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<ul><li>The Body Shop India's latest ad with <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> reminds the audience how 'Periods are normal, society is strange.'</li><li>The brand has also partnered with CRY to make real change in society and raise more awareness. </li></ul>Menstruation is a natural bodily function and yet period shame along with lack of access to <keyword id="4769472" type="PERSON" weightage="20" keywordseo="menstrual-health">menstrual health</keyword> and education continue to hold millions of girls and women back to this day. With the Covid-19 pandemic, the situation has only worsened with even more restricted access to safe period products, menstrual health awareness and education. The Body Shop, the activist British beauty brand powered by purposeful feminism sets out to partner with CRY – Child Rights and You, a leading Indian non-profit organization, to make real change by raising awareness about Periods, Period Shame and the impact of Period Shame of India’s girls &amp; women. Through this partnership, The Body Shop aims to normalize the conversation around periods and raise funds towards menstrual health and education efforts for communicated deeply affected by the pandemic. <div type="Youtube" id="6XVihCBaX-g" title="Periods are #BloodyNatural | Let's end period shame | The Body Shop India" thumbUrl="https://i.ytimg.com/vi/6XVihCBaX-g/mqdefault.jpg"></div> Periods are normal but India’s statistics around it are not: <ul><li>20% of girls in rural India leave schools after getting their first period. This is a direct consequence of social stigma, shame, isolation and poor access to safe menstrual products and disposal facilities.</li><li>After domestic chores, periods and the lack of menstrual amenities like Pads, Toilets for Girls and Disposal is the biggest reason for Indian girls missing school.</li><li>88% of menstruating women in India use unsanitary materials like dried leaves, ash, wood shavings, old fabric/rags, newspapers etc. to absorb menstrual discharge.</li><li>Poor menstrual hygiene leading to 70% increase in incidents of reproductive tract infections.</li></ul> <div type="javascript" title="Instagram" contenttype="Image"><cdata><![CDATA[ ]]></cdata></div>Menstrual hygiene is recognized by the UN as a key global health issue and yet with Covid19, menstrual vulnerability has increased sharply and so has the gender health gap. This movement by The Body Shop is aimed to create an inclusive and long-term change on ground by including all genders in the conversation and working with CRY to bring about long-term attitudinal changes in disadvantaged communities. Over the next 4 months, The Body Shop India will partner with CRY for: <ol><li>Creating Period Awareness: Create heightened communication to normalize conversations around menstruation aimed at all genders using its wide network of stores, website and social media channels as touchpoints.</li><li>Raising Funds for Period Projects in Pandemic-hit Communities: Targeting a minimum commitment of INR 1.2 Mn, The Body Shop encourages its patrons and customers to support the cause with a small voluntary donation of INR 20 when shopping in stores or online.</li><li>Donating Period Products: Collect sealed period products as voluntary donations from consumers in Red Period Bins installed at all exclusive The Body Shop stores. All period products collected will be donated to local communities in need through CRY.</li><li>Collecting Pledges: Collect digital pledges at The Body Shop stores as well as different touch points from consumers, colleagues and beyond to propel personal action as below: <ol><li>I pledge to NEVER HIDE my period products &amp; carry them instead with pride</li><li>I pledge to tell a male FAMILY member about periods and have open conversations with everyone at home</li><li>I pledge to be honest about my period experiences and use the word ‘period’ with my FRIENDS instead of confusing code words</li><li>I pledge to make my COMMUNITY a period friendly environment, supporting education about period shame and providing quality products, private facilities and a proper disposable unit</li><li>I pledge to ask my SCHOOL to include expert period education in the curriculum</li></ol></li></ol>Through this initiative, The Body Shop and CRY are aiming to provide menstrual health awareness, education and free menstrual products to 10,000+ people across 4500 households. This campaign directly benefits underprivileged girls and women from slum communities in Delhi/NCR where access to menstrual health and products have been hit severely by the pandemic. This includes: <ul><li>Period Product distribution to 1000+ adolescent girls and women</li><li>Period Pathshala Sessions to educate adolescent girls and boys on menstrual health and hygiene including usage of period products.</li><li>Videos and Movie Screenings with adolescent girls and boys to build awareness and bust myths prevalent around menstruation</li><li>Anemia check-up kiosks to screen for common menstrual health conditions</li><li>Capacity building sessions with Front line health workers from community. Includes Anganwadi workers, ASHA, ANM and project team members to access benefit of Menstrual Hygiene Scheme (MHS) and access to public sanitary pad schemes.</li></ul>Shriti Malhotra, CEO, The Body Shop India said, “Our advocacy on real world issues remains our driving force. With our core focus on feminism and female empowerment, there is no denying that the pandemic has worsened the already critical issue of period shame and menstrual access. The statistics in our country around this are appalling and there can be no letting up in pushing this conversation forward in a post-pandemic India. This is a change that each of us has the power to make – by speaking out honestly about menstruation, taking personal action in our own spaces towards it and walking the talk in putting our financial support towards those who need this help the most. Shame-free periods, safe menstrual products and accurate menstrual education is not a womens’ cause – it is a human cause.” Shraddha Kapoor, Brand Ambassador, The Body Shop India said, “It gives me immense joy to lend my voice for an issue that is so close to my heart. Period shame is deeply rooted in our upbringing and there is no better time than now to question its existence. Most Indian girls feel uncomfortable in talking about periods openly and this leads to lack of awareness of menstrual health in women. Along with The Body Shop, I pledge to contribute to this noble cause in every possible way that I can, small or big. I request you all to make a pledge, donate what you can and help create real change by ending period shame together.” On their partnership with The Body Shop India, Puja Marwaha, CEO, Child Rights and You (CRY) said, “Field experiences gathered by CRY suggest that periods is a major reason behind girls dropping out of schools – a fact that is echoed by the National Family Health Survey (NFHS-4) data which indicates that only 57% of adolescent girls between 15-19 years are blessed with any hygienic form of protection during their menstrual cycles. CRY is delighted to partner with The Body Shop, and together we intend to create social awareness about menstrual hygiene, and at the same time, attempt to amplify voices demanding the access to free and quality sanitary napkins, safe disposal mechanisms, functional toilets and regular awareness sessions on menstrual hygiene. We both strongly believe that awareness is the key to break the taboo and shame related to periods in our society.”

The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

<ul><li><keyword id="3030142" type="PERSON" weightage="20" keywordseo="MyGlamm">MyGlamm</keyword>'s campaign features the newly appointed brand ambassador and investor <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword>.</li><li>It highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have.</li></ul>Homegrown DTC beauty and <keyword id="152809" type="ORGANIZATION" weightage="20" keywordseo="personal-care">personal care</keyword> brand MyGlamm launches its first ever national TVC around the message ‘Tell MyGlamm What You Want’. The campaign features the newly appointed brand ambassador and investor Shraddha Kapoor. Over the years, MyGlamm has built a platform for women to share their beauty stories and wishlist and creates products driven by this insight. MyGlamm aims to establish a beauty democracy by giving consumers the power to tell the brand what they want thus changing the entire experience of how women buy beauty products in India. The campaign highlights the importance of getting women to actively participate in the creation of products that address specific beauty needs that they have. The film features a secretive yet playful conversation between Shraddha Kapoor and a mystery listener talking about how they know what makes her glow, which lipstick suits her best thereby catching the attention of her partner who inquires who she has been talking to, who indeed is MyGlamm. The film ends with letting consumers know how they can share their beauty needs with the brand. The TVC establishes a very simple fact that women like to be heard through a fun play on MyGlamm being the best listener for women. This represents a manifestation of the core campaign message - ‘Tell MyGlamm What You Want.’ The categories of products that MyGlamm offers to consumers cut across makeup, skincare and personal care that are aesthetically showcased in the film - highlighting a small yet significant role the products play in the everyday life of women. The campaign identifies the MyGlamm woman of the juxtaposition that today’s millennial women are, where they are as playful and spontaneous as they are articulate and composed, as feminine and graceful as they are bold and confident. <div type="Youtube" id="dZ6g3lCx8e0" title="Shraddha Kapoor Wants You To #TellMyGlammWhatYouWant | MyGlamm TVC" thumbUrl="https://i.ytimg.com/vi/dZ6g3lCx8e0/mqdefault.jpg"></div> Commenting on the campaign, <keyword id="11371920" type="PERSON" weightage="20" keywordseo="apratim-majumder">Apratim Majumder</keyword>, CMO, MyGlamm says “I am super excited about this campaign. This gives us an opportunity to take our platform to more people and positively impact, in a small way, their beauty journey. In a world that is getting polarised by the day, we want to tell our story of inclusiveness and hope to inspire people to tell their stories.” Actor Shraddha Kapoor commented, “I’m really excited to be a part of MyGlamm’s first ever TVC. I deeply resonate with the philosophy of the brand and their unique approach towards creating products women ask for that is reflected in this campaign. Through MyGlamm I hope to understand and fulfil the beauty needs of my fans and followers.” Abhijit Avasthi, Co-founder of Sideways added- "MyGlamm is an amazing example of what technology and data can do for women and their beauty needs. It's philosophy of understanding from women what they want and crafting products for them is what has made them much-loved by their users. With this film we hope to get many more people to enjoy their products and share their beauty wishlist. Sideways started partnering with MyGlamm in 2017, right from the product/packaging development stage, and hence it is extremely fulfilling to see this journey to their first TVC release." The campaign will debut on MyGlamm’s social channels- YouTube &amp; Instagram on 1st August and will be further amplified across digital and mainline media. For MyGlamm, the consumer is central to the brand’s philosophy and makes it their primary objective to create a universe that celebrates her. This universe is powered by a unique property called the MyGlammXO Insider, a joint loyalty program by <keyword id="11772145" type="UNKNOWN" weightage="20" keywordseo="myglamm-popxo">MyGlamm &amp; POPxo</keyword> that is a platform where women can tell us about their dream beauty product. From make-up to skincare, every woman wants products that tell her own story and as a brand, MyGlamm is the sounding board that hears consumer telling them what they want from their beauty products, taking this insight to our research labs around world and brings them products that are innovative, high-efficacy and made with good-for-you formulas that are best suited to solve the beauty needs of millions of women. Embrace the new world of redefined beauty by MyGlamm. My Beauty. My Way! Credits: Client: Apratim Majumder, CMO, MyGlamm Sasha Chhetri, Head of Category, Beauty, MyGlamm Priti Rajput Head of Category, Personal Care, MyGlamm Aditi Bhalotra, Sr. Brand Manager, MyGlamm Creative Agency: Sideways Production House: Superfly Films: Director: Kopal Naithani Producer: Samson Vasave

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

<ul><li>Disney+ <keyword id="2739840" type="PERSON" weightage="20" keywordseo="Hotstar">Hotstar</keyword> has launched a campaign featuring veteran actor <keyword id="17594" type="PERSON" weightage="20" keywordseo="shakti-kapoor">Shakti Kapoor</keyword> who returns in the much-loved <keyword id="2179947" type="PERSON" weightage="20" keywordseo="Crime-Master-Gogo">Crime Master Gogo</keyword> avatar.</li><li>Actors <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> and Karisma Kapoor also feature as a part of the campaign highlighting the movie offerings available under Disney+ Hotstar Multiplex.</li></ul>Disney+ Hotstar has launched a campaign featuring one of the most timeless Bollywood characters, Crime Master Gogo. The film features actor Shakti Kapoor, returning after more than 25 years as the timeless . This is also the first time that the actor shared the screen with his daughter and actor Shraddha Kapoor. Also welcoming him back is actor Karisma Kapoor from the classic film ‘Andaz Apna Apna’ produced by Vinay Sinha (copyright: Vinay Pictures). Conceptualized by <keyword id="259349" type="COMPANY" weightage="20" keywordseo="DDB-Mudra">DDB Mudra</keyword>, the film shows Shakti Kapoor as Crime Master Gogo turned salesman who is selling the Disney+ Hotstar Multiplex proposition to people. However, on learning that the audiences are already enjoying the latest movies on Disney+ Hotstar, Crime Master Gogo causes mayhem in town staying true to his famed dialogue “Aya hoon, kuch toh lootkar jaunga!”. <div type="Youtube" id="PCIypZIDs5Y" title="Crime Master Gogo | DisneyPlusHotstarMultiplex" thumbUrl="https://i.ytimg.com/vi/PCIypZIDs5Y/mqdefault.jpg"></div> “Disney+ Hotstar Multiplex has built a library of both blockbuster and highly acclaimed films that have garnered a spectacular response from India’s movie-loving audiences, said <keyword id="6853511" type="UNKNOWN" weightage="20" keywordseo="Sidharth-Shakdher">Sidharth Shakdher</keyword>, Executive Vice President , Disney+ Hotstar. “Through our new marketing campaign, we are celebrating the success of our exclusive, made-for-the-big-screen movie releases on Multiplex, and announcing the upcoming blockbusters. The campaign aims to entertain with the evergreen Shakti Kapoor reprising his iconic character, Crime Master Gogo, and the hilarity that ensues when Gogo takes on the role of a salesperson for Disney+ Hotstar Multiplex.” he added. The campaign underlines the platform’s continued commitment to delivering the biggest and most-anticipated movies of India’s mega-stars, like the upcoming Ajay Devgn-starrer Bhuj: The Pride of India, <keyword id="7388127" type="UNKNOWN" weightage="20" keywordseo="bhoot-police">Bhoot Police</keyword> starring Saif Ali Khan, Arjun Kapoor, Jacqueline Fernandez, and Yami Gautam, and Hungama 2 starring Shilpa Shetty, Meezaan Jaffrey and <keyword id="6357914" type="PERSON" weightage="20" keywordseo="Paresh-Rawal">Paresh Rawal</keyword> - all releasing under the Disney+ Hotstar Multiplex banner within a three-month window. <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> <div type="javascript" title="Instagram" contenttype="Video"><cdata><![CDATA[ ]]></cdata></div> Actor Shakti Kapoor said, “Love and appreciation from audiences have kept my characters alive even after all these years, and I am so happy to have recreated the Crime Master Gogo look for Disney+ Hotstar. Reliving those moments again was made even more special because it was the first time that I got to share the screen with my daughter Shraddha. Back in the day, we could have never imagined that movies could be accessible to people at all times with just the touch of a button. But Disney+ Hotstar Multiplex has ensured that the latest movies reach audiences at home.” Disney+ Hotstar Multiplex ushers in a re-imagined ‘first-day-first-show’ for fans by releasing the most anticipated movies directly to digital, featuring some of the biggest and most loved actors. These include upcoming titles Bhuj: The Pride of India, Hungama 2, and Bhoot Police and already released Laxmii starring Akshay Kumar, late Sushant Singh Rajput in Dil Bechara, Sanjay Dutt, Alia Bhatt, Aditya Roy Kapur, and <keyword id="6370368" type="UNKNOWN" weightage="20" keywordseo="pooja-bhatt">Pooja Bhatt</keyword> in Sadak 2, Abhishek Bachchan in The Big Bull, Vidyut Jammwal in Khuda Haafiz, Jimmy Sheirgill in Collar Bomb, Kirti Kulhari in Shaadisthan, Kunal Khemu and Rasika Dugal in Lootcase, amongst others. Fans can also enjoy regional language movies including Mookuthi Amman, Bhoomi, Teddy, and Paramapadham Vilayuttu released under the Disney+ Hotstar Multiplex banner which has received a positive response from the audience across the country. To access Disney+ Hotstar Multiplex and enjoy the magic of blockbuster mvies, users need an active subscription to Disney+ Hotstar.

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

<ul><li>All shaving ads include a petite woman taking a bath in a tub full of bubbles, grabbing a razor in hand to shave her hairless legs and flawless hands.</li><li>We speak to women from the advertising and digital world to understand why brands hesitate from showing body hair in advertisements and what kind of ads they wish to see as we move forward.</li><li>We also discuss Veet’s latest ad starring Shraddha Kapoor and Ahsaas Channa that targets school girls and claims to offer a ‘skin whitening’ mechanism in its cream.</li></ul>“I vividly remember asking my mother after our send-off in high school, "Why am I so hairy?" ⁣I had draped a beautiful sari that day, as the tradition goes. I felt pretty and confident until I saw the other girls in my class had waxed their arms. It made me feel a little uncomfortable,” shared Yugandhara Shinde, a 24-year-old graphic designer, as she tried to recall the first time she felt uncomfortable with her natural body. While Shinde blames social conditioning, unsolicited judgements from people and societal beauty standards for making her uncomfortable about her body hair until today, these standards have been perpetuated through advertising and media that expect women to be hairless all the time. Thin and fair-skinned models in ads across the world have made women like me feel uncomfortable with my body. We look in the mirror only to notice our flaws, turn to beauty products to fix ourselves and hide our body hair. Advertisements have been profiting from these vulnerabilities and feeding on our insecurities. They portray women achieving happiness and success after hair removal. <div type="image" title="Shaving" msid="82165665" hostid="261"></div> All shaving ads include a petite woman taking a bath in a tub full of bubbles, running a razor through their already shaven and almost flawless hands and legs. For example, look at the petite, fair-skinned and hairless women in Gillette Venus’ ads over the years. <div type="image" title="venus collage" msid="82165673" hostid="261"></div> Chances are, you will need a microscope to find a single strand of unwanted hair on their bodies, forget a hint of stubble! While it is absolutely okay to shave your bodies, this article is about those who choose not to. You would feel a penetrating gaze, full of judgement, coming from people around if you decide to just sport your body hair one day. We have spent years hiding our body hair under long sleeves and jeans or shaving every strand off our armpits before anyone else catches a glance. "Hww, log kya kahenge," has haunted us for years. While half this blame goes to our biased society, the rest is on unreal ads and cinema that have made us feel like less of a woman if we choose not to shave. Last week, we happened to stumble upon Hair Removal brand Veet’s advertisement starring actor Shraddha Kapoor and Digital Creator Ahsaas Channa. It is about a young school girl, played by Channa, feeling anxious about going to a salon because well, we all know how uncomfortable that is. She is wearing a full-sleeved uniform to hide her body hair. Kapoor comes to ‘her rescue’ and offers her Veet’s shaving cream. Much to our surprise (but frankly, not so much), she shaves her already-shaved armpits and hands. As per the brand’s ad, the product also gives you smoother and visibly ‘brighter’ underarms. <div type="Youtube" id="p8AeyIGEuVo" title="Veet Hair Removal Cream- Mini Pack |Shraddha Kapoor | Hinglish : 30 sec" thumbUrl="https://i.ytimg.com/vi/p8AeyIGEuVo/mqdefault.jpg"></div> Veet isn’t the first brand to sell us underarm lightening cream. There’s Dot &amp; Key, Sanfe, Nimaya and <a href="https://youtu.be/RP7SkFUCcLc">Venus</a> that help you ‘glow.’ According to ResearchAndMarkets, the Indian female grooming market stood at $152 million in 2018 and is projected to grow at a CAGR of over 26% to surpass $623 million by 2024. We reached out to Dr Tanaya Narendra, Doctor and Content Creator, aka Dr Cuterus to find out if hair removing creams can brighten your armpits. She said, “Unless the hair removal cream contains bleach, I wouldn't imagine it would be possible to actually lighten the skin. Even then, the effect would be temporary. Actually putting clinically effective skin lightening formulations in their OTC cream would not be permitted, so this is a blatant lie. It also feeds into the larger message of ‘lighter skin is better skin’, which, I do not need to point, is based on our colonial past and its associated hangups.” Elaborating on how having darker skin parts is completely normal, Dr Cuterus added, “We continue to idealise Eurocentric beauty standards, in people of non-European descent. It is perfectly normal for the skin of our genitals, underarms, and skin folds to be darker than the rest of our body. It's the result of hormones, constant friction, and our genetic skin type. Companies like Veet, Nimaya, Dot &amp; Key, Sanfe, etc capitalise on this insecurity and sell expensive skin lightening serums, which obviously don't work (as they don't contain any clinically effective ingredients), leading to more insecurity, and more sales for the companies.” While we are used to seeing hairless bodies on the big screen by now, Veet’s latest ad targets school girls this time. It is reaching out to young, impressionable minds, suggesting that you cannot go to a party unless you shave your body. Telling us how the ad made her feel, Akshara Vasavda, Creative Lead, Schbang, shared, “It makes me feel like we're devolving instead of evolving. It's like Indian advertising is still stuck in the past while the rest of the world is moving on. It's a bad ad, to begin with, even just creatively speaking, and on top of that, they've taken the most overused, mind-numbing route to showcase their product. 'Ghisa Pita' is the word we use in Hindi. That's this ad.” She also pointed out that we need more representation in our ads to help women accept their bodies, and even its darker areas. “In Veet's ad, we have a young student probably in high school who is more worried about waxing than whatever is going on in school? Because that's the only thing girls care about, of course. Then we have Shraddha Kapoor entering the picture, looking like she just stepped off a red carpet. Have SOME aspect of realism to your ads at least? And then there's the whole issue of colourism that these brands constanty reinforce. Most girls do not have smooth, even-toned underarms. Brown skins are bound to be pigmented and the entertainment industry is 100% responsible for making millions of girls conscious about their dark underarms. I think most of us spent our entire lives trying various methods to fight pigmentation and ingrown hair. We need more skin colours in these ads. We need pigmented underarms without the false promise of 'whitening' them because a) our skins simply do not work that way b) it's entirely unnecessary. These brands need to be held accountable for misinformation in my opinion,” added Vasavda. Sharing how DIY has become the need of the hour due the lockdown, Ashwini Deshpande, Co-founder &amp; Director, Elephant Design, said, “Selfcare &amp; DIY grooming products is absolutely the need of the hour. Hair removers, hair colours, pedicure kits, facial kits etc are here to stay. Grooming is also gaining popularity irrespective of gender. Boys seem equally concerned about their look as girls. I do not see all advertisements of grooming products as gender misappropriation issues. It is mostly about turning out well and feeling good/ confident about oneself. However, the didi giving a solution to the younger sibling in the latest VEET commercial is quite the beaten path. I don't believe GenZ is looking for advice from millennials. So the story just wasn't convincing for me.” Alpa Dedhia, Business Director, VMLY&amp;R India said, “The larger issue here is pushing younger girls to focus on these set beauty norms like she should look a certain way, act a certain way, dress a certain way. I also believe putting pressure on teens on how they should look or be a certain way impacts the overall confidence of young girls. No girl should have to worry about the way she looks. Brands should be taking the baton and training these minds to think beyond superficial beauty norms. Campaigns like #likeagirl have done a similar job in a great way.” <cmsannotation type="cmsannotation" annotationid="So, what should the brands do?" text="So, what should the brands do?">So, what should the brands do?</cmsannotation> While some people feel empowered by shaving or waxing their bodies, it is their choice to shave or not to shave. However, it is often considered that body hair is ‘unhygienic’, when it is in fact a natural gift and meant to protect us from bacteria. We also asked ad women and Content Creator Dr Cutreus about the kind of ads they wish to see now. “What I would like to be discussed more is how having body hair is not unhygienic, and this is a personal choice. I understand that this is difficult, as having such a disclaimer in ads would be weird. That said, it would be incredible to see more representation about body hair from more mainstream celebrities, rather than "radical" Instagram influencers. Another welcome change would be to see some actual body hair being removed in these ads. I mean, they're marketing a product whose efficacy has a giant question mark on it as we cannot see any body hair on these people anyway! They shave hairless legs! If we can have ads that show a man with a five o'clock shadow, and a fancy animation showing the blades slicing away his facial hair, why can't we see that with a woman's underarm hair,” asked Dr Tanaya. Dedhia said, “All hair removing brands have focused on the same messaging.. ‘Set yourself free from unwanted hair,’ ‘hairless arms will make you more attractive, beautiful and more feminine.' I want to see ads that are progressive in their thinking and approach. Instead of saying that you will miss out on all the fun if you don’t do this or that, maybe we could focus on hygiene?” Vasavda said, “When it comes to the target audience of these brands, the majority of women should not have an issue with slightly more realistic depiction of hair removal, even if we don't go all out like some international ads. And like I said earlier, there is zero excuse for these brands to continue propagating such harmful beauty standards. This is one issue that is completely in the hands of the media, and if they are still making such regressive content, it's because they want to. They want to maintain a certain aesthetic for their brand imagery because of personal biases, and that's it. Hair removal is a basic need. No one's going to stop buying their products. If I need to shave, I'm going to buy a razor and it's probably going to be Gillette because they own the market share and my chemist only stocks that up. They don't have the pressure of fighting for market share at this point, so what's stopping them? Nothing but the mindset of people running these brands on the client side.”

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue

In a landmark moment for <keyword id="19897820" type="General" weightage="20" keywordseo="Bollywood" source="keywords" meta.keywordsubtype="org" meta.entityname="Bollywood" meta.hostid="261" meta.entityid="Bollywood">Bollywood</keyword>, <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword> and <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword>’s horror-comedy <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword> has etched its name into the history books by becoming the <keyword id="22985993" type="General" weightage="20" keywordseo="highest-grossing-Hindi-film" source="keywords">highest-grossing Hindi film</keyword> ever. The film surpassed the lifetime earnings of Shah Rukh Khan’s <keyword id="19897076" type="General" weightage="20" keywordseo="Jawan" source="keywords">Jawan</keyword>, officially cementing its place at the top of the <keyword id="19895835" type="General" weightage="20" keywordseo="box-office" source="keywords">box office</keyword>. <h2>Record-breaking success</h2>Trade analyst <keyword id="20278358" type="General" weightage="20" keywordseo="Taran-Adarsh" source="keywords">Taran Adarsh</keyword> confirmed the news on his X (formerly Twitter) account, where he shared the staggering numbers that have propelled Stree 2 to this incredible milestone. The film, which is now in its fifth week of release, has accumulated an astounding Rs 586 crore in total box office collections across India. Adarsh’s post read: "Stree 2 scripts HISTORY… Becomes the HIGHEST-GROSSING HINDI FILM EVER… Crosses lifetime biz of #Jawan [#Hindi version]... Next stop: Inaugurating the ₹ 600 cr Club." The film’s daily earnings continue to impress. Over the weekend, Stree 2 earned Rs 3.60 crore on Friday, Rs 5.55 crore on Saturday, and Rs 6.85 crore on Sunday. Even during the weekdays, it showed remarkable consistency, pulling in Rs 3.17 crore on Monday and Rs 2.65 crore on Tuesday. <div type="Article" hostid="261" msid="112528273" title="Beyond Stree 2: Exploring the potential of Indian Cinematic Universes" mstype="2" mssubtype="0"></div>Despite stiff competition from Akshay Kumar’s <keyword id="20713953" type="General" weightage="20" keywordseo="Khel-Khel-Mein" source="keywords">Khel Khel Mein</keyword> and John Abraham’s Vedaa, Stree 2 maintained its grip on the box office, becoming a clear favourite among audiences. In its second week alone, the film earned an impressive Rs 453.60 crore, further solidifying its dominance. <h2>A sequel that surpassed expectations</h2>Directed by Amar Kaushik, Stree 2 builds on the foundation laid by its predecessor, Stree (2018), which was a surprise hit at the time. While the original film set high expectations for its sequel, Stree 2 has far exceeded them, drawing praise for its engaging storyline, witty humour, and strong performances by its ensemble cast. <div type="Article" hostid="261" msid="112890023" title="Baadshah of Bollywood Shah Rukh Khan debuts on India&amp;#39;s richest list with Rs 7,300 cr — here&amp;#39;s how the King made his wealth" mstype="2" mssubtype="0"></div>The film not only stars Shraddha Kapoor and Rajkummar Rao but also features standout performances from Pankaj Tripathi, Abhishek Banerjee, and Aparshakti Khurana. Special appearances by Bollywood stars Varun Dhawan and Akshay Kumar have also added to the film’s appeal, with their cameos being particularly well-received by fans. <h2>Eyeing the Rs 600 crore milestone</h2>As Stree 2 nears the coveted Rs 600 crore mark, the excitement around the film continues to build. Its success reaffirms the audience’s love for unique storytelling and genre-bending films that mix horror and comedy with social commentary. With its winning formula, Stree 2 has not only captured the box office but also secured a place in the hearts of fans across India. The journey of Stree 2 is far from over, and with the momentum it’s carrying, it may soon set even more box office records. As it stands today, the film’s legacy as the highest-grossing Hindi film ever is a testament to the power of innovative cinema and strong performances. (With inputs from ANI)

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

<ul><li>On its release day the film earned ₹6.71 crore. The film saw a massive jump of 30% in its collection on day two, earning ₹8.89 crore on its first Saturday. </li><li>Mohit Suri’s revenge drama Malang featuring <keyword id="458611" type="PERSON" weightage="20" keywordseo="Aditya-Roy-Kapur">Aditya Roy Kapur</keyword> and <keyword id="1515554" type="PERSON" weightage="20" keywordseo="disha-patani">Disha Patani</keyword> failed to woo the critics but have impressed the audience. </li><li>Taran Adarsh called the film “disappointing” and gave it 2 stars. </li></ul>Mohit Suri’s revenge drama Malang featuring Aditya Roy Kapur and Disha Patani failed to woo the critics but seems to have impressed the audience. On its release day, the film earned ₹6.71 crore and saw a 30% jump in its collection on day two, earning ₹8.89 crore As of now, the total box office collection stands at ₹15.6 crore with Sunday collections yet to come. 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="5365" retweetcount="281" status="#Malang witnesses substantial growth on Day 2, despite #Delhi having limited screenings... Should score on Day 3 [S… https://t.co/PHOCD0vRfB" createdat="1581229093000" id="1226389823289643013"></div>


 
	<div type="twitter" handle="taran_adarsh" handlename="taran adarsh" image="http://pbs.twimg.com/profile_images/1440352704/profile_pic_taran_normal.jpg" favoritecount="8329" retweetcount="484" status="#OneWordReview... #Malang: DISAPPOINTING. Rating: ⭐️⭐️ Mohit Suri misses the bus this time... #Malang works in patc… https://t.co/mKzirzdYuA" createdat="1581082641000" id="1225775557268230150"></div>



 Malang starring <keyword id="6354700" type="PERSON" weightage="20" keywordseo="Anil-Kapoor">Anil Kapoor</keyword>, Aditya Roy Kapur, Disha Patani is a story of Advait and Sara who falls in love with each other in Goa. Things change when Advait turns into a serial killer and is running from the law. Taran Adarsh called the film “disappointing” and gave it 2 stars. “Mohit Suri misses the bus this time... #Malang works in patches, but its writing plays spoilsport, and fails to grab your attention in entirety... Suspense doesn't create the desired impact either,” Adarsh said. Whereas another film critic Sumit Kadel said Malang is a torment watch. “Film has got no thrills, has a dead slow predictable screenplay, shoddy script and mediocre performance by the star cast. Mohit Suri Direction is deplorable. Audience ko Paka dena inka maza aur nasha hai, Watch at your own Risk,” Kadel said. The first day collection has made Malang Aditya Kapoor’s highest opening film ever. His first solo film <keyword id="780293" type="ENTERTAINMENT" weightage="20" keywordseo="Aashiqui-2">Aashiqui 2</keyword> with Shraddha Kapoor earned ₹6.25 crore on the release day. Whereas, OK Jannu earned ₹4.08 crore. Malang faces competition from the Hollywood biggie, Birds Of Prey released this week. The superhero action thriller, based on characters of DC comics, is one of the top releases of Hollywood, this season. Added to that, both war dramas - 1917 and <keyword id="6354714" type="PERSON" weightage="20" keywordseo="ajay-devgn">Ajay Devgn</keyword>’s Tanhaji are still going strong at the box office. (With inputs from agencies) SEE ALSO: <a href="https://www.businessinsider.in/entertainment/news/karan-johar-glosses-over-love-and-its-hard-truths-in-the-netflix-show-what-the-love/articleshow/74007190.cms">Karan Johar glosses over love and its hard truths - in the Netflix show ‘What the Love’</a>

Mohit Suri’s Malang earns over ₹15 crore and bad reviews in two days

New Delhi: <keyword id="20805805" type="General" weightage="20" keywordseo="horror-comedy" source="keywords">Horror comedy</keyword> <keyword id="20132930" type="General" weightage="100" keywordseo="Stree-2" source="keywords">Stree 2</keyword>, starring <keyword id="20089346" type="General" weightage="20" keywordseo="Rajkummar-Rao" source="keywords">Rajkummar Rao</keyword> and <keyword id="19993351" type="General" weightage="20" keywordseo="Shraddha-Kapoor" source="keywords">Shraddha Kapoor</keyword>, has earned over <keyword id="19967233" type="General" weightage="20" keywordseo="Rs-500-crore" source="keywords">Rs 500 crore</keyword> worldwide in gross box office collections, the makers announced on Sunday. Directed by <keyword id="20242160" type="General" weightage="20" keywordseo="Amar-Kaushik" source="keywords">Amar Kaushik</keyword> and produced by Dinesh Vijan of Maddock Films, the Hindi film is the sequel to 2018's Stree. The production banner shared the latest box office figures of Stree 2 on its X page. "'Stree 2' shatters records with a LEGENDARY and HIGHEST ever 2nd Saturday in history. Thank you to everyone for your continued love and support. Book your tickets now," the post read. According to Maddock Films, the film has raised Rs 426 crore (gross) in India and Rs 78.5 crore (gross) overseas, bringing its total gross to around Rs 505 crore. Its domestic net box office collections stood at Rs 361 crore, the makers added. Released on August 15, Stree 2 clashed with Nikkhil Advani's Vedaa, starring Sharvari and John Abraham, and Mudassar Aziz's Khel Khel Mein, headlined by Akshay Kumar, at the box office but emerged as the highest earning film among the lot. The movie, written by Niren Bhatt, also stars Aparshakti Khurana, Pankaj Tripathi, and Abhishek Banerjee. Stree 2 is part of Maddock Films' ambitious horror comedy universe which includes films such as Bhediya and Munjya.

Stree 2 crosses Rs 500 crore-mark worldwide

<ul><li><keyword id="160492" type="COMPANY" weightage="20" keywordseo="Madison-World">Madison World</keyword>’s Outdoor unit, <keyword id="6456647" type="UNKNOWN" weightage="20" keywordseo="Moms">MOMS</keyword> recently used wind sensor technology for Hair &amp; Care latest campaign #KhuleBaalBefikar. </li><li>MOMS’ servicing and creative teams jointly worked on the idea and execution of the campaign. </li><li>The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space.</li></ul>Madison World’s Outdoor unit, MOMS recently used wind sensor technology for Hair &amp; Care latest campaign #KhuleBaalBefikar. MOMS’ servicing and creative teams jointly worked on the idea and execution of the campaign. The idea behind this campaign was to highlight the product USP which is ‘light and free open hair’ using technology-led innovation in the OOH space. To achieve the campaign objective, digital screens were carefully identified, selected and deployed at high traction sites at different Metro stations in Mumbai and bus shelters in Jaipur. These digital screens were fitted with wind sensor technology. The wind sensors were programmed to be activated with the gust of wind that accompanies the arrival of a train or bus which then activated the ad featuring <keyword id="89958" type="PERSON" weightage="20" keywordseo="Shraddha-Kapoor">Shraddha Kapoor</keyword> from a static image with open hair to an enchanting image of her hair fluttering with the wind. The digital screens were loaded with attractive creatives along with the campaign caption #KhuleBaalBefikar and the brand logo. The campaign spread dreamy smiles and pleasantly surprised commuters who happily clicked pictures and took videos with the digital screens featuring Shraddha Kapoor as her hair swayed with the wind. <div type="Youtube" id="Dx6GCUKPCW8" title="MOMS executes motion sensor technology innovation for Marico Hair &amp; Care" thumbUrl="https://i.ytimg.com/vi/Dx6GCUKPCW8/mqdefault.jpg"></div>

 Speaking about the campaign, <keyword id="1328136" type="PERSON" weightage="20" keywordseo="Koshy-George">Koshy George</keyword>, Chief Marketing Officer, Marico Limited, said, “At Marico, our priority is to understand consumer mindset and accordingly develop an insight-driven campaign. Hair &amp; Care is a young, fun brand for audiences who like to enjoy every moment in their lives fully. These consumers are always looking for entertaining content on the new age social media platforms and are willing to adopt new trends. Our media mix was hence devised scientifically keeping in mind newer formats that would gain engagement from our core consumers. The outdoor motion sensing sites at metros and bus shelters is one such platform that has helped us drive our brand narrative - #KhuleBaalBefikar in a fun, short-video format, thanks to our outdoor partner MOMS.” <keyword id="932213" type="PERSON" weightage="20" keywordseo="Jayesh-Yagnik">Jayesh Yagnik</keyword>, Chief Operating Officer, MOMS says, “Digital OOH is here to stay and will grow multi-fold in the coming years. We at MOMS are gearing up for the onset of DOOH. Not only are we always on the lookout for innovations and strive to connect the dots with Digital but we have set this up as a part of our DNA across all our teams. The endeavor to be in-sync with the latest technology and its implementation in the OOH space is the key ingredient for Hair &amp; Care’s technology driven innovative OOH or rather DOOH campaign.” Madison OOH is a part of Madison World and operates several brands including MOMS, Platinum Outdoor, Activation specialist - Madison TURNT, Rural specialist - Anugrah Madison, Retail Specialist – MRP, Out-Sel and Entrust. Madison OOH group handles marquee clients like Tata Motors, Raymond, McDonald’s, Samsung, Asian Paints, Toyota, Lodha, Kotak, Omkar, Marico, amongst many others. Madison OOH, is a part of Madison World which through its 11 companies served last year, as many as 500 advertisers.

MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar

<ul><li>Havells celebrates Valentine’s Day with its unique #StopMeriGroomingPeAssuming Campaign.</li><li>With the latest digital campaign, Havells aims to reach out to its audience with key message of stopping assumptions and judgements made basis people’s appearance and grooming.</li></ul> Ahead of Valentine’s Day, <keyword id="116610" type="General" weightage="20" keywordseo="havells-india" source="Orion">Havells India</keyword> Limited, announced its latest digital campaign urging customers to take a stand against public assumptions associated with personal grooming. The campaign titled #StopMeriGroomingPeAssuming, set to continue till 15th February 2022 is live on Havells’ official Facebook, Instagram, and Twitter pages. Conceptualized by the agency <keyword id="7278856" type="General" weightage="20" keywordseo="82-5-Communications" source="Orion">82.5 Communications</keyword> Pvt Ltd., the campaign features <keyword id="2618061" type="General" weightage="100" keywordseo="vicky-kaushal" source="Orion">Vicky Kaushal</keyword> and <keyword id="89958" type="General" weightage="80" keywordseo="shraddha-kapoor" source="Orion">Shraddha Kapoor</keyword> who share their perspective around personal grooming, self-worth and social validation. Kickstarting with a series of digital films on various social channels, the campaign focuses on bringing alive the personality of today’s millennial that are rooted in self-worth and strength of personality rather than social validation. Themed around ‘Personal grooming vs Public Assuming’ the quirky and youthful films featuring Vicky Kaushal and Shraddha Kapoor representing today’s youth who make this point in a light-hearted, quirky and fun manner, with the final sign off ‘#StopMeriGroomingPeAssuming.’ Commenting on the campaign, Ravindra Singh Negi, President- Electrical Consumer Durables, Havells India said, “Today, we live in a world where we often face certain assumptions based on our personal appearance. Through the campaign, we aim to inspire people to change their perspective and thoughts associated with personal grooming and appearance. With youth icons and stars like Vicky Kaushal and Shraddha Kapoor, we want to reach out to the millennial generation and inspire them to create their distinctive style statement and flaunt it to the world against any external validation. Themed around ‘Personal grooming vs Public Assuming’, the campaign urges our audience to take charge of their looks and change the status quo.” The first film of the campaign is live and the brand will launch two films in the coming weeks.

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

<ul><li>The release covers a report survey on the online sentiments for 26 Bollywood actors for the period of August - October 2020. </li><li>The sentiments have been analyzed on the basis of 100 million online impressions which include trends on Twitter, Google search Wikipedia, YouTube.</li></ul>Checkbrand, an online sentiment analysis company today announced the data about online sentiments of top movie stars in the country. As per the report, the brand value in monetary terms, basis the engagement and followers for <keyword id="7099679" type="UNKNOWN" weightage="20" keywordseo="Priyanka-Chopra-Jonas">Priyanka Chopra Jonas</keyword> stood at INR 2.65 billion, for <keyword id="2823" type="PERSON" weightage="20" keywordseo="Akshay-Kumar">Akshay Kumar</keyword> at INR 2.60 billion, followed by <keyword id="6354583" type="UNKNOWN" weightage="20" keywordseo="salman-khan">Salman Khan</keyword> at INR 2.52 billion, <keyword id="598" type="PERSON" weightage="20" keywordseo="Deepika-Padukone">Deepika Padukone</keyword> at INR 2.11 billion and Shahrukh Khan at INR 2.09. The most trending (Twitter, Google Search, Wiki, YouTube etc) actress in the last quarter was Kirti Sanon (2334) followed by Priyanka Chopra (2331) and Alia Bhatt (2277). All the top three places were occupied by Indian actresses. Akshay Kumar (1792), Salman Khan (1421), Aamir Khan (1145), Shahrukh Khan (1133)m followed the chart. In terms of engagement, the top three positions have been occupied by male actors. Salman Khan had an engagement of 2.25 lakhs, followed by Shahrukh Khan at 2.16 lakhs, Akshay Kumar at 1.7 lakhs, Ajay Devgan at 0.64 lakhs and Amitabh Bachchan at 0.62 lakhs. The five actors have a collective engagement of 7.3 lakhs, which was more than rest of the collective engagement of 21 film stars which is meager 3.64 lakhs. The 21 stars included both males and females. Only seven movie stars could cross more than one lakh in terms of social media mentions. The names included with mentions are Salman Khan (4.97 lakh), Shahrukh Khan (4.52 lakh), Kangana Ranaut (3.70 lakh), Akshay Kumar (3.54 lakh), Ajay Devgn (1.95 lakh), Aamir Khan (1.88 lakh), Alia Bhatt (1.80 lakh). Despite the increasing popularity of Ananya Pandey and Bhumi Pendkar, their mentions were less than 500 in the last quarter. King Khan still ruled the overall brand score with 41.76, followed by Priyanka Chopra 41.26, Deepika Padukone 36.54, Shraddha Kapoor 34.48. The lowest score was for Kangana Ranaut 9.87. Even Aamir Khan was the third last at 11.69. The overall score is measured out of 100. Five parameters have been considered for devising this score which are followers (20), trends (10), sentiment (30), engagement (20) and mentions (20). Speaking on the sentiment analysis, Anuj Sayal, MD, ADG Online and Checkbrand.online said, “Some interesting facts have come out in the last few weeks. The overall sentiment for KanganaRanuat has gone down. She slipped to almost last position. It is interesting to note that 71% sentiment for Abhishek Bachchan is positive and Aamir Khan’s sentiment is negative at 28.1%. Anushka Sharma’s overall sentiment is negative at 4.6%” “This is our first report and we plan to add more interesting anecdotes in our next quarterly report. We wanted to create a platform which could help brands understand their real value in terms of presence on Digital media on real time basis. We are eager to work and help them improve their overall digital presence,” he further added.

You Searched For "shraddha kapoor ad" and got 11 results

The Body Shop's ad with brand ambassador Shraddha Kapoor aims to put a stop to period shame and encourage people to just say 'period'

BI India Partner

MyGlamm launches its first ever national TVC starring brand ambassador Shraddha Kapoor

BI India Partner

Crime Master Gogo is back, this time for a Disney+ Hotstar campaign

BI India Partner

Leg hair, don’t care: Why showing women’s body hair in Indian ads is long overdue

Karuna Sharma

'Stree 2' takes the crown, surpasses 'Jawan' as highest-grossing Hindi film

BI India Bureau

Mohit Suri’s Malang earns over ₹15 crore and bad reviews in two days

Preeti Soni

Stree 2 crosses Rs 500 crore-mark worldwide

PTI

MOMS uses innovative wind sensor technology for Hair & Care's latest campaign, #KhuleBaalBefikar

BI India Partner

When Vicky Kaushal donned a sari to prove that assumptions shouldn't be based on someone's appearance for Havells' campaign

BI India Partner

Priyanka Chopra Jonas’ brand value beats Akshay Kumar and Salman Khan: Report

BI India Partner

SRK, Rajnikanth, Ranveer Singh set to fire up the silver screens in 2023: Here are the most-anticipated upcoming Indian movie releases

Srishti Magan

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