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<ul><li>Earlier this month, Budweiser 0.0 rolled out a campaign titled 'Made Over Nights' featuring actor <keyword id="1516700" type="General" weightage="20" keywordseo="siddhant-chaturvedi" source="Orion">Siddhant Chaturvedi</keyword>, showcasing how his hard work and passion have defined his journey so far.</li><li>We speak to Vineet Sharma, Vice President Marketing - South Asia, AB InBev and Siddhant Chaturvedi about the ‘Made Over Nights’ campaign.</li></ul>Budweiser’s recent campaign aims to remind the audience that success takes its own sweet time and that kings are not made overnight. It celebrates the path to success which is marked by persistence, hard work, determination, and an indomitable spirit, not crushed by failures. <div type="Video" msid="90194387" hostid="261" title="Siddhant Chaturvedi on his latest brand association with Budweiser and current state of marketing in India" dataSource="BUSINESSINSIDER" thumbUrl="https://denmark.timesinternet.in/cmslite/api/app/images.jpg?msid=90194387"></div> So, for this campaign, Vineet Sharma, Vice President Marketing - South Asia, AB InBev said that Siddhant Chaturvedi was the perfect option. The campaign takes the audience back to the days when Bollywood actor Siddhant had just started auditioning, and takes us parallelly to him practicing his award-acceptance speech today. He thanks his mom, buds, landlady, cat, ex-girlfriend, spot boy, and everyone who showed up to encourage and support him through his journey. The film then re-establishes the prime narrative on how kings aren’t made overnight, they’re Made Over Nights. Telling us why the brand chose Siddhant to be the face of the campaign, Sharma said, “Made Over Nights is a tribute to everyone out there who's working to make their own dreams come true. Our core product insight while making this campaign was that our journey of the beer also takes twice as long as compared to any other ordinary beer -- which showcases that a great product needs time and effort to truly become iconic, and the same is true for all the folks out there who are hustling day and night. Made Over Nights is a representation of one such story which is of Siddhant Chaturvedi. He is a Bollywood youth icon and this is a very emotionally inspiring journey we have. He brings alive the right passion, culture and energy. His journey resonates well with our brand.” “How overwhelming has your overnight success been?” Siddhant is often asked by his fans but he says this is hardly true. He says that the Bollywood industry demands perfection and he has spent extended nights refining his skills, “constantly pushing to look beyond failures in the pursuit of delivering the finest.” So, he was thrilled when Budweiser approached him with an idea to share his struggles and success story with the world. “I've been following Budweiser; they always collaborate with upcoming artists all around the world. Lionel Messi, Houston were a part of it and these are the people who’ve inspired me in my own journey. So, when the conversation started with Budweiser, I was very excited to hop on. The fact that they chose me, made me feel like I have done something great in life. It is a validation of sorts. It made me feel that I have that potential, that I am upcoming.” After Gully boy, Indian brands rushed to rope in Siddhant. He has worked with Gordon India, Skechers, Lay’s, Ustraa, to mention a few. When asked how he chooses his brands, he said, “I don’t think I am in a position to select my brands right now. The brands select me; they see something in me which aligns with their campaign and their ideology.” In the age of social media, Millennial and Gen Z actors have an inherent advantage and are considered to have a relatively higher social media quotient. As a creator that caters to GenZ, with 2.2 million followers on Instagram and 40.1k million followers on Twitter, Siddhant has become a coveted option for brands. The young star has won many hearts with his films so far. He believes in a simple mantra, “Hustle Se Haasil” and that hard work pays off. With his latest campaign with Budweiser, Siddhant said he wants to inspire the younger generation to pursue their dreams, overcome challenges and find their own ground. Without revealing the budget for this campaign with Siddhant, Budweiser’s Sharma said that it is ‘massive.’ “The campaigns spends are quite massive because we see this as a year of recovery. Our commitment to India is strengthening year-on-year, Budweiser is the lead brand in our portfolio and it has a lot of brand love amongst the audience. That’s why our investments in this will be quite big-ticket during the summer. This is also the year where we believe consumer confidence is also high; they are much more open to hearing brand conversations and I believe we have the right message for them. While our investments were muted in the past two years, we are coming back at the right time. Summer is at its peak and I believe we will be putting quite a ‘bomb’ with this campaign.” Sharma has a big-scale media plan in mind for this campaign; it will be live across digital channels, television, print and will also be seen on digital billboards. It will be followed by an influencer marketing campaign with a similar set of brand advocates.

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign

Siddhant Chaturvedi on his latest brand association with Budweiser and current state of marketing in India

<ul><li>Lay's has launched a new digital campaign to promote its thinnest range of chips - <keyword id="12975864" type="General" weightage="20" keywordseo="lays-wafer-style" source="Orion">Lay’s Wafer Style</keyword>.</li><li>The campaign has been kick-started by brand ambassador <keyword id="6354526" type="General" weightage="20" keywordseo="alia-bhatt" source="Orion">Alia Bhatt</keyword>, and Bollywood actor, <keyword id="1516700" type="General" weightage="20" keywordseo="siddhant-chaturvedi" source="Orion">Siddhant Chaturvedi</keyword>.</li><li>Popular celebrities and prominent creative stars such as Shehnaaz Gill, <keyword id="83395" type="General" weightage="20" keywordseo="hina-khan" source="Orion">Hina Khan</keyword>, <keyword id="3183113" type="General" weightage="20" keywordseo="nupur-sanon" source="Orion">Nupur Sanon</keyword>, Siddharth Nigam, Avneet Kaur, <keyword id="930159" type="General" weightage="20" keywordseo="raghav-juyal" source="Orion">Raghav Juyal</keyword>, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will also be joining the campaign.</li></ul>Lay’s, has launched a digital campaign for its recently introduced thinnest range of chips - Lay’s Wafer Style. Titled ‘#TheThinPossibleChip’, the campaign encourages fans to try fun and quirky magic tricks using the Lay’s Wafer Style – a chip so thin and paper-like, that it disappears. Kick-started by brand ambassador Alia Bhatt, and Bollywood actor, Siddhant Chaturvedi, the actors enthrall the audience as they perform magic tricks using the flat-cut and paper thin, Lay’s Wafer Style. In the video, Alia can be seen holding the thin chip in her hand and making it magically disappear as she clicks her fingers. Towards the end, she throws #TheThinPossibleChip challenge to her fans and asks them if they can make the Lay’s Wafer Style chip disappear. Taking a cue from Alia, popular celebrities and prominent creative stars such as Shehnaaz Gill, Hina Khan, Nupur Sanon, Siddharth Nigam, Avneet Kaur, Raghav Juyal, Anushka Sen, Gauhar Khan, and Jasmin Bhasin will be joining the campaign and captivate their fans with magic tricks done with the #PaperThinWaferThin Lay’s Wafer Style chips. Sharing her thoughts, Shailja Joshi, Director – Marketing, Potato Chips Category, PepsiCo India remarked, “Lay’s Wafer Style is the thinnest chip from the house of Lay’s and we’ve received an overwhelming consumer response that has further encouraged to drive the messaging of the thin and light chip with #TheThinPossibleChip campaign. The digital campaign brings alive the unique attributes, especially the thinness of the chip in a fun and playful manner with celebrities and content creators performing illusions and making the Paper Thin, Wafer Thin chip disappear. With this campaign, we hope the magic of Lay’s Wafer Style continues to win hearts of many consumers across the country”. To spread the magic, Lay’s is also engaging with influencers by sending them one-of-a-kind Lay’s Wafer Style hamper which includes a stylish T-shirt and Lay’s Wafer Style packs in three special flavours - Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli. The influencers will take the audience on a magical journey as they highlight the paper-like thinness of the Lay’s Wafer Style chips through entertaining illusions and tricks. With influencers and fans ecstatically becoming a part of the campaign and trying out the magic tricks, the enjoyable campaign is being widely shared, liked and commented on internet.

Lay’s launches a digital campaign featuring Alia Bhatt and Siddhant Chaturvedi for its thinnest range of chips

<ul><li> Lay’s introduces a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. </li><li>Launches a new campaign with Alia Bhatt and Siddhant Chaturvedi. </li></ul>Expanding its brand footprint in the country, Lay’s is introducing a new flat cut chip and its thinnest range of chips ever - Lay’s Wafer Style. In the endeavor of bringing unique offerings to consumers, Lay’s Wafer Style chips are exceedingly thin-sliced and are available in three delightful flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli providing a melt-in-mouth crunch in every bite to consumers. Inspired by the thinness and slender look of the chip, Lay’s Wafer Style takes the consumers on a delightful journey through the launch of TVC campaign ‘#PaperThinWaferThin,’ which features Lay’s brand ambassador and Bollywood Superstar, Alia Bhatt, and rising Bollywood actor, Siddhant Chaturvedi. <div type="Youtube" id="0rZBLiJaeQ8" title="The all new Lay’s Wafer Style. It's paper thin wafer thin" thumbUrl="https://i.ytimg.com/vi/0rZBLiJaeQ8/mqdefault.jpg"></div> Sitting together in a library, Alia and Siddhant indulge in a moment that comes alive through their playfulness and camaraderie. With only a few words but sparking with an adorable eagerness, Alia tantalizes, Siddhant cajoles, and then the magic happens. Alia's hands dance, and she showcases the perfect Lay's Wafer chip in her hand - irresistibly crispy, effortlessly light, and paper-thin. Speaking about the new launch, leading actor and brand ambassador of Lay’s, Alia Bhatt said, “It has always been fun being on the brand and I am super excited about the new offering. Lay’s is always known to be a pioneer in bringing new innovations in potato chips category and with Wafer Style they have yet again created a fabulous product available in wonderful flavours. Lay’s Wafer Style is unbelievably thin, and I had lot of fun shooting with it during the TVC along with Siddhant. I hope Lay’s fans across the country enjoy the TVC along with this new offering that makes moments with friends more delightful.” “Lay’s is loved by millions across the country and has always excited me as a brand. Working on this TVC along with Alia on this fabulous new offering was fun and simply amazing. Lay’s Wafer Style chip is a fantastic innovation from the house of Lay’s. The chip is super thin, has a flat cut texture with wonderful flavours providing a truly enjoyable experience. I hope the fans have as much fun enjoying the chips as we did while shooting the film”, added Bollywood actor Siddhant Chaturvedi. Sharing his thoughts on the campaign, Anshul Khanna, Senior Director and Category Head – Foods, PepsiCo India said, “We have been frontrunners in delighting Lay’s fans with unique and flavourful experiences. With the launch of s Wafer Style, we are ready to delight fans again with the thinnest chips from the house of Lay’s. Keeping consumer preference in mind, we’ve created region-specific flavours in a format that will be loved by all. We’re excited to have our brand ambassador Alia Bhatt featuring alongside Siddhanth Chaturvedi to create magic with this new campaign. We are confident that the audience will love this new offering Lay’s Wafer Style just like our other food innovations.” Speaking about the launch, Ritu Nakra, Senior Vice President, <keyword id="7067090" type="General" weightage="20" keywordseo="wunderman-thompson" source="Orion">Wunderman Thompson</keyword> said, “The new Lay’s Wafer Style is a chip so thin, light and crispy it gives you an irresistible melt-in -your mouth experience. The playfulness of the Wafer style chip is brought alive by the fresh pairing of Alia and Siddhant in the new campaign. Watch the intriguing chip flip by Alia and grab your pack to enjoy this new chip on the block.” The launch of the TVC is first in the line of numerous activations that the brand has in the pipeline for the upcoming weeks. The latest launch is also being brought to life through a robust 360-degree digital surround campaign panning across multiple platforms. Tailor-made to suit the existing and evolving tastes and palates, Lay’s Wafer Style is available in three special flavours – Salt &amp; Pepper, Tangy Treat &amp; Sundried Chilli – at INR 5, INR 10 and INR 20 across all leading retail platforms in India. Agency Credits Creative Agency: Wunderman Thompson WPP Lead - PepsiCo Foods, India: Ritu Nakra Chief Creative Officer: Senthil Kumar Executive Creative Director: Udayan Chakravarty Strategy Leads: Atishi Pradhan Creative Directors: Sameer Kumar, Chetan Malvi Copywriter: Aakash Aher Film Department: Mandeep Singh Account Management: Sougata Kundu, Barnali Dey Production House: Breathless Films Director: Vinil Mathew Producer: Swadha Kulkarni

Lay's launches a new campaign with Alia Bhatt and Siddhant Chaturvedi to promote its thinnest wafers

Mumbai: Superstar <keyword id="1671" type="General" weightage="100" keywordseo="shah-rukh-khan" source="Orion">Shah Rukh Khan</keyword> on Tuesday teased his friend and filmmaker <keyword id="19973215" type="General" weightage="20" keywordseo="karan" source="keywords">Karan</keyword> Johar for hosting more chat shows and directing lesser films. <keyword id="19900227" type="General" weightage="20" keywordseo="shah-rukh" source="keywords">Shah Rukh</keyword> and Karan, who are set to host the International Indian Film Academy (<keyword id="22515764" type="General" weightage="20" keywordseo="iifa" source="keywords">IIFA</keyword>) Awards 2024, have worked together in several hit movies such as "Kuch Kuch Hota Hai", "Kabhi Khushi Kabhie Gham...", "My Name is Khan", and "Kabhi Alvida Naa Kehna". At the press conference of the IIFA Awards, Shah Rukh pulled Karan's leg for being less active on the directorial front. "He hosts chat shows, film shows. Picturein bhi toh bana mere bhai (When are you going to make films, my brother?)" said the superstar, eliciting laughter from the filmmaker. Karan, whose last directorial was 2023's "Rocky Aur Rani Kii Prem Kahaani", admitted Shah Rukh was right. "This is sounding so wrong on so many levels for a filmmaker. That I should be making movies. (But) That is exactly what I should be doing," said the filmmaker, who also hosts the popular celebrity chat show "Koffee With Karan". IIFA Awards, the three-day award gala, returns to Yas Island, Abu Dhabi, for the third consecutive year and will be held from September 27 to 29. Actor <keyword id="19895145" type="General" weightage="20" keywordseo="vicky-kaushal" source="keywords">Vicky Kaushal</keyword> will join Shah Rukh and Karan on the stage as a host. There will also be performances by veteran actor Rekha and stars such as <keyword id="19911186" type="General" weightage="20" keywordseo="shahid-kapoor" source="keywords">Shahid Kapoor</keyword>, Janhvi Kapoor, and Kriti Sanon. "I'm so privileged to be hosting this show with Vicky and Karan, and all the amazing talent. Some of us are present here this evening. And of course, there's going to be great performances to follow. There's going to be Shahid, Vicky, Jahnvi, Kriti, and of course, the most wonderful star of them all, Rekha ji," said Shah Rukh. The "Pathaan" star, who is returning to the IIFA stage as a host after almost a decade, said he wanted to present all editions of the awards show but the dates didn't match. "They called me once to host (IIFA), they are calling me back after 10 years," he quipped, saying these days it's important to "clarify" when it's a joke. "IIFA is being hosted all around the world, which makes us very proud. And more often than not I've had to beg them 'I'm shooting but you are in Vancouver, Toronto, Malaysia, do it (IIFA) here in Borivali or in film city like others do. But their vision is big," he added. For the first time, IIFA Awards 2024 is bringing together the best of both Hindi and South film industries-Tamil, Telugu, Malayalam, and Kannada, with an aim to celebrate and honour the richness and diversity of Indian cinema by showcasing Bollywood flair at the IIFA Awards and vibrant South Indian cinema at IIFA Utsavam, which marks the beginning of the grand event. Telugu star <keyword id="20115740" type="General" weightage="20" keywordseo="rana-daggubati" source="keywords">Rana Daggubati</keyword>, who will host IIFA Utsavam with Teja Sajja, also attended the press conference on Tuesday. Shah Rukh said this year's edition of IIFA is "more Indian" than ever. "IIFA has always thought of taking Indian cinema, now with the inclusion of Malayalam, Kannada, Tamil and Telugu and Hindi cinema (to the world)... "This is even more Indian than it has ever been before. Keeping up with your vision, I'm thankful now for trying to come back after so many years, I hope we can present it well and keep people entertained." Rana recalled being hosted by Shah Rukh at his house in Dubai for an after-party some time ago. "He is so hospitable. He has actually entertained the entire four (South) industries, not only as an actor but also as a human being," he said. The actor also thanked Karan, who presented the Hindi version of his two-part epic fantasy film "Baahubali", for supporting South cinema. "And really Karan, it started with you. The fact that we got 'Baahubali' here (in the north)... (It was) the first time all the languages started speaking cinema in some form. Thank you for that," Rana added. The press conference was also attended by "Yudhra" actor Siddhant Chaturvedi and "Stree 2" star Abhishek Banerjee. They will host IIFA Rocks 2024, the musical extravaganza which will bring down the curtain on the event. As he stepped on to the stage, Shah Rukh took a moment to congratulate Abhishek on the success of "Stree 2", his latest release. "Abhishek, it's so wonderful to see you live after watching your wonderful film. I've been wanting to call you," he said.

Shah Rukh Khan to Karan Johar: When are you going to make films?

<div type="image" title="In 2024, India has seen around $12.2 billion worth of IPOs, including mainboard and SMEs" msid="113878163" hostid="261" sizebytes="45300" caption="&amp;lt;p&amp;gt;In 2024, India has seen around $12.2 billion worth of IPOs, including mainboard and SMEs&amp;lt;/p&amp;gt;"></div> Missing some action, adrenaline rush, and thrill in your life? Are the good old, albeit mundane money investment avenues like mutual funds and fixed deposits not making the cut for you? Want to experience a heart-pounding, financial rollercoaster that will constantly keep you and your portfolio on tenterhooks? Well then, welcome to the world of initial public offers (IPOs), especially those brought to you by SMEs, or <keyword id="6375845" type="General" weightage="20" keywordseo="Small-and-Medium-Enterprises" source="Orion">small and medium enterprises</keyword>. Truth be told, <keyword id="19938687" type="General" weightage="20" keywordseo="sme" source="keywords">SME</keyword> IPOs have been all over the bourses this year. So far, 2024 has seen 206 SMEs debuting on both BSE and NSE, out of which 146 listed in gains and 46 listed in losses. Odds seem good, right? In contrast, the year has only seen 63 IPOs from the elder brother i.e. mainboard, only 48 of which managed to post any listing gains. And getting an allotment has also been a major uncertainty, given the unusually high demand this year. <h2 style="margin-bottom: 0.7em; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; background: 0px 0px; text-rendering: optimizelegibility;">So, what's an <keyword id="5559702" type="General" weightage="100" keywordseo="SME-IPO" source="Orion">SME IPO</keyword>, you ask?</h2>Think of a mainboard company as Shah Rukh or Salman Khan—well-established, financially stable, strong legacy of profitability, and fairly well-known. On the other hand, SMEs are your Prateek Gandhi (Harshad Mehta, Scam 1992), Siddhant Chaturvedi (MC Sher, Gully Boy) or Avinash Tiwary (Majnu, Laila Majnu). While they are doing super well, they are yet to make it big like the Khans. They’re currently underdogs, lesser known, but who knows? They can be the next big thing in the future! And SME IPOs are getting a stellar reception. In 2023, 182 such IPOs had raised a substantial Rs 4,967 crore. In 2024, more than 200 companies have already raised over Rs 7,500 crore, and we have four months to go. This, with one quarter of the year still remaining. <div type="image" title="In 2024, India leads IPO activity in the Asia-Pacific region" height="900" width="1200" msid="113875643" hostid="261" caption="&amp;lt;p&amp;gt;In 2024, India leads IPO activity in the Asia-Pacific region&amp;lt;/p&amp;gt;"></div> But what does it take for a company to be classified as a small enterprise? The company has to have an annual turnover/income of up to Rs 50 crore, and for a medium enterprise to be called so, its annual income has to be up to Rs 250 crore. When such companies go public, in a bid to raise funds from investors and expand their operations, they launch an <keyword id="19898327" type="General" weightage="20" keywordseo="ipo" source="keywords">IPO</keyword>, but not on the main exchange, but separately, on NSE’s Emerge and BSE’s SME platform. As of September 2024, <keyword id="4484133" type="General" weightage="20" keywordseo="NSE-Emerge" source="Orion">NSE Emerge</keyword> has 147 listed participants, while <keyword id="1885131" type="General" weightage="20" keywordseo="BSE-SME" source="Orion">BSE SME</keyword> has 155 market makers. Mounting an SME’s IPO is comparatively less stringent than their mainboard counterparts, as far as regulations are concerned since their DRHPs (draft red herring prospectus) are not filed with SEBI. So, wouldn’t a lenient treatment make them inherently riskier? Why are they so appealing, you ask? <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> Well, for one, some of them have delivered exceptional returns—we’re talking 100%, 200%. Consider this—Owais Metal and Mineral Processing, which launched its IPO in February this year, delivered a whopping listing gain of 201%. Another SME, Maxposure, whose IPO was out in January 2024, had earned its investors listing gains worth 317.40%! Apparently, higher risks also mean higher returns, and also super high investment. Most SME IPOs need a minimum investment of Rs 1,00,000 or more, as opposed to mainboard IPOs, where you can buy one lot of shares for anywhere between Rs 14,000-15,000. Even the minimum trading lot size for SME shares is about 10,000. In short, you’d have to potentially empty your pockets to invest in an SME IPO. And still, there’s no guarantee that the listing will fill your wallets. For all you know, your pockets before and after the IPO is listed might stay the same - EMPTY! There's also the question of whether or not these SMEs are able to maintain their listing day mojo, or do they just fizzle out thereafter? Data from Prime Database highlights more instances of the latter. As of August 2024, about 166 SME IPOs had made it to the exchanges. Around 72 of them, or close to 50%, could not sustain their momentum going ahead, and were trading below their listing day prices. Consider this. The post listing gains of Medicamen Organics, whose IPO came out in June 2024, earned its investors massive listing gains of over 300%, by listing at Rs 137.85, significantly higher than its price issue price, which was set between Rs 32-34. But as of October 1, 2024, the stock was trading at Rs 64.2. Talk about falls. Additionally, risks of pump-and-dump, and illiquidity, among others makes SME IPOs dangerous See, you're largely venturing into unknown, pitch-dark territories, without much light to guide you. For starters, SME IPOs face less scrutiny from market watchdog SEBI. This also means they are able to list quickly, just 3-4 months. On the other hand, mainboard IPOs can take upto a year before they are cleared for listing. Also, there is far less information and disclosures available about their financials, fundamentals and performance to investors for making an informed decision, as compared to mainboard stocks. Then there’s the issue of illiquidity. Once purchased, you might find it hard to sell off your SME stocks, since they are not traded as frequently in the market, which means lower liquidity. Trivesh D, COO, Tradejini explains that liquidity is a major concern for such stocks. “These stocks typically have a smaller free float, and are traded in lots, which can lead to volatility and sharp price swings. This means it can be challenging for investors to buy or sell shares without significantly impacting prices. Additionally, speculative trading practices, like 'pump-and-dump' schemes, can inflate stock prices, leaving retail investors vulnerable to sudden drops”. Recently, SME IPOs have gained notoriety for price manipulation via showing fictitious sales and revenue in their books of accounts, selling of promoter holdings at inflated prices, and being the facade for many infamous pump and dump schemes. This is where select people create frenzy, or mass euphoria over a particular stock or company, causing its prices to soar, and then dumping them, or selling their shares at this massive price to make a killing! Infact, it's not just the promoters, but also the investment banks floating these IPOs. At present, SEBI is investigating around 6 investment banks which have allegedly charged SMEs a staggering 15% of funds raised via IPOs as fee, as opposed to the standard 1-3%. In March 2024, SEBI chairperson Madhabi Puri Buch had also highlighted witnessing signs of manipulation in the SME space. “We do see signs of manipulation in the SME segment. We are able to see certain patterns.” Buch had observed back then. Adds Kresha Gupta, Founder &amp; Director, StepTrade Share Services, “Investing in SME IPO comes with significant risks, despite their impressive returns in recent years. Limited participation from institutional investors and public in some SME IPOs also mean that those companies may lack the support and stability that comes with larger-scale investments” “Additionally, many SMEs may not have strong fundamentals to justify their valuations. High P/E ratios can be misleading, and while some IPOs have delivered impressive returns, they often come with significant volatility, continues D of Tradejini. <h2 style="box-sizing: border-box; border: 0px; outline: 0px; padding: 0px; margin: 0px 0px 0.7em; font-family: &quot;Open Sans&quot;, sans-serif; font-weight: 700; line-height: 1.3; color: rgb(0, 0, 0); font-size: 24px; list-style: none; background: 0px 0px; text-rendering: optimizelegibility; text-transform: none; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;">So, should I stay away?</h2>Yes, and No. Yes, if you don't want to do your homework of researching the company thoroughly beforehand. Anand K. Rathi, Co-Founder of MIRA Money suggests asking a couple of questions before investing your hard earned money: <ul><li>What is the company's financial performance over the past 3-4 years?</li><li>What is the company's governance structure?</li><li>Is the financial success driven by the IPO, or is it a result of consistent performance?</li><li>Does the company have what it takes to scale its operations to the next level?</li><li>Are the company’s promoters trustworthy, capable and experienced?</li><li>What is the level of participation by large, institutional investors?</li></ul> But staying away completely? Not necessary. Gupta adds that retail investors, in particular, should avoid viewing SME IPOs as quick money-makers based on their short-term performance, as this can certainly lead to poor investment decisions. “To mitigate risks, investors should always focus on long-term fundamentals rather than just short-term price movements. Key indicators include the participation of institutional investors like DIIs and FIIs. This often signals confidence in the stock”, she continues. A red flag you should look out for is if a company is only offering OFS, or Offer for Sale. This can indicate early investors looking to exit, potentially signaling weaker future growth. That's why it is better to look for companies which are raising capital for expansion purposes. This is a sign of healthy business growth prospects and improving fundamentals. In conclusion, backing the underdog, or SMEs, is not a bad proposition, but not without its risks. Investing in SME IPOs is like riding a unicorn—but you don't know whether you're riding it to rags or riches! So, take your pick.

SIMPLY PUT: Why investing in SME IPOs should not be on top of your adventure to-do list!

Missing some action, adrenaline rush, and thrill in your life? Are the good old, albeit mundane money investment avenues like mutual funds and fixed deposits not making the cut for you? Want to experience a heart-pounding, financial rollercoaster that will constantly keep you and your portfolio on tenterhooks? Well then, welcome to the world of initial public offers (IPOs), especially those brought to you by SMEs, or <keyword id="6375845" type="General" weightage="20" keywordseo="Small-and-Medium-Enterprises" source="Orion">small and medium enterprises</keyword>. Truth be told, <keyword id="3704207" type="General" weightage="100" keywordseo="SME-IPOs" source="Orion">SME IPOs</keyword> have been all over the bourses this year. So far, 2024 has seen 206 SMEs debuting on both BSE and NSE, out of which 146 listed in gains and 46 listed in losses. Odds seem good, right? In contrast, the year has only seen 63 IPOs from the elder brother i.e. mainboard, only 48 of which managed to post any listing gains. And getting an allotment has also been a major uncertainty, given the unusually high demand this year. <h2>So, what's an SME <keyword id="6354763" type="General" weightage="20" keywordseo="IPO" source="Orion">IPO</keyword>, you ask?</h2>Think of a mainboard company as Shah Rukh or Salman Khan—well-established, financially stable, strong legacy of profitability, and fairly well-known. On the other hand, SMEs are your Prateek Gandhi (Harshad Mehta, Scam 1992), Siddhant Chaturvedi (MC Sher, Gully Boy) or Avinash Tiwary (Majnu, Laila Majnu). While they are doing super well, they are yet to make it big like the Khans. They’re currently underdogs, lesser known, but who knows? They can be the next big thing in the future! And SME IPOs are getting a stellar reception. In 2023, 182 such IPOs had raised a substantial Rs 4,967 crore. In 2024, more than 200 companies have already raised over Rs 7,500 crore, and we have four months to go. This, with one quarter of the year still remaining. <div type="image" title="In 2024, India leads IPO activity in the Asia-Pacific region" height="900" width="1200" msid="113875643" hostid="261" caption="&amp;lt;p&amp;gt;In 2024, India leads IPO activity in the Asia-Pacific region&amp;lt;/p&amp;gt;"></div> But what does it take for a company to be classified as a small enterprise? The company has to have an annual turnover/income of up to Rs 50 crore, and for a medium enterprise to be called so, its annual income has to be up to Rs 250 crore. When such companies go public, in a bid to raise funds from investors and expand their operations, they launch an IPO, but not on the main exchange, but separately, on NSE’s Emerge and BSE’s SME platform. As of September 2024, <keyword id="4484133" type="General" weightage="20" keywordseo="NSE-Emerge" source="Orion">NSE Emerge</keyword> has 147 listed participants, while <keyword id="1885131" type="General" weightage="20" keywordseo="BSE-SME" source="Orion">BSE SME</keyword> has 155 market makers. Mounting an SME’s IPO is comparatively less stringent than their mainboard counterparts, as far as regulations are concerned since their DRHPs (draft <keyword id="12225712" type="General" weightage="20" keywordseo="Red-herring-prospectus" source="Orion">red herring prospectus</keyword>) are not filed with SEBI. So, wouldn’t a lenient treatment make them inherently riskier? Why are they so appealing, you ask? <a href="https://www.businessinsider.in/stock-market/news/a-company-with-8-employees-looking-to-raise-12-crore-ended-up-getting-applications-worth-over-4700-crore/articleshow/112824522.cms">Delhi firm with just 8 employees seeks ₹12 crore via IPO, gets ₹4,700 crore worth of investor applications!</a> Well, for one, some of them have delivered exceptional returns—we’re talking 100%, 200%. Consider this—Owais Metal and Mineral Processing, which launched its IPO in February this year, delivered a whopping listing gain of 201%. Another SME, Maxposure, whose IPO was out in January 2024, had earned its investors listing gains worth 317.40%! Apparently, higher risks also mean higher returns, and also super high investment. Most SME IPOs need a minimum investment of Rs 1,00,000 or more, as opposed to mainboard IPOs, where you can buy one lot of shares for anywhere between Rs 14,000-15,000. Even the minimum trading lot size for SME shares is about 10,000. In short, you’d have to potentially empty your pockets to invest in an SME IPO. And still, there’s no guarantee that the listing will fill your wallets. For all you know, your pockets before and after the IPO is listed might stay the same - EMPTY! There's also the question of whether or not these SMEs are able to maintain their listing day mojo, or do they just fizzle out thereafter? Data from Prime Database highlights more instances of the latter. As of August 2024, about 166 SME IPOs had made it to the exchanges. Around 72 of them, or close to 50%, could not sustain their momentum going ahead, and were trading below their listing day prices. Consider this. The post listing gains of Medicamen Organics, whose IPO came out in June 2024, earned its investors massive listing gains of over 300%, by listing at Rs 137.85, significantly higher than its price issue price, which was set between Rs 32-34. But as of October 1, 2024, the stock was trading at Rs 64.2. Talk about falls. Additionally, risks of pump-and-dump, and illiquidity, among others makes SME IPOs dangerous See, you're largely venturing into unknown, pitch-dark territories, without much light to guide you. For starters, SME IPOs face less scrutiny from market watchdog SEBI. This also means they are able to list quickly, just 3-4 months. On the other hand, mainboard IPOs can take upto a year before they are cleared for listing. Also, there is far less information and disclosures available about their financials, fundamentals and performance to investors for making an informed decision, as compared to mainboard stocks. Then there’s the issue of illiquidity. Once purchased, you might find it hard to sell off your SME stocks, since they are not traded as frequently in the market, which means lower liquidity. Trivesh D, COO, Tradejini explains that liquidity is a major concern for such stocks. “These stocks typically have a smaller free float, and are traded in lots, which can lead to volatility and sharp price swings. This means it can be challenging for investors to buy or sell shares without significantly impacting prices. Additionally, speculative trading practices, like 'pump-and-dump' schemes, can inflate stock prices, leaving retail investors vulnerable to sudden drops”. Recently, SME IPOs have gained notoriety for price manipulation via showing fictitious sales and revenue in their books of accounts, selling of promoter holdings at inflated prices, and being the facade for many infamous <keyword id="10663340" type="General" weightage="20" keywordseo="Pump-and-Dump" source="Orion">pump and dump</keyword> schemes. This is where select people create frenzy, or mass euphoria over a particular stock or company, causing its prices to soar, and then dumping them, or selling their shares at this massive price to make a killing! Infact, it's not just the promoters, but also the investment banks floating these IPOs. At present, SEBI is investigating around 6 investment banks which have allegedly charged SMEs a staggering 15% of funds raised via IPOs as fee, as opposed to the standard 1-3%. In March 2024, SEBI chairperson Madhabi Puri Buch had also highlighted witnessing signs of manipulation in the SME space. “We do see signs of manipulation in the SME segment. We are able to see certain patterns.” Buch had observed back then. Adds Kresha Gupta, Founder &amp; Director, StepTrade Share Services, “Investing in SME IPO comes with significant risks, despite their impressive returns in recent years. Limited participation from institutional investors and public in some SME IPOs also mean that those companies may lack the support and stability that comes with larger-scale investments” “Additionally, many SMEs may not have strong fundamentals to justify their valuations. High P/E ratios can be misleading, and while some IPOs have delivered impressive returns, they often come with significant volatility, continues D of Tradejini. <h2>So, should I stay away? </h2>Yes, and No. Yes, if you don't want to do your homework of researching the company thoroughly beforehand. Anand K. Rathi, Co-Founder of MIRA Money suggests asking a couple of questions before investing your hard earned money: <ul><li>What is the company's financial performance over the past 3-4 years?</li><li>What is the company's governance structure?</li><li>Is the financial success driven by the IPO, or is it a result of consistent performance?</li><li>Does the company have what it takes to scale its operations to the next level?</li><li>Are the company’s promoters trustworthy, capable and experienced?</li><li>What is the level of participation by large, institutional investors?</li></ul> But staying away completely? Not necessary. Gupta adds that retail investors, in particular, should avoid viewing SME IPOs as quick money-makers based on their short-term performance, as this can certainly lead to poor investment decisions. “To mitigate risks, investors should always focus on long-term fundamentals rather than just short-term price movements. Key indicators include the participation of institutional investors like DIIs and FIIs. This often signals confidence in the stock”, she continues. A red flag you should look out for is if a company is only offering OFS, or Offer for Sale. This can indicate early investors looking to exit, potentially signaling weaker future growth. That's why it is better to look for companies which are raising capital for expansion purposes. This is a sign of healthy business growth prospects and improving fundamentals. In conclusion, backing the underdog, or SMEs, is not a bad proposition, but not without its risks. Investing in SME IPOs is like riding a unicorn—but you don't know whether you're riding it to rags or riches! So, take your pick.

Why investing in SME IPOs should not be on top of your adventure to-do list!

'Phone Bhoot' is moving over to the comic world to serve horror-comedy in 2D. The makers of the upcoming film, which stars <keyword id="6354850" type="General" weightage="50" keywordseo="katrina-kaif" source="Orion">Katrina Kaif</keyword>, Siddhant Chaturvedi, Ishaan Khatter and Jackie Shroff, have partnered with India's premier comic studio <keyword id="12225197" type="General" weightage="80" keywordseo="diamond-toons" source="Orion">Diamond Toons</keyword>, the iconic book publishers behind the classic comics '<keyword id="1040930" type="General" weightage="100" keywordseo="chacha-chaudhary" source="Orion">Chacha Chaudhary</keyword> and <keyword id="370818" type="General" weightage="50" keywordseo="sabu" source="Orion">Sabu</keyword>'. With this partnership, 'Phone Bhoot' will now feature in the 'Chacha Chaudhary' comic series created by Pran along with the horror-comedy's three key characters. The story takes the audience on a hilarious ride as two clueless ghostbusters team up with a ghost on an elaborate plan to take down an equally hilarious bad guy. Speaking on the launch of the comic, Manish Verma, Director of Diamond Toons said in a statement: "We are delighted to partner with Excel Entertainment for this exclusive edition of 'Chacha Chaudhary and Phone Bhoot'. Chacha Chaudhary, being an all-rounder, relevantly connects to almost all aspects of our lives. With fantastic satire and intelligence along with the characters of the movie 'Phone Bhoot', will help in making a strong connection with his massive fan following be it 8 or 80 years of age." The makers of the film, Excel Entertainment had first collaborated with Diamond Toons during 'Fukrey Returns' whose characters also featured in a previous 'Chacha Chaudhary' comic. With this association, Diamond Toons will now launch a comic in collaboration with 'Phone Bhoot' where the characters will now be part of the Chacha Chaudhary plot-line as he sets off on a new adventure with his sidekick Sabu. While details of the story remain unknown at this juncture, the series promises to be fun-filled and entertaining with equal doses of spook and laughter. Directed by Gurmmeet Singh and written by Ravi <keyword id="318028" type="General" weightage="50" keywordseo="shankaran" source="Orion">Shankaran</keyword> and Jasvinder Singh Bath, 'Phone Bhoot' is produced by Excel Entertainment, and is set to be released on November 4, 2022. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/international/news/how-power-corrupts-lessons-from-king-lear-and-three-more-shakespearen-plays/articleshow/95113874.cms">How power corrupts - lessons from King Lear and three more Shakespearen plays</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/sports/news/bcci-announces-equal-pay-for-centrally-contracted-male-and-female-players/articleshow/95117601.cms">BCCI bridges the gender pay gap, announces equal match fees to male and female players</a>

Katrina Kaif's yet-to-be-released Phone Bhoot makes it to Chacha Chaudhary comic book

Film producer <keyword id="6356243" type="UNKNOWN" weightage="20" keywordseo="Ramesh-Taurani">Ramesh Taurani</keyword> has tested <keyword id="6439681" type="UNKNOWN" weightage="20" keywordseo="positive">positive</keyword> for Covid-19. The <keyword id="3635" type="PERSON" weightage="20" keywordseo="Filmmaker">filmmaker</keyword> shared the news on Instagram on Wednesday, informing that he has tested positive after taking the first dose of the vaccine. "I have tested positive for <keyword id="8764262" type="COMPANY" weightage="20" keywordseo="covid">COVID</keyword> and have informed BMC. I have been following all the precautions and taking medications to get better. If you have interacted with me in the past 2 weeks please do get tested. I have taken my 1st vaccine dose and hope to recover from this soon. Please wear a mask and stay safe!" Ramesh Taurani shared in an Instagram post. Several Bollywood celebrities have tested positive for the virus recently. On Wednesday, Bollywood superstar <keyword id="6355923" type="PERSON" weightage="20" keywordseo="Aamir-Khan">Aamir Khan</keyword>'s team announced that the actor has tested positive for Covid-19 and is living under home quarantine. On Monday, actor Kartik Aaryan had tweeted to inform that he has tested positive. Other Bollywood personalities who recently tested positive include actor Ranbir Kapoor, filmmaker Sanjay Leela Bhansali, actors Manoj Bajpayee, Siddhant Chaturvedi, Tara Sutaria, and actor-filmmaker Satish Kaushik. SEE ALSO: <a href="https://www.businessinsider.in/business/startups/news/peter-thiel-backed-vc-firm-valar-ventures-invests-in-indian-fintech-startup-velocity/articleshow/81663073.cms">Peter Thiel-backed VC firm Valar Ventures invests in Indian fintech startup Velocity</a> <a href="https://www.businessinsider.in/stock-market/news/anupam-rasayan-ipo-lists-at-520-per-share-on-the-india-stock-exchange/articleshow/81663145.cms">Anupam Rasayan fails to dazzle on its stock market debut – shares down by nearly 8% below the issue price</a> <a href="https://www.businessinsider.in/business/startups/news/inshorts-backed-social-networking-app-public-raises-300-crore-in-latest-funding/articleshow/81663873.cms">Inshorts-backed social networking app Public raises ₹300 crore in latest funding</a>

Film producer Ramesh Taurani tests COVID-19 positive after first dose of vaccine

<ul><li>Shares of multiplex chains <keyword id="105311" type="General" weightage="20" keywordseo="inox-leisure" source="Orion">Inox Leisure</keyword>, <keyword id="799" type="General" weightage="20" keywordseo="pvr" source="Orion">PVR</keyword> rallied on Monday as Maharashtra reopens theatres from October 22.</li><li>With this, movies like Sooryavanshi, <keyword id="8378806" type="General" weightage="20" keywordseo="bunty-aur-babli-2" source="Orion">Bunty Aur Babli 2</keyword>, Shahid Kapoor-starrer Jersey, <keyword id="6355923" type="General" weightage="20" keywordseo="aamir-khan" source="Orion">Aamir Khan</keyword>’s Laal Singh Chaddha can be viewed in theatres.</li><li>Maharashtra is one of the biggest markets for the theatre industry as it contributes 25-30% to a Hindi film's box office collections.</li></ul>Movie buffs in Maharashtra will be able to watch their favourite stars’ new releases in theatres from October 22. On Saturday, the state’s Chief Minister Uddhav Thackeray announced the reopening of theatres in the state bringing a relief to the theatre industry. Theatres and auditoriums will be reopened in Maharashtra from October 22, Thackeray tweeted on September 25. <div type="javascript" title="Custom" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div> This is positive news for multiplex companies as the state <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">reportedly</a> contributes 25-30% to a Hindi film's box office collections, making it key to big Bollywood releases. In fact, shares of PVR, Inox Leisure rallied on stock exchanges on Monday as investors showed their excitement of theatres reopening. On Monday, shares of multiplex companies PVR and Inox Leisure surged to reach their 52-week high of ₹1,662.20 and ₹412.20 respectively. <div type="image" title="PVR" height="900" width="1200" msid="86549218" hostid="261"></div> The announcement came after Thackeray’s discussion with filmmakers Rohit Shetty and Kunal Kapoor, theatre personality Makarand Deshpande, Marathi actors Subodh Bhave, Aadesh Bandekar and other party members. “Opening of Maharashtra is specifically significant because 18% of our screen strength lies in the state, the highest in our circuit and serves as a focal centre for the entertainment industry," said Gautam Dutta, chief executive officer (CEO), PVR to <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">Moneycontrol</a>. Alok Tandon, CEO, INOX Leisure <a href="https://www.moneycontrol.com/news/trends/entertainment/relief-for-multiplex-players-pvr-inox-as-maharashtra-allows-theatres-to-reopen-7507301.html">reportedly</a> said that with this announcement, content producers would also plan their releases, which should strengthen the Hindi film content pipeline in the months to come and usher in better health for the cinema exhibition industry. <div type="image" title="inox leisure" height="900" width="1200" msid="86549238" hostid="261"></div> The green signal to screen movies in theatres in Maharashtra led to many announcements from movie makers. <a href="https://www.hindustantimes.com/entertainment/bollywood/sooryavanshi-laal-singh-chaddha-and-heropanti-2-here-are-the-bollywood-films-that-have-announce-new-release-dates-101632670713127.html">Reportedly</a>, <keyword id="12183083" type="General" weightage="20" keywordseo="rohit-shettys-sooryavanshi" source="Orion">Rohit Shetty’s Sooryavanshi</keyword> has been announced to release on Diwali, in November. The film will be followed by the release of Bunty Aur Babli 2 on November 19, starring Saif Ali Khan, Rani Mukerji, Siddhant Chaturvedi and Sharvari Wagh. The much awaited Ranveer Singh’s sports drama movie ‘83’ will be screened on Christmas this year in theatres. Another sports movie ‘Jersey’ starring Shahid Kapoor will release on December 31, 2021. Meanwhile, Suniel Shetty’s son Ahan Shetty's debut film Tadap is slated to release on December 3. 2022 line-up <ul><li><keyword id="2823" type="General" weightage="20" keywordseo="akshay-kumar" source="Orion">Akshay Kumar</keyword>'s Prithviraj on January 21</li><li>Aamir Khan’s Laal Singh Chaddha on Valentine's Day</li><li>Ranveer Singh's Jayeshbhai Jordaar on February 25.</li><li>Akshay’s Bachchan Pandey on March 4</li><li>Ranbir Kapoor’s Shershaah on March 18</li><li>Kartik Aaryan’s Bhool Bhulaiyaa 2 on March 25</li><li>KGF 2 set for April 14</li><li>Ajay Devgn's Mayday on April 29</li><li>Tiger Shroff's Heropanti 2 on May 6</li></ul>Several big budget films such as Gangubai Kathiawadi, Brahmāstra, and Pathan are yet to reveal their release dates. SEE ALSO: <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/reliance-industries-shares-hit-record-high-trading-at-over-2500/articleshow/86547883.cms">Reliance Industries’ shares hit record high, trading at over ₹2500 in early morning trade</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/zee-entertainment-shares-fall-in-todays-trade-as-invesco-insists-the-board-to-hold-egm-before-sony-deal/articleshow/86546922.cms">Zee Entertainment shares fall 3% in today’s trade as Invesco insists the board to hold EGM before Sony deal</a> <a target="_blank" class="c-link c-message_attachment__title_link" href="https://www.businessinsider.in/stock-market/news/tata-motors-coal-india-ntpc-and-other-underperforming-stocks-in-last-10-years/slidelist/86535881.cms">Those who have held these stocks for a decade have only lost money</a>

These upcoming movies from Akshay Kumar, Aamir Khan and Ajay Devgn will get a boost as PVR, INOX and other screens in Maharashtra open next month

<ul><li>As part of WPP, <keyword id="9404306" type="UNKNOWN" weightage="20" keywordseo="pro-digi">Pro.digi</keyword> also manages the digital learning and engagement initiatives like ‘WPP Learning series’.</li><li>It has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collective <keyword id="6229968" type="UNKNOWN" weightage="20" keywordseo="Kommune">Kommune</keyword>.</li></ul><keyword id="6833681" type="UNKNOWN" weightage="20" keywordseo="Geometry-Encompass">Geometry Encompass</keyword>, an End-to-End Creative Commerce Agency of WPP, has recently announced the launch of its DLX (digital live experience) practice Pro.digi, to help brands connect with their consumers in the virtual space. Pro.digi creates virtual experiences by leveraging technology and helping brands drive impactful campaigns for engagement. Through Pro.digi, Geometry is taking its experiential, retail design, and innovation from the real to the virtual. It will extend the agency’s ability to drive growth across all touchpoints. Pro.digi has already worked on a wide range of virtual engagements. ‘Lockdown Love’ – a live, virtual play on Zoom was a collaboration with the artist collective Kommune. Since its premier the play has been performed more than a dozen times in both English and Hindi. Directed by Sheena Khalid, the play was an initiative by Kommune and Pro.digi to support Covid-19 relief. It also produces ‘Spirit of HP’ – a series of live <keyword id="9084093" type="UNKNOWN" weightage="20" keywordseo="virtual-events">virtual events</keyword> brings together the community of HP, The series has seen performances by celebrated vocalists Rahul Deshpande, stand-up comic Amit Tandon and HP brand ambassador Siddhant Chaturvedi. Pro.digi also launched the independent music label TM Music with its debut track AFSOS. During the past month, 3 new independent artists have been launched as part of the campaign. As part of WPP, Pro.digi also manages the digital learning and engagement initiatives like ‘WPP Learning series’. Roshan Abbas, Founder at Geometry Encompass said, “Given the seismic shift that experiential marketing is witnessing, it is imperative to create new and engaging environment for our consumers. The digital screen is the new currency for experiential, through Pro.digi we create data driven and digital experiences to create lasting brand engagement for our audiences”. Commenting on the same, Ranjit Raina, CEO, Geometry Encompass said, “The pandemic has ushered in digital transformation at a scale never seen before. Through our early experiments in the virtual space we are convinced that it is possible to stay real in the virtual world and enable human connections. Commerce is so much more than just a transaction and Pro.digi aims at creating solutions for real growth.”

Geometry Encompass launches Pro.digi, a virtual experience platform

<ul><li>Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. </li><li>Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore </li><li>Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. </li></ul>As 2019 draws to a close, Google narrows down the top movies that users searched for the most in India. Kabir Singh was the most searched film on Google in India followed by 3 exceptional Hollywood movies — Avengers: Endgame, Joker and Captain Marvel. Here’s a list of the top 10 movies searched for on Google in 2019: Kabir Singh <div type="image" title="Kabir_Singh" msid="72475823" hostid="261"></div>

 Everything related to Kabir Singh was a success. The film became the highest-grossing Indian movie after minting ₹276 crore. Its music album was the ‘most favourite’ on Spotify music in 2019. Kabir Singh, starring Shahid Kapoor and <keyword id="1788525" type="PERSON" weightage="20" keywordseo="Kiara-Advani">Kiara Advani</keyword>, is a remake of the famous Telugu hit film Arjun Reddy. The film revolves around a self-destructive lover who struggles with anger issues gets addicted to drugs and alcohol after his girlfriend is forced to marry someone else. Avengers: Endgame <div type="image" title="PRI_95933080" msid="72475830" hostid="261"></div>

 Avengers: Endgame was the most awaited movie from the Marvel Comic Universe — the final film in the Avengers trilogy. Most of the fans wanted to know what Doctor Strange and <keyword id="6414070" type="UNKNOWN" weightage="20" keywordseo="Iron-Man">Iron Man</keyword> will do to reverse Thanos’ snap, which killed off half the human on Earth at end of Infinity War. Marvel’s Avengers: Endgame became the highest-grossing film of all time with its total box-office collection hitting $2.789 billion. It broke Avatar’s record, which it had for almost a decade, of $2.788 billion. Joker <div type="image" title="maxresdefault" msid="72475867" hostid="261"></div>

 Joker is one of the oldest villains in DC's comics — and famed for being Batman’s arch-nemesis. This film is based on his origin story which has been evolving since the 1940s. It portrays how a disturbed loner Arthur Fleck, with difficult parentage and childhood, turns into a sociopath. Joker grossed $331 million in India. Globally, Joker’s collections hit $234 million, with $140.5 million coming from 73 offshore territories. Joker grossed $93.5 million globally over its first weekend, making it the best October debut ever. Captain Marvel <div type="image" title="_105912023_marvel1_disney" msid="72475876" hostid="261"></div>

 Captain Marvel introduces the Marvel Cinematic Universe's (MCU) first standalone, female-franchise title character, Carol Danvers or Captain Marvel. The film follows Danvers' journey as she becomes one of the universe's most powerful heroes. It released in India just before Avengers: Endgame and garnered $427 million. It is among the highest grossing US films in the country. Super 30 <div type="image" title="E80B6AAF-D127-4C31-B8E0-E3268124FAA6" msid="72475883" hostid="261"></div>

 Super 30 is a biopic starring Bollywood’s Hrithik Roshan who plays the role of an inspiring teacher, Anand Kumar. Based on a true-story, Kumar revolutionises the education system in the heartlands with his Super 30 programme. He coaches talented but underprivileged children who wish to crack engineering entrance exam of IIT-JEE. Hrithik Roshan’s Super 30 crossed ₹100 crore mark, 11 days after its release in India. Its overall earning were ₹147 crore. Mission Mangal <div type="image" title="ED13004A-DD88-44AA-97A5-0E227DEE2B6F" msid="72475892" hostid="261"></div>

 <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword>’s Mission Mangal is based on India’s space mission to Mars. And, one of the many reasons it caught the attention of the masses was because ISRO was simultaneously planning its real-life launch of Chandrayaan 2 — India’s second mission to the moon. It was released over the weekend — owing to the holiday on August 15 for Independence Day— which boosted collections. Mission Mangal crossed ₹29 crore within 24 hours of release covering 20% of the movie’s total budget of ₹140 crore. Overall, it earned around ₹192 crore. Gully Boy <div type="image" title="201911035_1-h_2019" msid="72475899" hostid="261"></div>

 Gully Boy is loosely based on the life of street rappers, Divine and Naezy. The film was shot in Dharavi — one of the world’s largest slum. The movie stars <keyword id="143436" type="PERSON" weightage="20" keywordseo="Ranvir-Singh">Ranvir Singh</keyword> as the lead with Kalki Koechlin, Vijay Raaz and Siddhant Chaturvedi in supporting roles. 'Gully Boy' was India's official entry to the Oscars in 2019. It earned ₹134 crore at the box office. War <div type="image" title="_d4ebc3ea-e4f2-11e9-939f-ba4a7f73df5c" msid="72475905" hostid="261"></div>

 War is an action thriller where an Indian soldier Khalid, played by Tiger Shroff, is assigned to kill his mentor Kabir, Hrithik Roshan — a spy gone rogue. The movie crossed ₹250 crore within 11 days of its release, according to film critic Taran Adarsh. It became the second-highest grosser of 2019, a title previously held by Aditya Dhar’s Uri: The Surgical Strike. Housefull 4 <div type="image" title="104308-houseful4-trailer1" msid="72475915" hostid="261"></div>

 The third Akshay Kumar movie int Google’s top 10, Housefull 4, earned ₹53 crore in the first three days of its release. The incarnation dramedy involves three brothers who are supposed to marry three sisters but things go haywire after one of the brothers ‘remembers’ their past. The film features Akshay Kumar, Riteish Deshmukh, Bobby Deol, <keyword id="210696" type="PERSON" weightage="20" keywordseo="Kriti-Sanon">Kriti Sanon</keyword>, Kriti Kharbanda, Pooja Hegde and Chunkey Pandey. Housefull 4 has also earned a whopping ₹77 crore in international markets. Uri - The Surgical Strike <div type="image" title="806551-uri" msid="72475923" hostid="261"></div>

 Uri - The Surgical Strike starring Vicky Kaushal is a jolting reminder of India's surgical strikes against Pakistan in 2016. The movie was lauded for triggering the patriotic feelings in India. The film earned an estimated ₹342.06 crore. It is the first midrange movie to cross ₹200 crore.Both Kaushal and Uri’s director won the national award for the film.

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