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2 mins read

Indian shortform apps now have 4X more content creators than TikTok: Redseer Report

Indian short form apps surpass TikTok's content creators base

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2 mins read

Chinese app TikTok still has troves of personal data of Indians: Report

Facing a nationwide ban in the US, Chinese short-form video making platform TikTok still have acces…

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1 min read

Bollywood actor Salman Khan invests in short-form video app Chingari

"It is our pleasure to have Salman on-board as one of our global brand ambassador and invest…

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1 min read

TikTok now allows users to find specific parts of videos

Chinese short-form video making app TikTok has quietly added a 'video-scrubbing thumbnail' feature …

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3 mins read

Short-form videos, long reach: The new creator economy playground

The factors that have led to the growth of short-form videos

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2 mins read

YouTube is launching Shorts, a short-form video feature for smartphones that looks a lot like TikTok

YouTube's Shorts is the latest TikTok competitor to launch as the app, owned by China-based ByteDan…

Katie Canales   


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Despite ban, TikTok becomes highest grossing app globally in 2020

Netflix app was at the 10th spot with grossing $209 million worldwide. At 850 million, Ti…

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2 mins read

Mitron app’s traffic jumps up 11-fold after India banned several Chinese apps

Just 5 days after crossing the 10 million (1 crore) downloads milestone, Mitron has now announc…

PTI   


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10 mins read

How TikTok’s ban in India might impact influencers and brands

What's the way forward for brands and influencers who relied heavily on TikTok?

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3 mins read

It’s official – Instagram Reels sets out to capture the TikTok market in India

India is the fourth country to start testing Reels after Brazil, France and Germany.

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2 mins read

Josh, Moj, Roposo and other short video apps lap up 97% of TikTok's user base in India

Indian short-video making apps like Josh, Moj, MX Takatak and Roposo have brought back 97 per cent …

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4 mins read

Discovery launches entertainment streaming app Discovery Plus

Discovery's targeted marketing campaign ‘App Interesting toh AAP interesting’ is aimed at connectin…

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3 mins read

TikTok, tick tock — time is ticking for Facebook in China and India

Silicon Valley giant Facebook, considers itself a leader in the social networking space. But its mo…

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1 min read

Instagram has reportedly offered cash to high-profile TikTok users to lure them to its new short-form video service, Reels

Facebook wants to sprinkle some TikTok magic on its new Reels service — it is said to be trying to …

Shona Ghosh   


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1 min read

Vocal for Local gives Roposo, desi TikTok-like app, a push—app crosses 5 crore downloads on Google Play Store

The app has been trending at No. 1 on Google Play Store in the social category with a 4.4 rating.

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2 mins read

Indians go to Twitter videos for news, updates and to follow celebrities, says study

For 62% of its users, Twitter is one of the main sources for video content.Around 49% of users rely…

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3 mins read

Why India banned TikTok — and what the US can learn from it, as pressure mounts for Biden to follow suit

India banned TikTok, majorly boosting Meta & YouTube and sending shockwaves across its tech sector.…

Paayal Zaveri