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<ul><li><keyword id="7413620" type="UNKNOWN" weightage="20" keywordseo="simsim">simsim</keyword> will continue to work independently as a separate entity even after the acquisition.</li><li>It has raised about $15.5 million to date from Accel, Shunwei Capital and Good Capital.</li><li>The Indian social commerce segment is really hot at the moment, with the entry of Tiger Global and SoftBank.</li></ul>US-based search giant Google’s video streaming platform <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> has announced the acquisition of Indian <keyword id="9674678" type="UNKNOWN" weightage="20" keywordseo="Video-Commerce">video commerce</keyword> platform simsim on Tuesday, July 20. The firms have not disclosed any financial details of the deal. simsim -- founded by Amit Bagaria, Kunal Suri, and Saurabh Vashishtha in June 2019 -- is an e-commerce platform that helps small businesses transaction to the digital economy using videos and content creation. The company connects local businesses, influencers and customers. “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission,” the company’s co-founders said in a joint statement. simsim will continue to work independently as a separate entity even after the acquisition. YouTube, however, is now finding ways to showcase simsim offers to its viewers. “For over 15 years, small businesses have used YouTube to expand their presence online -- and many of them use YouTube to reach customers outside of their local community, from<a href="https://www.youtube.com/c/KAMSDESIGNERZONE/about"> Interior</a><a href="https://www.youtube.com/c/InteriorMaata/about"> Designers</a> to<a href="https://www.youtube.com/c/PrashantiHQ/featured"> Silk Saree sellers</a>. By bringing simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways,” Gautam Anand, vice president of YouTube Asia Pacific, said in a <a href="https://india.googleblog.com/2021/07/helping-viewers-discover-and-buy.html">blog post</a>. simsim has raised about $15.5 million to date from marquee investors like Accel, Xiaomi’s Shunwei Capital and Good Capital. The India social commerce segment is really hot at the moment, especially after the entry of Meesho in the unicorn club in April 2021. A unicorn, in startup parlance, is a private firm valued at or more than $1 billion. Earlier this month, DealShare announced a $144<a href="https://www.businessinsider.in/business/startups/news/social-commerce-startup-dealshare-raises-144-million-from-tiger-global/articleshow/84227890.cms"> million </a>funding round led by Tiger Global and co-led by WestBridge Capital, Alpha Wave Incubation and Z3Partners. In June, CityMall raised a $22<a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms"> million</a> funding round led by General Catalyst and Jungle Ventures, with participation from existing investors Accel, Elevation Capital (formerly known as SAIF Partners) and WaterBridge Ventures. Meesho, on the other hand, has raised $515 million to date from SoftBank, Facebook and others. The company had raised<a href="https://www.businessinsider.in/business/startups/news/facebook-backed-meesho-raises-300-million-from-softbank-vision-fund-2-valuation-jumps-to-over-2-billion/amp_articleshow/81907721.cms?utm_campaign=fullarticle&amp;utm_medium=referral&amp;utm_source=inshorts"> $300 million</a> at a valuation of $2 billion. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/business/news/india-has-added-36191-new-companies-between-april-to-june-this-year/articleshow/84575166.cms">India added almost double the number of new businesses in the last three months compared to same time last year, while India was mostly under lockdown</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/tech/apps/news/jeff-bezos-intimate-messages-data-from-drug-cartels-adnan-kashoggi-the-many-things-pegasus-is-suspected-of-hacking-before-whatsapp/articleshow/71849602.cms">Jeff Bezos’ intimate messages, data from drug cartels, Jamal Kashoggi — the many things Pegasus is suspected of hacking instead of terrorists and criminals</a>

YouTube acquires two-year old Indian video commerce startup simsim

<ul><li> <keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> partners with simsim. </li><li>It aims to help viewers discover and buy products from local businesses. </li></ul>As more and more shopping happens online, video has an important role in helping viewers discover new products and find expert advice they trust. Every day, people come to YouTube to compare products, watch reviews and find recommendations from their favorite creators. Today, YouTube is taking another step to help viewers discover and buy products from local businesses: it has signed a definitive agreement to acquire <a href="https://simsim.in/" target="_blank">simsim</a> and expect to complete the transaction in the coming weeks. simsim is helping small businesses in India transition to e-commerce by using the power of video and creators. The simsim app serves as a platform to connect local businesses, influencers and customers. Here’s how it works: creators post video reviews about products from local businesses, and viewers can buy those products directly through the app. Videos are available in three local languages including Hindi, Tamil and Bengali, enabling retailers of all sizes to reach buyers through video in their preferred language. "For over 15 years, small businesses have used YouTube to expand their presence online -- and many of them use YouTube to reach customers outside of their local community, from <a href="https://www.youtube.com/c/KAMSDESIGNERZONE/about" target="_blank">Interior</a> <a href="https://www.youtube.com/c/InteriorMaata/about" target="_blank">Designers</a> to <a href="https://www.youtube.com/c/PrashantiHQ/featured" target="_blank">Silk Sarees sellers</a>. By bringing simsim and YouTube together, our goal is to help small businesses and retailers in India reach new customers in even more powerful ways. There will be no immediate changes to simsim, the app will continue operating independently while we work on ways to showcase simsim offers to YouTube viewers," read <keyword id="1058683" type="PERSON" weightage="20" keywordseo="Gautam-Anand">Gautam Anand</keyword>, VP, YouTube APAC's blogpost. He further wrote, "Today’s announcement builds on our ongoing investments in India, such as the <a href="https://blog.google/inside-google/company-announcements/investing-in-indias-digital-future/" target="_blank">India Digitization Fund</a>. As we work with our partners to <a href="https://india.googleblog.com/2021/06/partnering-with-jio-to-help-bring.html" target="_blank">expand access to the Internet</a>, we know online video will continue to grow as the primary way to find information, entertainment and connections in India. With over 2500 YouTube creators with over one million subscribers, and the success of <a href="https://blog.youtube/news-and-events/building-youtube-shorts/" target="_blank">YouTube Shorts</a>, which we launched in India first, we’re committed to bringing the best of YouTube to India and growing the creator community by making it even easier for the new generation of mobile-first creators to get started." In a joint statement, simsim cofounders, <keyword id="193127" type="PERSON" weightage="20" keywordseo="Amit-Bagaria">Amit Bagaria</keyword>, Kunal Suri and Saurabh Vashishtha said, “We started simsim with the mission of helping users across India shop online with ease, enabled through small sellers and brands showcasing and selling their products using the power of content by trusted influencers. Being a part of the YouTube and Google ecosystem furthers simsim in its mission. We cannot think of a better ecosystem in which to build simsim, in terms of technology, reach, creator networks and culture. We can’t wait to be part of YouTube and are excited to build simsim within the most admired tech company in the world.”

YouTube acquires simsim to build the future of online video commerce in India

<ul class="summary-list"><li>Spironolactone was designed to manage conditions like high blood pressure and heart failure.</li><li>Because it can also help regulate hormones, it's often prescribed to treat acne.</li></ul>When Courtney Sims started taking spironolactone a little over two years ago, she wasn't alone. "I would say almost 70% of my friends take spironolactone and had really good results from it," Sims, 29, told Insider. Some "don't necessarily struggle with acne but just want that glow that spironolactone gives them," she said.It's not just Sims' friends: As the rate of<a href="https://www.washingtonpost.com/wellness/2022/06/21/why-adult-acne-is-rise-what-do-about-it/" target="_blank" rel="noopener"> adult acne continues to rise</a>, certain medications and treatments have gained cult followings. Spironolactone (known on TikTok as "spiro") is chief among them — even though it wasn't developed to clear up skin. Spironolactone's main function is to manage conditions like high blood pressure and heart failure by regulating a hormone called aldosterone, which balances sodium and water levels in the kidneys. Social media is flooded with<a href="https://www.tiktok.com/@rebeccaclairem/video/6976294323247664390?lang=en" target="_blank" rel="noopener"> before-and-after time-lapses</a> and<a href="https://www.tiktok.com/@lainsssss/video/7091341237273251118?lang=en" target="_blank" rel="noopener"> reviews</a> that claim it was the only effective treatment after a lifetime of dealing with cystic acne.In fact, it is something of<a href="https://www.tiktok.com/@dermguru/video/7094267706375163182?lang=en" target="_blank" rel="noopener"> an open secret among dermatologists</a>, according to <a href="https://med.umn.edu/bio/ronda-farah" target="_blank" rel="noopener">Dr. Ronda Farah</a>, an associate professor of dermatology at the University of Minnesota Medical School. While "spiro" is not FDA-approved to treat acne, it is an appealing medication because of the "multiple positive things" it can do, Farah said — from clearing skin to regrowing hair on the scalp. But there are some side effects. We spoke to three people, including Sims, about their experiences on the drug, and the unexpected symptoms they believe others should know about.<h2>On spironolactone, you may need to pee — a lot</h2>Spironolactone is a diuretic, so one of the most common side effects Farah's seen in patients is <a href="https://www.insider.com/guides/health/conditions-symptoms/nocturia">needing to pee more often</a>. In her experience, none of her patients stopped the medication because of that.For some, it's too much. "Not only did it not clear my skin, it caused frequent urination and anxiety," said Maria Marlowe, 36, who quit the medication after three months. "I felt like I was getting up from my desk once an hour to go."<h2>Other reported side effects include dizziness, anxiety, and fatigue</h2>Jen Darnell, 40, who was prescribed spironolactone to treat oily skin, said the medication did make her skin less oily — but she started developing "huge, painful cystic acne" on her jawline and neck. But "the worst was the anxiety and fatigue," said Darnell, who took spironolactone at night because of the tiredness she'd feel — only to "wake up in the middle of the night with anxiety and a rapid heartbeat." Her heart "felt like it was coming out of her chest," an experience she hadn't had before taking the medication.Sims, who initially noticed clearer skin once she upped her medication dosage, said she also experienced multiple side effects, including fatigue, dehydration, trouble sleeping, dizziness, and even fainting."I got up to go to the bathroom and right as I stood up I just knew something was very off," said Sims."I'm pretty sure I blacked out — I just fell backward, hit the floor, woke up, and my mom came over screaming 'Oh my God, are you okay?'"<h2>Lowering your dose or going off spironolactone can also bring your acne back</h2>Unlike Accutane, spironolactone is meant to be taken long-term. That's why lowering your dose or stopping entirely can cause your acne to return, Farah explained.In Sims's case, she tried lowering her dosage first, but she says the acne came back "so much worse" than before, which led her to quit the medication altogether.It's now been two months since she "cold-quit" and she reported her skin is "completely cleared and back to normal." She believes it's because spironolactone made her already dryness-prone skin feel even drier. <h2>Some side effects can be temporary, but more serious ones mean you should talk to your doctor</h2>"I typically tell my patients it's going to take three months to see an initial response," said Farah, who also encourages patients to reach out to their dermatologists if they experience an acne flare-up or other side effects on the medication so they can adjust the dosage.For some, the benefits of spironolactone don't outweigh the side effects. While Darnell's skin became less oily after starting on spironolactone, in the end, she went off it: "I'd rather have a slick forehead and huge pores."

Dermatologists love prescribing this drug, which can clear up acne in weeks &mdash; but some users say it made them anxious, dizzy, and pee all the time

<ul><li><keyword id="8177368" type="General" weightage="20" keywordseo="Citymall" source="Orion">CityMall</keyword> has raised $75 million to double down on its current workforce and expand to newer cities.</li><li>The company also plans to introduce newer categories on its platform and expand existing ones.</li><li>Though the company has not disclosed its valuation, cofounder Angad Kikla confirmed that it is above $300 million.</li></ul>Indian social commerce platform CityMall on Wednesday announced its $75 million fundraise to double down on its current workforce and expand to newer cities. The company plans to hire 400 people in leadership and engineering positions in the next 12 months. The company also plans to introduce newer categories on its platform and expand existing ones, along with building a stronger supply chain and tech stack. It is also looking to expand its geographical presence to 60 towns in the next 12-15 months, the company’s cofounder Angad Kikla told Business Insider. Overall, the company plans to enter 100 towns in the next 18 months. These towns will be shortlisted based on the digital literacy in the region, per capita income and penetration of other ecommerce platforms like Amazon and Flipkart. The three-year-old startup’s latest Series C round is led by Norwest Venture Partners. General Catalyst, Citius, Jungle Ventures, Arena Ventures, Elevation, Accel and Waterbridge also participated in the round. Though the company has not disclosed its valuation, Kikla confirmed that it is above $300 million. Overall, the company has raised over $110 million. CityMall enables micro-entrepreneurs — known as community leaders on the platform — to set up their virtual stores on WhatsApp and sell products to their close networks using ecommerce tools and customer analytics. The company currently claims to have a network of 30,000 community leaders across 25 towns and cities, including Sonipat, Panipat, Rewari, Faizabad and others. The company — founded in 2019 by Kikla and Naisheel Vardhan — deals in grocery, fresh and packaged fast moving consumer goods (FMCG) products, electronics and fashion products in the small towns and villages. “80% of our customers do not use any other ecommerce apps,” Kikla said. CityMall currently competes with DealShare, Glowroad and Simsim. Meesho too was in the segment, but the company changed its business model to a full-fledged ecommerce platform. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/business/auto/news/hero-motocorp-shares-tank-7-after-it-raid-reveals-1000-crore-bogus-expenses/articleshow/90509825.cms" style="">Hero MotoCorp shares tank 7% after IT raid reveals ₹1,000 crore bogus expenses </a><a href="https://www.businessinsider.in/personal-finance/news/link-pan-with-aadhaar-before-march-31-to-avoid-any-penalty-or-other-consequences/articleshow/90510078.cms" data-type="tilCustomLink" style="">Three days left to link PAN with Aadhaar to avoid any penalty or other consequences</a> <a href="https://www.businessinsider.in/tech/apps/news/india-might-be-building-a-super-app-for-its-farmers-combining-weather-market-updates-advisories-and-more-in-one-app/articleshow/90509756.cms" style="">India might be building a super app for its farmers, combining weather, market updates, advisories and more in one app</a>

CityMall is looking to hire 400 people this year with its latest fundraise

<ul><li><keyword id="6354743" type="General" weightage="20" keywordseo="amazon-india" source="Orion">Amazon India</keyword> on Friday confirmed the acquisition of <keyword id="4994766" type="General" weightage="20" keywordseo="glowroad" source="Orion">GlowRoad</keyword>, a women-focused <keyword id="623994" type="General" weightage="20" keywordseo="social-commerce" source="Orion">social commerce</keyword> company.</li><li>Several media reports suggest that GlowRoad was valued at $75 million in this deal.</li><li><keyword id="18635" type="General" weightage="20" keywordseo="amazon" source="Orion">Amazon</keyword> believes that the move will help the company achieve its goal to digitise 10 million businesses by 2025.</li></ul>Amazon India on Friday confirmed the acquisition of GlowRoad, a women-focused social commerce company. This is the first investment ecommerce giant Amazon has made to grow its social commerce vertical in India. Though the transactional details of the acquisition have not been revealed, several media reports suggested that GlowRoad was valued at $75 million in this deal. TechCrunch and Economic Times<a href="https://economictimes.indiatimes.com/tech/technology/amazon-acquires-reseller-platform-glowroad-to-bolster-social-commerce-ambitions/articleshow/90987418.cms?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=update&amp;ncode=84f1fd2cbcf57e646c4069c0e7654a795cdef8eacdf35ffc12176d234712e5a50eb7dce5cc8faf0dd69e01b8210009d59aff80b374da1320677d663dcc32d94d8f2bad7f26e87c038f3aa21855862ce3"> reports </a>also suggested that Amazon acquired the company in an all-cash deal. Amazon believes that the move will help the company achieve its goal to digitise 10 million businesses by 2025. “Amazon continues to explore new ways to digitise India and delight customers, micro- entrepreneurs and sellers and bringing GlowRoad onboard is a key step in this direction. Together with GlowRoad, Amazon will help accelerate entrepreneurship among millions of creators, homemakers, students, and small sellers from across the country. This acquisition will complement GlowRoad’s already loved service with Amazon’s technology, infrastructure, and digital payments capabilities, bringing more efficiency and cost-saving for everyone,” Amazon spokesperson told Business Insider. GlowRoad was founded in 2017 by Sonal Verma, Kunal Sinha, Nitesh Pant, Shekhar Sahu and Nilesh Padariya. The founders of the company, cumulatively, held close to 50% shareholdings in the company. Founders Verma and Sinha owned a relatively larger chunk among the other founders. The company has raised over $31 million to date, from marquee investors like Korea Investment Partners, Vertex Ventures, CDH Investments and RB Investments. Accel is the largest shareholder in the company, with nearly 19% stake, according to business intelligence platform Tracxn. The five-year-old startup raised its last round in November 2020, when it raised $7 million. GlowRoad is a social commerce network, which enables suppliers to sell their products to end customers through resellers across more than 20,000 pincodes in 2,000 cities. The company focuses on Tier II and III markets through resellers, who are typically housewives, temporary workers or students. According to the company’s website, a reseller can make up to ₹20,000 per month if they sell close to 100 products a month. It claims to have over 6 million resellers on the platform. The company competes with DealShare, CityMall and YouTube-owned SimSim. Meesho too was in the segment, but the company changed its business model to a full-fledged ecommerce platform. SEE ALSO <a class="tout-title-link" href="https://www.businessinsider.in/sustainability/article/by-commuting-less-heres-how-employees-and-companies-contribute-to-global-climate-change-and-sustainability-goals/articleshow/90994259.cms" style="">By commuting less, here’s how employees and companies contribute to global climate change and sustainability goals </a><a href="https://www.businessinsider.in/stock-market/news/hcl-tech-paytm-nestle-tvs-motor-among-stocks-to-watch-out-for-on-april-22/slidelist/90992626.cms" data-type="tilCustomLink" style="">HCL Tech, Paytm, Nestle, TVS Motor among stocks to watch out for on April 22</a> <a href="https://www.businessinsider.in/tech/mobile/news/oneplus-new-upcoming-phone-in-india-oneplus-10r-5g/articleshow/90994523.cms" data-type="tilCustomLink">Here's what the upcoming OnePlus 10R 5G will look like</a>

Amazon acquires its first social commerce startup in India

Gold futures on the <keyword id="109771" type="CITY" weightage="20" keywordseo="Multi-Commodity-Exchange">Multi Commodity Exchange</keyword> (<keyword id="6355409" type="ORGANIZATION" weightage="20" keywordseo="mcx">MCX</keyword>) rose on Tuesday taking cues from international markets and rising concerns over Delta variant of Covid-19. The August contact of gold on the MCX is currently trading around ₹48,185 per 10 gram, higher by ₹91 from its previous close. Kshitij Purohit of CapitalVia Investment Adviser said: "<keyword id="520473" type="ORGANIZATION" weightage="20" keywordseo="LBMA">LBMA</keyword> Gold spot has resumed slightly gapped higher at $1,817.50, trading with positive momentum after sustaining above the support low of $1,795 in previous session. However, lower <keyword id="105472" type="ORGANIZATION" weightage="20" keywordseo="US-Treasury">US Treasury</keyword> yields in addition to concerns over the rising number of COVID-19 cases globally and its impact on the global economic recovery capped losses for the yellow metal." On the domestic futures, he said that the overall trend will be sideways to marginally bullish in today's session. Silver futures traded on a subdued note on Tuesday after opening higher. The September contract of silver on the MCX was trading at ₹67,228 per kg, lower by ₹18 from its previous close. Silver future opened on a positive note at ₹67,409, slightly gapped higher from previous closing, trading with sideways to moderately positive trend in Tuesday morning. "The price dropped in previous session as dollar edged higher, weighing on silver and generating headwinds for the entire precious metals complex. US Yields moved lower as investors moved into safe-haven assets. The <keyword id="1735090" type="PERSON" weightage="20" keywordseo="home-builders">Home Builders</keyword> index edged slightly lower, which paved the way for lower yields," Purohit said. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/swiggy-raises-1-25-billion-in-a-mega-round-of-funding-led-by-softbank-and-prosus/articleshow/84578974.cms">Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO</a> <a href="https://www.businessinsider.in/tech/news/how-to-find-out-if-your-phone-is-infected-by-the-pegasus-spyware/articleshow/84578193.cms">This toolkit will tell you if your phone is infected by the Pegasus spyware</a> <a href="https://www.businessinsider.in/tech/news/youtube-acquires-two-year-old-indian-video-commerce-startup-simsim/articleshow/84576418.cms">YouTube acquires two-year old Indian video commerce startup simsim</a>

Gold futures on Multi Commodity Exchange rise on global cues, rising concerns of COVID-19 'Delta' variant

<ul><li><keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword>’s integrated shopping feature was announced earlier this year for videos on demand.</li><li>It is being expanded to live streams for select creators.</li><li>This feature lets viewers shop for products listed in the video.</li></ul>YouTube started beta testing a new shopping experience on its platform earlier this year. This feature allows viewers to purchase products creators talk about in their videos. YouTube made this shopping feature available first for videos on demand, and it is now <a href="https://blog.google/products/shopping/making-it-easier-to-find-deals/">expanding</a> it to live streams with select creators and brands.YouTube introduced this shopping experience as a way for viewers to directly shop from the platform. It also designed the feature based on “credibility and knowledge of trusted creators to make informed purchases directly on YouTube.” YouTube displays a “view products” button just below the video to see the featured items that are available to purchase. Viewers can browse and shop products in real-time while watching videos. YouTube said it would expand this feature later this year, and it will now be available on live streams as well. YouTube creators are known to showcase their products and promote collaborations as well. This feature can help in making it easier for creators to sell products through their videos. At present, creators have to manually add links for products that viewers can purchase in the video’s description box. YouTube also lets creators sell their merchandise like t-shirts, hats, phone cases to subscribers. The listed merchandise appears just below the video description, and it’s linked to the creator’s official website where subscribers can purchase from. YouTube introduced this feature back in 2018 along with features such as channel memberships and premieres. YouTube’s expansion into integrated shopping comes at a time when other popular social platforms are also tapping into this growing market. Recently, TikTok started testing ‘TikTok Shop’, a feature that lets creators and brands sell their products and services directly from the app. Snapchat also introduced a similar feature for businesses to offer product catalogues and AR filters for their products so customers can order and purchase from the app itself. <a href="https://www.businessinsider.in/tech/apps/news/instagram-on-its-way-to-becoming-a-video-and-entertainment-platform-adam-mosseri/articleshow/84017343.cms">Instagram</a> also offers shopping features that let creators and brands list shoppable products in posts. Users can check out the product’s short description and price, and continue shopping through this product catalogue. It’s interesting to see these creator platforms getting more aggressive about integrated shopping. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/youtube-super-thanks-option-to-help-creators-earn-more-money/articleshow/84609213.cms">YouTube introduces Super Thanks – another feature to help creators earn more money</a> <a href="https://www.businessinsider.in/tech/news/youtube-acquires-two-year-old-indian-video-commerce-startup-simsim/articleshow/84576418.cms">YouTube acquires two-year old Indian video commerce startup simsim</a>

YouTube is testing shopping feature on live streams for select creators

<ul><li><keyword id="10879" type="CITY" weightage="20" keywordseo="YouTube">YouTube</keyword> has added a fourth option to help creators earn more money. </li><li>The new feature, called Super Thanks, has been under testing for the past one year. </li><li>It is now rolling out to thousands of YouTubers across 68 countries. </li></ul>YouTube today announced the rollout of a new feature called Super Thanks that lets viewers tip their favourite creators, making it the fourth such option to help creators earn money. "We have recently been experimenting with an applause feature that allows fans to show support for their favorite YouTube channels," the company said in a <a href="https://blog.youtube/news-and-events/introducing-newest-member-supers-family-super-thanks/">blog post</a>. YouTube has been testing the Super Thanks feature for a year now, but under a different name called ‘Viewer Applause’. It is currently rolling out to thousands of creators across 68 countries, and is available on the desktop, Android, and iOS. Other ways in which creators can earn money on YouTube, outside of advertisements, is via channel memberships, Super Chat, and Super Stickers. The new Super Thanks feature offers payment options ranging from $2 to $50 (approx. ₹150 to ₹3,700), or the equivalent local currency. Once you make the payment, you will see an animated GIF of balloons thanking you for the tip. To encourage tips, YouTube will also highlight your contribution as a comment. According to the company’s blog post, the new Super Thanks feature contributes to 15% of YouTuber <a href="https://www.youtube.com/channel/UCio_A3reqrvISsXBmX0M6cA">Nicholas Ashbaugh</a>’s total revenue, which is a significant addition. “Having a built-in feature like Super Thanks ensures that my viewers can show their love and support while watching a video -- without interrupting their viewing,” Ashbaugh added. While Super Thanks might seem similar to Super Chat and Stickers, you are not restricted to just live streams. This new feature lets you tip the creators across all the videos in which it has been enabled by the creator. It is worth noting that YouTube will take a 30% cut of all donations. In addition to the aforementioned four options to earn money, creators can also continue to earn from advertisements. However, these other options can help those creators whose videos have been demonetized, either by the creator voluntarily, or by YouTube. SEE ALSO: <a href="https://www.businessinsider.in/tech/news/youtube-acquires-two-year-old-indian-video-commerce-startup-simsim/articleshow/84576418.cms">YouTube acquires two-year old Indian video commerce startup simsim</a> <a href="https://www.businessinsider.in/tech/apps/news/youtube-shorts-begins-rolling-out-globally-as-it-looks-to-catch-up-with-tiktok/articleshow/84376695.cms">YouTube Shorts begins rolling out globally as it looks to catch up with TikTok</a> <a href="https://www.businessinsider.in/tech/mobile/news/the-great-indian-youtube-extortion-101-on-how-criminals-are-making-money-off-youtubers/articleshow/84486999.cms">The great Indian YouTube extortion — 101 on how criminals are making money off YouTubers</a>

YouTube introduces Super Thanks – another feature to help creators earn more money

<ul><li><keyword id="6358977" type="UNKNOWN" weightage="20" keywordseo="swiggy">Swiggy</keyword> IPO comes days after Zomato closed its $1.3 billion IPO, which was oversubscribed by 38 times.</li><li>The food delivery startup will look at acquisitions to expand its growth and further boost its grocery vertical.</li><li>Both Zomato and Swiggy have raised about $3 billion dollars each, to date, from marquee investors.</li></ul><keyword id="9260137" type="UNKNOWN" weightage="20" keywordseo="food-delivery-app-swiggy">Food delivery app Swiggy</keyword> has raised $1.25 billion in a funding round led by <keyword id="11500008" type="UNKNOWN" weightage="20" keywordseo="SoftBank-Vision-Fund-II">SoftBank Vision Fund II</keyword> and Prosus (formerly known as Naspers). The development comes days after Zomato closed its $1.3 billion initial public offering (IPO), which was oversubscribed by more than <a href="https://www.businessinsider.in/business/news/zomato-ipo-subscription-status/articleshow/84409991.cms">38 times</a>. Swiggy intends to use this funding to double down on its core business, make acquisitions and invest in its grocery delivery business Instamart. Besides this, the company will also focus on Swiggy Genie, a pickup-and-drop service. Interestingly, rival Zomato, too, aims to use the capital raised from its IPO to make acquisitions as well as formally enter the grocery delivery segment. The company has reportedly invested more than $100 million in grocery delivery business <a href="https://www.businessinsider.in/business/startups/news/zomato-reportedly-invests-120-million-in-grofers/articleshow/83951631.cms">Grofers. </a> Swiggy has raised about $3 billion to date from investors like DST Global, Goldman Sachs, <keyword id="6448677" type="UNKNOWN" weightage="20" keywordseo="think-investments">Think Investments</keyword>, Amansa Holdings, Falcon Edge Capital. Meanwhile, Zomato has raised about $2.1 billion to date from marquee investors like <keyword id="260318" type="COMPANY" weightage="20" keywordseo="Tiger-Global-Management">Tiger Global Management</keyword>, ANT Group, Naspers, Glade Brook Capital Partners and others. It will raise an additional $1.3 billion through its public issue. Commenting on the latest fundraise, Swiggy’s chief executive and co-founder Sriharsha Majety said, “The scope of food delivery in India is massive and over the next few years, we will continue to invest aggressively into growing this category. Our biggest investments will be in our non-food businesses that have witnessed tremendous consumer love and growth in a short span, especially in the past 15 months of the pandemic.” A part of this funding will also be utilised to enhance Swiggy’s capabilities in technology and artificial intelligence (AI). It will also strengthen teams across engineering, product, data science and analytics as well as supply chain for its newer initiatives. “I believe the next 10-15 years offer a once-in-a-lifetime opportunity for companies like Swiggy as the Indian middle class expands and our target segment for convenience grows to 500 million users,” Majety added. SEE ALSO <a href="https://www.businessinsider.in/tech/news/youtube-acquires-two-year-old-indian-video-commerce-startup-simsim/articleshow/84576418.cms">YouTube acquires two-year old Indian video commerce startup simsim</a> <a href="https://www.businessinsider.in/business/startups/news/globalbees-has-raised-150-million-in-few-months-of-launch-to-acquire-more-businesses/articleshow/84552291.cms">GlobalBees, a Thrasio-style startup launched by FirstCry and Edelweiss execs, raises $150 million in few months of launch </a> <a href="https://www.businessinsider.in/tech/news/how-to-find-out-if-your-phone-is-infected-by-the-pegasus-spyware/articleshow/84578193.cms">This toolkit will tell you if your phone is infected by the Pegasus spyware</a>

Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO

<ul><li>LB Investments co-led the round, with participation from <keyword id="2441277" type="PERSON" weightage="20" keywordseo="Samsung-Ventures">Samsung Ventures</keyword> and others.</li><li><keyword id="8861782" type="UNKNOWN" weightage="20" keywordseo="Trell">Trell</keyword> has raised $62 million since its launch in 2017.</li><li>The company has over 100 million downloads and 50 million monthly active users.</li></ul>Bengaluru-based video-focused discovery platform Trell has raised $45 million in a Series B funding round led by financial group Mirae Asset, clothing and fashion brand H&amp;M Group. LB Investments co-led the round, with participation from KTB Network, Samsung Ventures and Fosun RZ Capital. Trell had raised $11.4 million in Series A funding, in August 2020, as a aftermath of the growth momentum it had gained post the TikTok ban in India. The discovery platform had also launched a <keyword id="623994" type="PERSON" weightage="20" keywordseo="social-commerce">social commerce</keyword> section on its app around the same time to enable users to watch personalised product recommendations across beauty, personal care and wellness categories. Trell, founded in August 2017 by a team of Indian Institute of Technology-Bombay alumni Pulkit Agrawal, Prashant Sachan, Arun Lodhi and NITIE alumnus Bimal Kartheek Rebba, has raised $62 million to date. It will use the latest fundraise to expand its social commerce operations by entering the apparel, home care, mom and baby-care categories in the months to come. The startup claims to have over 100 million downloads on its platform and over 50 million monthly active users (MAU). Its content library features videos in 8 regional languages garnering over 20 billion monthly views, Trell said in a press note. The company is now looking to launch in additional six languages and expand its footprint in over 2000 cities and towns of India. Over the last few months, Trell has on boarded over 500 personal care and beauty brands, including Maybelline, L'Oréal and Garnier. “Trell has become the launchpad for many up-and-coming D2C [direct-to-consumer] brands and advertisers, who are leveraging our community of regional content creators to advertise their products and services on the platform… Our aim is to enable over 2000 brands to penetrate the deeper pockets of the country and communicate with their potential customers through regional content creators by 2022,” the company’s chief operating officer and co-founder Rebba, said. Meanwhile, the company’s chief technology officer and co-founder Lodhi added that they have been leveraging on their artificial intelligence (AI) and machine learning (ML) technology and neural networks to create users’ psychographic profile of customers’ behavioural patterns on the platform. This allows the platform to provide personalised content and product recommendation for the customers. These developments have also led Trell to record 10-15 times year-on-year growth and 30% month-on-month growth since inception, the company said. Social commerce is still at a nascent stage in India, but the players in this segment have been growing at an exponential rate. Earlier in May, Meesho became the <a href="https://www.businessinsider.in/advertising/brands/article/meesho-the-latest-company-to-join-the-unicorn-club-aims-to-build-a-single-ecosystem-to-help-smbs/articleshow/81953840.cms">first social commerce</a> platform to enter the unicorn club. It has raised $515 million to date from <keyword id="163404" type="COMPANY" weightage="20" keywordseo="Softbank">SoftBank</keyword>, FaceBook and <keyword id="270604" type="ENTERTAINMENT" weightage="20" keywordseo="Sequoia">Sequoia</keyword>. DealShare, on the other hand, recently closed a <a href="https://www.businessinsider.in/business/startups/news/social-commerce-startup-dealshare-raises-144-million-from-tiger-global/articleshow/84227890.cms">$144 million round</a>, taking its total fundraise to $183 million to date. Its investors include Tiger Global, <keyword id="678811" type="COMPANY" weightage="20" keywordseo="Westbridge-Capital">WestBridge Capital</keyword>, Alpha Wave Incubation and Z3Partners. Other players in this segment are Glowroad,<a href="https://www.businessinsider.in/business/startups/news/citymall-a-startup-that-helps-budding-entrepreneurs-start-their-ventures-on-whatsapp-has-raised-over-22-million/articleshow/83741383.cms"> CityMall</a> and SimSim. SEE ALSO <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-raises-3-6-billion-at-a-valuation-of-over-37-billion/articleshow/84338594.cms">Flipkart raises $3.6 billion at a valuation of over $37 billion, to focus on ‘millions of small and medium Indian businesses’</a> <a href="https://www.businessinsider.in/business/startups/news/paytm-money-users-can-now-apply-for-zomato-ipo-from-today/articleshow/84334784.cms">Paytm Money now allows investors to apply for an IPO before opening, Zomato being the first</a> <a href="https://www.businessinsider.in/business/startups/news/ola-electric-has-raised-100-million-in-debt-to-start-producing-its-electric-scooters-soon/articleshow/84338315.cms">Ola Electric has raised $100 million in debt to start producing its electric scooters soon</a>

Fashion retailer H&M has led a $45 million round in video discovery and commerce app Trell

<ul><li><keyword id="8177368" type="UNKNOWN" weightage="20" keywordseo="CityMall">CityMall</keyword> has raised $22.5 million in Series B round led by General Catalyst and Jungle Ventures.</li><li>The company will also look into expanding its logistics network to cater to the demand of its customers.</li><li>Meesho continues to be the highest funded social commerce startup, with more than $500 million in external funding till date.</li></ul>Indian social commerce startup CityMall has closed its Series B funding round at $22.5 million on Tuesday. The round was led by General Catalyst and Jungle Ventures, with participation from existing investors Accel, Elevation Capital (formerly known as SAIF Partners) and WaterBridge Ventures. The Gurugram-based startup had closed its <a href="https://www.business-standard.com/article/companies/social-e-commerce-platform-citymall-raises-11-mn-in-new-funding-round-121032501086_1.html">Series A </a>round led by Accel Partners at $11 million earlier in March, this year. Overall, CityMall has raised a funding of $36.5 million since its inception in 2019. This round has catapulted CityMall to the position of the third most funded startup in the nascent social commerce segment. Social commerce is a subset of e-commerce that relies on social media and other online media to drive sales. Currently, it is led by <a href="https://www.businessinsider.in/advertising/brands/article/meesho-the-latest-company-to-join-the-unicorn-club-aims-to-build-a-single-ecosystem-to-help-smbs/articleshow/81953840.cms">Meesho</a> with a funding of over $515 million and a unicorn tag. It is followed by DealShare that has raised about $144 million to date. A unicorn, in startup parlance, is a privately held firm with a valuation of more than $1 billion. <table style="border-width: initial; border-style: none;"></colgroup><tbody><tr><td colspan="3" style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;background-color:#cfe2f3;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Top funded social commerce startups in India </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Startup </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Funding </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Key Investors </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Meesho </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">$515 million </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">SoftBank Vision Fund, Facebook, Sequoia Capital </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">DealShare </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">$144 million </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Falcon Edge Capital, Matrix Partners India, Tiger Global, InnoVen </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Glowroad </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">$31.3 million </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Accel, Korea Investment Partners, Vertex Ventures, ADH Investments </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">CityMall </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">$36.5 million </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">General Catalyst, Jungle Ventures, Accel, Elevation Capital </td></tr><tr><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">SimSim </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">$15.5 million </td><td style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;">Accel India, Shunwei Capital, Good Capital </td></tr><tr><td colspan="3" style="border-left:solid #000000 0.75pt;border-right:solid #000000 0.75pt;border-bottom:solid #000000 0.75pt;border-top:solid #000000 0.75pt;vertical-align:bottom;padding:2pt 2pt 2pt 2pt;overflow:hidden;overflow-wrap:break-word;"> *Source: Crunchbase </td></tr></tbody></table> CityMall plans to use this fresh funding towards expanding its current workforce of 700 by hiring 150 employees, enhancing technology and building its logistics network that will include warehouses and hubs. It also plans to strengthen its presence in the existing 40 towns and expand into 100 new towns in the coming months. The company, founded by Angad Kikla and Naisheel Verdhan, enables micro-entrepreneurs (known as community leaders on the platform) to set up their virtual stores on WhatsApp and sell products to their close networks using ecommerce tools and customer analytics. Commenting on the latest fundraise, CityMall’s founder Kikla said, “We are building CityMall with a vision to transform their [users] experience with the internet -- by providing them with access to earning opportunities as well as affordable products and services.” Meanwhile, Verdhan added that the company aims to build a decentralised ecommerce ecosystem for the next 200-300 million internet users living in India’s small towns and villages. Notably, the company’s target audience are users from Tier II, Tier III and Tier IV regions of the country. Earlier, it focused on providing affordable everyday products like groceries and fast moving consumer goods (FMCG) more to its customers. However, it recently expanded horizontally to offer electronics, electrical appliances, cosmetics and apparels. According to the previous press notes shared by the company, it has built a network of 20,000 community leaders who are catering to the needs of 2 lakh customers across communities. The company claims that its model, while offering traditional ecommerce services, helps avoid major customer acquisition as well as logistics cost. "As internet penetration reaches beyond metros and into smaller cities and communities, new and innovative social commerce models like CityMall have the potential to offer consumers better buying experiences through right assortment, price points, and support while democratising entrepreneurship opportunities for millions,” Alex Tran, partner at General Catalyst, said. SEE MORE: <a href="https://www.businessinsider.in/business/ecommerce/news/flipkart-and-amazon-may-not-be-able-to-do-flash-sales/articleshow/83737670.cms" data-type="tilCustomLink" target="_blank">Amazon, Flipkart and other e-commerce platforms may not be able to do flash sales any more, if Indian government has its way</a> <a href="https://www.businessinsider.in/business/startups/news/jio-investor-kkr-buys-controlling-stake-in-fogg-maker-vini-cosmetics/articleshow/83711657.cms" data-type="tilCustomLink" style="">Jio Investor KKR buys controlling stake in Fogg maker Vini Cosmetics</a> <a href="https://www.businessinsider.in/business/startups/news/james-murdoch-plans-to-raise-150-million-from-ultra-rich-to-invest-in-indian-startups/articleshow/83709567.cms" data-type="tilCustomLink">James Murdoch plans to raise $150 million from ultra rich to invest in Indian startups</a>

You Searched For "simsim" and got 11 results

YouTube acquires two-year old Indian video commerce startup simsim

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YouTube acquires simsim to build the future of online video commerce in India

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CityMall is looking to hire 400 people this year with its latest fundraise

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Amazon acquires its first social commerce startup in India

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Gold futures on Multi Commodity Exchange rise on global cues, rising concerns of COVID-19 'Delta' variant

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YouTube is testing shopping feature on live streams for select creators

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YouTube introduces Super Thanks – another feature to help creators earn more money

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Swiggy gets a $1.25 billion cheque from Softbank for the same reason Zomato went for an IPO

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Fashion retailer H&M has led a $45 million round in video discovery and commerce app Trell

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CityMall, a startup that helps budding entrepreneurs start their ventures on WhatsApp, has raised over $22 million

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