexchanger.com/publishers/as-newspaper-sale-talks-hover-tribune-presses-ahead-with-ad-reinvention/">is working to build up its programmatic offerings</a>.
Leo Burnett Chicago now holds RE/Max’s <a href="http://www.mediabistro.com/agencyspy/monday-odds-and-ends-193_b52953">network TV, cable TV, radio, digital, social media, out-of-home and print advertising accounts</a>.
Sirius XM <a href="http://www.buzzfeed.com/copyranter/sirius-xm-does-piss-vertising">thinks its comedy is so good, you’ll pee your pants</a>.
The Onion <a href="http://www.theonion.com/articles/let-me-explain-why-miley-cyrus-vma-performance-was,33632/">blasted CNN for making Miley Cyrus’ VMAs performance the top story on its website</a>, a move the fake news service intimated was made solely to rake in more <keyword id="35666" type="COMPANY" weightage="100" keywordseo="advertising">advertising</keyword> dollars.
Previously on Business Insider Advertising:
<ul>
<li dir="ltr">
<a href="http://www.businessinsider.com/lexus-joins-in-on-ben-affleck-batman-bashing-on-twitter-2013-8">Lexus joined in on the Ben Affleck ‘Batman’ bashing on Twitter</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/corporate-executive-think-these-are-the-10-best-brands-in-america-2013-8">A poll of corporate executives found that Pepsi and Coca-Cola were their most respected brands</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/theres-a-major-shift-from-tv-to-digital-video-ad-spending-2013-8">There’s a major shift from TV to video ad spending</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/actor-in-samsung-promo-explains-why-its-so-bad-on-reddit-2013-8">The actor from a much-maligned Samsung promo explained on Reddit why the video was so bad</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/nokia-lumia-recital-ad-bashes-apple-and-samsung-2013-8">Microsoft stole a line from an iPhone commercial in its latest ad bashing Samsung and Apple</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/red-bull-mount-everest-jump-instagram-video-2013-8">Red Bull finally figured out Instagram video with this daredevil’s death-defying Mount Everest jump</a>
</li>
<li dir="ltr">
<a href="http://www.businessinsider.com/samsung-paid-cnet-to-repost-galaxy-s4-review-2013-8">Tech companies are paying CNET to repost positive reviews</a>
</li>
<li dir="ltr"><a href="http://www.businessinsider.com/kia-made-its-dancing-hamsters-lose-weight-and-get-hipster-haircuts-2013-8">Kia made its dancing hamsters lose weight and get hipster haircuts</a></li>
</ul>

Tumblr Gave Twitter A Run For Its Money Engaging With VMA Watchers [THE BRIEF]

<ul class="summary-list"><li>Celebrities have been throwing <keyword id="15047" type="PERSON" weightage="60" keywordseo="Parties">parties</keyword> and going on vacation during the pandemic — and posting about it on social media. </li><li>Their actions are reckless despite the precautions they take, and they put those around them, including staff who have to work their events, at risk. </li><li>Celebrities' laissez-faire attitudes about partying sets a bad example for their followers.</li><li>But posting is a form of social currency and literal income for many celebrities, so they likely won't stop sharing photos of their unsafe gatherings despite the risks they pose.</li></ul>Kendall Jenner turned 25 in November, celebrating with a <a href="https://www.insider.com/kendall-jenner-birthday-party-backlash-coronavirus-social-distancing-reactions-2020-11">Halloween-themed birthday party</a> somewhere in California.It was a large-scale and celebrity-filled event. A-list stars like Justin and Hailey Bieber, Doja Cat, The Weeknd, and assorted members of the Kardashian-Jenner clan attended the birthday bash.Many of the attendees boldly posted photos from the party on their social media, showing off their maskless faces and physical closeness.You might forget we're in the middle of a pandemic based on how the stars ignored public health guidance.<h2>Celebrities have been shamelessly throwing parties during the pandemic</h2>Jenner isn't alone in her urge to party. Multiple celebrities have thrown lavish celebrations in recent months, even as <a href="https://www.insider.com/kendall-jenner-birthday-party-backlash-coronavirus-social-distancing-reactions-2020-11">they receive backlash</a> for their large-scale events and as the pandemic reaches <a href="https://www.businessinsider.com/us-200000-new-coronavirus-cases-2-days-50-states-rising-2020-11">a new peak in the United States</a>.Kim Kardashian West hosted a celebratory trip that likely <a href="https://www.insider.com/kim-kardashian-40th-birthday-party-private-island-cost-2020-10">cost around $2 million</a> in honor of her 40th birthday with 30 of her closest friends just days before Jenner's party.Likewise, Cardi B had a <a href="https://www.insider.com/cardi-b-birthday-party-coronavirus-backlash-2020-10">birthday party at the beginning of October</a>, and it seems like not a day goes by without an <a href="https://www.insider.com/why-some-influencers-cant-stop-pandemic-partying-even-after-backlash-2020-12">influencer being called out for attending or throwing an event</a>.<div type="image" title="kim kardashian west" height="1998" width="2664" msid="79582825" hostid="261"></div>Nine months into the pandemic, it's well-documented that private events are one of the most common ways the <keyword id="1754604" type="PERSON" weightage="60" keywordseo="coronavirus">coronavirus</keyword> spreads, as <a href="https://www.jhsph.edu/faculty/directory/profile/3528/amesh-adalja">Dr. Amesh Adalja</a>, a senior scholar at the Johns Hopkins University Center for Health Security, told Insider. "In a restaurant, people are six feet apart, people are wearing masks, and there are capacity restrictions going on," he said. "None of that really applies when you're having a party in your house." So even though they know these events are unsafe, celebrities are having parties - and posting about them on Instagram as if the virus doesn't exist. <h2>The stars aren't documenting the precautions they're taking ahead of their events</h2>If you look at these celebrities' Instagram posts from the parties, you'll see glamour shots: Kardashian West smiling with her siblings at a dinner, or Jenner posing with a variety of her party guests in a photo booth. You won't see them getting their temperatures taken or receiving rapid-test results before entering an event space, nor will you see shots of them quarantining for weeks ahead of seeing their friends.But they're likely doing some of those things, Sonal Shah, a luxury event planner and the owner of <a href="https://sjsevents.com/">Sonal J. Shah Event Consultants, LLC</a>, told Insider. Shah said that temperature checks have become an industry standard since the pandemic started, and rapid tests are pretty common among wealthy party-throwers as well.Adalja said that affordable rapid testing is being developed, but it's still relatively expensive at the moment. At the time of writing, rapid-testing stations cost a few thousand dollars to rent for an event according to Shah, which isn't much for an A-list <keyword id="6355064" type="UNKNOWN" weightage="100" keywordseo="Celebrity">celebrity</keyword>. "Talking about the celebrity world, what is the cost of that compared to not getting COVID-19?" Shah said. "It's very nominal for them."That was the case at Kendall Jenner's birthday party, as <a href="https://www.insider.com/kris-kendall-jenner-birthday-party-response-backlash-andy-cohen-interview-2020-11#:~:text=Kris%20Jenner%20defended%20Kendall%20Jenner's,SiriusXM's%20%22Andy%20Cohen%20Live.%22&amp;text=%22At%20Kendall's%20everyone%20got%20tested,were%20in%2C%22%20Kris%20said.aid.">Kris Jenner later told Andy Cohen</a> on his Sirius XM show."At Kendall's, everyone got tested before they walked in the door and they had to wait, you know, a half an hour until the testing was, the results were in," she said. "We are really responsible and we make sure that everyone in our family and our closest friends are tested religiously," Kris also told Cohen. "So, you know, we do what we can, we, we try to follow the rules."But Kris and her children are able to "follow the rules" because of their privilege. It isn't hard for celebrities to social distance because they have access to resources most Americans don't.For instance, Kardashian West said she asked all her party guests to quarantine for two weeks before her island getaway. "After 2 weeks of multiple health screens and asking everyone to quarantine, I surprised my closest inner circle with a trip to a private island where we could pretend things were normal just for a brief moment in time," she wrote in the caption of her Instagram post about her birthday trip.But staying home for two weeks without worrying about work, money, or food is a luxury many people can't afford."It's important to remember that it is a luxury," Adalja said of social distancing, pointing to people who haven't been able to stay home at all times amid the pandemic, like essential workers."Even though social distancing is recommended and governments impose it, it's very difficult for people who don't have high incomes to be able to do that," Adalja added.<h2>Although it's easy for celebrities to minimize their risks because of their resources, that isn't the case for the majority of people</h2>Most Americans don't have thousands of dollars to spend on a large venue that allows for social distancing or a rapid-testing station, and many also aren't able to stay home to keep their risk of the virus low on a daily basis - including the events staff working these high-profile events. In the photos from Kendall's party, it appeared no one was wearing a mask save for people who needed them for their costumes and a member of the waitstaff who held her cake for her while she blew out the candles.In a video of the incident, you can see him try to lean away from Jenner as she blows air into his face. Although Kris confirmed the attendees were tested ahead of entering the event, <a href="https://www.businessinsider.com/rapid-coronavirus-tests-dont-prevent-outbreaks-white-house-2020-10">rapid tests are only 70 to 80% effective and can often produce false-negative results</a>, meaning that the waiter and every other worker at Kendall's party could have been in danger.Representatives for Kendall did not immediately respond to Insider's request for comment on the event. Kardashian West posted a <a href="https://www.instagram.com/p/CG2zK7WgghF/">similar photo</a> from her party, in which her loved ones ate and drank with abandon while masked waiters served the group.Shah told Insider it's not uncommon to see event staff taking precautions while partygoers don't at the moment, as it doesn't feel fun for guests to adhere to public health guidelines while they party. "If you're invited to someone's party, you don't want to be the only person that's wearing a mask and a face shield," Shah said.The burden of safety then falls to staff, leading to a dystopian imbalance in which workers risk their lives to give the well-off a chance to relax. <h2>Meanwhile, celebrities have massive influence over their social-media followers</h2>Whether they intend to be or not, celebrities are often aspirational role models for their fans. "We do tend to be influenced in terms of our attitudes and behavioral choices by role models or celebrities," T. Makana Chock, a communications professor at Syracuse University and media psychologist, told Insider."It can have an impact on people's beliefs about what is appropriate, what's effective, and the overall message they may be receiving," she added. So seeing a celebrity you admire post photos of themselves wearing a mask or social distancing can reinforce for you that it's the right thing to do.But on the flip side, if a celebrity is sending mixed messages - like posting a photo of themselves in a mask and then another where they're hugging friends at a crowded party - that can be confusing for the follower or fan. "That can actually be really problematic because it raises concerns about the credibility of the message on the whole really," Chock said.The celebrity would know they had taken precautions leading up to the party, but the follower would just be left with the idea that steps like social distancing and wearing a mask don't actually matter. <h2>But celebrities aren't going to stop posting about their parties - even if they know they're doing something wrong</h2>For the most part, celebrities aren't being caught throwing parties by lurking paparazzi. Instead, they're willingly posting photos of themselves doing something risky. "There were problems pre-social media where the media would catch you doing something you shouldn't do," Chock told Insider. "But what we're seeing now is sort of a self-inflicted injury where you post photographs of yourself doing something you shouldn't do, which is a little different."She said that celebrities are willingly sharing controversial images of themselves for a few reasons. First, it's just a norm of modern fame that you share what you're doing, particularly if you're an influencer or reality star. "Social media has created an expectation above and beyond what used to be just gossip or celebrity gossip that you display your personal life," she added.<div type="image" title="kylie jenner phone selfie" height="1392" width="1856" msid="79582828" hostid="261"></div>Chock also pointed out that social media has come to be an important form of income for celebrities. "There's a financial basis for this as well, particularly among social-media influencers," she said. Influencers rely on Instagram and other platforms for money, so they literally can't afford not to share photos of themselves. <h2>Experts are urging celebrities to think carefully about what they post</h2>It's unrealistic to expect famous people to stop sharing photos of themselves as the pandemic rages on in the US. But Chock urges celebrities to think carefully about the kinds of pictures they choose to share. Adalja echoed her concerns, and he added that everyone should be thoughtful about the activities they share on social media. "When anybody is advertising how much they're evading the factor of the pandemic, I think it's bad," he said. "And especially if it's someone that has a larger voice, it sends a dangerous message that it's OK to not think about this pandemic or that you don't need to take special actions or precautions to prevent you from spreading or acquiring the virus." Chock advised celebrities to "think about the impact of every post, particularly as it relates to the potential risks."At the end of the day, public shame won't be enough to stop celebrities from having ill-advised parties. But if they care for their fans at all, they'll think twice before they post a picture of a group of unmasked people with no context. It could literally save their fans' lives. Representatives for Kris Jenner and Kim Kardashian West declined to comment when contacted by Insider for this article. Representatives for Cardi B did not immediately respond to Insider's request for comment.

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